Mathew Chylinski

Associate Professor

Mathew Chylinski leads an innovative research program into Augmented Reality, with recognised methodological expertise in experimental design; as well as ARC research funding and consistent supervision of HDR students. His publications have appeared in highly ranked Marketing journals like Marketing Science, Journal of Academy of Marketing Science, Journal of Retailing and others. Together with colleagues from Netherlands and England he initiated the Augmented Research Group to provide thought leadership to marketing academics, industry and wider community around augmentation of consumer behaviour through technology.

Mathew’s teaching expertise spans undergraduate, postgraduate and research level courses. With journal publications in education Mathew establishes a program of continued teaching innovation with the focus on active student engagement in large (100+) university classes. This innovation is supported with UNSW Learning and Teaching Innovation Grants and qualifications enhanced with the Graduate Certificate in Higher Education, and teaching development courses at NIDA.

Over the years Mathew held diverse roles as Honour Coordinator, Advanced Marketing Stream Coordinator, School of Marketing Research Subject Pool Coordinator, Ethics Representative, Research Laboratory (BizLab) Director; and contributed to infrastructure building via Major Research Equipment and Infrastructure Initiative grants. Mathew was instrumental in establishing the BizLab a behavioural research laboratory at the UNSW Business School. He established the Student Subject Research Pool at the School of Marketing, and organised conferences and workshops to engage academics and industry; most recently through the Marketing Analytics Symposium – Sydney that brings together leading academics and industry professionals to foster closer collaboration between industry and academia.

 

 

