News & events

This is the second time School of Marketing organised this workshop, the first was October 2024. This year, we had four industry speakers who delivered four hands-on sessions, on generating short-form content and videos using GenAI and creating email campaigns using AI agents. We had about 200 students registered for the event and about 130 students showed up during the workshop. 

A collaboration with Apteco, UNSW School of Marketing hosted a 1-day Marketing Technology Training Workshop for undergraduate and postgraduate students to gain practical experience with Apteco Marketing Software.

The School of Marketing recently hosted Meet the CMO, featuring Joanne Smith, Chief Marketing Officer at Blackmores. Joanne shared valuable insights from her global career across leading brands such as Dove, Selley’s, and Johnson & Johnson, discussing how purpose-driven leadership and innovation shape modern marketing success. The event concluded with a lively Q&A and networking session, where students connected with Joanne to gain practical guidance on building impactful marketing careers.

UNSW School of Marketing hosted an interactive seminar with Dave Trudinger, Director of the NSW Behavioural Insights Unit (BIU), part of the NSW Department of Customer Service.