Australia’s first school of marketing

Excel in your marketing career with a curriculum blending strategic marketing theory and real-world expertise

Recognised research excellence

Australian Research Council
Top 20 worldwide

QS Global University Rankings, 2021
Widely published experts

Australian Business Deans Council (ABDC) A* journal outlets

UNSW the top university for career outcomes

UNSW is ranked first in Australia for career impact and second overall in the nation’s newest university ranking.

General Law & Justice Engineering Arts, Design & Architecture (ADA) Science Inside UNSW Business School Medicine & Health

Do you trust AI to write the news? It already is - and not without issues

The Guardian has accused Microsoft of reputational damage, after it displayed one of its articles alongside an inappropriate AI-generated poll.

Inside UNSW Business School UNSW Canberra AI Hub Business & Law Australian School of Taxation and Business Law

Some economists have severely underestimated financial hit from climate change

When economists model climate impacts, they look to what past weather shocks have done to the economy. But this does not remotely capture what climate change could do.

Tyree Energy Technologies Building (H6) Productivity School of Photovoltaic and Renewable Energy Engineering Built Environment Inside UNSW Business School Climate Change Research Centre (CCRC) Climate change Business & Law Australian School of Taxation and Business Law School of Built Environment Agriculture

Disagreement over phasing out ‘special schools’ leaves segregation on the table

Education segregation could continue for Australia’s young people for at least another generation – and possibly longer – in light of the disability royal commission recommendations.

Disability services Education support Inside UNSW Business School Social Affairs School of Education

Our study areas

Marketing

Marketing is essential to every business in today’s highly competitive marketplace. It is a dynamic function aimed at creating differentiation and competitive advantage for a company, so you’ll learn to identify and understand the needs and wants of consumers.

Marketing analytics

Use big data analytics to better understand the consumer purchase journey and improve the effectiveness of marketing strategy by offering innovative products and enhanced consumer experience.

Meet our people

Professor Maggie Dong

Head, School of Marketing

Associate Professor Ting Yu

Deputy Head (Education), School of Marketing

Professor Valentyna Melnyk

Deputy Head (Research), School of Marketing

Associate Professor Hauke Wetzel

School of Marketing

Professor Harald Van Heerde

S.H.A.R.P Research School of Marketing

Professor Nitika Garg

School of Marketing