Marketing research students
Ada Choi
How Soaring Inflation Impacts Consumers’ Spending Patterns
Adrian Munoz Perez
Master of Pre-Doctoral Business Studies
Bicheng Ma
Master of Pre-Doctoral Business Studies
Maria Karlson
Master of Pre-Doctoral Business Studies
Noah Moonen
Exploring Social Influence and Technology in Sustainable Consumer Behavior
Rita (Yuli) Li
The Battle Against Food Waste: Implications For Reducing It For Marketers, Consumers, and Policy Makers
Shuge Li
Sustainability-related policy change: green product consumption and supply chain configuration
Sibo Zhang
Exploring Consumer Perceptions of Data Privacy:
A Marketing Perspective
Vartan Bal
The Impact of Extreme Weather on Consumer Preferences and Behavior: Focus on Music Consumption and Mental Health
Yuan Feng
Researching Consumer and Market Expectations in Live Product Launches
Yusong Zhi
Role of Sales Narratives in Creating Consumer Demand: Synergistic Approach to Boosting Limited Edition Product Sales in the Metaverse