Environmental education is a major stated goal of most modern zoos, and an important aspect of their social licence. Some material is however of questionable accuracy, potentially undermining these efforts.


This project will establish a citizen science approach to collecting zoo signage information, and aims to identify patterns of accuracy and inaccuracy, and the factors underlying them, potentially stimulating a tightening up for information dissemination in this important context.  

Student benefits

This is predominantly a desk-based study but field-trips for data collection to at least one local zoo will be supported. Through this project you will learn how to:

  • Establish and run a citizen or participatory science project
  • Extract accurate information on conservation status and ecology of species held in captivity
  • Carry out statistical analysis
  • Write a scientific paper
  • Collaborate with conservation professionals in industry (external co-supervisor)

Get involved

To learn more about this project, contact Dr. Neil Jordan