Dr Con Korkofingas

Dr Con Korkofingas


PhD, Marketing 2012 - University of Technology (UTS), Sydney, NSW Supervised by Professor Jordan Louviere Topic: Measuring the Impact of Customer Satisfaction on Future Choice Behaviour

Master of Commerce, Econometrics 1992 - University of New South Wales (UNSW)

Bachelor of Commerce, Econometrics 1982 - University of New South Wales (UNSW

Business School
School of Marketing

Con Nicholas Korkofingas, PhD is an academic who has been lecturing in postgraduate programmes at major Australian Business schools for over 30 years. His experience includes teaching, researching, and consulting in broad areas of Marketing and Economics with a specific focus on developing insights using quantitative analysis. More specifically, Con’s areas of expertise are marketing research, marketing metrics, decision models, marketing strategy, customer satisfaction, customer relationship management and customer/marketing analytics

Quadrangle E15 2054C

Journal Articles:

Korkofingas, C: (2019) “The Influence of Available Alternatives and Range Expectations on the Impact of Disconfirmations on Satisfaction” Journal of Customer Satisfaction/Dissatisfaction and Complaining Behaviour, 32, 16-39

Korkofingas, C & Macri, J. (2019) “Do Gender and Country of Origin Based Differences Mediate the Impact of Online Learning Tools on Student Performance?” Journal of International Business Education, 14, 1-15

Guedouard, S., Huang, Y., & Korkofingas, C. (2014). Toward a Process Theory of International Business Opportunity Identification: a Perspective from Small-to-Medium enterprises. Journal of international management studies, 14 (2), 45 - 51

Korkofingas, C. & Macri, J. (2014). Assessing the Impact of the Online Learning Portal on Student Performance in a Business/Marketing Course. European Journal of Management, 14 (2), 117-122

Korkofingas, C. & Macri, J. (2013). Does the Fisher effect exist for New Zealand? A VAR Approach. Empirical Economics Letters, 12 (2), 173-182.

Korkofingas, C. & Macri, J. (2013). Does Time Spent Online Have an Influence on Student Performance? Evidence For a Large Business Studies Class. Journal of University Teaching and Learning Practice, 10 (2), 2-13

Korkofingas, C. & Ang, L. (2011). Product Recall, Brand Equity, and Future Choice. Journal of Marketing Management (Westburn Publishers), 1-17.

Korkofingas, C. (2010). The Impact of Satisfaction on Future Choices. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 23, 31-51.

Korkofingas, C. & Macri, J. (2009). 'Til Debt Do Us Part: An Empirical Analysis on Whether Consumer Sentiment Influences the Use of Revolving Credit in Australia. European Journal of Management, 9 (3), 64-71

Korkofingas, C. & Macri, J. (2007). An Examination of the Fisher Hypothesis for New Zealand in a Deregulated Environment: A Co integration Approach. Journal of International Business and Economics, VII (3), 156-161

Korkofingas, C. & Macri, J. (2007). The Impact of Customer Satisfaction on Expected Utility: A Multi-Stage Choice Experiment. International Journal of Business Strategy, VII (3), 151-161.

Korkofingas, C. (2004). What’s Wrong with Customer Satisfaction Modelling and How to Fix it. The Business Review, Cambridge, 2 (2), 137-142.

Articles in Proceedings:

Korkofingas, C., & Ang, L. (2019). The Impact of Product Recall Contexts on Brand Equity and Choices. ANZMAC 2019: Proceeding: Winds of Change, Victoria University.

Korkofingas, C., Potter, L., Carter, L., & Balnave, N. (2019). Theory and a Pathway to NDIS Reform. ANZMAC 2019: Proceeding: Winds of Change, Victoria University.

Potter, L., Korkofingas, C., Carter, L., & Balnave, N. (2019). Australian Disability Welfare Sector Deregulation: a Comparative Study of Change, Challenges, and New Frontiers. ANZMAC 2019: Proceeding: Winds of Change, Victoria University.

Korkofingas, C. (2010). Do Online Learning Tools have the Same Influence on Learning Different Cultural Groups? Academy of Marketing Science Conference 2010, 273-292

Korkofingas, C. & Ang, L. (2010). The Dark Side of Brand Equity. ANZMAC, Australian and New Zealand Marketing Academy Conference, University of Canterbury, 8

Korkofingas, C. & Ang, L. (2010). Spill-over: The Effects of Product Recall on Private Labels versus National Brands. ANZMAC, Australian and New Zealand Marketing Academy Conference, University of Canterbury, 8.

Korkofingas, C. (2009). Making the Switch - Does Satisfaction Predict Switching Behaviour? ANZMAC, Australian and N. Zealand Marketing Academy Conference, Australian & New Zealand Marketing Academy, 8.

Korkofingas, C. & Macri, J. (2009). Do Online Activities Influence Final Examination Grades? An Evaluation of Student Performance in a Business Forecasting Course. Australasian Teaching Economics Conference, University of Western Sydney

Korkofingas, C. (2009). Disconfirmations, Customer Satisfaction and Future Choices - A Preliminary Investigation. International Academy of Business and Economics, Annual Conference, IABE, 6.

Korkofingas, C. (2008). Does Expectation Variability Matter in Customer Satisfaction? Academy of Marketing Conference, -, Academy of Marketing, 97-120.

Korkofingas, C. (2008). Switching and Customer Satisfaction- A Choice Model Approach. Academy of Marketing Conference, -, Academy of Marketing

My Teaching

I have broad teaching experience in the following areas at both undergraduate and postgraduate levels;

Marketing Analytics, Customer Analytics, Marketing Research, Decision Analysis, Applied Research, Forecasting