Research Student

Karen (Fenglin) Tian

 

Research Student

School of Marketing

About: Karen is a Scientia PhD candidate in the School of Marketing at UNSW Business School, with a broad research interest in services and technology. Her doctoral research focuses on the digital (un)engagement of healthcare services.

Supervisors:

BCom – University of Sydney | Honours in Marketing, First Class - UNSW

Publications

  • Tian K; Yu T, 2018, 'Online Brand Community Engagement: A Functional View', in Frontiers in Service Conference, presented at Frontiers in Service Conference
  • Mo C; Yu T; Tian K, 2018, 'Online Brand Community Engagement: A Text-Mining Approach', in 2018 ANZMAC Conference Proceedings, Adelaide, Australia, pp. 258 - 261, presented at Australian & New Zealand Marketing Academy Annual Conference (ANZMAC 2018), Adelaide, Australia, 03 December 2018 - 05 December 2018
  • Tian K; Yu T, 2018, 'Online Brand Community Engagement: A Functional View', in Frontiers in Service Conference, presented at Frontiers in Service Conference 2018

 

Awards

  • UNSW Scientia PhD Scholarship
  • UNSW Business School Honours Scholarship (2017)

Grants

Media