Mark Uncles

Professor of Marketing
Deputy Dean

At UNSW Business School I am Senior Deputy Dean (Education & Student Experience), responsible for providing strategic direction and operational management of learning and teaching. The portfolio includes high-performing teams for Undergraduate & Postgraduate Coursework Programs, Educational Development & Digital Delivery, Career Accelerator & Student Engagement, Academic Programs & Quality, Indigenous Business Education, and Accreditation. The Student Centre was previously part of the portfolio - this is now managed centrally.

I am on several University committees, including Academic Board and the Academic Quality Committee, and have served on project boards & steering groups for student projects, learning spaces, university branding, technology-enabled learning & teaching, and HR systems. I chair the Business School Education Committee, Assessment Review Group, Program Quality Committee, and Academic Program Reviews. Occasional chair of Faculty Board. Member of the Business School Senior Management Team and Executive Committee.

For six months in 2019-20 I was acting Co-Dean of UNSW Business School, working closely with the Senior Leadership Team of the University and the Senior Management Team of the Business School. Previous leadership roles included several years as Deputy Dean (Faculty), with responsibility for overseeing School management, budget allocations and academic staffing. Eight Heads of School reported into this position. Immediately beforehand I was Associate Dean Undergraduate Programs at UNSW Business School. 

Since 1996 I have been a Professor of Marketing at UNSW Sydney. For the period 1998-2004 I was Head, School of Marketing, with leadership responsibility for all aspects of the School (budget, staffing, research performance, programs, courses, curriculum, website, external relations, etc). This was a period of significant transformation for the School. Prior to being appointed at UNSW, I spent two years as H.J. Heinz Professor of Brand Management at Bradford Management Centre where I served as Director, Brand Management Research Group, and Acting Head, Marketing Area.

My research interests are in the areas of: brand management (the management of brands, brand performance measurement, employer branding); consumer loyalty (repeat-buying & retention, loyalty-building initiatives, savvy consumers, word-of-mouth); retail management (store patronage & loyalty, the buying of private labels, retail modelling & analysis); and marketing science (empirical generalisation & replication in marketing, longitudinal data analysis, the uses of consumer panels, and data analytics). Papers have been published in Marketing Science, Journal of Service Research, Journal of Retailing, Journal of Business Research, European Journal of Marketing, among others, as well as in management publications such as Sloan Management Review and the Wall Street Journal. Editor, Australasian Marketing Journal, 2001-2005, and chair of the management board, Australian Journal of Management, 2011-2020.    

I have taught at all levels of tertiary education including Bachelor courses, Specialist Masters and MBA programs, Doctoral programs, non-degree Certificate courses, Open Executive programs and Company-Specific Executive courses. My most recent teaching included: Understanding Buyer Behaviour, Brand Management, Marketing Communications and Promotions Management, and specialist talks on PhD/Honours courses. I have supervised 15 Doctoral students to completion, as well as supervising the dissertations of MBA, Specialist Masters and Bachelor (Honours) students. I currently supervise two PhD students.

I studied at the University of Bristol, gaining a BSc (First Class Honours) and PhD in Geographical Sciences. Then spent nine years as an academic at London Business School, as well as working in the industry-sponsored Centre for Marketing and Communication (with supporters such as Brooke Bond Foods, Elida Gibbs, Grand Metropolitan, H.J.Heinz, Kellogg's, Lever Europe, Mars, Nabisco, Nestle, Procter & Gamble, RHM, Rowntree, SmithKline Beecham, Smiths Crisps, Spillers and United Biscuits). During this period I held a six-month visiting position at AGSM and also taught on the management tripos at Judge Business School, University of Cambridge. In 2005, I revisited the University of Cambridge for a six-month sabbatical at Judge Business School.

My services to marketing were recognised by election to a Fellowship of the Australia New Zealand Marketing Academy (ANZMAC) and I served as Convenor of Fellows, 2016-2020. I have co-chaired several international conferences, including on behalf of ANZMAC, Marketing Science/INFORMS, the Academy of Marketing, and the UK/European Regional Science Associations. Elected Australian national representative to the European Marketing Academy (EMAC) on three occasions. Currently representing UNSW Business School on the ABDC Learning & Teaching network, and ABDC International network.    

