Program 3: Engaged Communities
RP3021: Media and Communication Strategies to Achieve Carbon Reduction
Through Renovation of Australia’s Existing Housing
Through Renovation of Australia’s Existing Housing
Research team: Associate Professor Esther Milne, Dr Gavin Melles and Ms Tomi Winfree
Home renovation provides a major opportunity to reduce the very significant carbon dioxide emissions from Australia’s almost 8 million existing occupied dwellings whilst achieving owners’ other objectives. Current ‘top down’ education approaches aimed at changing behaviours have, however, been relatively ineffective.
This is an innovative project designed to provide an alternative approach that focuses on changing home renovation practices in Australia – it is exploring how media is used for advice and information, engaging practitioners, for social communication and popular education in the renovation process. The project integrates methodologies and expertise from across media and communication studies, sociology and design, and works with a range of industry partners.
Its key aim is to explore the role of media across the full spectrum of mainstream and social media and its potential to contribute to making low carbon home renovation practices the norm.
The project includes an important contribution from design/co-design methodologies to develop and assess innovative media and communication strategies to support mainstream adoption of low carbon products and practices as an integral part of renovation projects, enabling decarbonisation of the existing residential building stock.
Program 3: Engaged Communities
Prof Kath Hulse and Dr Aneta Podkalicka
Complete
07/2014 to 09/2017
Peer Reviewed Research Publications
Collaborative Research Centres (CRC) in Australia focus on themes of national interest, such as low-carbon living (LCL). Such projects engage interdisciplinary teams of academics, industry, and government and occasionally design disciplines. A key aim of such collaborations is to explore industry and government relevant research with a view to commercialization. In the interdisciplinary CRC LCL project described in this article, the role of media, intermediaries, and other social networks, as well as the relational notion of trust, proved to be central tropes. Through the co-design outcomes of the project involving a range of stakeholders and students, the author made such concepts tangible and reflected on the critical arguments for and against media as vector for sustainable renovation.
In this article, the author argues for the multiple impacts of non-commercial design outputs for design research, the role of prototypes as arguments, and integration of student engagement for situated learning.
This paper seeks to uncover a diversity of economic practices and engagement by home renovators, predominantly homeowners. In particular, the authors explore how different forms of media consumption and production intertwine to shape home renovation projects. While the Australian renovation market is a multi-billion-dollar industry, it is cut through with small-scale, informal modes of knowledge production and economic exchange. How people use media to learn, share and document their renovations reflects the diversity of this economic landscape. From how-to videos on YouTube and the curated homewear pages of Pinterest to the mainstream impact of The Block, media platforms occupy a significant place in the ways in which people renovate. Yet, few studies actually examine the specificity of media use.
In response, this paper traces the renovators’ media practices involved in the everyday labour of home renovation; projects which require substantial social and emotional resources, diverse literacies and enterprise. This paper's conceptual framework draws from the logic of ‘double articulation’, an enduring insight offered by Silverstone, Livingstone, Hirsch and others to examine the pivotal discursive and instrumental role played by media in home renovation.
doi.org/10.1080/10304312.2017.1281882
CRCLCL Project Reports
This is the third report of a project which aims to explore the role and capacity of media to influence home renovation practices in established homes to produce more energy efficient outcomes and contribute to reducing Australia’s carbon emissions.
rp3021 media and home renovations report 3 (993972 PDF)
Shae Hunter: Student Poster 2017 - RP3021 (588439 PDF)
Aggeliki Aggeli: Student Poster 2017 - RP3021 (484404 PDF)
The second report from this project tells the story of the Home Renovators’ Media World. It provides a more detailed and nuanced understanding of the roles of media in home renovation processes, from the perspective of renovators. Such an understanding is essential in developing more effective communication and community engagement to achieve home renovations which are more energy efficient and which contribute to lower carbon dioxide emissions "Hashtag Sustainability? Home Renovators’ Media World" builds on work begun in the first report from this project, called ‘I’d just Google it’: media and home renovation practices in Australia. Report 1 outlined renovators’ motivations, influences and the ways in which they sought information and expertise. It began to investigate the role of different types of media at various stages of the renovation process: ideas, design, development and building work.
RP30221 Report : Hashtag Sustainability? Home Renovators’ Media World (1372365 PDF)
Student poster - Participants Annual Forum 2016 - Shae Hunter Media and the ideal home: Shaping carbon futures
Shae Hunter Student Poster 2016 RP3021 (204176 PDF)
This is the first report of a project examining ways of making energy efficient home renovations mainstream rather than a niche activity as is currently the case. Homes are a major contributor to carbon dioxide emissions in Australia; most emanating from the 98 per cent of established homes rather than the less than 2 per cent of new homes built each year. We know from government and industry research that the Australian home renovation sector is very fragmented with many small-scale participants. This is the first Australian study to explore in detail ways in which media is used to influence and communicate home renovation practices involving a large number of small-scale home renovators and design and building practitioners.
RP3021 Project Report 2016 (610787 PDF)
Student Poster – Participants Annual Forum 2015 – Aggeliki Aggeli
Low carbon home renovation in Australia: towards a participatory prototype to support stakeholders choices
Aggeliki Aggeli Student Poster 2015 RP3021 (1885434 PDF)
Partners on this project
News articles
31 May 2019
The recent launch of the YouTube Pilot - Renovate or Rebuild - has generated some great media coverage in the The Sydney Morning Herald, The Fifth Estate, Architecture & Design all with a slightly different angle. Read the articles on the links.
27 May 2019
Residential housing significantly contributes to Australia’s greenhouse gas emissions and electricity bills remain high, so why is the move to sustainable, energy efficient housing so slow? A new YouTube pilot, Renovate or Rebuild, aims to crack open sustainable building options to a broad audience.
Students related to this project