Australia’s first school of marketing

Excel in your marketing career with a curriculum blending strategic marketing theory and real-world expertise

Reognised research excellence

Australian Research Council
Top 50 worldwide

QS Global University Rankings, 2021
Widely published experts

Australian Business Deans Council (ABDC) A* journal outlets

Charting a new course for university education in the age of ChatGPT

With the advent of ChatGPT, now is the time for universities to embark on a grand new adventure, write UNSW Business School's Chona Ryan, Christine Van Toorn, Eric Lim, Michael Cahalane and Sam Kirshner.

Mar 22, 2023

School of Info Systems, Technology & Management Inside UNSW Business School Higher education Australian School of Taxation and Business Law

UNSW academics and alumni named 2023 Fulbright Scholars

Fulbright Scholarships have been awarded to six members of the UNSW community to foster educational exchange and understanding between the United States and Australia.

Feb 22, 2023

General View Law & Justice Engineering Science School of Materials Science and Engineering Inside UNSW Business School Medicine & Health

UNSW graduates named most employable four years in a row

33 UNSW Sydney students are listed in the Top100 Future Leaders Awards.

Feb 10, 2023

General View Law & Justice Engineering Science Inside UNSW Business School Medicine & Health

UNSW community recognised with Australia Day honours

Members of the University community have been recognised for their outstanding achievements across a broad range of fields in 2023.

Jan 30, 2023

General View Law & Justice Science Arts, Design & Architecture (ADA) Inside UNSW Business School UNSW Canberra

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Our study areas

Marketing

Marketing is essential to every business in today’s highly competitive marketplace. It is a dynamic function aimed at creating differentiation and competitive advantage for a company, so you’ll learn to identify and understand the needs and wants of consumers.

Marketing analytics

Use big data analytics to better understand the consumer purchase journey and improve the effectiveness of marketing strategy by offering innovative products and enhanced consumer experience.