Conference Presentations
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Mathies C; Uncles M, 2019, 'Using a Marketing Management Decision Support System to Unlock the Potential of Student Feedback', presented at Journal of Marketing Research Special Issue Conference on Marketing and Education, Austin, TX, 21 February 2019 - 22 February 2019
2019
Conference Papers
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Mathies C; Lee JJ; Uncles M, 2019, 'Student satisfaction data – Improving higher education?', Wellington, New Zealand, presented at The 2019 Australian and New Zealand Marketing Academy, Wellington, New Zealand, 02 December 2019 - 04 December 2019
2019
East R; Uncles MD; Romaniuk J; Lomax W, 2012, 'The mechanics of innovation diffusion', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 7, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012
2012
East R; Uncles MD; Romaniuk J; Lomax W, 2012, 'Error in retrospective word-of-mouth measurement', in Proceedings of EMAC 2012, European Marketing Academy Conference 2012, Lisbon, Portugal, presented at European Marketing Academy Conference 2012, Lisbon, Portugal
2012
Uncles MD, 2012, 'Experiences in collecting panel data in China', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 1, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012
2012
Han XH; Uncles MD, 2011, 'Exploring the Impact of Marketing Mix Variables on Brand Choice across Contrasting Age Groups in Contemporary Urban China', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Uncles,%20Mark%20Paper%20607.pdf
2011
East R; Uncles MD; Lomax W; Robinson H, 2011, 'Explaining the Behavior of the Older Consumer', in EMAC 40th Conference Proceedings, EMAC, Slovenia, pp. 1 - 9, presented at EMAC 40th Conference, Ljubliana, Slovenia, 24 May 2011 - 27 May 2011
2011
Han XH; Uncles MD, 2011, 'An Examination of the Validity of Cohort Segmentaiton in China', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Han,%20Xiao%20Paper%20589.pdf
2011
Teo T; Uncles MD; Burford MR, 2010, 'Generational Cohort Differences in Consumer-Brand Relationships of Chinese Consumers', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
2010
De leon T; Uncles MD, 2010, 'Implementing Market Orientation in Large Multi-Divisional Organisations', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
2010
Uncles MD; Macdonald EK, 2009, 'Do Savvy Consumers Desire Co-Creation?', in Do Savvy Consumers Desire Co-Creation?, Academy of Marketing Conference, Leeds, UK, presented at Academy of Marketing Conference, Leeds, UK, 06 July 2009 - 07 July 2009
2009
Uncles MD; Moroko L, 2009, 'Mechanisms that Shape and Perpetuate the Employer Branding Process', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009
2009
Uncles MD; Teo T, 2009, 'Understanding Social Networks in Consumer Brand Relationship Theory: Evidence from China', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009
2009
Uncles MD; Han XH, 2009, 'The Buyer Behaviour of Chinese Consumers of Different Ages: An Investigation using the Juster Scale and Dirichlet Model.', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009
2009
Uncles MD; East R; Lomax W, 2009, 'Market Share and the Volume of Word of Mouth.', in Academy of Marketing Conference, Academy of Marketing Conference, Leeds, UK, presented at Academy of Marketing Conference, Leeds, UK, 06 July 2009 - 07 July 2009
2009
East R; Lomas W; Uncles MD, 2009, 'Does Mode of Customer Acquisition Relate to Reported Recommendation, Retention and Spending?', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009
2009
Macdonald EK; Uncles MD, 2009, 'Interaction Value: An Investigation of Consumer Perceptions of the Consumer-Firm Interaction', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009
2009
Tan T; Uncles MD, 2008, 'Corporate Social Responsibility as an Advertising Appeal', in ANZMAC 2008 Conference, ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008
2008
Lu H; Uncles MD; Gregory G; Zhao L, 2008, 'Modelling Area Market Demand: A Case Study using Multiple Regressions and Multivariate Adaptive Regression Splines', in ANZMAC 2008 Conference, ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008
2008
Moroko L; Uncles MD, 2008, 'What do Employer Brand Segments Look Like?', in Academy of Marketing Conference: Reflective Marketing in a Material World, Academy of Marketing Conference. Reflective Marketing in a Material World., Aberdeen, Scotland, presented at Academy of Marketing Conference. Reflective Marketing in a Material World., Aberdeen, Scotland, 07 July 2008 - 10 July 2008
2008
Macdonald EK; Uncles MD, 2008, 'Consumer SAVVY: Generational Divide', in Academy of Marketing Conference: Reflective Marketing in a Material World, Academy of Marketing Conference. Reflective Marketing in a Material World., Aberdeen, Scotland, presented at Academy of Marketing Conference. Reflective Marketing in a Material World., Aberdeen, Scotland, 07 July 2008 - 10 July 2008
2008
Uncles MD; Page K; Robson M, 2007, 'Men and Machines! Testing the moderating effects of usage context and gender on the relationship between web knowledge and web usability.', in 36th EMAC (European Marketing Academy) Conference, 2007, 36th EMAC (European Marketing Academy) Conference, 2007, Reykjavik, Iceland, presented at 36th EMAC (European Marketing Academy) Conference, 2007, Reykjavik, Iceland, 23 May 2007 - 25 May 2007
2007
Uncles MD, 2007, 'Behavioral Loyalty of Urban Chinese Consumers in Packaged Goods Markets: A Longitudinal Study,¿', in Behavioral Loyalty of Urban Chinese Consumers in Packaged Goods Markets: A Longitudinal Study,¿, Academy of Marketing Conference 2007, presented at Academy of Marketing Conference 2007
2007
Macdonald EK; Uncles MD, 2007, 'A Conceptualisation and Analysis of the Savvy Consumer', in Academy of Marketing Conference 2007, Academy of Marketing Conference 2007, Surrey, UK, presented at Academy of Marketing Conference 2007, Surrey, UK, 03 July 2007 - 06 July 2007
2007
Uncles MD; Macdonald EK, 2007, 'A Conceptualization and Analysis of the Savvy Consumer', in A Conceptualization and Analysis of the Savvy Consumer, Academy of Marketing Conference 2007, presented at Academy of Marketing Conference 2007
2007
Macdonald EK; Uncles MD, 2007, 'Is Savvy a Gender Issue? An Empirical Study', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007
2007
Uncles MD; Kwok S, 2007, 'Differentiated Replications in Marketing: An Example', in Differentiated Replications in Marketing: An Example, Academy of Marketing Conference 2007, presented at Academy of Marketing Conference 2007
2007
Moroko L; Uncles MD, 2007, 'Characteristics of Successful Employer Brands', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007
2007
Uncles MD; Wang C, 2007, 'Behavioural Loyalty of Urban Chinese Consumers in Packaged Goods Markets: A Longitudinal Study', in Academy of Marketing Conference 2007, Academy of Marketing Conference 2007, Surrey, UK, presented at Academy of Marketing Conference 2007, Surrey, UK, 03 July 2007 - 06 July 2007
2007
Uncles MD; Kwok S, 2007, 'Differentiated Replication in Marketing: An Example', in Academy of Marketing Conference 2007, Academy of Marketing Conference 2007, Surrey, UK, presented at Academy of Marketing Conference 2007, Surrey, UK, 03 July 2007 - 06 July 2007
2007
Uncles MD; He T, 2006, 'A Window on Consumer Behaviour Research in China.', in ANZMAC 2006 Conference, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006
2006
Kwok S; Uncles MD; Huang YS, 2006, 'The Impact of Covariates on Brand Performance Measures: A Chine Case Study.', in ANZMAC 2006 Conference, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006
2006
Lu H; Uncles MD; Gregory G; Zhao L, 2006, 'Modelling Medo-Level Marketing Phenomena Using Geographically Weighted Regression.', in ANZMAC 2006 Conference, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006
