Zixiu Guo

Associate Professor

I am an Associate Professor n the School of Information Systems and Technology Management at the University of New South Wales Australia. Her papers appear in the Information & Management, Journal of the American Society for Information Science and Technology (JASIST), Communications of the Association for Information Systems (CAIS), Journal of Global Information Management (JGIM), IEEE Transactions on Professional Communication, the Australian Journal of Educational Technology, Computers in Human Behavior, and ICIS, ECIS, AMCIS, HICSS. I am the best paper award winner in the 2009 IEEE Transactions on Professional Communication, the winner of the AIS Award for Best Conference Paper in IS Education of year 2011, and the best paper winner 2011 AIS SIG-ED IAIM 2011 Conference. My research interests focus on understanding positive use of information systems in changing individuals' life, ncluding digital enabled learning systems, social media and online games, computer mediated communication media, and business analytics.

Research interests:

  • Positive Use of Information Systems/Technologies in Changing Individual's Life in the areas of 
    • Online Learning
    • Online Gaming and Entertainment, and 
    • Online Shopping
  • Business Analytics and Value Creaetion, including both
    • Positive and Dark Side of Business Analytics. 

ASB Profile: http://www.asb.unsw.edu.au/schools/Pages/ZixiuGuo.aspx

 

Conference Papers
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Teh C; Phang CW; Chong AY-L; Guo Z, 2021, 'Augmented Reality in Offline Retail: Integrating the Affordance and Means-End Chain Perspectives', Hawaii, presented at Proceedings of the 2021 Annual Hawaii International Conference on System Sciences (HICSS2021), Hawaii, 04 January 2021 - 08 January 2021
2021
Guo Z; Cahalane M; Carbonie A, 2020, 'Pursuit of happiness through esports: An interpretive structural approach', in Proceedings of the 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020
2020
Guo Z; Cahalane M; Carbonie A, 2020, 'Pursuit of happiness through esports: An interpretive structural approach', in Proceedings of the 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020
2020
Guo Z; Leong C; Zhou Y; Lee B; Monson DM, 2020, 'Turning Lemons into Lemonade: Designing Remote Teaching to Foster a Sense of Online Learning Community through Action Design', in Proceedings of the 2020 International Conference on Information Systems (ICIS2020), India, presented at 2020 International Conference on Information Systems (ICIS2020), India, 13 December 2020 - 16 December 2020, https://aisel.aisnet.org/icis2020/digital_learning_env/digital_learning_env/5/
2020
Peng J-RJ; Guo Z; Cahalane M, 2018, 'Online Game User Experience', in Proceedings of the 22nd Pacific Asia Conference on Information Systems (PACIS 2018), Associations for Information Systems, Yokohama, Japan, presented at The 22nd Pacific Asia Conference on Information Systems (PACIS 2018), Yokohama, Japan, 26 June 2018 - 30 June 2018, https://aisel.aisnet.org/pacis2018/124
2018
Carbonie A; Guo Z; Cahalane M, 2018, 'Positive Personal Development through eSports', in Proceedings of the 22nd Pacific Asia Conference on Information Systems (PACIS 2018), Association for Information Systems (AIS), YOKOHAMA JAPAN, presented at The 22nd Pacific Asia Conference on Information Systems (PACIS 2018), YOKOHAMA JAPAN, 26 June 2018 - 30 June 2018, https://aisel.aisnet.org/pacis2018/125
2018