Journal articles
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Crow K; Galande A; Chylinski M; Mathmann F, 2021, 'EXPRESS: Power and the Tweet How Viral Messaging Conveys Political Advantage', Journal of Public Policy & Marketing, pp. 074391562199903 - 074391562199903, http://dx.doi.org/10.1177/0743915621999036
2021
Heller J; Chylinski M; de Ruyter K; Keeling DI; Hilken T; Mahr D, 2021, 'Tangible Service Automation: Decomposing the Technology-Enabled Engagement Process (TEEP) for Augmented Reality', Journal of Service Research, vol. 24, pp. 84 - 103, http://dx.doi.org/10.1177/1094670520933692
2021
de Ruyter K; Heller J; Hilken T; Chylinski M; Keeling DI; Mahr D, 2020, 'Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising', Journal of Advertising, vol. 49, pp. 109 - 124, http://dx.doi.org/10.1080/00913367.2020.1740123
2020
Chylinski M; Heller J; Hilken T; Keeling DI; Mahr D; de Ruyter K, 2020, 'Augmented reality marketing: A technology-enabled approach to situated customer experience', Australasian Marketing Journal, vol. 28, pp. 374 - 384, http://dx.doi.org/10.1016/j.ausmj.2020.04.004
2020
Jessen A; Hilken T; Chylinski M; Mahr D; Heller J; Keeling DI; de Ruyter K, 2020, 'The playground effect: How augmented reality drives creative customer engagement', Journal of Business Research, vol. 116, pp. 85 - 98, http://dx.doi.org/10.1016/j.jbusres.2020.05.002
2020
Collinson J; Mathmann F; Chylinski M, 2020, 'Time is money: Field evidence for the effect of time of day and product name on product purchase', Journal of Retailing and Consumer Services, vol. 54, http://dx.doi.org/10.1016/j.jretconser.2020.102064
2020
Hilken T; Keeling DI; de Ruyter K; Mahr D; Chylinski M, 2020, 'Seeing eye to eye: social augmented reality and shared decision making in the marketplace', Journal of the Academy of Marketing Science, vol. 48, pp. 143 - 164, http://dx.doi.org/10.1007/s11747-019-00688-0
2020
Nguyen TNQ; Tran QHM; Chylinski M, 2020, 'Empathy and delight in a personal service setting', Australasian Marketing Journal, vol. 28, pp. 11 - 17, http://dx.doi.org/10.1016/j.ausmj.2019.08.003
2020
Heller J; Chylinski M; de Ruyter K; Mahr D; Keeling DI, 2019, 'Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability', Journal of Retailing, vol. 95, pp. 94 - 114, http://dx.doi.org/10.1016/j.jretai.2019.03.005
2019
An J; Ngo LV; Chylinski M; Tran Q, 2019, 'Customer advocates with a generous heart', Journal of Services Marketing, vol. 33, pp. 192 - 205, http://dx.doi.org/10.1108/JSM-04-2018-0120
2019
Carrozzi A; Chylinski M; Heller J; Hilken T; Keeling DI; de Ruyter K, 2019, 'What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership', Journal of Interactive Marketing, vol. 48, pp. 71 - 88, http://dx.doi.org/10.1016/j.intmar.2019.05.004
2019
Heller J; Chylinski M; de Ruyter K; Mahr D; Keeling DI, 2019, 'Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing', Journal of Retailing, vol. 95, pp. 219 - 234, http://dx.doi.org/10.1016/j.jretai.2019.10.008
2019
Hilken T; Heller J; Chylinski M; Keeling DI; Mahr D; de Ruyter K, 2018, 'Making omnichannel an augmented reality: the current and future state of the art', Journal of Research in Interactive Marketing, vol. 12, pp. 509 - 523, http://dx.doi.org/10.1108/JRIM-01-2018-0023
2018
Northey G; Govind R; Bucic T; Chylinski M; Dolan R; van Esch P, 2018, 'The effect of “here and now” learning on student engagement and academic achievement', British Journal of Educational Technology, vol. 49, pp. 321 - 333, http://dx.doi.org/10.1111/bjet.12589
2018
Hilken T; de Ruyter K; Chylinski M; Mahr D; Keeling DI, 2017, 'Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences', Journal of the Academy of Marketing Science, vol. 45, pp. 884 - 905, http://dx.doi.org/10.1007/s11747-017-0541-x
2017
Mathmann F; Higgins ET; Chylinski M; de Ruyter K, 2017, 'When Size Matters: Sensitivity to Missed Opportunity Size Increases With Stronger Assessment', Personality and Social Psychology Bulletin, vol. 43, pp. 1427 - 1439, http://dx.doi.org/10.1177/0146167217717244
2017
Mathmann F; Chylinski M; Tory Higgins E; de Ruyter K, 2017, 'Every step counts: When physical movement affects perceived value', Journal of Retailing and Consumer Services, vol. 39, pp. 279 - 285, http://dx.doi.org/10.1016/j.jretconser.2017.08.007
2017
Chylinski M; Mathmann F; de Ruyter K; Higgins T, 2017, 'When Plentiful Platforms Pay Off: Assessment Orientation Moderates the Effect of Assortment Size on Choice Engagement and Product Valuation', Journal of Retailing, vol. 93, pp. 212 - 227, http://dx.doi.org/10.1016/j.jretai.2017.02.001
2017
Chylinski M; Northey G; Ngo LV, 2015, 'Cross-modal Interactions between Color and Texture of Food', Psychology and Marketing, vol. 32, pp. 950 - 966, http://dx.doi.org/10.1002/mar.20829
2015
Northey G; Bucic T; Chylinski M; Govind R, 2015, 'Increasing Student Engagement Using Asynchronous Learning', Journal of Marketing Education, vol. 37, pp. 171 - 180, http://dx.doi.org/10.1177/0273475315589814
2015
Ghorai K; Jahan S; Ray P; Chylinski M, 2014, 'MHealth for behaviour change: Role of a smartphonebased multi-intervention service for hypertension and diabetes in Bangladesh', International Journal of Biomedical Engineering and Technology, vol. 16, pp. 135 - 155, http://dx.doi.org/10.1504/IJBET.2014.065655
2014
Chylinski M; Roberts JH; Hardie BG, 2012, 'Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias and Order Effects', Marketing Science, vol. Articles in Advance, pp. 1 - 18, http://dx.doi.org/10.1287.mksc.1120.0719
2012
Chylinski MB; Roberts JH; Hardie BGS, 2012, 'Consumer learning of new binary attribute importance accounting for priors, bias, and order effects', Marketing Science, vol. 31, pp. 549 - 566, http://dx.doi.org/10.1287/mksc.1120.0719
2012
Chylinski M, 2011, 'Sensory marketing: research on the sensuality of products, Aradhna Krishna.', JOURNAL OF ECONOMIC PSYCHOLOGY, vol. 32, pp. 832 - 833, http://dx.doi.org/10.1016/j.joep.2011.03.013
2011
Chylinski M, 2009, 'Cash for comment: Participation money as a mechanism for measurement, reward and formative feedback in active class participation.', Journal of Marketing Education, vol. 32, pp. 25 - 38, http://dx.doi.org/10.1177/0273475309335586
2009
Chylinski M; Chu A, 2009, 'Consumer cynicism - antecedents and consequences.', European Journal of Marketing, vol. 44, pp. 796 - 837, http://dx.doi.org/10.1108/03090561011032720
2009
Conference Papers
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Northey G; Chylinski M; Ngo LV, 2017, 'The cross-modal effects of colour in food advertising', in The cross-modal effects of colour in food advertising, Academy of Marketing Science Annual Conference, California, presented at Academy of Marketing Science Annual Conference, California, -
