• Date
    27-29 June 2024
  • Host
    The University of New South Wales
  • Location
    International Convention Centre, Darling Harbour Sydney, Australia


The INFORMS Society for Marketing Science (ISMS) Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners, and policymakers with a shared interest in rigorous scientific research on marketing problems.

The 46th ISMS Marketing Science Conference will be hosted by the University of New South Wales (UNSW) in Sydney from June 27-29 (Thursday-Saturday), 2024.

Conference highlights include:

  • Marketing Science Practice Prize Finals demonstrating state-of-the-art practice
  • A series of curated Special Sessions that challenge knowledge frontiers
  • Reception and Conference Dinner on top floor of ICC
  • Sydney Harbour Cruise at sunset
  • A series of pre- and post-conference events to Sydney’s hidden gems

Conference chairs

Research Professor of Marketing Harald Van Heerde
Research Professor of Marketing
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Deputy Head Research  Valentyna Melnyk
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Professor and Head of School Maggie Dong
Professor and Head of School
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Scientia Professor John Roberts
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Contact us

For questions regarding registration, please contact INFORMS via email at or call 800-4INFORMS (800-446-3676).

If you have questions regarding the program or if you require a letter of invitation from the organising committee of the ISMS Marketing Science Conference, please submit a request by email. A formal invitation letter will be sent to you via email after we receive your complete information. Please allow several working days for processing after your confirmation is received.

For questions about your visit to Sydney, contact the conference chairs via email.