Seo C; Guo Z; Xiao L; Jiang J; Klein J, 2017, 'Hedonic Information Systems Quality', in Proceedings of the 21st Pacific Asia Conference on Information Systems (PACIS 2017), Association for Information Systems, Langkawi, Malaysia, presented at The 21st Pacific Asia Conference on Information Systems (PACIS 2017), Langkawi, Malaysia, 16 July 2017 - 20 July 2017, http://aisel.aisnet.org/pacis2017/189/
2017
Xiao L; Guo Z; D'Ambra J; Fu B, 2016, 'Determining Motivations for Online Group Buying - A Uses and Gratifications Perspective', in Proceeding of the 20th Pacific Asia Confernce on Information Systrems (PACIS 2016), Chiayi, Taiwan, presented at The 20th Pacific Asia Confernce on Information Systrems (PACIS 2016), Chiayi, Taiwan, 27 June 2016 - 01 July 2016
2016
Cheng D; Tan FT; Guo Z; Cahalane M, 2015, 'Developing ICT-Enabled Information Processing Capabilities for Combatting E-Commerce Identity Fraud: A Case Study of Trustev’s Social Fingerprinting Solution', in Proceedings of the 19th Pacific Asia Conference on Information Systems (PACIS 2015), Singapore, presented at The 19th Pacific Asia Conference on Information Systems (PACIS 2015), Singapore, 05 July 2015 - 09 July 2015, http://aisel.aisnet.org/pacis2015/60/
2015
Xiao L; Guo Z; D'Ambra J, 2014, 'A typology of online group buyers: Using means-end structures for benefit segmentation', in 35th International Conference on Information Systems "Building a Better World Through Information Systems", ICIS 2014
2014
Xiao L; Guo Z; D'Ambra J, 2014, 'A Typology of Online Group Buyers: Using Means-end Structures for Benefit Segmentation', in Proceedings of the 35th International Conference on Information Systems (ICIS 2014), Association for Information Systems, presented at The 35th International Conference on Information Systems (ICIS 2014), 14 December 2014 - 17 December 2014, http://aisel.aisnet.org/icis2014/proceedings/EBusiness/22/
2014
Xiao L; Guo Z; D'Ambra J; Fu B, 2014, 'Understanding Online Group Purchase Decision Making: A Means-end Chain Approach', in Proceedings of the 18th Pacific Asia Conference on Information Systems (PACIS 2014), Association for Information Systems, Chengdu, China, presented at The 18th Pacific Asia Conference on Information Systems (PACIS 2014), Chengdu, China, 24 June 2014 - 28 June 2014, http://aisel.aisnet.org/pacis2014/290
2014
Seo C; Guo Z, 2014, 'Service Quality and Online Games: Moderating Effect of Zone of Tolerance', in Proceedings of the 18th Pacific Asia Conference on Information Systems (PACIS 2014), Association for Information Systems, Chengdu, China, presented at The 18th Pacific Asia Conference on Information Systems (PACIS 2014), Chengdu, China, 24 June 2014 - 28 June 2014, http://aisel.aisnet.org/pacis2014/67
2014
Stevens KJ; Guo Z; Li Y, 2014, 'Understanding technology mediated learning in higher education: A repertory grid approach', in 35th International Conference on Information Systems "Building a Better World Through Information Systems", ICIS 2014
2014
Stevens KJ; Guo Z; Li Y, 2014, 'Understanding Technology Mediated Learning in Higher Education: A Repertory Grid Approach', in Proceedings of the 35th International Conference on Information Systems (ICIS 2014), Association for Information Systems, Auckland, New Zealand, presented at The 35th International Conference on Information Systems (ICIS 2014), Auckland, New Zealand, 14 December 2014 - 17 December 2014, http://aisel.aisnet.org/icis2014/proceedings/ISCurriculum/18/
2014
Guo Z; Stevens KJ; Li Y, 2013, 'A Typology and Hierarchical Framework of Technology Use in Digital Natives’ Learning', in Proceedings of the 17th Pacific Asia Conference on Information Systems (PACIS 2013), Association for Information Systems, Jeju Island, South Korea, presented at The 17th Pacific Asia Conference on Information Systems (PACIS 2013), Jeju Island, South Korea, 18 June 2013 - 22 June 2013, https://ros.unsw.edu.au/userprofile.html?uid=19246