2006
Lu H; Zhao L; Uncles MD; Gregory G, 2005, 'Forecasting Area Market Demand: The Case for Meso-Level Forecasting with Marketing and Urganisation Variables', in ANZMAC 2005 Conference, ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005
2005
Lu H; Uncles MD; Gregory G; Zhao L, 2005, 'Applying Decision-tree-based Data Selection Techniques for Area Market Demand Prediction', in INFORMS 2005 Annual Meeting, INFORMS 2005 Annual Meeting, San Francisco, California USA, presented at INFORMS 2005 Annual Meeting, San Francisco, California USA, 13 November 2005 - 16 November 2005
2005
Uncles MD; Kwok S; Huang YS, 2005, 'Modeling Retail Performance Using Consumer Panel Data: A Shanghai Case Study', in 2005 International Conference on Services Systems and Services Management, Chongquing, China, pp. 97 - 101, presented at International Conference on Services Systems and Services Management 2005, Chongquing, China, 13 June 2005 - 15 June 2005, http://dx.doi.org/10.1109/ICSSSM.2005.1499442
2005
Lu H; Zhao L; Gregory G; Uncles MD, 2005, 'Applying GIS for Area Market Demand Prediction - The framework for Areal-based Measurement Construction', in Applying GIS for Area Market Demand Prediction - The framework for Areal-based Measurement Construction, Australia New Zealand Marketing Educators Conference., presented at Australia New Zealand Marketing Educators Conference.
2005
Kwok S; Uncles MD; Huang YS, 2005, 'Country-of-Origin Effects in China: An Investigation of Urban Chinese Consumers', in ANZMAC 2005 Conference, ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005
2005
Moroko L; Uncles MD, 2005, 'Employer Branding: The Case for a Multidisciplinary Process-Related Empitical Investigation', in ANZMAC 2005 Conference, ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005
2005
Zhao L; Gregory G; Mann A; Uncles MD, 2005, 'Using GIS as a Decision Support Tool: The Case of Automobile Network Planning', in INFORMS 2005 Annual Meeting, INFORMS 2005 Annual Meeting, San Francisco, California USA, presented at INFORMS 2005 Annual Meeting, San Francisco, California USA, 13 November 2005 - 16 November 2005
2005
Macdonald EK; Uncles MD, 2005, 'A preliminary investigation of savvy new consumers in Australia.', in ANZMAC 2005 Conference, ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005
2005
Zhao L; Uncles MD; Gregory G; Lu H, 2005, 'GIS and Spatial Information in Business Decision Support: The Case of Automobile Service Network Planning', in 2005 International Conference on Services Systems and Services Management, Chongquing, China, pp. 1157 - 1161, presented at International Conference on Services Systems and Services Management 2005, Chongquing, China, 13 June 2005 - 15 June 2005, http://dx.doi.org/10.1109/ICSSSM.2005.1500179
2005
Uncles MD; Lee DJ, 2004, 'Brand Purchasing - the Impact of Age', in Academy of Marketing Conference, Academy of Marketing Conference 2004, Cheltenham, presented at Academy of Marketing Conference 2004, Cheltenham, 06 July 2004 - 09 July 2004
2004
Uncles MD; Kwok S, 2003, 'Toothpaste purchasing in China: Patterns of buyer behaviour', in ANZMAC 2003 Conference, ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003
2003
Uncles MD; Kwok S, 2003, 'The impact of culture on sales promotion effectiveness.', in EMAC: European Marketing Academy Conference (2003), EMAC: European Marketing Academy Conference (2003), Glasgow, Scotland, presented at EMAC: European Marketing Academy Conference (2003), Glasgow, Scotland, 20 May 2003 - 23 May 2003
2003
Uncles MD; Woodside AG, 2003, 'Brand imprinting and marketing influences on long-term brand choice.', in ANZMAC 2003 Conference, ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003
2003
Uncles MD; Drinkwater PA, 2002, 'How Programmes Impact on Consumer Evaluations of Television and Radio Brands: An Experimental Study', in 31 EMAC Conference, 31st EMAC Conference, Braga, Portugal, presented at 31st EMAC Conference, Braga, Portugal, 28 May 2002 - 31 May 2002
2002
Uncles MD; Harris JA, 2002, 'Modelling Repurchase Behaviour: Incorporating State Dependence and Preference Heterogeneity', in ANZMAC 2002 Conference, ANZMAC 2002 Conference, Melbourne, presented at ANZMAC 2002 Conference, Melbourne, 02 December 2002 - 04 December 2002
2002
Uncles MD; Goh K, 2001, 'Alliances in the skies: Business traveller perceptions of airline global alliances and the consequences for flier loyalty', in ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, presented at ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, 01 December 2001 - 05 December 2001
2001
Uncles MD; Bock TJ, 2001, 'The spurious correlation between `sonking` and automated analysis', in ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, presented at ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, 01 December 2001 - 05 December 2001
2001
Uncles MD; Page KL, 2000, 'Perceived ease of web use and perceived usefulness of the web: Multi-item scale development', in Visionary marketing for the 21st Century: Facing the challenge, Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, presented at Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, 28 November 2000 - 01 December 2000
2000
Uncles MD; Patterson PG; Caldow D, 2000, 'The impact of friendships between consumers and service-providers on loyalty to the service firm', in Visionary marketing for the 21st Century: Facing the challenge, Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, presented at Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, 28 November 2000 - 01 December 2000
2000
Uncles MD; Suarazas J, 2000, 'Purchasing local and international brands: The intention-behaviour link among arabs, asians and westerners in the UAE', in Visionary marketing for the 21st Century: Facing the challenge, Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, presented at Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, 28 November 2000 - 01 December 2000
2000
Uncles MD; Harris JA, 2000, 'A practical framework for investigating the factors tha influence brand choice in repeat-purchase markets: The case of executive airline travel', in Visionary marketing for the 21st Century: Facing the challenge, Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, presented at Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, 28 November 2000 - 01 December 2000
2000
Uncles MD; Magill G, 1999, 'Pre-purchase information search for legal services by non-business consumers', in ANZMAC 1999 Conference, ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999
1999
Harris JA; Uncles MD, 1999, 'Patterns of behaviour among executive airline travellers', in ANZMAC 1999 Conference, ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999
1999
Uncles MD; Page KL, 1998, 'Overall goodness-of-fit statistics in academic marketing research', in Gray BJ; Deans KR (ed.), ANZMAC 1998 Conference, ANZMAC 1998 Conference, Dunedin, New Zealand, pp. 2705 - 2713, presented at ANZMAC 1998 Conference, Dunedin, New Zealand, 30 November 1998 - 02 December 1998
1998
Uncles MD; Dawes PL, 1997, 'Choice supplier decision for large-scale information technology purchases', in Arnott ; D ; Bridgewater ; S ; Dibb ; S ; Doyle ; P ; Freeman ; J ; Melewar ; T ; Shaw ; V ; Simkin ; L ; Stern (eds.), 26th Annual Conference of the European Marketing Academy, 26th Annual Conference of the European Marketing Academy, Warwick, UK, pp. 1604 - 1613, presented at 26th Annual Conference of the European Marketing Academy, Warwick, UK
1997
Uncles MD; Pongtaveewould T, 1997, 'East meets west for NPD success: the Thai experience', in Academy of Marketing Conference: Marketing Without Borders, Academy of Marketing Conference 1997: Marketing Without Borders, Manchester, England, presented at Academy of Marketing Conference 1997: Marketing Without Borders, Manchester, England
