Excel in your marketing career with a curriculum blending strategic marketing theory and real-world expertise
Australian Research Council
QS Global University Rankings, 2021
Australian Business Deans Council (ABDC) A* journal outlets
UNSW has academic experts available to comment on May's federal government budget announcements.
Australian startup MilkRun may have attracted more than $85 million in venture capital but it always had a challenging business model.
The World Economic Forum named widespread country debt default as one of the global risks for 2023. Are these fears overblown?
Our addiction to smartphone apps could be affecting our health negatively, leading to issues like sleep deprivation, says a UNSW Business School technology expert.
Marketing is essential to every business in today’s highly competitive marketplace. It is a dynamic function aimed at creating differentiation and competitive advantage for a company, so you’ll learn to identify and understand the needs and wants of consumers.
Use big data analytics to better understand the consumer purchase journey and improve the effectiveness of marketing strategy by offering innovative products and enhanced consumer experience.