Vice-President (International, Marketing & Communications)

Fiona Docherty<br/>Vice-President (International, Marketing & Communications)

Fiona is responsible for UNSW’s International, Marketing & Communications Service, which has been created to better support the realisation of UNSW’s strategy through stronger student recruitment, international partnership development and global profiling activity. As Vice-President (International, Marketing & Communications) Fiona leads this new and evolving service, supporting the President and Vice Chancellor to deliver UNSW’s 2025 Strategic Plan and providing leadership across the following areas:

  • Recruitment of future students to UNSW full degree and alliance programs, ensuring UNSW becomes ‘Australia’s Global University’ through the size and diversity of its student body
  • Support for the development of a small number of strategic international partnerships which enhance our ability to address contemporary challenges and make a positive impact in Australia and around the world
  • Strengthening of the University’s branding, communications and marketing strategy, ensuring that UNSW’s mission and values are projected effectively, both locally and internationally, through PR and events.

In her capacity as Vice-President, Fiona is a member of UNSW’s Management Board and the Executive Team. Fiona is also: Chair of the NSW Deputy & Pro-Vice Chancellor’s International Group, Chair of UNSW’s Confucius Institute, Board member of the Australia India Institute, and Member of the Group of Eight’s International Steering Group, the International Policy Advisory Committee of the Association of Pacific Rim Universities and the U21 Student Experience Steering Group. 

Graduating from the University of Glasgow in 1990, Fiona worked for arguably the UK’s most admired and progressive family business, Bettys & Taylors of Harrogate, becoming the company’s youngest director responsible for: corporate communications, sales, marketing and community outreach programs in the UK and in countries like Ethiopia, India and Brazil. Fiona was also a formative member of the UK’s Ethical Tea Partnership. 

In 2004, Fiona took on the challenge of developing a commercial and customer service strategy for Historic Scotland’s network of properties, including World Heritage Sites Skara Brae and Edinburgh Castle; leading a major change strategy involving 600 staff in 100 different locations. Before joining UNSW, Fiona moved to her alma mater to shape a new portfolio at the University of Glasgow covering: local and international student recruitment (including widening access to low SES students), student mobility and strategic international partnerships.

In 2012 Fiona became Pro-Vice Chancellor, International at UNSW. Since then, UNSW has grown its international student community to 14,500; ranked first in Australia for graduating students with international experience; seen international student satisfaction rise above 90%; and joined two new international networks (GlobalTech Alliance and the Association of Pacific Rim Universities).

UNSW’s new 2025 Strategy has seen the university break new ground through its Torch initiative with the Chinese Government (to establish the first science and technology park outside of China); through the new PLuS Alliance’s aspiration to collaborate on the challenge of sustainability; and a new commitment to supporting disadvantaged communities by partnering with universities in the developing world.

Contact details
tel: +61 2 9385 6983
email: f.docherty@unsw.edu.au

 

Vice-President (International, Marketing & Communications) Portfolio

Digital Communications Unit (UNSWTV)
Director – Mary O’Malley
tel: +61 2 9385 2873
email: m.omalley@unsw.edu.au

Diplomatic & Network Relations
Director – Meherlyn Jussawalla
tel: +61 2 9385 6985
email: m.jussawalla@unsw.edu.au 

Future Students Office
Manager – Jonathan Strauss
tel: +61 2 9385 58379
email: j.strauss@unsw.edu.au

International Development
Director – Chris McKenna
tel: +61 2 9385 6749
email: c.mckenna@unsw.edu.au

Pro-Vice-Chancellor (International)
Executive Director – Laurie Pearcey
tel: +61 2 9385 2458
email: l.pearcey@unsw.edu.au

Marketing Services
Director – Sue-Anne Chew
Tel: +61 2 9385 3752
Email: sue-anne.chew@unsw.edu.au

Media Office
Director – Denise Knight
tel: +61 2 9385 3249
email: d.knight@unsw.edu.au

Management of the Vice-President (International, Marketing & Communications) Unit

Executive Assistant – Suzanne Simpson
tel: +61 2 9385 6982
email: imcea@unsw.edu.au

General Manager – Mai-Lynda Allen
tel: +61 2 9385 6987
email: ml.allen@unsw.edu.au