1997
Uncles MD; Dubelaar C, 1997, 'Toward a complete dynamic model of behaviour in marketing channels', in Australia New Zealand Marketing Educators` Conference, Australia New Zealand Marketing Educators` Conference, Melbourne, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997
1997
Uncles MD; Carrie D, 1997, 'Teaching buyer behaviour: Should we be placing more emphasis on highly competitive established markets?', in Reed PW; Luxton SL; Shaw MR (eds.), Australia New Zealand Marketing Educators` Conference, Australia New Zealand Marketing Educators` Conference, Melbourne, pp. 910 - 911, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997
1997
Uncles MD; Styles CW, 1997, 'The state and health of marketing management in Australia', in Reed PW; Luxton SL; Shaw MR (eds.), Australia New Zealand Marketing Educators` Conference, Australia New Zealand Marketing Educators` Conference, Melbourne, pp. 306 - 307, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997
1997
Uncles MD; Macrae C, 1996, 'Re-thinking Brand Management', in Australian and New Zealand Combinded Marketing Educators Conference, Australian and New Zealand Combinded Marketing Educators Conference, Auckland, New Zealand, presented at Australian and New Zealand Combinded Marketing Educators Conference, Auckland, New Zealand, 25 November 1996 - 27 November 1996
1996
Journal articles
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Scott RO; Uncles MD, 2018, 'Bringing sensory anthropology to consumer research', European Journal of Marketing, vol. 52, pp. 302 - 327, http://dx.doi.org/10.1108/EJM-05-2016-0274
2018
Uncles MD, 2018, 'Directions in higher education: A marketing perspective', Australasian Marketing Journal, vol. 26, pp. 187 - 193, http://dx.doi.org/10.1016/j.ausmj.2018.05.009
2018
uncles M; Ngo LV, 2017, 'Introduction to the special issue: Harnessing the power of brand and co-created innovation', Journal of Brand Management, vol. 24, pp. 307 - 309, http://dx.doi.org/10.1057/s41262-017-0052-6
2017
East R; Romaniuk J; Chawdhary R; Uncles M, 2017, 'The impact of word of mouth on intention to purchase currently used and other brands', International Journal of Market Research, vol. 59, pp. 321 - 334, http://dx.doi.org/10.2501/IJMR-2017-026
2017
East R; Uncles M; Romaniuk J; Lomax W, 2017, 'Social amplification: A mechanism in the spread of brand usage', Australasian Marketing Journal (AMJ), vol. 25, pp. 20 - 25, http://dx.doi.org/10.1016/j.ausmj.2016.12.002
2017
East R; Uncles MD; Romaniuk J; Lomax W, 2016, 'Validation and sufficiency', European Journal of Marketing, vol. 50, pp. 661 - 666, http://dx.doi.org/10.1108/EJM-02-2016-0113
2016
East R; Uncles MD; Romaniuk J; Lomax W, 2016, 'Improving agent-based models of diffusion', European Journal of Marketing, vol. 50, pp. 639 - 646, http://dx.doi.org/10.1108/EJM-02-2015-0120
2016
East R; Uncles MD; Romaniuk J; Lomax W, 2016, 'Measuring the impact of positive and negative word of mouth: A reappraisal', Australasian Marketing Journal, vol. 24, pp. 54 - 58, http://dx.doi.org/10.1016/j.ausmj.2015.12.003
2016
East R; Uncles M; Romaniuk J; Riley FD, 2015, 'Factors associated with the production of word of mouth', INTERNATIONAL JOURNAL OF MARKET RESEARCH, vol. 57, pp. 439 - 458, http://dx.doi.org/10.2501/IJMR-2015-036
2015
Uncles MD; Figueiredo B, 2015, 'Moving Across Time and Space: Temporal Management and Structuration of Consumption in Conditions of Global Mobility.', Consumption Markets and Culture, vol. 18, pp. 39 - 54, http://dx.doi.org/10.1080/10253866.2014.899215
2015
East R; Uncles MD; Romaniuk J; Dall'Olmo Riley F, 2015, 'Factors associated with the production of word of mouth', International Journal of Market Research, vol. 57, pp. 439 - 458, http://dx.doi.org/10.2501/IJMR-2015-036.
2015
East R; Uncles MD; Lomax W, 2014, 'Hear nothing, do nothing: The role of word of mouth in the decision-making of older consumers', Journal of Marketing Management, vol. 30, pp. 786 - 801, http://dx.doi.org/10.1080/0267257X.2013.841275
2014
Page KL; Uncles MD, 2014, 'The complexity of surveying web participation', Journal of Business Research, vol. 67, pp. 2356 - 2367, http://dx.doi.org/10.1016/j.jbusres.2014.02.001
2014
East R; Uncles MD; Romaniuk J; Hand C, 2014, 'The decay of positive and negative word of mouth after product experience', Australasian Marketing Journal, vol. 22, pp. 350 - 355, http://dx.doi.org/10.1016/j.ausmj.2014.10.001
2014
Rungie C; Uncles M; Laurent G, 2013, 'Integrating Consumer Characteristics into the Stochastic Modelling of Purchase Loyalty', European Journal of Marketing, vol. 47, pp. 1667 - 1690, http://dx.doi.org/10.1108/EJM-12-2010-0656
2013
East R; Uncles MD; Romaniuk J; Hand C, 2013, 'Distortion in retrospective measures of word of mouth', International Journal of Market Research, vol. 55, pp. 477 - 486, http://dx.doi.org/10.2501/IJMR-2013-014
2013
Uncles MD; East R; Lomax W, 2013, 'Good Customers: The Value of Customers by Mode of Acquisition.', Australasian Marketing Journal, vol. 21, pp. 119 - 125, http://dx.doi.org/10.1016/j.ausmj.2013.02.003
2013
East R; Uncles M; Romaniuk J; Hand C, 2013, 'Distortion in Retrospective Measures of Word of Mouth', International Journal of Market Research, vol. 55, pp. 447 - 486, https://www.mrs.org.uk/ijmr_article/article/98733
2013
Romaniuk J; Beal V; Uncles M, 2013, 'Achieving Reach in a Multi-Media Environment', Journal of Advertising Research, vol. 53, pp. 221 - 230, http://dx.doi.org/10.2501/jar-53-2-221-230
2013
Uncles MD; Kwok S, 2013, 'Designing research with in-built differentiated replication', Journal of Business Research, vol. 66, pp. 1398 - 1405, http://dx.doi.org/10.1016/j.jbusres.2012.05.005
2013
Romaniuk J; Beal V; Uncles MD, 2013, 'Achieving Reach in a Multi-Media Environment. How a Marketer's First Step Provides the Direction for the Second', Journal of Advertising Research, vol. 53, pp. 60 - 69, http://dx.doi.org/10.2501/JAR-53-2-000-000
2013
Uncles MD; Kwok S, 2013, 'Reply to commentary on designing research with in-built differentiated replication', Journal of Business Research, vol. 66, pp. 1409 - 1410, http://dx.doi.org/10.1016/j.jbusres.2012.05.007
2013
Uncles MD; Kennedy R; Nenycz-thiel M; Singh J; Kwok S, 2012, 'In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ. Affirming Andrew Ehrenberg's Principles.', Journal of Advertising Research, vol. 52, pp. 252 - 261, http://dx.doi.org/10.2501/JAR-52-2-252-261
2012
Fortin D; Uncles MD, 2012, 'The First Decade: Emerging Issues of the 21st Century in Consumer Marketing', Journal of Consumer Marketing, vol. 28, pp. 472 - 475, http://dx.doi.org/10.1108/07363761111194767
2012
Page K; Robson M; Uncles MD, 2012, 'Perceptions of web knowledge and usability: When sex and experience matter', International Journal of Human - Computer Studies, vol. 70, pp. 907 - 919, http://dx.doi.org/10.1016/j.ijhcs.2012.07.006
2012
Uncles MD, 2011, 'Researching Market Orientation and Business Performance', Australasian Marketing Journal, vol. 19, pp. 161 - 164, http://dx.doi.org/10.1016/j.ausmj.2011.04.006
2011
Uncles MD, 2011, 'Viewpoint: Publishing Replications in Marketing', International Journal of Market Research, vol. 53, pp. 1 - 4, https://www.mrs.org.uk/ijmr_article/article/95193
2011
Uncles M, 2011, 'Publishing Replications in Marketing', International Journal of Market Research, vol. 53, pp. 579 - 582, http://dx.doi.org/10.2501/ijmr-53-5-579-582
2011
Uncles MD, 2010, 'Is marketing academia losing its way? It depends where you look.', Australasian Marketing Journal, vol. 18, pp. 165 - 167, http://dx.doi.org/10.1016/j.ausmj.2010.06.008
2010
Uncles MD, 2010, 'Market trends: Understanding retail customers', Retailing in the 21st Century (Second Edition): Current and Future Trends, pp. 205 - 219, http://dx.doi.org/10.1007/978-3-540-72003-4_13
