Marketing for Tomorrow: Analytics-driven. Imagination-led.

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1st in Australia
Marketing, QS World University Rankings by Subject, 2025
20th worldwide
Marketing, QS World University Rankings by Subject, 2025
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World-leading marketing research with real-world relevance
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Our study areas
Postgraduate students studying to be a Juris Doctor
Marketing
Marketing is essential to every business in today’s highly competitive marketplace. It is a dynamic function aimed at creating differentiation and competitive advantage for a company, so you’ll learn to identify and understand the needs and wants of consumers.
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Marketing analytics
Use big data analytics to better understand the consumer purchase journey and improve the effectiveness of marketing strategy by offering innovative products and enhanced consumer experience.

Business insights

Trending topics

How AI recommendations can balance privacy with accuracy

Research examines how AI can improve privacy and accuracy while balancing consumer trust and data protection in recommendation systems

Oct 28, 2025
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The surprising psychology behind home-buying decisions

When choosing where to live, new research has found that consumers who are self-reliant value neighbour information more than consumers who are relationship-oriented

Oct 14, 2025
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The evolution of dynamic pricing: should AI decide what you pay?

Artificial intelligence (AI) is changing how companies set prices, but algorithm-driven personalised pricing risks alienating consumers and inviting regulatory backlash

Sep 07, 2025
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Finding the sweet spot for online product recommendation sales

Research shows how online retailers can boost sales by controlling product information displayed in recommendation systems

Aug 31, 2025
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