Associate Professor Maggie Dong
Head of School

Associate Professor Maggie Dong

Business School
School of Marketing

Maggie Chuoyan Dong is currently Head of School and Associate Professor at School of Marketing, UNSW. Before joining UNSW, she worked as Associate Professor at the Department of Marketing, City University of Hong Kong. Maggie's research interests range from international and business marketing to distribution channels and the marketing-operations interface with a strong focus on a range of supply chain management topics (including the product development-supply chain-finance interface). She has also held a range of relevant Hong Kong government research grants and served in the editorial boards of multiple journals. 

 

 

  • Journal articles | 2022
    Wang P; Jiang X; Dong MC, 2022, 'Alliance experience and performance outcomes: A meta-analysis', Strategic Organization, vol. 20, pp. 412 - 432, http://dx.doi.org/10.1177/1476127020982875
    Journal articles | 2022
    Xiao Z; Chen X; Dong MC; Gao S, 2022, 'Institutional support and firms’ entrepreneurial orientation in emerging economies', Long Range Planning, vol. 55, http://dx.doi.org/10.1016/j.lrp.2021.102106
    Journal articles | 2021
    Zeng F; Chi Y; Xiao Z; Dong MC, 2021, 'Understanding the spillover effects of channel reward on observers' commitment: The mediating role of envy', Industrial Marketing Management, vol. 93, pp. 650 - 660, http://dx.doi.org/10.1016/j.indmarman.2019.01.003
    Journal articles | 2021
    Zeng F; Huang Y; Xiao Z; Wang CL; Dong MC, 2021, 'The dark side of channel rewards for observer distributors: A social comparison perspective', Journal of Business Research, vol. 132, pp. 441 - 452, http://dx.doi.org/10.1016/j.jbusres.2021.04.046
    Journal articles | 2020
    Chi Y; Zeng F; Dong MC; Song Y, 2020, 'Promotion and Prevention Contracts in Distributor–Supplier Relationship Using Matched Dyadic Data', Journal of Business-to-Business Marketing, vol. 27, pp. 111 - 124, http://dx.doi.org/10.1080/1051712X.2020.1748326
    Journal articles | 2020
    Chi Y; Zeng F; Dong MC; Song Y, 2020, 'Promotion and Prevention Contracts in Industry Level Firm to Firm Dyad', Journal of Business-to-Business Marketing, vol. 27, pp. 203 - 219, http://dx.doi.org/10.1080/1051712X.2020.1787024
    Journal articles | 2020
    Zeng F; Ye Q; Dong MC; Huang Z; Liu Z, 2020, 'Legitimizing actions in dependence-asymmetry relationships: A comparison between Chinese and Western firms', Industrial Marketing Management, vol. 88, pp. 163 - 172, http://dx.doi.org/10.1016/j.indmarman.2020.05.001
    Journal articles | 2019
    Dong MC; Zeng F; Su C, 2019, 'Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies', Journal of the Academy of Marketing Science, vol. 47, pp. 1064 - 1084, http://dx.doi.org/10.1007/s11747-018-0614-5
    Journal articles | 2019
    Liu Y; Li X; Dong MC, 2019, 'The role of customer orientation in key account managers’ performance: a client network perspective', Journal of Business and Industrial Marketing, vol. 34, pp. 1592 - 1605, http://dx.doi.org/10.1108/JBIM-09-2017-0229
    Journal articles | 2019
    Xiao Z; Dong MC; Zhu X, 2019, 'Learn to be good or bad? Revisited observer effects of punishment: curvilinear relationship and network contingencies', Journal of Business and Industrial Marketing, vol. 34, pp. 754 - 766, http://dx.doi.org/10.1108/JBIM-01-2018-0046
    Journal articles | 2019
    Zhu X; Xiao Z; Dong MC; Gu J, 2019, 'The fit between firms’ open innovation and business model for new product development speed: A contingent perspective', Technovation, vol. 86-87, pp. 75 - 85, http://dx.doi.org/10.1016/j.technovation.2019.05.005
    Journal articles | 2017
    Dong MC; Fang Y; Straub DW, 2017, 'The impact of institutional distance on the joint performance of collaborating firms: The role of adaptive interorganizational systems', Information Systems Research, vol. 28, pp. 309 - 331, http://dx.doi.org/10.1287/isre.2016.0675
