Professor Simone Pettigrew presented at the NDARC Webinar Series on Thursday 31 March 2022.

This presentation focussed on the strategies used by alcohol marketers to promote their products, impending trends in alcohol distribution, effective approaches for messaging about alcohol-related harms, and public support for a range of alcohol control policies.


About the speaker

Professor Simone Pettigrew is Program Director, Health Promotion and Behavior Change at The George Institute for Global Health. Simone's research focus is in the areas of behavioural psychology and health promotion. Her work investigates methods of encouraging individuals to make behavioural changes to improve their health and generates the evidence needed by policymakers to make environments conducive to healthy decisions. She has been researching the factors associated with alcohol consumption for almost 25 years, with a particular focus on the socio-cultural factors influencing individuals’ decisions to drink. To date, she has published more than 70 peer-reviewed articles on social norms relating to alcohol, alcohol marketing, and alcohol policy recommendations. Other areas of interest include smoking, vaping, nutrition, and physical activity.

Date Commenced
31 Mar 2022
Resource Type
NDARC Seminars