Marketing research students

Group of students in classroom working together

Sibo Zhang

Exploring Consumer Perceptions of Data Privacy:

A Marketing Perspective


Ka Wing Chan

Sustainability in Retail

Ada Choi

How Soaring Inflation Impacts Consumers’ Spending Patterns


Ayesha Hossain

The Personal Side of Human Brands: How Human Brand Messages on Social Media Drive Brand Engagement and Brand Consumption

Jerry Jin

Marketing Agility: Antecedents and Consequences


Rita (Yuli) Li

The Battle Against Food Waste: Implications For Reducing It For Marketers, Consumers, and Policy Makers

Shuge Li

Sustainability-related policy change: green product consumption and supply chain configuration

Zhaokun Li

How Music Playlist Content and Structure Affect Streaming Platform Traffic


Yusong Zhi

Role of Sales Narratives in Creating Consumer Demand: Synergistic Approach to Boosting Limited Edition Product Sales in the Metaverse


Vartan Bal

Master of Pre-Doctoral Business Studies


Yuan Feng

Master of Pre-Doctoral Business Studies


Noah Moonen

Master of Pre-Doctoral Business Studies