
Exploring Consumer Perceptions of Data Privacy: A Marketing Perspective
Sustainability in Retail
How Soaring Inflation Impacts Consumers’ Spending Patterns
The Personal Side of Human Brands: How Human Brand Messages on Social Media Drive Brand Engagement and Brand Consumption
Marketing Agility: Antecedents and Consequences
The Battle Against Food Waste: Implications For Reducing It For Marketers, Consumers, and Policy Makers
Master of Pre-Doctoral Business Studies
How Music Playlist Content and Structure Affect Streaming Platform Traffic
Meaningful Engagement with Digital Health
Master of Pre-Doctoral Business Studies
Role of Sales Narratives in Creating Consumer Demand: Synergistic Approach to Boosting Limited Edition Product Sales in the Metaverse