2010
Uncles MD, 2010, 'Retail Change in China: Retrospect and Prospect', International Review of Retail Distribution and Consumer Research, vol. 20, pp. 69 - 84, http://dx.doi.org/10.1080/09593961003594501
2010
Patterson PG; Scott JM; Uncles MD, 2010, 'How the local competition defeated a global brand: The case of Starbucks', Australasian Marketing Journal, vol. 18, pp. 41 - 47, http://dx.doi.org/10.1016/j.ausmj.2009.10.001
2010
Uncles MD, 2010, 'Broadening the scope of brand management', Journal of Brand Management, vol. 17, pp. 395 - 398, http://dx.doi.org/10.1057/bm.2010.9
2010
Uncles MD; East R; Lomax W, 2010, 'Market share is correlated with word-of-mouth volume', Australasian Marketing Journal, vol. 18, pp. 145 - 150, http://dx.doi.org/10.1016/j.ausmj.2010.03.001
2010
Uncles MD; Wang C; Kwok S, 2010, 'A Temporal Analysis of Behavioural Brand Loyalty among Urban Chinese Consumers', Journal of Marketing Management, vol. 26, pp. 921 - 942, http://dx.doi.org/10.1080/02672570903441454
2010
Moroko L; Uncles MD, 2009, 'Employer Branding', Employer Branding, vol. Wall Street Journal, pp. R7 - R8
2009
Uncles MD; Kwok S, 2009, 'Patterns of Store Patronage in Urban China', Journal of Business Research, vol. 62, pp. 68 - 81, http://dx.doi.org/10.1016/j.jbusres.2008.01.002
2009
Uncles MD; Moroko L, 2009, 'Employer Branding and Market Segmentation', Journal of Brand Management, vol. 17, pp. 181 - 196, http://dx.doi.org/10.1057/bm.2009.10
2009
Moroko L; Uncles MD, 2008, 'Characteristics of Successful Employer Brands', Journal of Brand Management, vol. 16, pp. 160 - 175, http://dx.doi.org/10.1057/bm.2008.4
2008
Uncles MD; Kwok S, 2008, 'Generalising patterns of store-type patronage: An analysis across major Chinese cities.', International Review of Retail Distribution and Consumer Research, vol. 18, pp. 473 - 493, http://dx.doi.org/10.1080/09593960802573351
2008
Uncles MD, 2008, 'Know Thy Changing Consumer', Journal of Brand Management, vol. 15, pp. 227 - 231
2008
East R; Uncles MD, 2008, 'In Praise of Retrospective Surveys', Journal of Marketing Management, vol. 24, pp. 929 - 944, http://dx.doi.org/10.1362/026725708X381975
2008
Uncles MD, 2008, 'Know Thy Changing Consumer', Journal of Brand Management, vol. 15, pp. 227 - 231, http://dx.doi.org/10.1057/palgrave.bm.2550141
2008
Macdonald EK; Uncles MD, 2007, 'Consumer Savvy: Conceptualisation and Management', Journal of Marketing Management, vol. 23, pp. 497 - 517
2007
Drinkwater P; Uncles MD, 2007, 'The Impact of Program Brands on Consumer Evaluations of Television and Radio Broadcaster Brands', Journal of Product and Brand Management, vol. 16, pp. 178 - 187, http://dx.doi.org/10.1108/10610420710751555
2007
Harris JA; Uncles MD, 2007, 'Modeling the Repatronage Behavior of Business Airline Travelers', Journal of Service Research, vol. 9, pp. 297 - 311, http://dx.doi.org/10.1177/1094670507299379
2007
Macdonald E; Uncles M, 2007, 'Consumer savvy: conceptualisation and measurement', JOURNAL OF MARKETING MANAGEMENT, vol. 23, pp. 497 - 517, http://dx.doi.org/10.1362/026725707X212793
2007
Uncles MD; Lee D, 2006, 'Brand Purchasing by Older Consumers: An Investigation Using the Juster Scale and the Dirichlet Model', Marketing Letters, vol. 17, pp. 17 - 29, http://dx.doi.org/10.1007/s11002-006-3756-z
2006
Kwok S; Uncles MD; Huang YS, 2006, 'Brand Preferences and Brand Choice Among Urban Chinese Consumers: An Investigation of Country-of-Origin Effects.', Asia Pacific Journal of Marketing and Logistics, vol. 18, pp. 163 - 172, http://dx.doi.org/10.1108/13555850610675634
2006
Woodside AG; Uncles MD, 2005, 'How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice', Journal of Advertising Research, vol. 45, pp. 229 - 240, http://dx.doi.org/10.1017/S0021849905050257
2005
Uncles MD; Patterson PG, 2005, 'amj - Progress and Prospects', Australasian Marketing Journal, vol. 13, pp. 5 - 7, http://dx.doi.org/10.1016/S1441-3582(05)70072-0
2005
Uncles MD; Macdonald EK, 2005, 'Discovering the Savvy New Consumer', Marketing, pp. 42 - 42
2005
Kwok S; Uncles MD, 2005, 'Sales Promotion Effectiveness: The Impact of Consumer Differences at an Ethnic-Group Level', Journal of Product and Brand Management, vol. 14, pp. 170 - 186, http://dx.doi.org/10.1108/10610420510601049
2005
Uncles MD, 2005, 'Marketing Metrics: A Can of Worms, or the Path to Enlightenment?', Journal of Brand Management, vol. 12, pp. 412 - 418, http://dx.doi.org/10.1057/palgrave.bm.2540236
2005
Uncles MD; Drinkwatr P, 2004, 'Tuning in to broadcaster branding.', Professional Marketing, pp. 22 - 23
2004
Uncles MD; Ehrenberg A; Goodhardt GJ, 2004, 'Reply to Commentary on `Understanding Brand Performance Measures: Using Dirichlet Benchmarks`.', Journal of Business Research, vol. 57, pp. 1329 - 1330, http://dx.doi.org/10.1016/j.jbusres.2003.03.001
2004
Page K; Uncles MD, 2004, 'Consumer Knowledge of the World Wide Web: Conceptualization and Measurement', Psychology and Marketing, vol. 21, pp. 573 - 591, http://dx.doi.org/10.1002/mar.20023
2004
Uncles MD, 2004, 'Journal Rankings: How Much Credence Should We Give Them?', Australasian Marketing Journal, vol. 12, pp. 67 - 72, http://dx.doi.org/10.1016/S1441-3582(04)70100-7
2004
Uncles MD; Wright M, 2004, 'Empirical Generalisation in Marketing', Australasian Marketing Journal, vol. 12, pp. 5 - 18, http://dx.doi.org/10.1016/S1441-3582(04)70102-0
2004
Uncles MD; Ehrenberg A; Goodhardt GJ, 2004, 'Understanding Brand Performance Measures: Using Dirichlet Benchmarks.', Journal of Business Research, vol. 57, pp. 1307 - 1325, http://dx.doi.org/10.1016/j.jbusres.2002.11.001
2004
Uncles MD; Dowling GR; Hammond K, 2003, 'Customer Loyalty and Customer Loyalty Programs', Journal of Consumer Marketing, vol. 20, pp. 294 - 316, http://dx.doi.org/10.1108/07363760310483676
2003
Uncles MD, 2003, 'Too few principles or too few grounded principles?', Interfaces, vol. 33, pp. 101 - 103
2003
Uncles MD; Goh K, 2003, 'The Benefits of Airline Global Alliances: An Empirical Assessment of the Perceptions of Business Travelers', Transportation Research Part A - Policy and Practice, vol. 37, pp. 479 - 497, http://dx.doi.org/10.1016/S0965-8564(02)00054-X
2003
Uncles MD, 2003, 'Comment: Too few principles or too few grounded principles?', Interfaces, vol. 33, pp. 101 - 103
2003
Uncles MD; Bock TJ, 2002, 'A Taxonomy of Differences Between Consumers for Market Segmentation', International Journal of Research in Marketing, vol. 19, pp. 215 - 224, http://dx.doi.org/10.1016/S0167-8116(02)00081-2
2002
Uncles MD, 2002, 'From Marketing Knowledge to Marketing Principles', Journal of Marketing Theory, vol. 2, pp. 345 - 353, http://dx.doi.org/10.1177/147059310200200404
2002
Uncles MD, 2002, 'e-Branding: It is Really a New World? (in mandarin)', China Entrepreneur, vol. 2002, pp. 112 - 113
2002
Uncles MD, 2002, 'On the Value of Manuals and Handbooks in Marketing Planning', Australasian Marketing Journal, vol. 10, pp. 88 - 91, http://dx.doi.org/10.1016/S1441-3582(02)70161-4
2002
Uncles MD; Patterson PG, 2001, 'Editorial', Australasian Marketing Journal, vol. 9, pp. 5 - 6, http://dx.doi.org/10.1016/S1441-3582(01)70162-0
2001
Uncles MD, 2001, 'Editorial: Interactive Electronic Marketing and Brand Management', Journal of Brand Management, vol. 8, pp. 245 - 254, http://dx.doi.org/10.1057/palgrave.bm.2540026
2001
Wilkinson IF, 2000, 'What can be done to enhance the research productivity of junior staff?', Australasian Marketing Journal, pp. 73 - 79
2000
Uncles MD; Suarazas J, 2000, 'Editorial: Market orientation', Australian Journal of Management, vol. 25, pp. i - ix, http://dx.doi.org/10.1177/031289620002500201
2000
Uncles MD, 2000, 'What Can Be Done to Enhance the Research Productivity of Junior Staff', Australasian Marketing Journal, vol. 8, pp. 73 - 79, http://dx.doi.org/10.1016/S1441-3582(00)70194-7
