About this webinar

Gambling is a significant public health issue, particularly for our most at-risk communities, such as children and young people. Over the years, there has been significant concern related to the impact that gambling marketing can have on the attitudes and behaviours of young people. This is not only due to the saturation of gambling marketing in our sporting and everyday environments but also because of the range of novel strategies that are being used (outside of traditional forms of advertising) to promote gambling brands, build positive associations, and normalise gambling. This seminar uses the findings from our predominately qualitative research to explore what children recall about the gambling marketing that they see and how this might influence their attitudes towards and risk perceptions of gambling. The seminar concludes by sharing recommendations from young people on what needs to be done to address gambling marketing in Australia.

About this speaker

Dr Hannah Pitt is a VicHealth Research Fellow at the Institute for Health Transform at Deakin University. She is a qualitative public health researcher and completed her PhD in 2018, which explored the impact and influence of sports betting advertising on children. Since then, her research interests have included the normalisation of gambling and, more broadly, looked to explore the commercial determinants of health on children and young people.