    Journal articles | 2017
    Xiao Z; Yan H; Gao Y; Dong MC; Gao S; Yang X; Shen H, 2017, 'How Does Dual Institutional Capital Influence Firm's Innovativeness in China's Emerging Market?', Academy of Management Proceedings, vol. 2017, pp. 12754 - 12754, http://dx.doi.org/10.5465/ambpp.2017.12754abstract
    Journal articles | 2017
    Zeng F; Chi Y; Dong MC; Huang J, 2017, 'The dyadic structure of exchange partners' governing-agency social capital and opportunism in buyer–supplier relationships', Journal of Business Research, vol. 78, pp. 294 - 302, http://dx.doi.org/10.1016/j.jbusres.2016.12.025
    Journal articles | 2017
    Zhu X; Dong MC; Gu J; Dou W, 2017, 'How Do Informal Ties Drive Open Innovation? the Contingency Role of Market Dynamism', IEEE Transactions on Engineering Management, vol. 64, pp. 208 - 219, http://dx.doi.org/10.1109/TEM.2017.2654362
    Journal articles | 2016
    Dong MC; Ju M; Fang Y, 2016, 'Role hazard between supply chain partners in an institutionally fragmented market', Journal of Operations Management, vol. 46, pp. 5 - 18, http://dx.doi.org/10.1016/j.jom.2016.07.006
    Journal articles | 2016
    Zeng F; Chen Y; Dong MC; Chi Y, 2016, 'The Use of Accommodation in Buyer–Seller Relationships: Encouraging or Controlling Opportunism in Business Markets Middle-grounds', Journal of Business-to-Business Marketing, vol. 23, pp. 47 - 62, http://dx.doi.org/10.1080/1051712X.2016.1148454
    Journal articles | 2015
    Dong MC; Liu Z; Yu Y; Zheng JH, 2015, 'Opportunism in Distribution Networks: The Role of Network Embeddedness and Dependence', Production and Operations Management, vol. 24, pp. 1657 - 1670, http://dx.doi.org/10.1111/poms.12247
    Journal articles | 2015
    Zeng F; Chen Y; Dong MC; Zheng J, 2015, 'Understanding distributor opportunism in a horizontal network', Industrial Marketing Management, vol. 46, pp. 171 - 182, http://dx.doi.org/10.1016/j.indmarman.2015.01.018
    Journal articles | 2015
    Zheng VX; Dong MC; Fang Y, 2015, 'Managing Role Stress between Supply Chain Partners in Uncertain Market Condition', Academy of Management Proceedings, vol. 2015, pp. 12331 - 12331, http://dx.doi.org/10.5465/ambpp.2015.12331abstract
    Journal articles | 2013
    Dong MC; Li CB; Tse DK, 2013, 'Do business and political ties differ in cultivating marketing channels for foreign and local firms in China?', Journal of International Marketing, vol. 21, pp. 39 - 56, http://dx.doi.org/10.1509/jim.12.0088
    Journal articles | 2013
    Wang DT; Gu FF; Dong MC, 2013, 'Observer Effects of Punishment in a Distribution Network', Journal of Marketing Research, vol. 50, pp. 627 - 643, http://dx.doi.org/10.1509/jmr.12.0142
    Journal articles | 2013
    Wang DT; Gu FF; Dong MC, 2013, 'Observer effects of punishment in a distribution network', Journal of Marketing Research, vol. 50, pp. 627 - 643, http://dx.doi.org/10.1177/002224371305000511
    Journal articles | 2010
    Dong MC; Tse DK; Hung K, 2010, 'Effective distributor governance in emerging markets: The salience of distributor role, relationship stages, and market uncertainty', Journal of International Marketing, vol. 18, pp. 1 - 17, http://dx.doi.org/10.1509/jimk.18.3.1
    Journal articles | 2008
    Dong MC; Tse DK; Cavusgil ST, 2008, 'Efficiency of governance mechanisms in China's distribution channels', International Business Review, vol. 17, pp. 509 - 519, http://dx.doi.org/10.1016/j.ibusrev.2008.07.001
    Journal articles | 2007
    Chuoyan Dong M; Yiyan li S, 2007, 'Conflict resolution in Chinese family purchase decisions: The impact of changing female roles and marriage duration', International Journal of Conflict Management, vol. 18, pp. 308 - 324, http://dx.doi.org/10.1108/10444060710833441
  • Theses / Dissertations |
    Dong CM, Current challenges in channel relationships, http://dx.doi.org/10.5353/th_b4068752