Back to
Scientia Professor John Roberts
Professor

Scientia Professor John Roberts

Business School
School of Marketing
Phone
+61293859698
E-mail
johnr@agsm.edu.au
  • Books | 1997
    Roberts JH; Palmer G; Kabanoff B; Rider P; Sheldrake P; Sinclair A; Smith T; Soutar G; Stenning B; Trotman K, 1997, Management Research in Australia, Australian Government Publishing Service, Canberra
  • Book Chapters | 2019
    2019, 'From academic research to marketing practice: Exploring the marketing science value chain', in How to Get Published in the Best Marketing Journals, Edward Elgar Publishing, pp. 70 - 83, http://dx.doi.org/10.4337/9781788113700.00017
    Book Chapters | 2018
    2018, 'Customer Loyalty Programmes', in The Palgrave Encyclopedia of Strategic Management, Palgrave Macmillan UK, pp. 384 - 387, http://dx.doi.org/10.1057/978-1-137-00772-8_715
    Book Chapters | 2018
    2018, 'Modeling choice processes in marketing', in Mizik N; Hanssens DM (ed.), Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, EDWARD ELGAR PUBLISHING LTD, pp. 155 - 180
    Book Chapters | 2016
    Roberts JH; Srivastava R; Morrison P, 2016, 'Strategic Marketing Metrics to Guide Pathways to Growth', in From Little's Law to Marketing Science Essays in Honor of John D.C. Little, MIT Press, Cambridge Ma, pp. 49 - 84
    Book Chapters | 2016
    2016, 'Customer Loyalty Programmes', in The Palgrave Encyclopedia of Strategic Management, Palgrave Macmillan UK, pp. 1 - 5, http://dx.doi.org/10.1057/978-1-349-94848-2_715-1
    Book Chapters | 2015
    2015, 'The management and control of experts and expertise: The case of the nurse', in Critical Perspectives in Management Control, pp. 189 - 215, http://dx.doi.org/10.1007/978-1-349-07658-1
    Book Chapters | 2012
    Roberts JH; Urban G; Silk A; Wind J, 2012, 'Kotler on Strategic Marketing', in Sheth J (ed.), Legends in Marketing: Philip Kotler, SAGE Publications Pvt. Limited, Delhi, pp. 1 - 92
    Book Chapters | 2012
    Roberts JH, 2012, 'New Product Strategies', in Shankar V; Carpenter G (ed.), Handbook of Marketing Strategy, Edward Elgar Publishing, Northampton, MA, pp. 172 - 185
    Book Chapters | 2012
    2012, 'Chapter 10: New Product Development in a Strategic Context', in Handbook of Marketing Strategy, Edward Elgar Publishing, http://dx.doi.org/10.4337/9781781005224.00020
    Book Chapters | 2012
    2012, 'New product development in a strategic context', in Handbook of Marketing Strategy, pp. 172 - 185, http://dx.doi.org/10.4337/9781781005224.00020
    Book Chapters | 2010
    Roberts JH, 2010, 'Soft Computing Methods in Marketing: Phenomena and Management Problems', in Casillas J; Martínez-López FJ (ed.), Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications, Springer Science & Business Media, pp. 21 - 26, http://dx.doi.org/10.1007/978-3-642-15606-9-4
    Book Chapters | 2009
    Roberts JH; Morrison P, 2009, 'Measuring is good; measuring what matters might be even better', in Fast Track to Success Marketing, Ft Press, pp. 150 - 152
    Book Chapters | 2009
    Roberts JH, 2009, 'Sales Management in the Ascendancy', in MacTear J (ed.), Fast Track to Success: Sales, Prentice Hall-FT, Harlow, UK, pp. 111 - 115
    Book Chapters | 2009
    2009, 'Global Branding', in The SAGE Handbook of International Marketing, SAGE Publications, pp. 345 - 360, http://dx.doi.org/10.4135/9780857021007.n17
    Book Chapters | 2009
    2009, 'Global Branding', in Kotabe M; Helsen K (ed.), Handbook of Research in International Marketing, Sage Publications, London, pp. 346 - 360, http://dx.doi.org/10.4135/9780857021007.n17
    Book Chapters | 2008
    2008, 'Introduction', in AFRICAN HISTORICAL REVIEW, edn. 1, ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, pp. 1 - 5, http://dx.doi.org/10.1080/17532523.2012.714157
    Book Chapters | 2008