2000
Uncles MD; Magill G, 1999, 'How prospective clients find out about your practice', Law Society Journal, pp. 64 - 67
1999
Uncles MD, 1998, 'Book review: `Grocery revolution: The new focus on the consumer`', International Review of Retail Distribution and Consumer Research, pp. 351 - 352, http://dx.doi.org/10.1080/713768545
1998
Uncles MD, 1998, 'Editorial: Brand management in Australasia and the Far East', Journal of Product and Brand Management, pp. 448 - 462
1998
Uncles MD; Polonsky M; Lawson R; Johnson LW; Wilkinson IF; Alpert F, 1998, 'Perspectives on academic publishing: advice for those just starting', Australasian Marketing Journal, pp. 63 - 80, http://dx.doi.org/10.1016/S1441-3582(98)70250-2
1998
Uncles MD, 1998, 'A structured approach to the presentation of research theses.', Australasian Marketing Journal, pp. 87 - 94, http://dx.doi.org/10.1016/S1441-3582(98)70241-1
1998
Uncles MD, 1998, 'Book Review of `Britain TM: Renewing our identity`', Journal of Brand Management, pp. 138 - 141
1998
Uncles MD; Keng KA; Ehrenberg A; Barnard N, 1998, 'Competitive Brand-Choice and Store-Choice Among Japanese Consumers', Journal of Product and Brand Management, vol. 7, pp. 421 - 1061, http://dx.doi.org/10.1108/10610429810244657
1998
Uncles MD; Styles CW, 1998, 'Marketing management in Australia - Joint AMI/UNSW survey', Professional Marketing (Supplement of B and T Weekly), pp. 32 - 33
1998
Uncles MD; Styles CW, 1998, 'Preparing tomorrow`s marketers for tomorrow`s world', Professional Marketing (Supplement of B and T Weekly), pp. 14 - 21
1998
Macrae C; Uncles MD, 1997, 'Rethinking brand management: the role of “brand chartering”', Journal of Product & Brand Management, vol. 6, pp. 64 - 77, http://dx.doi.org/10.1108/10610429710160057
1997
Uncles MD, 1997, 'Retail power plays: from trading to brand leadership` by A Wileman & M Jary', Journal of Brand Management, pp. 142 - 144, http://dx.doi.org/10.1057/bm.1997.40
1997
Uncles M; Laurent G, 1997, 'Editorial', International Journal of Research in Marketing, vol. 14, pp. 399 - 404, http://dx.doi.org/10.1016/s0167-8116(97)80224-8
1997
Uncles MD, 1997, 'Romanticism and realism in brand management', Journal of Brand Management, vol. 5, pp. 76 - 81, http://dx.doi.org/10.1057/bm.1997.33
1997
Dowling GR; Uncles MD, 1997, 'Do Customer Loyalty Programs Really Work', Sloan Management Review, pp. 71 - 82, http://sloanreview.mit.edu/article/do-customer-loyalty-programs-really-work/
1997
Uncles MD; Laurent G, 1997, 'Loyalty', International Journal of Research in Marketing, vol. 14, pp. 399 - 404
1997
Uncles MD, 1997, 'Retailing, consumption and capital: toward the new retail geography - Wrigley,N, Lowe,M', ENVIRONMENT AND PLANNING B-PLANNING & DESIGN, vol. 24, pp. 929 - 931, http://dx.doi.org/10.1068/b240929
1997
Uncles MD, 1996, 'Classifying shoppers by their shopping-trip behaviour: a polythetic-divisive method', Marketing Intelligence and Planning, vol. 14, pp. 35 - 44, http://dx.doi.org/10.1108/02634509610106223
1996
Macrae C; Uncles MD, 1996, 'Re-Thinking Brand Management : The Role of Brand Chartering', Marketing Intelligence and Planning, vol. 14, pp. 46 - 55, http://dx.doi.org/10.1108/02634509610152718
1996
Uncles MD; Ehrenberg ASC; Hammond K, 1995, 'Patterns of Buyer Behavior: Regularities, Models and Extensions', Marketing Science, vol. 14, pp. G71 - G78, http://dx.doi.org/10.1287/mksc.14.3.G71
1995
Uncles MD, 1995, 'Grocery Store Patronage', The International Review of Retail, Distribution and Consumer Research, vol. 5, pp. 287 - 302, http://dx.doi.org/10.1080/09593969500000019
1995
Uncles MD, 1995, 'Branding - The Marketing Advantage', Journal of Brand Management, vol. 3, pp. 9 - 18
1995
Uncles MD; Cocks M; Macrae C, 1995, 'Brand Architecture: Reconfiguring Organisations for Effective Brand Management', Journal of Brand Management, vol. 3, pp. 81 - 92, http://dx.doi.org/10.1057/bm.1995.33
1995
Uncles MD; Hammond KA; Ehrenberg ASC; Davis RE, 1994, 'A replication study of two brand-loyalty measures', European Journal of Operational Research, vol. 76, pp. 375 - 384, http://dx.doi.org/10.1016/0377-2217(94)90116-3
1994
Uncles MD, 1994, 'Do You or Your Customers Need a Loyalty Scheme?', Journal of Targeting, Measurement and Analysis for Marketing, vol. 2, pp. 335 - 350
1994
Uncles MD, 1991, 'How Private Labels Affect Consumer Choice', British Food Journal, vol. 93, pp. 41 - 49, http://dx.doi.org/10.1108/00070709110007468
1991
Uncles M, 1991, 'Continuous consumer market measurement', International Journal of Research in Marketing, vol. 8, pp. 158 - 159, http://dx.doi.org/10.1016/0167-8116(91)90025-3
1991
Skeldon R; Seelig MY; Uncles MD; Downie ML; Fenton S; Dunn R; Slaymaker O; Colnett D; Johnston RJ; Boyce DE; Siemens AH; Whitelegg J, 1991, 'Reviews: Hong Kong's New Towns: A Selected Review, Evaluation Methods for Urban and Regional Plans: Essays in Memory of Morris Hill, Resources for Tomorrow's Transport: Introductory Reports and Summary Discussions, Surveying Sisters: Women in a Traditional Male Profession, the Politics of ‘Race’ and Residence: Citizenship, Segregation and White Supremacy in Britain, the Association of Geographic Information Yearbook, 1990, the Landforms of England and Wales, Environmental Impact Assessment: Theory and Practice, the World Economy and the Spatial Organization of Power, Euromobile: Transport, Communications and Mobility in Europe, Mexico City: The Production and Reproduction of an Urban Environment, Calming Traffic in Residential Areas, Community Analysis and Planning Techniques', Environment and Planning A: Economy and Space, vol. 23, pp. 765 - 778, http://dx.doi.org/10.1068/a230765
1991
Hardwick WG; O'Riordan T; Forbes DK; Bassett K; Uncles MD; Pinch S; Burgess J; Watts HD; Higginson M; Doel MA; Rogers A, 1991, 'Reviews: Sustainability of Urban Systems: A Cross-National Evolutionary Analysis of Urban Innovation, the State of the Environment, Japanese Business down under: Patterns of Japanese Investment in Australia, Urban Planning under Thatcherism: The Challenge of the Market, Domestic Architecture and the Use of Space: An Interdisciplinary Cross-Cultural Study, Restructuring for Economic Flexibility, Selling the City: Marketing Approaches in Public Sector Urban Planning, Industrial Change and Regional Economic Transformation: The Experience of Western Europe, the Implications of Regulatory Failure for Rail and Road Industries, Communicate or Calculate: Planning Theory and Social Science Concepts in a Contingency Perspective, Race and Local Politics', Environment and Planning A: Economy and Space, vol. 23, pp. 1523 - 1536, http://dx.doi.org/10.1068/a231523
1991
UNCLES MD, 1991, 'DOMESTIC ARCHITECTURE AND THE USE OF SPACE - AN INTERDISCIPLINARY CROSS-CULTURAL-STUDY - KENT,S', ENVIRONMENT AND PLANNING A, vol. 23, pp. 1528 - 1528, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1991GM22500015&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
1991
UNCLES MD, 1991, 'RESOURCES FOR TOMORROWS TRANSPORT - INTRODUCTORY REPORTS AND SUMMARY DISCUSSIONS - EUROPEAN-CONFERENCE-MINISTERS-TRANSPORT', ENVIRONMENT AND PLANNING A, vol. 23, pp. 766 - 767, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1991FN48600012&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
1991
Uncles MD; Ehrenberg ASC, 1990, 'Industrial buying behavior: Aviation fuel contracts', International Journal of Research in Marketing, vol. 7, pp. 57 - 68, http://dx.doi.org/10.1016/0167-8116(90)90033-J
1990
1990
Uncles MD; Ehrenberg ASC, 1990, 'The Buying of Packaged Goods at US Retail Chains', Journal of Retailing, vol. 66, pp. 278 - 296, https://www.marketingscience.info/wp-content/uploads/2016/02/The-buying-of-packaged-goods-at-US-retail-chains.pdf
1990
