Australia’s first school of marketing

Excel in your marketing career with a curriculum blending strategic marketing theory and real-world expertise

Learn more

Recognised research excellence

Australian Research Council
Top 50 worldwide

QS Global University Rankings, 2021
Widely published experts

Australian Business Deans Council (ABDC) A* journal outlets

Enquire now

Apply now

Federal budget 2023-24: UNSW experts available for comment

UNSW has academic experts available to comment on May's federal government budget announcements.

May 03, 2023

Law & Justice Engineering Government debt Inside UNSW Business School Australian School of Business Building (E12) Housing and urban planning policy Climate change Government budget Medicine & Health Science Tyree Energy Technologies Building (H6) Economy, business and finance Environmental politics Inflation Australian School of Taxation and Business Law

MilkRun’s demise is another nail in the 10-minute grocery-delivery business model

Australian startup MilkRun may have attracted more than $85 million in venture capital but it always had a challenging business model.

Apr 17, 2023

Inside UNSW Business School Australian School of Business Building (E12) Australian School of Taxation and Business Law

Is the world in danger of debt default?

The World Economic Forum named widespread country debt default as one of the global risks for 2023. Are these fears overblown?

Apr 06, 2023

Government debt Bonds Inside UNSW Business School Pandemic School of Banking and Finance Australian School of Taxation and Business Law

App-solutely addicted: is your screen time impacting your health?

Our addiction to smartphone apps could be affecting our health negatively, leading to issues like sleep deprivation, says a UNSW Business School technology expert.

Apr 05, 2023

School of Info Systems, Technology & Management Inside UNSW Business School Sustainability and Social Impact Australian School of Taxation and Business Law

View more news

Our study areas

Marketing

Marketing is essential to every business in today’s highly competitive marketplace. It is a dynamic function aimed at creating differentiation and competitive advantage for a company, so you’ll learn to identify and understand the needs and wants of consumers.

Marketing analytics

Use big data analytics to better understand the consumer purchase journey and improve the effectiveness of marketing strategy by offering innovative products and enhanced consumer experience.