Scientia Professor John Roberts

Roberts JH; Palmer G; Kabanoff B; Rider P; Sheldrake P; Sinclair A; Smith T; Soutar G; Stenning B; Trotman K, 1997, Management Research in Australia, Australian Government Publishing Service, Canberra

Roberts JH; Kayande U; Stremersch S, 2019, 'From academic research to marketing practice: Exploring the marketing science value chain', in How to Get Published in the Best Marketing Journals, Edward Elgar Publishing, pp. 70 - 83, http://dx.doi.org/10.4337/9781788113700.00017

Roberts J, 2018, 'Customer Loyalty Programmes', in The Palgrave Encyclopedia of Strategic Management, Palgrave Macmillan UK, pp. 384 - 387, http://dx.doi.org/10.1057/978-1-137-00772-8_715

Roberts J; Fiebig DG, 2018, 'Modeling choice processes in marketing', in Mizik N; Hanssens DM (ed.), Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, EDWARD ELGAR PUBLISHING LTD, pp. 155 - 180

Roberts J, 2016, 'Customer Loyalty Programmes', in The Palgrave Encyclopedia of Strategic Management, Palgrave Macmillan UK, pp. 1 - 5, http://dx.doi.org/10.1057/978-1-349-94848-2_715-1

Roberts JH; Srivastava R; Morrison P, 2016, 'Strategic Marketing Metrics to Guide Pathways to Growth', in From Little's Law to Marketing Science Essays in Honor of John D.C. Little, MIT Press, Cambridge Ma, pp. 49 - 84

Chua WF, 2015, 'The management and control of experts and expertise: The case of the nurse', in Critical Perspectives in Management Control, pp. 189 - 215, http://dx.doi.org/10.1007/978-1-349-07658-1

Roberts JH, 2012, 'Chapter 10: New Product Development in a Strategic Context', in Handbook of Marketing Strategy, Edward Elgar Publishing, http://dx.doi.org/10.4337/9781781005224.00020

Roberts JH, 2012, 'New Product Strategies', in Shankar V; Carpenter G (ed.), Handbook of Marketing Strategy, Edward Elgar Publishing, Northampton, MA, pp. 172 - 185

Roberts JH, 2012, 'New product development in a strategic context', in Handbook of Marketing Strategy, pp. 172 - 185, http://dx.doi.org/10.4337/9781781005224.00020

Roberts JH; Urban G; Silk A; Wind J, 2012, 'Kotler on Strategic Marketing', in Sheth J (ed.), Legends in Marketing: Philip Kotler, SAGE Publications Pvt. Limited, Delhi, pp. 1 - 92

Roberts JH, 2010, 'Soft Computing Methods in Marketing: Phenomena and Management Problems', in Casillas J; Martínez-López FJ (ed.), Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications, Springer Science & Business Media, pp. 21 - 26, http://dx.doi.org/10.1007/978-3-642-15606-9-4

Cayla J; Roberts JH, 2009, 'Global Branding', in Kotabe M; Helsen K (ed.), Handbook of Research in International Marketing, Sage Publications, London, pp. 346 - 360, http://dx.doi.org/10.4135/9780857021007.n17

Roberts J; Cayla J, 2009, 'Global Branding', in The SAGE Handbook of International Marketing, SAGE Publications, pp. 345 - 360, http://dx.doi.org/10.4135/9780857021007.n17

Roberts JH, 2009, 'Sales Management in the Ascendancy', in MacTear J (ed.), Fast Track to Success: Sales, Prentice Hall-FT, Harlow, UK, pp. 111 - 115

Roberts JH; Morrison P, 2009, 'Measuring is good; measuring what matters might be even better', in Fast Track to Success Marketing, Ft Press, pp. 150 - 152

Fielding C; Frank T; Birgenheier L; Rygel MC; Jones AC; Roberts J, 2008, 'Stratigraphic record and facies associations of the late Paeozoic ice age in eastern Australia (New South Wales and Queensland)', in Fielding CR; Frank TD; Isbell JL (ed.), The Geological Society of America: Special Paper 441, The Geological Society of America, USA, pp. 41 - 57, http://dx.doi.org/10.1130/2008.2441(03)

