Marketing research students
Sibo Zhang
Exploring Consumer Perceptions of Data Privacy: A Marketing Perspective
Ka Wing Chan
Sustainability in Retail
Ada Choi
How Soaring Inflation Impacts Consumers’ Spending Patterns
Ayesha Hossain
The Personal Side of Human Brands: How Human Brand Messages on Social Media Drive Brand Engagement and Brand Consumption
Xiang (Jerry) Jin
Marketing Agility: Antecedents and Consequences
Rita (Yuli) Li
The Battle Against Food Waste: Implications For Reducing It For Marketers, Consumers, and Policy Makers
Shuge Li
Master of Pre-Doctoral Business Studies
Zhaokun Li
How Music Playlist Content and Structure Affect Streaming Platform Traffic
Karen (Fenglin) Tian
Meaningful Engagement with Digital Health
Irene Wang
Master of Pre-Doctoral Business Studies
Yusong Zhi
Role of Sales Narratives in Creating Consumer Demand: Synergistic Approach to Boosting Limited Edition Product Sales in the Metaverse