2013
Guo Z; Stevens KJ; Li Y, 2011, 'Students’ Motivations for Using Contemporary Technologies in Learning: A Structural Approach', in Proceedings of the 2011 International SIGED: IAIM Conference, Association for Information Systems, USA, pp. 1 - 16, presented at AIS SIG-ED IAIM 2011 Conference, Shanghai, China, 03 December 2011 - 04 December 2011
2011
Xiao L; Guo Z; D'Ambra J, 2010, 'An empirical study of multi-dimensional trust and eloyalty in e-commerce in China', in 16th Americas Conference on Information Systems 2010, AMCIS 2010, pp. 1080 - 1090
2010
Guo Z; Stevens KJ; Zhang Y, 2009, 'A Uses and Gratifications Approach to Understanding the Role of Wiki Technology in Enhancing Teaching and Learning Outcomes', in Proceedings of the 17th European Conference on Information Systems (ECIS 2009), University of Verona and London School of Economics and Political Science, http://www.ecis2009.it/allegati/ecis2009_proceedings_public.pdf, presented at 17th European Conference on Information Systems (ECIS 2009) - Information Systems in a Globalising World: Challenges, Ethics and Practice, Verona, Italy, 08 June 2009 - 10 June 2009
2009
Xiao L; Guo Z; D'Ambra J, 2009, 'Understanding the relationships between multi-dimensional trust and eloyalty in E-commerce', in 12th Australian Conference on Knowledge Management and Intelligent Decision Support, ACKMIDS 09 and 20th Australasian Conference on Information Systems, ACIS 2009, pp. 929 - 939
2009
Guo Z; Tan FB; Turner TL; Xu H, 2008, 'The Importance of Normative Social Influence and Similarity of Media Preferences on Group Meeting Outcomes: A Premliminary Result', in International Conference on Information Resources Management 2008: Information Resources Management in the Digital Economy, 2008 International Conference on Information Resources Management (Conf-IRM2008), Niagara Falls, Ontario, Canada, presented at 2008 International Conference on Information Resources Management (Conf-IRM2008), Niagara Falls, Ontario, Canada, 18 May 2008 - 20 May 2008
2008
Guo Z; Cheung K; Tan FB, 2008, 'Determining University Students` Motivations for Using Computer Mediated Communication: A Repertory Grid Technique Approach', in 12th Pacific Asia Conference on Information Systems (PACIS 2008), Suzhou, People`s Republic of China, presented at 12th Pacific Asia Conference on Information Systems (PACIS 2008), Suzhou, People`s Republic of China, 03 July 2008 - 07 July 2008
2008
Guo Z; Tan FB; Turner TL; Xu H, 2008, 'The Impact of Normative Social Influence on Group Homogeneity in Media Preferences and Group Meeting Outcomes', in 16th European Conference on Information Systems (ECIS2008), National University of Ireland, Galway, Galway, Ireland, presented at 16th European Conference on Information Systems (ECIS2008), Galway, Ireland, 09 June 2008 - 11 June 2008
2008
Guo Z; Tan FB; Turner TL; Xu H, 2008, 'Group Cohesion, Similarity of Media Preference and Group Performance', in 16th European Conference on Information Systems, ECIS 2008, Galway, Ireland, presented at 16th European Conference on Information Systems (ECIS2008), Galway, Ireland, 09 June 2008 - 11 June 2008
2008
Guo Z; Cheung K; Tan FB, 2008, 'Motivations for Using CMC and Non-CMC Media in Learning Contexts: A Uses and Gratifications Approach', in Proceedings of the Twenty Ninth International Conference on Information Systems (ICIS 2008)- Ethics, Design and Consequences of IT, The Association for Information Systems (AIS), USA, presented at Twenty Ninth International Conference on Information Systems (ICIS 2008))- Ethics, Design and Consequences of IT, Paris, France, 14 December 2008 - 17 December 2008