Piggott JR, 2008, 'Introduction', in AFRICAN HISTORICAL REVIEW, edn. 1, ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, pp. 1 - 5, http://dx.doi.org/10.1080/17532523.2012.714157

Ambler T; Roberts J, 2007, 'Choosing marketing dashboard metrics', in Business Performance Measurement: Unifying Theories and Integrating Practice, Second Edition, pp. 236 - 260, http://dx.doi.org/10.1017/CBO9780511805097.015

Roberts JH; Ambler T, 2007, 'Choosing Marketing Dashboard Metrics', in Neely A (ed.), Business Performance Measurement: Theory and Practice, edn. 2, Cambridge University Press, Cambridge, pp. 239 - 260

Roberts JH; Simester D, 2004, 'Designing Supply and Distribution Channels', in Chowdhury S (ed.), New Strategies for Tomorrow’s Thought Leaders, John Wiley, Hoboken, NJ, pp. 616 - 629

Roberts JH; Lattin JM, 2000, 'Disaggregate level diffusion models', in New Product Diffusion Models, edn. Original, Kluwer Academic Publishers, Norwell, Ma, pp. 207 - 236

Roberts JH; Nelson CJ; Morrison PD, 2000, 'Defending market share against a new entrant', in New Directions in Corporate Strategy, edn. Original, Allen and Unwin, St Leonards, NSW, pp. 89 - 100

Roberts JH; Nelson C; Morrison P, 1999, 'Defending the Domestic Long Distance Telecommunications Market: A Case in Defensive Marketing Strategy', in Strategic Marketing Management for the Pacific Region, McGraw-Hill Higher Education, pp. 448 - 455

Roberts JH; Lilien G, 1993, 'Explanatory and Predictive Models of Consumer Behavior', in Eliahsberg J; Lilien G (ed.), Marketing Models in Management, North Holland, Amsterdam, pp. 27 - 82

Roberts JH; Lilien G, 1992, 'Consumer Behavior', in Marketing Models, pp. 19 - 135

Madan S; Johar GV; Berger J; Chandon P; Chandy R; Hamilton R; John LK; Labroo AA; Liu PJ; Lynch JG; Mazar N; Mead NL; Mittal V; Moorman C; Norton MI; Roberts J; Soman D; Viswanathan M; White K, 2022, 'Reaching for rigor and relevance: better marketing research for a better world', Marketing Letters, http://dx.doi.org/10.1007/s11002-022-09648-1

Rego L; Brady M; Leone R; Roberts J; Srivastava C; Srivastava R, 2022, 'Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention', International Journal of Research in Marketing, vol. 39, pp. 583 - 602, http://dx.doi.org/10.1016/j.ijresmar.2021.10.006

Roberts JH, 2022, 'The Past, Present and Future of Marketing Research in Australia and New Zealand: A Personal Sampler of Some Key Figures', Australasian Marketing Journal, pp. 144135822211435 - 144135822211435, http://dx.doi.org/10.1177/14413582221143537

Chandy RK; Johar GV; Moorman C; Roberts JH, 2021, 'Better Marketing for a Better World', JOURNAL OF MARKETING, vol. 85, pp. 1 - 9, http://dx.doi.org/10.1177/00222429211003690

Bonfrer A; Chintagunta PK; Roberts JH; Corkindale D, 2020, 'Assessing the sales impact of plain packaging regulation for cigarettes: Evidence from Australia', Marketing Science, vol. 39, pp. 234 - 252, http://dx.doi.org/10.1287/mksc.2019.1164

Roberts JH, 2020, 'Practice prize report: The 2018 ISMS gary lilien practice prize competition', Marketing Science, vol. 39, pp. 448 - 451, http://dx.doi.org/10.1287/mksc.2019.1210

Ian C; John R; Suzy U; David G; Graham D; Bobby C; Aman M; Bhamini KA; Rees B; Charles N; Heather R; Kamaljit S; Jeremy R-S; Kim F; Joel B; Mark SS; James GI, 2019, 'Education for Sustainable Development: A Study in Adolescent Perception Changes Towards Sustainability Following a Strategic Planning-Based Intervention—The Young Persons’ Plan for the Planet Program', Sustainability, vol. 11, pp. 5817 - 5817, http://dx.doi.org/10.3390/su11205817

