Gail Broadbent
Postgraduate Research Student

Gail Broadbent

Postgraduate Research Student
School of Biological, Earth and Environmental Sciences

Overcoming socio-technical inertia to enhance Australian electric vehicle uptake: creating a positive environment to encourage EV adoption - case study New Zealand 

Recent research confirms transport’s significant contribution to greenhouse gas emissions, thus acting as a climate change driver and agent for mitigation responses. Many countries have adopted policies and initiatives to transition away from internal combustion engine vehicles to electric vehicles (EVs) to reduce oil consumption and hence emissions. Given current calls for action, hastening transition to enhance emissions avoidance is important.

However, Australia lags many other countries with limited responses to this challenge, which appear to have exacerbated Australians’ socio-technical inertia. By contrast, since 2016, neighbouring New Zealand has adopted multiple policies and initiatives to effect electromobility. The early market has responded well, however, the paradigm’s attractiveness to mainstream consumers is unknown. 

This research aims to understand factors contributing to socio-technical inertia and potential incentivisation of mainstream consumers to accelerate electromobility transition, using New Zealand as a case study. 

From the results a suite of potential actions for the Australian private passenger light vehicle market could be recommended to provide alternative pathways that could accelerate the transition from the age of oil to a more sustainable future.


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