2008
Guo Z; Tan FB; Turner TL; Hu H, 2007, 'Messaging Media Perceptions and Preferences: A Pilot Study in Two Distinct Cultures', in 2007 International Conference on Wireless Communications, Networking and Mobile Computing, Shanghai, China, pp. 6719 - 6722, presented at International Conference on Wireless Communications, Networking and Mobile Computing 2007, Shanghai, China, 21 September 2007 - 25 September 2007, http://dx.doi.org/10.1109/WICOM.2007.1650
2007
Guo Z; Tan FB, 2007, 'Determining University Students? Motivations for Using Computer-Mediated Communication Technologies', in 11th Pacific Asia Conference on Information Systems (PACIS 2007) - Managing Diversity in Digital Enterprises, Auckland, New Zealand, presented at 11th Pacific Asia Conference on Information Systems (PACIS 2007) - Managing Diversity in Digital Enterprises, Auckland, New Zealand, 03 July 2007 - 06 July 2007
2007
Guo Z; Turner TL; Tan F, 2006, 'The effect of normative social influence and cultural diversity on group interactions', in 39th Annual Hawaii International Conference on System Sciences (HICSS-39), Kauai, Hawaii, presented at 39th Annual Hawaii International Conference on System Sciences (HICSS-39), Kauai, Hawaii, 04 January 2006 - 07 January 2006, http://dx.doi.org/10.1109/HICSS.2006.460
2006
Guo Z; D'Ambra JG; Turner TL; Zhang H; Zhang T, 2006, 'Effectiveness of Meeting Outcomes in Virtual vs. Fact-to-Face Teams: A comparison study in China', in 12th Americas Conference on Information Systems (Amcis 2006), Acapulco, Mexico, pp. 1505 - 1516, presented at 12th Americas Conference on Information Systems (Amcis 2006), Acapulco, Mexico, 04 August 2006 - 06 August 2006
2006
Guo Z; D'Ambra JG; Turner TL; Zhang H, 2006, 'Improving Virtual Team Meeting Outcomes: An exploratory study in two distinct cultures', in 2006 Mediterranean Conference on Information Systems (MCIS 2006), Mediterranean Conference on Information Systems (MCIS`06) 2006, San Servolo, Venice, Italy, presented at Mediterranean Conference on Information Systems (MCIS`06) 2006, San Servolo, Venice, Italy, 05 October 2006 - 09 October 2006
2006
Guo Z; Turner TL, 2005, 'Messaging Media Perceptions and Preferences: An Exploratory Study', in 16th Australasian Conference on Information Systems (ACIS 2005), Manly, Sydney, presented at 16th Australasian Conference on Information Systems (ACIS 2005), Manly, Sydney, 29 November 2005 - 02 December 2005
2005
D Ambra JG; Guo Z; Stephens GM; Huang W, 2004, 'Expanding the bandwidth of virtual teams via a shared social construction', in 8th Pacific-Asia Conference on Information Systems, 8th Pacific-Asia Conference on Information Systems, Shang Hai, China, presented at 8th Pacific-Asia Conference on Information Systems, Shang Hai, China, 08 July 2004 - 11 July 2004
2004
Guo Z; D Ambra JG, 2003, 'Understanding the Role of National Culture on communication Media Choice Behaviour: A Cross-Cultural Comparison within a Multinational Organizational Setting', in 7th Asia Pacific Conference on Information Systems, 7th Asia Pacific Conference on Information Systems, Adelaide, Sth Aust, presented at 7th Asia Pacific Conference on Information Systems, Adelaide, Sth Aust, 10 July 2003 - 13 July 2003
2003
Guo Z; D Ambra JG; Turner TL, 2003, 'Understanding the Influence of National Culture on the Development of Shared Norms of Effective Communication: An exploratory Study in Two Distinct Cultures', in 14th Australasian Conference on Information Systems 2003, 14th Australasian Conference on Information Systems 2003, Perth, WA, presented at 14th Australasian Conference on Information Systems 2003, Perth, WA, 26 November 2003 - 28 November 2003