Roberts JH, 2018, 'Practice prize report: The 2016 isms gary lilien practice prize competition', Marketing Science, vol. 37, pp. 685 - 687, http://dx.doi.org/10.1287/mksc.2018.1130

Tan L; Roberts JH; Morrison P, 2017, 'The Role of Expectations on Consumer Interpretation of New Information', Journal of Service Theory and Practice, vol. 27, pp. 569 - 615, http://dx.doi.org/10.1108/JSTP-04-2016-0062

Roberts JH; Kayande U; Srivastava R, 2015, 'What's Different About Emerging Markets, and What Does it Mean for Theory and Practice?', Customer Needs and Solutions, vol. 2, pp. 245 - 250, http://dx.doi.org/10.1007/s40547-015-0056-x

Roberts JH; Roberts K; Danaher P; Raghavan R, 2015, 'Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia. Practice Prize Paper', Marketing Science, vol. 34, pp. 815 - 824, http://dx.doi.org/10.1287/mksc.2015.0954

Roberts JH; Kayande U; Stremersch S, 2014, 'From academic research to marketing practice: Exploring the marketing science value chain', International Journal of Research in Marketing, vol. 31, pp. 127 - 140, http://dx.doi.org/10.1016/j.ijresmar.2013.07.006

Roberts JH; Kayande U; Stremersch S, 2014, 'From academic research to marketing practice: Some further thoughts', International Journal of Research in Marketing, vol. 31, pp. 144 - 146, http://dx.doi.org/10.1016/j.ijresmar.2013.12.001

Roberts JH; Lilien G; Shankar V, 2013, 'Effective Marketing Science Applications: Insights from the ISMS Practice Prize Finalist Papers and Projects.', Marketing Science, vol. 32, pp. 229 - 245, http://dx.doi.org/10.1287/mksc.1120.0756

Chylinski MB; Roberts JH; Hardie BGS, 2012, 'Consumer learning of new binary attribute importance accounting for priors, bias, and order effects', Marketing Science, vol. 31, pp. 549 - 566, http://dx.doi.org/10.1287/mksc.1120.0719

Roberts J; Danaher P; Roberts K; Simpson A, 2012, 'Jetstar Airways: How Modeling Guided the Brand Migration Strategy of a Low-Cost Carrier', GfK Marketing Intelligence Review, vol. 4, pp. 42 - 51, http://dx.doi.org/10.2478/gfkmir-2014-0034

Danaher PJ; Roberts JH; Roberts K; Simpson A, 2011, '—Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways', Marketing Science, vol. 30, pp. 586 - 594, http://dx.doi.org/10.1287/mksc.1100.0619

Roberts JH, 2011, 'Comment: A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization', International Journal of Research in Marketing, vol. 28, pp. 23 - 25, http://dx.doi.org/10.1016/j.ijresmar.2011.01.001

Raghubir P; Roberts J; Lemon KN; Winer RS, 2010, 'Why, When, and How Should the Effect of Marketing Be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics', Journal of Public Policy & Marketing, vol. 29, pp. 66 - 77, http://dx.doi.org/10.1509/jppm.29.1.66

Roberts J, 2010, 'Handbook of Marketing Decision Models (vol 39, pg 558, 2009)', INTERFACES, vol. 40, pp. 168 - 168, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000276638000010&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

Roberts JH, 2010, 'Has research in marketing lost its way?', Australasian Marketing Journal (AMJ), vol. 18, pp. 161 - 164, http://dx.doi.org/10.1016/j.ausmj.2010.06.007

Roberts JH; Lilien GL, 2009, '2007 ISMS practice prize competition: Special section introduction', Marketing Science, vol. 28, pp. 617 - 619, http://dx.doi.org/10.1287/mksc.1080.0478

Roberts JH; Ambler T, 2008, 'Assessing marketing performance: don`t settle for a silver metric.', Journal of Marketing Management, vol. 24, pp. 733 - 750, http://dx.doi.org/10.1362/026725708X345498

Roberts JH; Lilien G, 2008, '2006 ISMS Practice Prize Competition - Special section introduction', Marketing Science, vol. 27, pp. 542 - 544, http://dx.doi.org/10.1287/mksc.1080.0372

