Natalia Laba

Thesis

Multimodal discourse of university websites: The social semiotic landscape

Supervisors

• Associate Professor Louise Ravelli
• Dr Peter White

Summary

Through my Ph.D. project, I aim to uncover integrated meanings construed by various semiotic modes (eg verbal text, visual image, color, hypertext) across hypermedia and what such meanings reveal about representations of the ongoing marketization of higher education. Specifically, I am exploring the multimodal landscape of university websites from a social semiotic metafunctional perspective.