Zero alcohol beverages: Are they “normalising everything about alcohol" for adolescents?

About this webinar:

Zero-alcohol drinks - drinks that contain no or very low amounts of alcohol but resemble and often share brands with their alcoholic counterparts - may be useful alternatives for people looking to reduce their alcohol consumption. However, concerns have been raised that, for adolescents, zero-alcohol drinks may serve to increase interest in alcohol. This seminar will provide an overview of NCETA’s research on parents’ perspectives and practices regarding zero-alcohol drinks and adolescents. It will present findings from semi-structured interviews and a cross-sectional survey of Australian parents of adolescents aged 12-17 years. It will then outline future research plans to examine whether zero-alcohol drinks and associated advertising influence adolescents’ attitudes toward alcohol.

About this speaker:

Dr Ashlea Bartram is a Senior Research Fellow at the National Centre for Education and Training on Addiction (NCETA), Flinders University. She has over seven years of experience in research and evaluation related to alcohol, tobacco, and other drugs, with work that spans the spectrum from prevention and policy through to treatment and workforce development. She leads NCETA’s current program of work relating to zero-alcohol beverages, parents, and adolescents.