Sidhu BK; Roberts JH, 2008, 'The marketing accounting interface - lessons and limitations', Journal of Marketing Management, vol. 24, pp. 669 - 686, http://dx.doi.org/10.1362/026725708X345461

Kayande UA; Roberts JH; Fong DK; Lilien G, 2007, 'Mapping the bounds of incoherence: how far can you go and how does it affect your brand?', Marketing Science, vol. 26, pp. 504 - 513, http://dx.doi.org/10.1287/mksc.1060.0246

Roberts J; Offler R; Fanning M, 2006, 'Carboniferous to Lower Permian stratigraphy of the southern Tamworth Belt, southern New England Orogen, Australia: boundary sequences of the Werrie and Rouchel blocks', Australian Journal of Earth Sciences, vol. 53, pp. 249 - 284, http://dx.doi.org/10.1080/08120090500499263

Roberts JH, 2005, 'Defensive marketing: How a strong incumbent can protect its position', Harvard Business Review, vol. 83, pp. 150 - 157, https://hbr.org/2005/11/defensive-marketing-how-a-strong-incumbent-can-protect-its-position

Roberts JH; Morrison PD; Nelson CJ, 2005, 'A Prelaunch Diffusion Model for Evaluating market Defense Strategies', Marketing Science, vol. 24, pp. 150 - 164, http://dx.doi.org/10.1287/mksc.1040.0086

Morrison PD; Roberts JH; Midgley DF, 2004, 'The nature of lead users and measurement of leading edge status', Research Policy, vol. 33, pp. 351 - 362, http://dx.doi.org/10.1016/j.respol.2003.09.007

Roberts JH; Morrison PD; Nelson CJ, 2004, 'Implementing a prelaunch diffusion model: Measurement and management challenges of the Telstra switching study', Marketing Science, vol. 23, pp. 186 - 191

Burton S; Sheather SJ; Roberts JH, 2003, 'Reality or perception?: The effect of actual and perceived performance on satisfaction and behavioral intention', Journal of Service Research, vol. 5, pp. 292 - 302, http://dx.doi.org/10.1177/1094670503005004002

Waterlow NA, 2003, 'Introduction', Presence and Landscape, guy Warren in Retrospect, pp. 3 - 5, http://dx.doi.org/10.1007/978-1-349-07658-1

Geeve RJ; Schmidt PW; Roberts J, 2002, 'Paleomagnetic results indicate pre-Permian counter-clockwise rotation of the southern Tamworth Belt, southern New England Orogen, Australia', Journal of Geophysical Research: Solid Earth, vol. 107

Roberts J, 2002, 'Building the complementary board. The work of the Plc chairman', Long Range Planning, vol. 35, pp. 493 - 520, http://dx.doi.org/10.1016/S0024-6301(02)00106-1

Roberts J, 2002, 'Working with a Normal Paranoia: A Response to Case and Selvester's ‘Watch Your Back: Reflections on Trust and Mistrust in Management Education’', Management Learning, vol. 33, pp. 249 - 253, http://dx.doi.org/10.1177/1350507602332006

Roberts JH; Morrison PD, 2002, 'Assessing market structure and company fit based on consumer perceptions in dynamic information technology markets', Journal of Business Research, vol. 55, pp. 679 - 686, http://dx.doi.org/10.1016/S0148-2963(00)00209-5

Roberts JH; Nelson CJ; Morrison PD, 2001, 'Defending the Beachhead: Telstra versus Optus', Business Strategy Review, vol. 12, pp. 19 - 24, http://dx.doi.org/10.1111/1467-8616.00162

Roberts JH; Styles CW, 2001, 'Australia's competitive advantage: Gaining the marketing edge', Australian Journal of Management, vol. 26, pp. 105 - 120, http://dx.doi.org/10.1177/031289620102601S06

Morrison PD; Roberts JH; Midgley DF, 2000, 'Opinion leadership amongst leading edge users', Australasian Marketing Journal, pp. 5 - 14

Morrison PD; Roberts JH; Von Hippel E, 2000, 'Determinants of user innovation and innovation sharing in a local market', Management Science, pp. 1513 - 1527, http://dx.doi.org/10.1287/mnsc.46.12.1513.12076

