Heather Crawford

Lecturer

Research Interests:

  • Cross-cultural advertising
  • Cultural evolution
  • Cross-cultural humour

ASB Profile: http://www.asb.unsw.edu.au/schools/Pages/HeatherCrawford.aspx

Journal articles
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Muniz F; Guzmán F; Paswan AK; Crawford HJ, 2019, 'The immediate effect of corporate social responsibility on consumer-based brand equity', Journal of Product and Brand Management, vol. 28, pp. 864 - 879, http://dx.doi.org/10.1108/JPBM-09-2018-2016
2019
Gregory G; Crawford H; Lu L; Ngo L, 2019, 'Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China', International Journal of Advertising, http://dx.doi.org/10.1080/02650487.2019.1590068
2019
Ceric A; Crawford HJ, 2016, 'Attracting SIEs: Influence of SIE motivation on their location and employer decisions', Human Resource Management Review, vol. 26, pp. 136 - 148, http://dx.doi.org/10.1016/j.hrmr.2015.10.001
2016
Crawford HJ; Gregory GD, 2015, 'Humorous advertising that travels: A review and call for research', Journal of Business Research, vol. 68, pp. 569 - 577, http://dx.doi.org/10.1016/j.jbusres.2014.09.005
2015
Conference Papers
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Gregory G; Crawford H; Lu L; Ngo LV, 2018, 'Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China', in Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China, The International Advertising and Branding Conference, Wuxi, China, presented at The International Advertising and Branding Conference, Wuxi, China, -
2018
Crawford H; Gregory G, 2009, 'Humour in Advertising: Comparing Australia, the United States and the People`s Republic of China.', in Humour in Advertising: Comparing Australia, the United States and the People`s Republic of China., Academy of International Business Annual Conference, San Diego, presented at Academy of International Business Annual Conference, San Diego, 27 June 2009 - 30 June 2009
2009
Crawford H; Gregory G; Munch JM; Gulas CL, 2009, 'Humor in Cross-Cultural Advertising: Comparing Australia, The United States and the People’s Republic of China', in Humor in Cross-Cultural Advertising: Comparing Australia, The United States and the People’s Republic of China, Brigham Young University, Puerto Vallarta, Mexico, presented at Cross Cultural Research, Puerto Vallarta, Mexico, 13 December 2009 - 16 December 2009, http://marketing.byu.edu/htmlpages/ccrs/proceedings09/HUMOR%20IN%20CROSSCULTURAL%20ADVERTISING.docx
2009
Crawford H, 2008, 'Investigating humour in cross-cultural advertising: An individual difference perspective,', in Investigating humour in cross-cultural advertising: An individual difference perspective,, Australasian Humour Scholars Network Invitational Colloquium., University of Sydney, New South Wales., presented at Australasian Humour Scholars Network Invitational Colloquium., University of Sydney, New South Wales.
2008
Crawford H; Gregory G, 2008, 'Scale validation issues in situations of minimal cultural difference', in ANZMAC 2008 Conference, ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008
2008
Crawford H; Gregory G, 2007, 'Humour in Cross-Cultural Advertising', in 49th Annual Meeting of the Academy of International Business, 49th Annual Meeting of the Academy of International Business, Indianapolis, Indiana, presented at 49th Annual Meeting of the Academy of International Business, Indianapolis, Indiana, 25 June 2007 - 28 June 2007
2007
Crawford H, 2007, 'Investigation the Effectiveness of Humour in Cross-Cultural Advertising', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007
2007
Crawford H, 2006, '¿Humour in cross-cultural advertising: A literature review¿', in ¿Humour in cross-cultural advertising: A literature review¿, in UWS College of Business Research Symposium, presented at in UWS College of Business Research Symposium
2006
Book Chapters
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Crawford HJ, 2013, 'Humour in new media: Comparing China, Australia and the United States', in Humour in Chinese Life and Culture: Resistance and Control in Modern Times, pp. 173 - 192
2013
Theses / Dissertations
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Crawford H, 2010, Humour in Cross-Cultural Advertising: Invistigating an Individual-Difference Perspective in the United states, China and Australia, UNSW, UNSW
2010
Books
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Crawford H; Fletcher R, 2008, The Economics of Illegal Immigration, 2, Palgrave Macmillan, New York
2008
Conference Proceedings (Editor of)
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Crawford H, (ed.), 2006, 'ANZMAC 2006 Conference', Queensland University of Technology, presented at Australian and New Zealand Marketing Academy (ANZMAC) Conference, Queensland University of Technology
2006