    2008, 'Stratigraphic record and facies associations of the late Paeozoic ice age in eastern Australia (New South Wales and Queensland)', in Fielding CR; Frank TD; Isbell JL (ed.), The Geological Society of America: Special Paper 441, The Geological Society of America, USA, pp. 41 - 57, http://dx.doi.org/10.1130/2008.2441(03)
    Book Chapters | 2007
    Roberts JH; Ambler T, 2007, 'Choosing Marketing Dashboard Metrics', in Neely A (ed.), Business Performance Measurement: Theory and Practice, edn. 2, Cambridge University Press, Cambridge, pp. 239 - 260
    Book Chapters | 2007
    2007, 'Choosing marketing dashboard metrics', in Business Performance Measurement: Unifying Theories and Integrating Practice, Second Edition, pp. 236 - 260, http://dx.doi.org/10.1017/CBO9780511805097.015
    Book Chapters | 2004
    Roberts JH; Simester D, 2004, 'Designing Supply and Distribution Channels', in Chowdhury S (ed.), New Strategies for Tomorrow’s Thought Leaders, John Wiley, Hoboken, NJ, pp. 616 - 629
    Book Chapters | 2000
    Roberts JH; Lattin JM, 2000, 'Disaggregate level diffusion models', in New Product Diffusion Models, edn. Original, Kluwer Academic Publishers, Norwell, Ma, pp. 207 - 236
    Book Chapters | 2000
    Roberts JH; Nelson CJ; Morrison PD, 2000, 'Defending market share against a new entrant', in New Directions in Corporate Strategy, edn. Original, Allen and Unwin, St Leonards, NSW, pp. 89 - 100
    Book Chapters | 1999
    Roberts JH; Nelson C; Morrison P, 1999, 'Defending the Domestic Long Distance Telecommunications Market: A Case in Defensive Marketing Strategy', in Strategic Marketing Management for the Pacific Region, McGraw-Hill Higher Education, pp. 448 - 455
    Book Chapters | 1993
    Roberts JH; Lilien G, 1993, 'Explanatory and Predictive Models of Consumer Behavior', in Eliahsberg J; Lilien G (ed.), Marketing Models in Management, North Holland, Amsterdam, pp. 27 - 82
    Book Chapters | 1992
    Roberts JH; Lilien G, 1992, 'Consumer Behavior', in Marketing Models, pp. 19 - 135
  • Journal articles | 2023
    2023, 'Reaching for rigor and relevance: better marketing research for a better world', Marketing Letters, 34, pp. 1 - 12, http://dx.doi.org/10.1007/s11002-022-09648-1
    Journal articles | 2022
    2022, 'Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention', International Journal of Research in Marketing, 39, pp. 583 - 602, http://dx.doi.org/10.1016/j.ijresmar.2021.10.006
    Journal articles | 2022
    2022, 'The Past, Present and Future of Marketing Research in Australia and New Zealand: A Personal Sampler of Some Key Figures', Australasian Marketing Journal, pp. 144135822211435 - 144135822211435, http://dx.doi.org/10.1177/14413582221143537
    Journal articles | 2021
    2021, 'Better Marketing for a Better World', JOURNAL OF MARKETING, 85, pp. 1 - 9, http://dx.doi.org/10.1177/00222429211003690
    Journal articles | 2020
    2020, 'Assessing the sales impact of plain packaging regulation for cigarettes: Evidence from Australia', Marketing Science, 39, pp. 234 - 252, http://dx.doi.org/10.1287/mksc.2019.1164
    Journal articles | 2020
    2020, 'Practice prize report: The 2018 ISMS gary lilien practice prize competition', Marketing Science, 39, pp. 448 - 451, http://dx.doi.org/10.1287/mksc.2019.1210
    Journal articles | 2019
    2019, 'Education for Sustainable Development: A Study in Adolescent Perception Changes Towards Sustainability Following a Strategic Planning-Based Intervention—The Young Persons’ Plan for the Planet Program', Sustainability, 11, pp. 5817 - 5817, http://dx.doi.org/10.3390/su11205817
    Journal articles | 2018
    2018, 'Practice prize report: The 2016 isms gary lilien practice prize competition', Marketing Science, 37, pp. 685 - 687, http://dx.doi.org/10.1287/mksc.2018.1130
    Journal articles | 2017
    2017, 'The Role of Expectations on Consumer Interpretation of New Information', Journal of Service Theory and Practice, 27, pp. 569 - 615, http://dx.doi.org/10.1108/JSTP-04-2016-0062
