Marketing analytics

Use big data to enhance the consumer experience.

Group and single pictures of people taken across the UNSW campus

What is marketing analytics?

Marketing analytics is all about enhancing the consumer experience, using big data analytics. Marketing is not just about selling, it’s about truly understanding your consumer and creating innovative ways to improve their experience. That’s where data analysis comes in.

Why study marketing analytics? 

Want to be a marketing manager? You’ll need to be on top of big data analytics. In this study area, you’ll learn how to better understand the consumer purchase journey, improving the effectiveness of a marketing strategy. You’ll learn costumer, product, and advertising analytics using marketing models, machine learning, natural language processing, and computer vision methods.

Why study choose UNSW?

This offering is one of the first dedicated specialisations of its kind in any business school in Australia. Be at the forefront of trends in marketing and analytics, using hands-on big data analytics to tackle globally challenging real-world programs. With a business degree under your belt, the Master of Analytics (Marketing) will set you up as an expert in your field.

Your career opportunities

Organisations are recognising the need for marketing specialists who also understand big data and can analyse consumer behaviour and trends. A rewarding and dynamic career is waiting for you.

Career options include: 

  • Market research analyst 
  • Data analyst  
  • Management analyst  
  • Advertising manager 
  • Media buyer 
  • Chief marketing officer 
  • Promotions manager

Study with us