ADA secures exciting new collaboration with renowned designer Bruce Mau

UNSW ADA are embarking on a collaboration titled Massive Action Sydney with designers Bruce Mau and Aiyemobisi (Bisi) Williams and their studio, Massive Change Network (MCN).

In his recent book MAU MC24 (Massive Change Principles) Bruce Mau has distilled 30 years of experience as a designer to present 24 principles on how we can change our lives, work and world through radically new approaches.

The goal of the Massive Action Sydney collaboration is to translate the MC24 principles into tangible and achievable actions. The project will focus on three key themes: power, health and climate, while working cohesively with the ADA2051 Strategy commitments.

“ADA worked proactively to secure such a significant partnership,” says ADA Dean Professor Claire Annesley. “Collaborations such as this one cement ADA’s unique and bold ambitions as UNSW’s newest faculty determined to innovate and shape a better future.”

Massive Action Sydney will set the stage for a continued collaboration under the Massive Action project banner, which is being established as a multi-partner collaboration across a number of major cities around the world. UNSW Sydney is the pioneering Australian partner for this exciting initiative.

ADA staff and higher degree by research (HDR) students have been invited to participate in the upcoming collaboration by submitting an expression of interest in relation to one of the themes. Shortlisted teams will work closely with Mau and Williams during a visit to UNSW in September 2022.

Undergraduate students will also join the collaboration with the goal of translating the MC24 Principles for their own generation.

The Massive Action Sydney collaboration is a project of ADA’s Innovation Hub, established in 2021, and will be both the faculty’s and the Hub’s biggest collaboration yet.

Bruce Mau and Bisi Williams will be in residence with ADA throughout September for a busy schedule of workshops, engagements and events, including a Showcase, Open Day, the ADAnow 2022 festival and a keynote as part of Sydney Design Week 2022. If you would like to learn more contact the Innovation Hub.

Facts & figures

  • Bruce Mau and Bisi Wiliams
    will be in residence at UNSW throughout September!
  • 80+ ADA staff & students
    participating in the project
  • 4 Thematic Project Teams
    addressing issues with Climate, Health, Power & Acceleration