Morrison PD; Roberts JH; Von Hippel E, 2000, 'Determinants of user innovation and innovation sharing in a local market', Management Science, vol. 46, pp. 1513 - 1527, http://dx.doi.org/10.1287/mnsc.46.12.1513.12076

Morrison PD; Roberts JH; Von Hippel E, 2000, 'Opinion leadership amongst leading edge users', Australasian Marketing Journal, pp. 5 - 14, http://dx.doi.org/10.1016/S1441-3582(00)70181-9

Roberts JH, 2000, 'Developing new rules for new markets', Journal of the Academy of Marketing Science, vol. 28, pp. 31 - 44, http://dx.doi.org/10.1177/0092070300281004

Roberts JH, 2000, 'The intersection of modelling potential and practice', International Journal of Research in Marketing, vol. 17, pp. 127 - 134, http://dx.doi.org/10.1016/S0167-8116(00)00012-4

Roberts JH, 2000, 'Whether an Australian research agenda?', Australasian Marketing Journal, vol. 8, pp. 63 - 68, http://wwwdocs.fce.unsw.edu.au/marketing/amj_8_02_roberts.pdf

Erdem T; Swait J; Broniarczyk S; Kapferer J; Keane M; Roberts JH; Steenkamp J; Zettelmeyer F, 1999, 'Brand equity, consumer learning and choice', Marketing Letters, vol. 10, pp. 301 - 318, http://dx.doi.org/10.1023/A:1008135224357

Roberts J; Stiles P, 1999, 'The relationship between chairmen and chief executives: Competitive or complementary roles?', Long Range Planning, vol. 32, pp. 36 - 48, http://dx.doi.org/10.1016/S0024-6301(98)00123-X

Morrison PD; Roberts JH, 1998, 'Matching electronic distribution channels to product characteristics: The role of congruence in consideration set formation', Journal of Business Research, vol. 41, pp. 223 - 229, http://dx.doi.org/10.1016/S0148-2963(97)00065-9

Roberts JH, 1998, 'Marketing approach forecasting problems', Journal of Forecasting, vol. 17, pp. 169 - 174, http://dx.doi.org/10.1002/(SICI)1099-131X(199806/07)17:3/4<169::AID-FOR689>3.0.CO;2-N

Roberts J, 1997, 'Managing the supply chain', Australian Journal of Management, vol. 22, pp. 109 - 110, http://dx.doi.org/10.1177/031289629702200106

Roberts JH, 1997, 'Management Research in Australia - Past, Present and Future', Australian Journal of Management, pp. i - vi

Roberts JH; Lattin JM, 1997, 'Consideration: Review of Research and Prospects for Future Insights', Journal of Marketing Research, vol. 34, pp. 406 - 410, http://dx.doi.org/10.2307/3151902

Roberts JH; Lattin JM, 1997, 'Consideration: Review of Research and Prospects for Future Insights', Journal of Marketing Research, vol. 34, pp. 406 - 410, http://dx.doi.org/10.1177/002224379703400309

Roberts J, 1996, 'Editorial: The Australian Journal of Management enmeshed on the web', Australian Journal of Management, vol. 21, http://dx.doi.org/10.1177/031289629602100101

Roberts J; Claoue-Long J; Foster CD, 1996, 'SHRIMP dating of the Permian System Eastern Australia', Australian Journal of Earth Sciences, vol. 43, pp. 401 - 421, http://dx.doi.org/10.1080/08120099608728264

Roberts J; Nedungadi P, 1995, 'Studying consideration in the consumer decision process: progress and challenges', International Journal of Research in Marketing, vol. 12, pp. 3 - 7, http://dx.doi.org/10.1016/0167-8116(95)00008-P

Roberts JH; Lilien GL, 1993, 'Explanatory and Predictive Models of Consumer Behavior', Handbooks in Operations Research and Management Science, vol. 5, pp. 27 - 82, http://dx.doi.org/10.1016/S0927-0507(05)80025-8

Midgley DF; Morrison PD; Roberts JH, 1992, 'The effect of network structure in industrial diffusion processes', Research Policy, vol. 21, pp. 533 - 552, http://dx.doi.org/10.1016/0048-7333(92)90009-S