2003
Guo Z; D Ambra JG; Stephens GM; Huang W, 2003, 'Building a Shared Basis for Effective Use of Computer-MEdiated Communication in Group Decision Making', in KhosrowPour M (ed.), Information Technology and Organisations: Trends, Issues, Challenges and Solutions, IDEA GROUP PUBLISHING, Philadelphia, Pennsylvania, pp. 86 - 88, presented at Information Technology and Organisations: Trends, Issues, Challenges and Solutions, Philadelphia, Pennsylvania, 18 May 2003 - 21 May 2003, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000189487100024&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a
2003
Guo Z; D Ambra JG, 2002, 'Normative Social Influence and Communication Media Perception and Choice: an exploration in an individualistic and a collectivistic culture', in Enabling Organisations and Society through Information Systems, Enabling Organisations and Society through Information Systems, Melbourne, presented at Enabling Organisations and Society through Information Systems, Melbourne, 04 December 2002 - 06 December 2002
2002
Guo Z; D Ambra JG, 2001, 'Perceptions on Computer-based Information Technology: The Impact of Country Culture', in 6th Asia-Pacific Regional Conference of International Telecommunications Society, 6th Asia-Pacific Regional Conference of International Telecommunications Society, Hong Kong, presented at 6th Asia-Pacific Regional Conference of International Telecommunications Society, Hong Kong, 05 July 2001 - 07 July 2001
2001
Journal articles
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Xiao L; Guo Z; D'Ambra J, 2019, 'Benefit-based O2O commerce segmentation: a means-end chain approach', Electronic Commerce Research, pp. 1 - 41, http://dx.doi.org/10.1007/s10660-017-9286-3
2019
Stevens KJ; Guo Z; Li Y, 2018, 'Typology and hierarchy of students' motivations to use technology in learning', Australasian Journal of Information Systems, vol. 22, http://dx.doi.org/10.3127/ajis.v22i0.1492
2018
Xiao L; Guo Z; D'Ambra J, 2017, 'Analyzing consumer goal structure in online group buying: A means-end chain approach', Information and Management, vol. 54, pp. 1097 - 1119, http://dx.doi.org/10.1016/j.im.2017.03.001
2017
Guo Z; Xiao L; Van Toorn C; Lai Y; Seo C, 2016, 'Promoting online learners' continuance intention: An integrated flow framework', Information and Management, vol. 53, pp. 279 - 295, http://dx.doi.org/10.1016/j.im.2015.10.010
2016
Xiao L; Guo Z; D’Ambra J; Fu B, 2016, 'Building loyalty in e-commerce: Towards a multidimensional trust-based framework for the case of China', Program, vol. 50, pp. 431 - 461, http://dx.doi.org/10.1108/PROG-04-2016-0040
2016
Tan FTC; Guo Z; Cahalane M; Cheng D, 2016, 'Developing business analytic capabilities for combating e-commerce identity fraud: A study of Trustev's digital verification solution', Information and Management, vol. 53, pp. 878 - 891, http://dx.doi.org/10.1016/j.im.2016.07.002
2016
Guo Z; Li Y; Stevens KJ, 2012, 'Analyzing Students’ Technology Use Motivations: An Interpretive Structural Modeling Approach', Communications of the Association for Information Systems, vol. 30, pp. 199 - 224, http://aisel.aisnet.org/cais/vol30/iss1/14
2012
Guo Z; Lu X; Li Y; Li Y, 2011, 'A Framework of Students' Reasons for Using CMC Media in Learning Contexts: A Structural Approach', Journal of the American Society for Information Science and Technology, vol. 62, pp. 2182 - 2200, http://dx.doi.org/10.1002/asi.21631
2011
Guo Z; Stevens KJ, 2011, 'Factors Influencing Perceived Usefulness of Wikis for Group Collaborative Learning by First Year Students', Australasian Journal of Educational Technology, vol. 27, pp. 221 - 242, https://ajet.org.au/index.php/AJET/article/view/967
