Jacky Mo

Postgraduate Coordinator
Lecturer

Dr Jacky Mo is a Lecturer in the School of Information Systems & Technology Management at the University of New South Wales, Australia. Jacky completed his PhD in Marketing with a specialization in Marketing and Data Analytics at the University of New South Wales.

Jacky’s primary research interests lie in the application of both conventional (e.g., regression based structural equation and hierarchical linear modelling) and big-data analytics techniques (e.g., text mining and artificial intelligence) in analysing behavioural decision making in both business-to-business and business-to-consumer relational contexts, such as marketing distribution channels and online brand communities. His research has appeared in peer-reviewed academic journals including Industrial Marketing Management and European Journal of Marketing. Jacky is also actively involved in the program and course development in Business Analytics and teaching across a range of Business Analytics courses at both undergraduate and postgraduate levels.

Journal articles
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Mo C; Yu T; White C, 2020, 'A self-determination theory approach to motivating engagement with channel partner enablement programs', Industrial Marketing Management, vol. 90, pp. 194 - 204, http://dx.doi.org/10.1016/j.indmarman.2020.07.003
2020
Mo C; Yu T; de Ruijter J, 2020, 'Don’t you (forget about me): The impact of out-of-the-channel-loop perceptions in distribution channels', European Journal of Marketing, vol. 54, pp. 761 - 790, http://dx.doi.org/10.1108/EJM-05-2018-0324
2020
Mo C; Yu T; de Ruyter K; Chen C-F, 2019, 'Unfolding the impacts of transaction-specific investments: Moderation by out-of-the-channel-loop perceptions and achievement orientations', Industrial Marketing Management, vol. 78, http://dx.doi.org/10.1016/j.indmarman.2017.10.002
2019
Mo C; Mistilis N; Chiappa G, 2015, 'The alignment between information and communication technology (ICT) strategy and business strategy of professional conference organizers', Event Management: an international journal, vol. 19, pp. 391 - 406, http://dx.doi.org/10.3727/152599515X14386220874922
2015
Conference Papers
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Mo C; Yu T; Tian K, 2018, 'Online Brand Community Engagement: A Text-Mining Approach', in 2018 ANZMAC Conference Proceedings, Adelaide, Australia, pp. 258 - 261, presented at Australian & New Zealand Marketing Academy Annual Conference (ANZMAC 2018), Adelaide, Australia, 03 December 2018 - 05 December 2018, https://anzmac2018.com/wp-content/uploads/2018/11/ANZMAC2018-Proceedings.pdf
2018
Mo J; Yu T; de Ruyter KO, 2016, 'Out of the channel loop in distribution channels: conceptualization and future research directions', in Academy of Marketing Science World Marketing Congress. Conference Proceedings, Academy of Marketing Science World Marketing Congress, Paris, presented at Academy of Marketing Science World Marketing Congress, Paris, 19 July 2016 - 23 July 2016
2016
Mistilis NA, 2012, 'The alignment between information and communication technology (ICT) strategy and business strategy of professional conference organisers', in The alignment between information and communication technology (ICT) strategy and business strategy of professional conference organisers, ENTER12 The 19th International Conference on Information Technology and Travel & Tourism, presented at ENTER12 The 19th International Conference on Information Technology and Travel & Tourism, 25 January 2012 - 27 January 2012
2012
Mo C; Mistilis N, 2011, 'A Conceptual Paper towards E-Commerce Capability and Business Performance of Professional Conference Organizers', in Gross, Michael J (Editor). CAUTHE 2011 National Conference: Tourism : Creating a Brilliant Blend, University of South Australia. School of Management, Adelaide, S.A., pp. 1219 - 1224, presented at CAUTHE 2011 National Conference: Tourism : Creating a Brilliant Blend., Adelaide, South Australia, 08 February 2011 - 11 February 2011, http://search.informit.com.au/documentSummary;dn=896749988891751;res=IELBUS
2011
Conference Abstracts
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Mo J; Yu T; de ruyter K, 2016, 'The dark side of channel supplier’s prioritization strategy: Resellers’ perception of being out of the loop', in Australian and New Zealand Marketing Academy Conference. Conference Proceedings, Australian and New Zealand Marketing Academy Conference. Conference Proceedings, Christchurch, presented at Australian and New Zealand Marketing Academy Conference. Conference Proceedings, Christchurch
2016
Mo C; Yu T; de ruyter K, 2015, 'Out of the Channel Loop: Antecedents, Consequences, and a Moderator', in Australian and New Zealand Marketing Academy Conference. Conference Proceedings, Sydney., Australian and New Zealand Marketing Academy Conference, presented at Australian and New Zealand Marketing Academy Conference, 30 November 2015 - 02 December 2015
2015
  • 2017: recipient of PhD Placement Scholarship for Research Excellence, The University of New South Wales
  • 2020 - 2021: Health@Business and UNSW Medicine Collaboration Seed Funds Grant ($14,500)
  • INFS3603 Introduction to Business Analytics
  • INFS3873 Business Analytics Methods
  • INFS5700 Introduction to Business Analytics
  • INFS5720 Business Analytics Methods