MIDGLEY DF; MORRISON PD; ROBERTS JH, 1991, 'THE NATURE OF COMMUNICATION-NETWORKS BETWEEN ORGANIZATIONS INVOLVED IN THE DIFFUSION OF TECHNOLOGICAL INNOVATIONS', ADVANCES IN CONSUMER RESEARCH, vol. 18, pp. 635 - 643, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1991FD22300105&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

ROBERTS JH; LATTIN JM, 1991, 'DEVELOPMENT AND TESTING OF A MODEL OF CONSIDERATION SET COMPOSITION', JOURNAL OF MARKETING RESEARCH, vol. 28, pp. 429 - 440, http://dx.doi.org/10.2307/3172783

Roberts JH; Lattin JM, 1991, 'Development and Testing of a Model of Consideration Set Composition', Journal of Marketing Research, vol. 28, pp. 429 - 440, http://dx.doi.org/10.1177/002224379102800405

URBAN GL; HAUSER JR; ROBERTS JH, 1990, 'PRELAUNCH FORECASTING OF NEW AUTOMOBILES', MANAGEMENT SCIENCE, vol. 36, pp. 401 - 421, http://dx.doi.org/10.1287/mnsc.36.4.401

ROBERTS J, 1989, 'A GROUNDED MODEL OF CONSIDERATION SET SIZE AND COMPOSITION', ADVANCES IN CONSUMER RESEARCH, vol. 16, pp. 749 - 757, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1989AV93000121&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

ROBERTS JH; URBAN GL, 1988, 'MODELING MULTIATTRIBUTE UTILITY, RISK, AND BELIEF DYNAMICS FOR NEW CONSUMER DURABLE BRAND CHOICE', MANAGEMENT SCIENCE, vol. 34, pp. 167 - 185, http://dx.doi.org/10.1287/mnsc.34.2.167

Roberts J, 1987, 'Carboniferous faunas: their role in the recognition of tectonostratigraphic terranes in the Tasman Belt, eastern Australia', Terrane accretion and orogenic belts, pp. 93 - 102, http://dx.doi.org/10.1029/gd019p0093

Midgley DF; Roberts JH, 1984, 'The case for user-oriented innovation: Comments on the national technology strategy (discussion draft)', Australian Journal of Management, vol. 9, pp. 43 - 47, http://dx.doi.org/10.1177/031289628400900205

Morrison PD; Roberts JH; Neumann N, 2009, 'Extremeness Effects in single and multi-category choice.', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

Morrison PD; Roberts JH, 2008, 'Impact from Meaningful Marketing Metrics', in Marketing landscapes: A pause for thought (CD), 37th EMAC Conference, Marketing Landscapes: A Pause for Thought, University of Brighton, UK, presented at 37th EMAC Conference, Marketing Landscapes: A Pause for Thought, University of Brighton, UK, 27 May 2008 - 30 May 2008

Morrison PD; Roberts JH, 2007, 'Segmenting Brand Equity to Account for Customer Heterogeneity: A Managerial Perspective', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Roberts JH; Kayande U; Stremersch S, 2007, 'Impact of Marketing Science on Practice', in EMAC: European Marketing Academy Conference (2007), 36th EMAC (European Marketing Academy) Conference, 2007, Reykjavik, Iceland, presented at 36th EMAC (European Marketing Academy) Conference, 2007, Reykjavik, Iceland, 23 May 2007 - 25 May 2007

Cayla J; Roberts JH, 2006, 'Marketing Science Institute', in Marketing Science Institute, 1st Asian Conference,, presented at 1st Asian Conference,

Morrison PD; Roberts JH, 2006, 'The Fundamentals of Making Marketing Accountable: Lessons from the AMI-University of New South Wales Metrics Project.', in ANZMAC 2006 Conference, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Roberts JH; Chylinski M, 2006, 'Modelling preference formation in a new product category', in 35th Conference of the European Marketing Academy, 35th Conference of the European Marketing Academy, Athens, Greece, presented at 35th Conference of the European Marketing Academy, Athens, Greece, 23 May 2006 - 26 May 2006

Kayande U; Roberts JH; Lilien G; Fong DK, 2005, 'Defining and assessing the effects of attribute incoherence', in ANZMAC 2005 Conference, ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