2017
Tran Q; Ngo LV; Nguyen TNQ; Chylinski M, 2017, 'Employee empathy and customer delight in services', in Employee empathy and customer delight in services, ANZMAC 2017, Melbourne, presented at ANZMAC 2017, Melbourne, -
2017
An J; Ngo LV; Chylinski M, 2015, 'The effects of customer participation and customer-to-customer interaction on affective, motivational and cognitive service experience', in The effects of customer participation and customer-to-customer interaction on affective, motivational and cognitive service experience, AMA 2015 Summer Marketing Educators’ Conference, Improving Business Practice Through Marketing Insight, Chicago, presented at AMA 2015 Summer Marketing Educators’ Conference, Improving Business Practice Through Marketing Insight, Chicago, -
2015
An J; Ngo LV; Chylinski M, 2015, 'Feeling delightful” versus “feeling connected”: why service firms should stop focusing on delighting customers, and start befriending them', in Feeling delightful” versus “feeling connected”: why service firms should stop focusing on delighting customers, and start befriending them, EMAC 2015, Collaboration in Research, Leuven, Belgium, presented at EMAC 2015, Collaboration in Research, Leuven, Belgium, -
2015
Ghorai K; Jahan S; Ray PK; Chylinski M, 2014, 'Mobile Phone Including Smart Phone based Persuasive System Design for controlling Hypertension and Diabetes in Bangladesh', in Proceedings of the 24th Australasian Conference on Information Systems (ACIS 2013), Melbourne, Australia, presented at The 24th Australasian Conference on Information Systems (ACIS 2013), Melbourne, Australia, 04 December 2014 - 06 December 2014
2014
Northey G; Chylinski M; Ngo LV, 2013, 'What colour do you feel? cross-modal interactions between colour and food texture', in What colour do you feel? cross-modal interactions between colour and food texture, ANZMAC 2013, Auckland, New Zealand, presented at ANZMAC 2013, Auckland, New Zealand, -
2013
Northey G; Chylinski M, 2012, 'Touching the void - Satisfying the consumer need for touch through auditory stimuli', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 7, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012
2012
Chylinski M; Gan CQ, 2011, 'Flow as a catalyst for information diffusion in an online social network', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 10, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Chylinski,%20Mathew%20Paper%20619.pdf
2011
Chylinski M; Lau W; Lau W, 2010, 'Inattentional Learning of Brand Associations', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
2010
Chylinski M; Li CX, 2010, 'Exploring the role of putative human pheromones in consumer behaviour', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
2010
Chylinski M, 2008, 'Patterns of Goal-Contingency Learning in Preference Formation', in ANZMAC 2008 Conference, ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008
2008
Chylinski M, 2008, 'Modeling Confirmation Bias in Preference Formation', in Proceedings of the 37th European Marketing Academy Conference (EMAC), 37th EMAC Conference, Marketing Landscapes: A Pause for Thought, University of Brighton, UK, presented at 37th EMAC Conference, Marketing Landscapes: A Pause for Thought, University of Brighton, UK, 27 May 2008 - 30 May 2008
2008
Wang Y; Chylinski M, 2007, 'Backward and Forward Information Processing in Inaction Inertia: The Expectation Certainty Perspective', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007
2007
Chylinski M, 2007, 'Formation of multi-goal contingent preference structures', in Formation of multi-goal contingent preference structures, European Marketing Academy Conference, EMAC,, Reykjavik, Iceland., presented at European Marketing Academy Conference, EMAC,, Reykjavik, Iceland.
2007
Roberts JH; Chylinski M, 2006, 'Modelling preference formation in a new product category', in 35th Conference of the European Marketing Academy, 35th Conference of the European Marketing Academy, Athens, Greece, presented at 35th Conference of the European Marketing Academy, Athens, Greece, 23 May 2006 - 26 May 2006
2006
Chu A; Chylinski M, 2006, 'A Model of Consumer Cynicism - Antecedents and Consequences', in ANZMAC 2006 Conference, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006
2006
Chylinski M, 2006, 'Modelling Preference Formation in New Product Category.', in 35th Conference of the European Marketing Academy, 35th Conference of the European Marketing Academy, Athens, Greece, presented at 35th Conference of the European Marketing Academy, Athens, Greece, 23 May 2006 - 26 May 2006
2006
Chylinski M, 2006, 'Psychological Underpinnings of Preference Formation', in 35th Conference of the European Marketing Academy, 35th Conference of the European Marketing Academy, Athens, Greece, presented at 35th Conference of the European Marketing Academy, Athens, Greece, 23 May 2006 - 26 May 2006
2006
Chylinski M, 2005, 'Modelling the impact of multiple consumer goals on preference formation', in ANZMAC 2005 Conference, ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005
2005
Theses / Dissertations
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Chylinski M, 2005, Dynamics of preference structure formation
2005
Working Papers
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Chylinski M, 2005, Development and testing of a model of preference structure formation, http://dx.doi.org
2005
Chylinski M, 2005, Psychological underpinnings of preference structure formation, http://dx.doi.org
2005

Marketing Science Institute (MSI) Research Grant, $4,000

Experience Infusion: How to improve customer experience with incidental activities

2016 — 2018

UNSW Learning and Teaching Innovation Grant; $20,000

Content Co-Creation in Large Classes: Leveraging the Box and Moodle for Enhanced Student Engagement

2015 — 2017

Australia Research Council (ARC); $60,000

Investigating the Impact of Augmented Reality on Consumer Decision Making and Marketing Systems.

2013 — 2015

 

 

 

My expertise relates to marketing in high technology marketing, Augmented Reality, modeling and experimental testing of dynamic consumer learning processes; preference dynamics in high technology markets; positioning innovations for accelerated take-off; enhancing the process of preference formation for new products.

My teaching expertise is broad ranging from customer centric innovation, marketing strategy, experimental design, consumer behaviour.

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