Uncles MD, 1989, 'The Buying of Own Labels', European Journal of Marketing, vol. 23, pp. 57 - 70, http://dx.doi.org/10.1108/EUM0000000000561
1989
UNCLES MD, 1989, 'COMMUNITY ARCHITECTURE - HOW PEOPLE ARE CREATING THEIR OWN ENVIRONMENT - WATES,N, KNEVITT,C', ENVIRONMENT AND PLANNING A, vol. 21, pp. 552 - 552, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1989U415000016&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
1989
UNCLES MD, 1988, 'LOCATION STRATEGIES FOR RETAIL AND SERVICE FIRMS - GHOSH,A, MCLAFFERTY,SL', ENVIRONMENT AND PLANNING A, vol. 20, pp. 1678 - 1678, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1988R925300011&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
1988
Glennie PD; Pacione M; Harris R; Davidson N; Green AE; Uncles MD; Young R; Hall P; Barras R, 1988, 'Reviews: Critical Human Geography. The European Past: Social Evolution and Spatial Order, the Quality of Urban Life: Social, Psychological and Physical Conditions, Property and Industrial Development, Cambridge Human Geography. Crime, Space and Society, Urban Unemployment: Local Labour Markets and Employment Initiatives, the Geography of Urban Transportation, Landscape and Culture: Geographical and Archaelogical Perspectives, Transportation Planning in a Changing World, Models of Business Cycles', Environment and Planning A: Economy and Space, vol. 20, pp. 555 - 566, http://dx.doi.org/10.1068/a200555
1988
Lee R; Eyles J; Watson S; Uncles MD; Sanderson I; Pearman AD; Jackson P; Bennett RJ, 1988, 'Review: International Capitalism and Industrial Restructuring: A Critical Analysis, the Capitalist City: Global Restructuring and Community Politics, Health, Disease and Society: An Introduction to Medical Geography, Landscapes of Despair: From Deinstitutionalization to Homelessness, Location Strategies for Retail and Service Firms, Evaluation Methodologies for Transport Investment, the Economic Theory and Measurement of Environmental Benefits, Cities of the United States: Studies in Urban Anthropology, Land Use and Urban Form: The Consumption Theory of Land Rent', Environment and Planning A: Economy and Space, vol. 20, pp. 1673 - 1684, http://dx.doi.org/10.1068/a201673
1988
Uncles MD, 1987, 'A beta-logistic model of mode choice: Goodness of fit and intertemporal dependence', Transportation Research Part B, vol. 21, pp. 195 - 205, http://dx.doi.org/10.1016/0191-2615(87)90003-8
1987
UNCLES MD, 1987, 'DISCRETE CHOICE ANALYSIS - THEORY AND APPLICATION TO TRAVEL DEMAND - BENAKIVA,M, LERMAN,SR', JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, vol. 38, pp. 370 - 371, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1987H342500013&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
1987
UNCLES MD, 1986, 'MATHEMATICAL-METHODS IN HUMAN-GEOGRAPHY AND PLANNING - WILSON,AG, BENNETT,RJ', JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, vol. 37, pp. 1206 - 1207, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1986F617000150&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
1986
UNCLES MD, 1986, 'HANDBOOK OF SYSTEMS-ANALYSIS - OVERVIEW OF USES, PROCEDURES, APPLICATIONS AND PRACTICE - MISER,HJ, QUADE,ES', JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, vol. 37, pp. 437 - 438, http://dx.doi.org/10.2307/2582574
1986
UNCLES MD, 1984, 'TIME RESOURCES, SOCIETY AND ECOLOGY - ON THE CAPACITY FOR HUMAN INTERACTION IN SPACE AND TIME, VOL 1, PREINDUSTRIAL SOCIETIES - CARLSTEIN,T', GEOGRAPHY, vol. 69, pp. 84 - 85, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1984SD45200018&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
1984
Book Chapters
add
Uncles MD; Moroko L, 2016, 'Strategic Employer Branding: Current Domain, Future Directions', in Dall'Olmo Riley F; Singh J; Blankson C (ed.), The Routledge Companion to Contemporary Brand Management, Routledge, pp. 309 - 323
2016
Uncles MD; Singh J, 2016, 'Measuring the Market Performance of Brands: Applications in Brand Management', in Dall'Olmo Riley F; Blankson C; Singh J (ed.), The Routledge Companion to Contemporary Brand Management, Routledge, pp. 13 - 31
2016
Uncles MD, 2011, 'Perspectives and Paradigms in Brand Management', in Uncles MD (ed.), Perspectives on Brand Management, edn. 1, Tilde University Press, Prahran, Victoria, Australia, pp. 3 - 22
2011
Uncles MD; Moroko L, 2011, 'Employer Brands', in Uncles MD (ed.), Perspectives on Brand Management, edn. 1, Tilde University Press, Prahran, Victoria, Australia, pp. 147 - 166
2011
Uncles MD, 2011, 'Employer Brands', in Perspectives on Brand Management, Palgrave Macmillan & TUP Australia
2011
Uncles MD, 2011, 'Understanding Brand Performance Measures', in Uncles MD (ed.), Perspectives on Brand Management, edn. 1, Tilde University Press, Prahran, Victoria, Australia, pp. 75 - 99
2011
Uncles MD; Zhao L; Gregory G, 2009, 'The Use of Online Market Analysis Systems to achieve Competitive Advantage', in Ohsawa Y; Yada K (ed.), Data Mining for Design and Marketing, edn. Chapman & Hall-CRC Data Mining and Knowledge Discovery Serie, Chapman and Hall/CRC Press, USA, pp. 35 - 56, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000267019100003&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a
2009
Uncles MD, 2006, 'Understanding Retail Customers', in Krafft M; Mantrala MK (ed.), Retailing in the 21st Century: Current and Future Trends, Springer-Verlag, Heidelberg, pp. 159 - 173, http://dx.doi.org/10.1007/3-540-28433-8_11
2006
Uncles MD, 2001, 'Case Study 7.1 Aroma Australia Pty Limited Goes to Japan', in Consumer Behaviour (2nd), edn. Original, Pearson Education, Sydney, Australia, pp. 206 - 210
2001
Manaresi A; Uncles MD, 1995, 'Retail Franchising in Britain and Italy', in McGoldrick P; Davies G (ed.), International Retailing: Trends and Strategies, Pitman, London, pp. 151 - 167
1995
Uncles MD, 1989, 'Using Consumer Panels to Model Travel Choices', in Hauer J; Timmermans H; Wrigley N (ed.), Urban Dynamics and Spatial Choice Behaviour, Kluwer Academic Publishers, Dordrecht, pp. 43 - 57
1989
Uncles MD; Ellis K, 1989, 'Own Labels: Beliefs and Reality', in Pellegrini L; Srinivas K (ed.), Retail & Marketing Channels, Routledge, London & New York, pp. 274 - 286
1989
Reader S; Uncles MD, 1988, 'The Collection and Analysis of Consumer Data', in Uncles MD (ed.), Longitudinal Data Analysis: Methods & Applications, Pion, London & Elmont, New York, pp. 45 - 57
1988
Uncles MD; Ehrenberg ASC, 1988, 'Patterns of Store Choice: New Evidence from the USA', in Wrigley N (ed.), Store Choice, Store Location and Market Analysis, Routledge, London & New York, pp. 272 - 299
1988
Books
add
Uncles MD, 2011, Perspectives on Brand Management, Palgrave Macmillan & TUP Australia
2011
2011, Perspectives on Brand Management, Uncles MD, (ed.), Tilde University Press, Prahran, Victoria, Australia
2011
Uncles MD; Bannock G; Davis E; Trott P, 2002, The New Penguin Dictionary of Business, 1, Penguin Books, London
2002
Bock TJ; Uncles MD, 2000, Working Paper 00/2: Cluster replicability and the existance of latent populations of consumers, Original, School of Marketing, UNSW, Sydney, New South Wales
2000
Cadeaux J; Uncles MD, 1999, Marketing in the Third Millennium: Proceedings of ANZMAC 1999, Cadeaux J; Uncles MD, (ed.), UNSW, Sydney
1999
Jobber D; Uncles MD, 1995, Marking Marketing Work: Proceedings of the 1995 MEG Conference, Jobber D; Uncles MD, (ed.), University of Bradford, Bradford
1995
Uncles MD; Bell J, 1991, Communicating With Your Customers, Bell J; Uncles MD, (ed.), Milton Keys
1991
Uncles MD, 1988, Longitudinal Data Analysis: Methods & Applications, Pion, London and Elmont, NY
1988
Conference Proceedings (Editor of)
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Cadeaux JM; Uncles MD, (ed.), 1999, 'ANZMAC 1999 Conference', University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999
1999