Roberts JH; Clark J; James R, 2005, 'The impact from meaningful marketing metrics', in AMSRS Conference 2005, AMSRS Conference 2005, Sydney, presented at AMSRS Conference 2005, Sydney, 09 October 2005 - 11 October 2005

Roberts JH; Morrison PD; Chandrashekaran M; Gordon A, 2004, 'Measuring Source and Outcomes of Brand Equity', in ANZMAC 2005 Conference, Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29 November 2004 - 01 December 2004

Morrison PD; Roberts JH, 2003, 'Adjusting purchase intent in growing industries for diffusion effects.', in ANZMAC 2003 Conference, ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003

Burton S; Roberts JH; Sheather SJ, 1999, 'Forget satisfaction: Will they repurchase? Improving model fit and prediction', in ANZMAC 1999 Conference, ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999

Burton S; Roberts JH; Sheather SJ, 1999, 'Getting to know them: The effect of customer experience in a business to business market', in 9th World Marketing Congress, 9th World Marketing Congress, Miami Florida, Miami, Florida, USA, presented at 9th World Marketing Congress, Miami Florida, Miami, Florida, USA, 22 June 1999 - 26 June 1999

Morrison PD; Roberts JH, 1999, 'Opinion leadership amongst leading edge users', in ANZMAC 1999 Conference, ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999

Roberts JH, 1998, 'How to succeed by really trying: Glen Urban and the 1996 Converse Award', in 14th Paul D. converse symposium, 14th Paul D. converse symposium, pp. 125 - 129, presented at 14th Paul D. converse symposium

Roberts JH; Nelson CJ; Morrison PD, 1998, 'Defending market share against an emerging innovation based on pre-launch market calibration', in ANZMAC 1998 Conference, ANZMAC 1998 Conference, Dunedin, New Zealand, presented at ANZMAC 1998 Conference, Dunedin, New Zealand, 30 November 1998 - 02 December 1998

Morrison PD; Roberts JH, 1997, 'Understanding Market Structure in Dynamic Information Technology Markets', in Dholakia NE; Kruse E; Fortin DF (eds.), Conference on Telecommunications and Information Marketing, Vol 2, Conference on Telecommunications and Information Marketing, Vol 2, Hotel Palace, Brussels, Belgium, pp. 325 - 334, presented at Conference on Telecommunications and Information Marketing, Vol 2, Hotel Palace, Brussels, Belgium, 23 November 1997 - 26 November 1997

Roberts JH, 1997, 'The Implications of Risk Aversion and Information Uncertainty on Optimal New Product Launch Strategies', in Reed PW; Luxton SL; Shaw MR (eds.), Australia New Zealand Marketing Educators` Conference, Australia New Zealand Marketing Educators` Conference, Melbourne, pp. 1003 - 10024, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997

Roberts JH; Morrison PD, 1997, 'Evaluating the Effect of Advertising on Brand Sales', in Harrison N; Nicholls M (ed.), 4th International Meeting Decision Sciences Institute Incorporating the 1997 Asia-Pacific DSI Mee, 4th International Meeting Decision Sciences Institute Incorporating the 1997 Asia-Pacific DSI Mee, Sheraton on the Park, Sydney, Aust, pp. 834 - 839, presented at 4th International Meeting Decision Sciences Institute Incorporating the 1997 Asia-Pacific DSI Mee, Sheraton on the Park, Sydney, Aust, 20 July 1997 - 23 July 1997

MIDGLEY DF; MORRISON PD; ROBERTS JH, 1990, 'THE NATURE OF COMMUNICATION-NETWORKS BETWEEN ORGANIZATIONS INVOLVED IN THE DIFFUSION OF TECHNOLOGICAL INNOVATIONS', in HOLMAN RH; SOLOMON MR (ed.), ADVANCES IN CONSUMER RESEARCH, VOL 18, ASSOC CONSUMER RESEARCH, NY, NEW YORK, pp. 635 - 643, presented at 1990 ANNUAL CONF OF THE ASSOC FOR CONSUMER RESEARCH : ADVANCES IN CONSUMER RESEARCH, NY, NEW YORK, 04 October 1990 - 07 October 1990, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1991BS86M00105&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

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