    Journal articles | 2015
    Roberts JH; Kayande U; Srivastava R, 2015, 'What's Different About Emerging Markets, and What Does it Mean for Theory and Practice?', Customer Needs and Solutions, 2, pp. 245 - 250, http://dx.doi.org/10.1007/s40547-015-0056-x
    Journal articles | 2015
    Roberts K; Roberts JH; Danaher PJ; Raghavan R, 2015, 'Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia. Practice Prize Paper', Marketing Science, 34, pp. 815 - 824, http://dx.doi.org/10.1287/mksc.2015.0954
    Journal articles | 2014
    Roberts JH; Kayande U; Stremersch S, 2014, 'From academic research to marketing practice: Exploring the marketing science value chain', International Journal of Research in Marketing, 31, pp. 127 - 140, http://dx.doi.org/10.1016/j.ijresmar.2013.07.006
    Journal articles | 2014
    Roberts JH; Kayande U; Stremersch S, 2014, 'From academic research to marketing practice: Some further thoughts', International Journal of Research in Marketing, 31, pp. 144 - 146, http://dx.doi.org/10.1016/j.ijresmar.2013.12.001
    Journal articles | 2013
    Lilien GL; Roberts JH; Shankar V, 2013, 'Effective Marketing Science Applications: Insights from the ISMS Practice Prize Finalist Papers and Projects.', Marketing Science, 32, pp. 229 - 245, http://dx.doi.org/10.1287/mksc.1120.0756
    Journal articles | 2012
    Chylinski MB; Roberts JH; Hardie BG S, 2012, 'Consumer learning of new binary attribute importance accounting for priors, bias, and order effects', Marketing Science, 31, pp. 549 - 566, http://dx.doi.org/10.1287/mksc.1120.0719
    Journal articles | 2012
    2012, 'Jetstar Airways: How Modeling Guided the Brand Migration Strategy of a Low-Cost Carrier', GfK Marketing Intelligence Review, 4, pp. 42 - 51, http://dx.doi.org/10.2478/gfkmir-2014-0034
    Journal articles | 2011
    Danaher PJ; Roberts JH; Roberts K; Simpson A, 2011, '—Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways', Marketing Science, 30, pp. 586 - 594, http://dx.doi.org/10.1287/mksc.1100.0619
    Journal articles | 2011
    2011, 'Comment: A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization', International Journal of Research in Marketing, 28, pp. 23 - 25, http://dx.doi.org/10.1016/j.ijresmar.2011.01.001
    Journal articles | 2010
    Raghubir P; Roberts J; Lemon KN; Winer RS, 2010, 'Why, When, and How Should the Effect of Marketing Be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics', Journal of Public Policy & Marketing, 29, pp. 66 - 77, http://dx.doi.org/10.1509/jppm.29.1.66
    Journal articles | 2010
    Roberts JH, 2010, 'Has research in marketing lost its way?', Australasian Marketing Journal (AMJ), 18, pp. 161 - 164, http://dx.doi.org/10.1016/j.ausmj.2010.06.007
    Journal articles | 2010
    2010, 'Handbook of Marketing Decision Models (vol 39, pg 558, 2009)', INTERFACES, 40, pp. 168 - 168, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000276638000010&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
    Journal articles | 2009
    2009, '2007 ISMS practice prize competition: Special section introduction', Marketing Science, 28, pp. 617 - 619, http://dx.doi.org/10.1287/mksc.1080.0478
    Journal articles | 2008
    Ambler T; Roberts JH, 2008, 'Assessing marketing performance: don`t settle for a silver metric.', Journal of Marketing Management, 24, pp. 733 - 750, http://dx.doi.org/10.1362/026725708X345498
    Journal articles | 2008
    Roberts JH; Lilien GL, 2008, '2006 ISMS Practice Prize Competition - Special section introduction', Marketing Science, 27, pp. 542 - 544, http://dx.doi.org/10.1287/mksc.1080.0372
    Journal articles | 2008
    2008, 'The marketing accounting interface - lessons and limitations', Journal of Marketing Management, 24, pp. 669 - 686, http://dx.doi.org/10.1362/026725708X345461
    Journal articles | 2007
