STIPU Play Safe Digital Marketing Program

This program involves the delivery of STI Prevention information and communication to young people aged 15-29 on the Play Safe website, social media platforms, as well as a number of annual paid media campaigns. Apart from the analytics of the website, and report on paid media campaign reach and engagement, this evaluation aims to focus on a user perspective and deliver data on who the users are, their attitudes and behaviours in relation to condom use and STI testing, and behaviour change over time.