Excel in your marketing career with a curriculum blending strategic marketing theory and real-world expertise
Australian Research Council
QS Global University Rankings, 2021
Australian Business Deans Council (ABDC) A* journal outlets
Marketing is essential to every business in today’s highly competitive marketplace. It is a dynamic function aimed at creating differentiation and competitive advantage for a company, so you’ll learn to identify and understand the needs and wants of consumers.
Use big data analytics to better understand the consumer purchase journey and improve the effectiveness of marketing strategy by offering innovative products and enhanced consumer experience.