    2007, 'Mapping the bounds of incoherence: how far can you go and how does it affect your brand?', Marketing Science, 26, pp. 504 - 513, http://dx.doi.org/10.1287/mksc.1060.0246
    Journal articles | 2006
    2006, 'Carboniferous to Lower Permian stratigraphy of the southern Tamworth Belt, southern New England Orogen, Australia: boundary sequences of the Werrie and Rouchel blocks', Australian Journal of Earth Sciences, 53, pp. 249 - 284, http://dx.doi.org/10.1080/08120090500499263
    Journal articles | 2005
    2005, 'A Prelaunch Diffusion Model for Evaluating market Defense Strategies', Marketing Science, 24, pp. 150 - 164, http://dx.doi.org/10.1287/mksc.1040.0086
    Journal articles | 2005
    2005, 'Defensive marketing: How a strong incumbent can protect its position', Harvard Business Review, 83, pp. 150 - 157, https://hbr.org/2005/11/defensive-marketing-how-a-strong-incumbent-can-protect-its-position
    Journal articles | 2004
    2004, 'Implementing a prelaunch diffusion model: Measurement and management challenges of the Telstra switching study', Marketing Science, 23, pp. 186 - 191
    Journal articles | 2004
    2004, 'The nature of lead users and measurement of leading edge status', Research Policy, 33, pp. 351 - 362, http://dx.doi.org/10.1016/j.respol.2003.09.007
    Journal articles | 2003
    Burton S; Sheather SJ; Roberts JH, 2003, 'Reality or perception?: The effect of actual and perceived performance on satisfaction and behavioral intention', Journal of Service Research, 5, pp. 292 - 302, http://dx.doi.org/10.1177/1094670503005004002
    Journal articles | 2003
    2003, 'Introduction', Presence and Landscape, guy Warren in Retrospect, pp. 3 - 5, http://dx.doi.org/10.1007/978-1-349-07658-1
    Journal articles | 2002
    Geeve RJ; Schmidt PW; Roberts J, 2002, 'Paleomagnetic results indicate pre-Permian counter-clockwise rotation of the southern Tamworth Belt, southern New England Orogen, Australia', Journal of Geophysical Research: Solid Earth, 107
    Journal articles | 2002
    2002, 'Assessing market structure and company fit based on consumer perceptions in dynamic information technology markets', Journal of Business Research, 55, pp. 679 - 686, http://dx.doi.org/10.1016/S0148-2963(00)00209-5
    Journal articles | 2002
    2002, 'Building the complementary board. The work of the Plc chairman', Long Range Planning, 35, pp. 493 - 520, http://dx.doi.org/10.1016/S0024-6301(02)00106-1
    Journal articles | 2002
    2002, 'Working with a Normal Paranoia: A Response to Case and Selvester's ‘Watch Your Back: Reflections on Trust and Mistrust in Management Education’', Management Learning, 33, pp. 249 - 253, http://dx.doi.org/10.1177/1350507602332006
    Journal articles | 2001
    Roberts JH; Nelson CJ; Morrison PD, 2001, 'Defending the Beachhead: Telstra versus Optus', Business Strategy Review, 12, pp. 19 - 24, http://dx.doi.org/10.1111/1467-8616.00162
    Journal articles | 2001
    Roberts JH; Styles C, 2001, 'Australia's competitive advantage: Gaining the marketing edge', Australian Journal of Management, 26, pp. 105 - 120, http://dx.doi.org/10.1177/031289620102601S06
    Journal articles | 2000
    Morrison PD; Roberts JH; Midgley DF, 2000, 'Opinion leadership amongst leading edge users', Australasian Marketing Journal, pp. 5 - 14
    Journal articles | 2000
    Morrison PD; Roberts JH; Von Hippel E, 2000, 'Determinants of user innovation and innovation sharing in a local market', Management Science, pp. 1513 - 1527, http://dx.doi.org/10.1287/mnsc.46.12.1513.12076
    Journal articles | 2000
    Morrison PD; Roberts JH; Von Hippel E, 2000, 'Opinion leadership amongst leading edge users', Australasian Marketing Journal, pp. 5 - 14, http://dx.doi.org/10.1016/S1441-3582(00)70181-9
    Journal articles | 2000
    Roberts JH, 2000, 'Developing new rules for new markets', Journal of the Academy of Marketing Science, 28, pp. 31 - 44, http://dx.doi.org/10.1177/0092070300281004
