About Us

Why Study Marketing? 

UNSW School of Marketing has been shaping the marketing profession in Australasia since 1965. We are the country’s first school of marketing, where academic rigour meets real-world expertise. This combination inspires our research priorities and underpins our teaching. 

Our teaching capability covers all aspects of marketing including:

  • Marketing Analytics
  • Marketing Strategy
  • Marketing Management
  • Advertising and Sales Promotion
  • Services Marketing
  • Consumer Behaviour
  • Marketing Research
  • Brand and Product Management
  • Innovation and Entrepreneurial Marketing
  • Distribution and Logistics
  • Customer Relationship Management
  • Business-to-Business Marketing
  • Digital Marketing

Our students study Marketing in a variety of undergraduate and postgraduate degree programs, including the Bachelor of CommerceBachelor of EconomicsMaster of Commerce (Marketing) and Master of Commerce (Marketing Analytics).

A female UNSW Management student sticking post-it notes on a wall

What Do Our Marketing Courses Cover?

We’ve created courses that evolve with the industry.You’ll learn:

  • How to use market research to identify what consumers want
  • How to select target markets and develop specialised marketing programs for distinct market segments within those markets
  • How to develop innovative products and services
  • How to price, package, communicate and deliver offerings
  • How to analyse big data to create opportunities and strategies

Marketing in the Real World 

Marketing plays a key role in today’s business world. It creates, provides and communicates value to customers, clients, suppliers, and other groups. 

Marketing is not only a pervasive social and economic function, but also a critical foundation for the survival and prosperity of all businesses and organisations.  

Studying marketing can lead to careers in product management, customer services, new product planning, international marketing, logistics and distribution, sales and purchasing, advertising, direct marketing and public relations, marketing research, management consultancy and e-business. Graduates find their skills are in high demand across both public and private sectors, nationally and internationally.


Welcome from the Head of School 

Founded in 1965, the UNSW School of Marketing is one of the oldest marketing schools in the region attracting high quality academics that are not only passionate about the discipline, but also in developing business and marketing leaders of tomorrow. Four of our staff members are Fellows of the Australia New Zealand Marketing Academy (ANZMAC), while two have received ANZMAC Distinguished Researcher Awards. Our scholars not only publish in leading marketing and business journals but also present their work at national and international conferences and make keynote speeches. 

Marketing is not only a pervasive social and economic function but also a critical foundation for the survival and prosperity of all businesses and many, if not most, organisations. The mission of the UNSW School of Marketing is to produce and refine marketing knowledge and enhance its level amongst marketing students, marketing scholars, and most importantly, amongst future leaders in marketing practice. 

The School has both breadth and depth of expertise in several different areas with key strengths in marketing strategy and marketing operations management, consumer research, services marketing, marketing science and marketing analytics, and product and service innovation. 

I invite you to explore our website and discover the UNSW School of Marketing. 

Professor Jack Cadeaux 
Head of School of Marketing