Jihwan Moon’ research focuses on how firms effectively communicate with consumers and how firms and consumers make decisions in uncertain environments. His research interests are in the areas of pricing, signaling, healthcare, satisfaction, etc. His research goal is to understand the underlying mechanism of firms’ optimal strategies, develop analytical models to establishes theories, and empirically test these theories.
Prior to joining UNSW, he studied Mathematics and Management Science at Korea Advanced Institute of Science and Technology. Jihwan’s work has appeared in Marketing Science, and the Journal of Business & Economic Statistics.