    Journal articles | 2000
    Roberts JH, 2000, 'The intersection of modelling potential and practice', International Journal of Research in Marketing, 17, pp. 127 - 134, http://dx.doi.org/10.1016/S0167-8116(00)00012-4
    Journal articles | 2000
    Roberts JH, 2000, 'Whether an Australian research agenda?', Australasian Marketing Journal, 8, pp. 63 - 68, http://wwwdocs.fce.unsw.edu.au/marketing/amj_8_02_roberts.pdf
    Journal articles | 2000
    2000, 'Determinants of user innovation and innovation sharing in a local market', Management Science, 46, pp. 1513 - 1527, http://dx.doi.org/10.1287/mnsc.46.12.1513.12076
    Journal articles | 1999
    Erdem T; Swait J; Broniarczyk S; Kapferer J; Keane M; Roberts JH; Steenkamp J; Zettelmeyer F, 1999, 'Brand equity, consumer learning and choice', Marketing Letters, 10, pp. 301 - 318, http://dx.doi.org/10.1023/A:1008135224357
    Journal articles | 1999
    1999, 'The relationship between chairmen and chief executives: Competitive or complementary roles?', Long Range Planning, 32, pp. 36 - 48, http://dx.doi.org/10.1016/S0024-6301(98)00123-X
    Journal articles | 1998
    1998, 'Marketing approach forecasting problems', Journal of Forecasting, 17, pp. 169 - 174, http://dx.doi.org/10.1002/(SICI)1099-131X(199806/07)17:3/4<169::AID-FOR689>3.0.CO;2-N
    Journal articles | 1998
    1998, 'Matching electronic distribution channels to product characteristics: The role of congruence in consideration set formation', Journal of Business Research, 41, pp. 223 - 229, http://dx.doi.org/10.1016/S0148-2963(97)00065-9
    Journal articles | 1997
    Roberts JH, 1997, 'Management Research in Australia - Past, Present and Future', Australian Journal of Management, pp. i - vi
    Journal articles | 1997
    1997, 'Consideration: Review of Research and Prospects for Future Insights', Journal of Marketing Research, 34, pp. 406 - 410, http://dx.doi.org/10.2307/3151902
    Journal articles | 1997
    1997, 'Consideration: Review of Research and Prospects for Future Insights', Journal of Marketing Research, 34, pp. 406 - 410, http://dx.doi.org/10.1177/002224379703400309
    Journal articles | 1997
    1997, 'Managing the supply chain', Australian Journal of Management, 22, pp. 109 - 110, http://dx.doi.org/10.1177/031289629702200106
    Journal articles | 1996
    1996, 'Editorial: The Australian Journal of Management enmeshed on the web', Australian Journal of Management, 21, http://dx.doi.org/10.1177/031289629602100101
    Journal articles | 1996
    1996, 'SHRIMP dating of the Permian System Eastern Australia', Australian Journal of Earth Sciences, 43, pp. 401 - 421, http://dx.doi.org/10.1080/08120099608728264
    Journal articles | 1995
    1995, 'Studying consideration in the consumer decision process: progress and challenges', International Journal of Research in Marketing, 12, pp. 3 - 7, http://dx.doi.org/10.1016/0167-8116(95)00008-P
    Journal articles | 1993
    Roberts JH; Lilien GL, 1993, 'Explanatory and Predictive Models of Consumer Behavior', Handbooks in Operations Research and Management Science, 5, pp. 27 - 82, http://dx.doi.org/10.1016/S0927-0507(05)80025-8
    Journal articles | 1992
    Midgley DF; Morrison PD; Roberts JH, 1992, 'The effect of network structure in industrial diffusion processes', Research Policy, 21, pp. 533 - 552, http://dx.doi.org/10.1016/0048-7333(92)90009-S
    Journal articles | 1991
    1991, 'DEVELOPMENT AND TESTING OF A MODEL OF CONSIDERATION SET COMPOSITION', JOURNAL OF MARKETING RESEARCH, 28, pp. 429 - 440, http://dx.doi.org/10.2307/3172783
    Journal articles | 1991
    1991, 'Development and Testing of a Model of Consideration Set Composition', Journal of Marketing Research, 28, pp. 429 - 440, http://dx.doi.org/10.1177/002224379102800405
    Journal articles | 1991
