The Business Of Marketing Optimism

Professor Frederik Anseel, Dr Juliet Bourke and co-founder of Humanitix, Adam McCurdie, explore how this ticketing company succeeded without traditional marketing on this episode of The Business Of podcast.

Adam McCurdie Headshot 2
  • #1 MBA in Australia

    According to Financial Times 2023 Global MBA Rankings

  • #1 Business School in Australia

    UNSW Business School has been named the AFR BOSS Best Business School for 2023 for the second consecutive year

  • Top 30 worldwide

    AGSM Short Courses are ranked 29th in the world according to Financial Times 2023 Executive Education Combined rankings

Upcoming events

  • Wed 28 Feb 17:45 - 20:00

    AGSM MBA Information Evening - Melbourne

  • Tue 5 Mar 17:45 - 20:00

    AGSM MBA Information Evening - Perth

  • Thu 7 Mar 17:45 - 20:00

    AGSM MBA Information Evening - Brisbane