2011
Guo Z; Tan FB; Turner TL; Xu H, 2010, 'Group Norms, Media Preferences, and Group Meeting Success: A Longitudinal Study', Computers in Human Behavior, vol. 26, pp. 645 - 655, http://dx.doi.org/10.1016/j.chb.2010.01.001
2010
Guo Z; Tan FB; Cheung K, 2010, 'Students’ Uses and Gratifications for Using Computer-Mediated Communication Media in Learning Contexts', Communications of Association for Information Systems, vol. 27, pp. 339 - 378, http://connection.ebscohost.com/c/articles/70400176/students-uses-gratifications-using-computer-mediated-communication-media-learning-contexts
2010
Guo Z; D Ambra JG; Turner TL; Zhang H, 2009, 'Improving the Effectiveness of Virtual Teams: A Comparison of Video-Conferencing and Face-to-Face Communication in China', IEEE Transactions on Professional Communication, vol. 52, pp. 1 - 16, http://dx.doi.org/10.1109/TPC.2008.2012284
2009
Guo Z; D Ambra JG, 2009, 'The Influence of National and Organizational Cultures on Technology use: An Exploratory Study within a Multinational Organizational Setting', Journal of Global Information Management, vol. 17, pp. 74 - 94, http://dx.doi.org/10.4018/jgim.2009070904
2009
Guo Z; Tan FB; Turner TL; Xu H, 2008, 'An Exploratory Investigation into Instant Messaging Preferences in Two Distinct Cultures', IEEE Transactions on Professional Communication, vol. 51, pp. 396 - 415, http://dx.doi.org/10.1109/TPC.2008.2007869
2008
Book Chapters
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Guo Z; D'Ambra J, 2011, 'The Influence of National and Organizational Cultures on Technology Use: An Exploratory Study Within a Multinational Organizational Setting', in INTERNATIONAL ENTERPRISES AND GLOBAL INFORMATION TECHNOLOGIES: ADVANCING MANAGEMENT PRACTICES, IGI GLOBAL, pp. 19 - 40, http://dx.doi.org/10.4018/978-1-60960-605-3.ch002
2011
D Ambra JG; Guo Z, 2005, 'Expanding the Information Carrying Capacity of the New Media in the Context of Virtual Teams', in Sarmento A (ed.), Issues of Human Computer Interaction, IRM Press, USA, pp. 263 - 276, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000224122100013&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a
2005
  • UNSW Business School Teaching Innovation Award 2020
  • Best Conference Track Chair Award for 2014 ACIS Conference
  • The Winner of the UNSW Business School Outstanding Research in Learning and Teaching Award, 2013
  • The Winner of the best paper winner of 2011 AIS SIG-ED IAIM 2011 Conference
  • The Winner of the AIS Awards for Best Conference Paper in IS Education of year 2011
  • The Winner of the Rudolph J. Joenk, Jr. Award for Best Paper in the 2009 IEEE Transactions on Professional Communication

Research Grants:

  • 2010: 'Understanding the role of Wikis in enhancing students' learning outcomes', Chief Investigators: Zixiu Guo and Ken Stevens
  • 2009: 'Understanding University Students’ Motivations for Using Computer-Mediated Communication Technology in Australia and China: A Uses and Gratifications Perspective', 2009, Chief Investigator: Zixiu Guo
  • 2005: 'The Impact of Normative Social Influence on Communication Media Use and Group Decision Making: An Exploratory Cross-Cultural Analysis', Chief Investigator: Zixiu Guo
  • 2003-2004: 'Understanding the Influence of National Culture on the Development of Shared Group Norms of Effective Communication: An Exploratory Study in Two Distinct Cultures', Chief Investigator: Zixiu Guo
  • E-Business (INFS5885)
  • International Information Systems and Technology Practicum (INFS3020)
  • Introduction to Business Analytics (INFS3603)
  • Introduction to Business Analytics (INFS5700)
  • Managing Complex Project (INFS5848)