Ellycia Setiadi

Ellycia Setiadi

It has helped me realise my full potential as it allowed me to want to work in areas that I thought I wouldn’t be able to use my skills in. Being a creative person doing a degree in Information Systems, I thought my career choice would be limited to only User Experience or User Interface designer, however after participating in the sandbox program I discovered that being creative isn’t only limited to making things look pretty. Being a creative person could also mean being a person who loves turning complex problems into something simple so that others can understand it.

A student from a Sandboxed course in 2020 T1

Jae Ryu

Jae Ryu

It is common for students to be unsure in which field of work they’ll like to specialise in once they graduate, but the sandbox program adopts a hands-on approach in exposing prospective graduates an opportunity to step into the world of cyber and the nature of work they conduct on a daily basis… The program also provided me with profound networking opportunities when we partnered with EY, as students were offered an opportunity to intern over the summer break with EY’s cyber team at the duration of the course.

A student from a Sandboxed course in 2019 T1

Past Sandbox Projects

The Challenge

This Sandbox Challenge involved the development of transformative digital marketing solutions for an online-only fashion brand which sells predominately party, festival and fashion wear. Due to the COVID-19 pandemic, this brand experienced declining sales as people were not going to public spaces or events. How can they shift their business model to be more relevant, hit the new norm in consumer behaviour during the COVID-19 pandemic, and prepare for post COVID-19 recovery?

Students’ Solutions

Over 10 weeks, students developed digital marketing solutions for this online retailer. Students analysed the reasons behind declining sales and suggested marketing plans for this business to adapt in a changing market to maintain their standing and improve their offering against competitors.

Academic Mentor: Dr. Veronica Jiang (School of Marketing)

The Challenge

This Sandbox Challenge involved students roleplaying in groups as the Head of IT Security at a large media company in Australia. The company faced some common challenges pertaining to large organisations such as a lack of security awareness among staff, ineffective controls and lack of executive buy-in. The company also recently suffered a data breach from a social engineering attack.

Students were tasked with revitalising the company’s existing training program by re-designing their security awareness program, proposing a training session for employees specifically targeted at social engineering awareness and recommending technical controls for the protection of data.

Students’ Solutions

Over 8 weeks, students developed 18 unique security awareness programs. These programs featured gamified solutions, micro-learning education modules on mobile, interactive slide decks for face-to-face workshops and more. Technical controls proposals were also developed with feasibility analyses performed and third-party recommendations provided.

Academic Mentor: Dr. Yenni Tim (School of Information Systems and Technology Management)

The Challenge

An online retailer of wellness products already operating in Australia is looking to expand to the US market which already has a strong ‘inner beauty’ industry. They have a limited budget available, currently working with a budget between $10-20K per month and need to ensure a 4 to 1 ROI but know that there is a huge growth opportunity in expanding to the larger US market. How can they best take advantage of this opportunity into the US market, while still maintaining a profitable business in Australia?

Students’ Solutions

Over 10 weeks, students developed digital marketing solutions for this online retailer. Students figured out the pros and cons of expanding into the U.S. market and the main barriers for the potential expansion. Furthermore, students designed marketing campaigns targeting consumers in U.S. and campaigns to maintain Australian customers loyalty.

Academic Mentor: Dr. Veronica Jiang (School of Marketing)

The Challenge

This Sandbox Challenge involved students conducting maturity assessments on a superannuation company for their compliance with the Australian Prudential Regulatory Authority (APRA) CPS 234 regulation.

Students’ Solutions

Over 8 weeks, students devised 15 unique cyber maturity uplift plans. These plans addressed CPS 234 themes like policy frameworks, implementation of controls, incident management and more. Recommendations to uplift capabilities were provided with consideration for business and regulatory drivers.

Academic Mentor: Dr. Yenni Tim (School of Information Systems and Technology Management)

The Challenge

An online only home furnishing business has a high first-time purchaser rate, but low repeat purchases (second-time or more). They know once a user makes a second purchase, their value becomes far greater and they turn into a more loyal customer. How can the business grow more lifetime value from their customers?

Students’ Solutions

Over 10 weeks, students developed digital marketing solutions for this online furnishing business. Students analysed the reasons behind the low repeat purchase rate with online review data. Furthermore, students suggested creative marketing solutions to increase the repeat purchase rate and increase new customer basket value.

Academic Mentor: Dr. Veronica Jiang (School of Marketing)

The Challenge

This Sandbox Challenge involved students consulting for a large utility company seeking to undertake technology initiatives like integrating IoT devices and transitioning to the cloud to position themselves as a leading competitor in the utilities sector. To thrive in a sector that is facing an increasing number of cyber-attacks, the company required a plan to securely uplift their technology capabilities.

Students’ Solutions

Over 8 weeks, students devised 15 unique strategy plans. These plans utilised the Secure By Design methodology to ensure security is embedded within the transformation. Recommendations to securely uplift capabilities were developed with IoT and cloud vendor analyses performed.

Academic Mentor: Dr. Yenni Tim (School of Information Systems and Technology Management)