    1991, 'THE NATURE OF COMMUNICATION-NETWORKS BETWEEN ORGANIZATIONS INVOLVED IN THE DIFFUSION OF TECHNOLOGICAL INNOVATIONS', ADVANCES IN CONSUMER RESEARCH, 18, pp. 635 - 643, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1991FD22300105&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
    Journal articles | 1990
    1990, 'PRELAUNCH FORECASTING OF NEW AUTOMOBILES', MANAGEMENT SCIENCE, 36, pp. 401 - 421, http://dx.doi.org/10.1287/mnsc.36.4.401
    Journal articles | 1989
    1989, 'A GROUNDED MODEL OF CONSIDERATION SET SIZE AND COMPOSITION', ADVANCES IN CONSUMER RESEARCH, 16, pp. 749 - 757, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1989AV93000121&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
    Journal articles | 1988
    1988, 'MODELING MULTIATTRIBUTE UTILITY, RISK, AND BELIEF DYNAMICS FOR NEW CONSUMER DURABLE BRAND CHOICE', MANAGEMENT SCIENCE, 34, pp. 167 - 185, http://dx.doi.org/10.1287/mnsc.34.2.167
    Journal articles | 1987
    1987, 'Carboniferous faunas: their role in the recognition of tectonostratigraphic terranes in the Tasman Belt, eastern Australia', Terrane accretion and orogenic belts, pp. 93 - 102, http://dx.doi.org/10.1029/gd019p0093
    Journal articles | 1984
    1984, 'The case for user-oriented innovation: Comments on the national technology strategy (discussion draft)', Australian Journal of Management, 9, pp. 43 - 47, http://dx.doi.org/10.1177/031289628400900205
  • Conference Papers | 2009
    Morrison PD; Roberts JH; Neumann N, 2009, 'Extremeness Effects in single and multi-category choice.', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009
    Conference Papers | 2008
    Morrison PD; Roberts JH, 2008, 'Impact from Meaningful Marketing Metrics', in Marketing landscapes: A pause for thought (CD), 37th EMAC Conference, Marketing Landscapes: A Pause for Thought, University of Brighton, UK, presented at 37th EMAC Conference, Marketing Landscapes: A Pause for Thought, University of Brighton, UK, 27 May 2008 - 30 May 2008
    Conference Papers | 2007
    Morrison PD; Roberts JH, 2007, 'Segmenting Brand Equity to Account for Customer Heterogeneity: A Managerial Perspective', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007
    Conference Papers | 2007
    Roberts JH; Kayande U; Stremersch S, 2007, 'Impact of Marketing Science on Practice', in EMAC: European Marketing Academy Conference (2007), 36th EMAC (European Marketing Academy) Conference, 2007, Reykjavik, Iceland, presented at 36th EMAC (European Marketing Academy) Conference, 2007, Reykjavik, Iceland, 23 May 2007 - 25 May 2007
    Conference Papers | 2006
    Cayla J; Roberts JH, 2006, 'Marketing Science Institute', in Marketing Science Institute, 1st Asian Conference,, presented at 1st Asian Conference,
    Conference Papers | 2006
    Morrison PD; Roberts JH, 2006, 'The Fundamentals of Making Marketing Accountable: Lessons from the AMI-University of New South Wales Metrics Project.', in ANZMAC 2006 Conference, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006
    Conference Papers | 2006
    Roberts JH; Chylinski M, 2006, 'Modelling preference formation in a new product category', in 35th Conference of the European Marketing Academy, 35th Conference of the European Marketing Academy, Athens, Greece, presented at 35th Conference of the European Marketing Academy, Athens, Greece, 23 May 2006 - 26 May 2006
    Conference Papers | 2005
    Kayande U; Roberts JH; Lilien G; Fong DK, 2005, 'Defining and assessing the effects of attribute incoherence', in ANZMAC 2005 Conference, ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005
    Conference Papers | 2005
    Roberts JH; Clark J; James R, 2005, 'The impact from meaningful marketing metrics', in AMSRS Conference 2005, AMSRS Conference 2005, Sydney, presented at AMSRS Conference 2005, Sydney, 09 October 2005 - 11 October 2005
    Conference Papers | 2004