Awards

  • Prize Paper Award ANZMAC2014 (with I. Maggioni)
  • ​Distinguished Fellowship of the Australia New Zealand Marketing Academy (ANZMAC)
  • Best Paper Award, Australasian Journal of Marketing, 2013 (with Robert East & Wendy Lomax
  • Track Prize Paper Award ANZMAC09 (with E. Macdonald)
  • Track Prize Paper Award ANZMAC08 (with T. Tan)
  • Track Prize Paper Award AMO8 (with R. East)
  • Best-in-Conference Prize Paper Award AM07 (with E. Macdonald)
  • Track Prize Paper Award AM07 (with C. Wang)
  • Track Prize Paper Award AM07 (with S. Kwok)
  • Track Prize Paper Award ANZMAC07 (with E. Macdonald)
  • Track Prize Paper Award ANZMAC06 (with H. Lu, L. Zhao, G.Gregory)
  • Track Prize Paper Award ANZMAC05 (with L. Moroko)
  • Track Prize Paper Award AM04 (with D. Lee)

 

ARC Discovery Grant: “Patterns of Buyer Behaviour in China” ($155,000 from 2004 to 2006) (sole investigator)

ARC Linkage Grant: “Turning Under-Used Geo-Referenced Data Sources into Business Success” ($261,000 from 2003 to 2006, plus $285,000 cash and in-kind contributions) (with Gary Gregory)

ARC Discovery Grant: “Exploring Consumers’ Switching and Loyalty Behaviours: Brand Relationship Dynamics” ($80,000 from 2003 to 2004) (with Steve Kates, Monash University & Simon Fraser University)

Higher Education; Marketing; Consumer Behaviour; Customer Loyalty; Brand Management; Advertising; Marketing Communications

Qantas loyalty program fails to fly at Woolworths

14/10/2015

UNSW News