Shuge Li

Shuge Li is a first-year PhD student in the School of Marketing at the University of New South Wales (UNSW). She holds a Bachelor of Business from the University of Technology Sydney, with majors in Accounting and Management, and two master’s degrees from UNSW – a Master of Commerce and a Master of Pre-Doctoral Business Studies, both in Marketing and both honored the Dean’s award.

Shuge’s research focuses on sustainability in marketing. Her doctoral work examines sustainability-related policies and their implications from marketing perspectives for green product consumption and supply chain configuration, utilizing real-world data and econometric models. Her ongoing projects reflect her broad research interests, including social media, advertising effectiveness measurement, and climate change communication.

She is an active contributor to the academic community, presenting her research at major conferences such as the ISMS Marketing Science Conference and teaching courses at UNSW. Her dedication to academic excellence has been recognized through prestigious scholarships, including the Master of Pre-Doctoral Business Studies (MPDBS) and the University International Postgraduate Award (UIPA).