    Roberts JH; Morrison PD; Chandrashekaran M; Gordon A, 2004, 'Measuring Source and Outcomes of Brand Equity', in ANZMAC 2005 Conference, Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29 November 2004 - 01 December 2004
    Conference Papers | 2003
    Morrison PD; Roberts JH, 2003, 'Adjusting purchase intent in growing industries for diffusion effects.', in ANZMAC 2003 Conference, ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003
    Conference Papers | 1999
    Burton S; Roberts JH; Sheather SJ, 1999, 'Forget satisfaction: Will they repurchase? Improving model fit and prediction', in ANZMAC 1999 Conference, ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999
    Conference Papers | 1999
    Burton S; Roberts JH; Sheather SJ, 1999, 'Getting to know them: The effect of customer experience in a business to business market', in 9th World Marketing Congress, 9th World Marketing Congress, Miami Florida, Miami, Florida, USA, presented at 9th World Marketing Congress, Miami Florida, Miami, Florida, USA, 22 June 1999 - 26 June 1999
    Conference Papers | 1999
    Morrison PD; Roberts JH, 1999, 'Opinion leadership amongst leading edge users', in ANZMAC 1999 Conference, ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999
    Conference Papers | 1998
    Roberts JH; Nelson CJ; Morrison PD, 1998, 'Defending market share against an emerging innovation based on pre-launch market calibration', in ANZMAC 1998 Conference, ANZMAC 1998 Conference, Dunedin, New Zealand, presented at ANZMAC 1998 Conference, Dunedin, New Zealand, 30 November 1998 - 02 December 1998
    Conference Papers | 1998
    Roberts JH, 1998, 'How to succeed by really trying: Glen Urban and the 1996 Converse Award', in 14th Paul D. converse symposium, 14th Paul D. converse symposium, pp. 125 - 129, presented at 14th Paul D. converse symposium
    Conference Papers | 1997
    Morrison PD; Roberts JH, 1997, 'Understanding Market Structure in Dynamic Information Technology Markets', in Dholakia NE; Kruse E; Fortin DF (eds.), Conference on Telecommunications and Information Marketing, Vol 2, Conference on Telecommunications and Information Marketing, Vol 2, Hotel Palace, Brussels, Belgium, pp. 325 - 334, presented at Conference on Telecommunications and Information Marketing, Vol 2, Hotel Palace, Brussels, Belgium, 23 November 1997 - 26 November 1997
    Conference Papers | 1997
    Roberts JH; Morrison PD, 1997, 'Evaluating the Effect of Advertising on Brand Sales', in Harrison N; Nicholls M (ed.), 4th International Meeting Decision Sciences Institute Incorporating the 1997 Asia-Pacific DSI Mee, 4th International Meeting Decision Sciences Institute Incorporating the 1997 Asia-Pacific DSI Mee, Sheraton on the Park, Sydney, Aust, pp. 834 - 839, presented at 4th International Meeting Decision Sciences Institute Incorporating the 1997 Asia-Pacific DSI Mee, Sheraton on the Park, Sydney, Aust, 20 July 1997 - 23 July 1997
    Conference Papers | 1997
    Roberts JH, 1997, 'The Implications of Risk Aversion and Information Uncertainty on Optimal New Product Launch Strategies', in Reed PW; Luxton SL; Shaw MR (eds.), Australia New Zealand Marketing Educators` Conference, Australia New Zealand Marketing Educators` Conference, Melbourne, pp. 1003 - 10024, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997
    Conference Papers | 1990
    1990, 'THE NATURE OF COMMUNICATION-NETWORKS BETWEEN ORGANIZATIONS INVOLVED IN THE DIFFUSION OF TECHNOLOGICAL INNOVATIONS', in HOLMAN RH; SOLOMON MR (ed.), ADVANCES IN CONSUMER RESEARCH, VOL 18, ASSOC CONSUMER RESEARCH, NY, NEW YORK, pp. 635 - 643, presented at 1990 ANNUAL CONF OF THE ASSOC FOR CONSUMER RESEARCH : ADVANCES IN CONSUMER RESEARCH, NY, NEW YORK, 04 October 1990 - 07 October 1990, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1991BS86M00105&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
    Preprints |
    Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects, , http://dx.doi.org/10.2139/ssrn.2056342