About us

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The School of Marketing, within the UNSW Business School, is a centre of excellence in marketing education and marketing thought. We're recognised for our research excellence by the Australian Research Council.

Welcome from the Head of School

Founded in 1965, the UNSW School of Marketing is one of the oldest marketing schools in the region attracting high quality academics that are not only passionate about the discipline, but also in developing business and marketing leaders of tomorrow. Four of our staff members are Fellows of the Australia New Zealand Marketing Academy (ANZMAC), while two have received ANZMAC Distinguished Researcher Awards. Our scholars not only publish in leading marketing and business journals but also are extensively involved in the academic community as editors and editorial board members. 

Marketing is not only a pervasive social and economic function but also a critical foundation for the survival and prosperity of all businesses and many, if not most, organisations. In the digital era, the way we do marketing is changing rapidly along with sophisticated advances in technology. The mission of the UNSW School of Marketing is to produce state-of-the-art marketing knowledge and enhance its level amongst marketing students, marketing scholars, and most importantly, amongst future leaders in marketing practice.

The School has both breadth and depth of expertise in several different areas with key strengths in marketing analytics, marketing science, marketing strategy and marketing operations management, consumer research, services marketing, and product and service innovation.

I invite you to explore our website and discover the UNSW School of Marketing.

Associate Professor Maggie Chuoyan Dong
Head of School of Marketing

Why study marketing?

UNSW School of Marketing has been shaping the marketing profession in Australasia since 1965. We are the country’s first school of marketing, where academic rigour meets real-world expertise. This combination inspires our research priorities and underpins our teaching. 

Our teaching capability covers all aspects of marketing including:

  • Marketing Analytics
  • Marketing Strategy
  • Marketing Management
  • Advertising and Sales Promotion
  • Services Marketing
  • Consumer Behaviour
  • Marketing Research
  • Brand and Product Management
  • Innovation and Entrepreneurial Marketing
  • Distribution and Logistics
  • Customer Relationship Management
  • Business-to-Business Marketing
  • Digital Marketing

Our students study Marketing in a variety of undergraduate and postgraduate degree programs, including the Bachelor of Commerce, Bachelor of Economics, Master of Commerce (Marketing) and Master of Commerce (Marketing Analytics).

What do our marketing courses cover?

We’ve created courses that evolve with the industry.You’ll learn:

  • How to use market research to identify what consumers want
  • How to select target markets and develop specialised marketing programs for distinct market segments within those markets
  • How to develop innovative products and services
  • How to price, package, communicate and deliver offerings
  • How to analyse big data to create opportunities and strategies

Marketing in the real world

Marketing plays a key role in today’s business world. It creates, provides and communicates value to customers, clients, suppliers, and other groups.

Marketing is not only a pervasive social and economic function, but also a critical foundation for the survival and prosperity of all businesses and organisations.

Studying marketing can lead to careers in product management, customer services, new product planning, international marketing, logistics and distribution, sales and purchasing, advertising, direct marketing and public relations, marketing research, management consultancy and e-business. Graduates find their skills are in high demand across both public and private sectors, nationally and internationally.

Looking for a course coordinator or someone to help?

Phone: +61 2 9385 3385
Email: marketing@unsw.edu.au