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Upcoming events

The Marketing Analytics Symposium Sydney (MASS) 2026

The Marketing Analytics Symposium – Sydney (MASS), in its fifth edition, is a distinguished annual event hosted by the University of New South Wales Sydney. As the foremost event in the Australian marketing analytics landscape, MASS is recognised as the most significant gathering of marketing analytics professionals and academics from across the southern hemisphere.

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Past events highlights

MA Hackathon

The Marketing Analytics Hackathon Challenge 2025 asks a timely and important question: How can marketing analytics help us uncover insights to more effectively promote climate actions on TikTok?

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MarTech Apteco Workshop

A collaboration with Apteco, UNSW School of Marketing hosted a 1-day Marketing Technology Training Workshop for undergraduate and postgraduate students to gain practical experience with Apteco Marketing Software.

Meet the CMO Event

The School of Marketing recently hosted Meet the CMO, featuring Joanne Smith, Chief Marketing Officer at Blackmores. Joanne shared valuable insights from her global career across leading brands such as Dove, Selley’s, and Johnson & Johnson, discussing how purpose-driven leadership and innovation shape modern marketing success. The event concluded with a lively Q&A and networking session, where students connected with Joanne to gain practical guidance on building impactful marketing careers.

NSW BIU Seminar

UNSW School of Marketing hosted an interactive seminar with Dave Trudinger, Director of the NSW Behavioural Insights Unit (BIU), part of the NSW Department of Customer Service.
AI in Marketing Workshop

The School of Marketing is thrilled to report the overwhelming success of its recent AI in Marketing workshop, an event that captured the interest of both postgraduate and undergraduate students specializing in marketing and marketing analytics.

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Marketing Analytics Hackathon

UNSW School of Marketing hosted an exclusive discussion and Q&A session about Education with a panel of experts.

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MarTech Apteco Workshop

A collaboration with Apteco, UNSW School of Marketing hosted a 1-day Marketing Technology Training Workshop for undergraduate and postgraduate students to gain practical experience with Apteco Marketing Software.

Learn more