
Multimodal discourse of university websites: The social semiotic landscape
Through my Ph.D. project, I aim to uncover integrated meanings construed by various semiotic modes (eg verbal text, visual image, color, hypertext) across hypermedia and what such meanings reveal about representations of the ongoing marketization of higher education. Specifically, I am exploring the multimodal landscape of university websites from a social semiotic metafunctional perspective.