Excel in your marketing career with a curriculum blending strategic marketing theory and real-world expertise
Australian Research Council
QS Global University Rankings, 2021
Australian Business Deans Council (ABDC) A* journal outlets
With the advent of ChatGPT, now is the time for universities to embark on a grand new adventure, write UNSW Business School's Chona Ryan, Christine Van Toorn, Eric Lim, Michael Cahalane and Sam Kirshner.
Fulbright Scholarships have been awarded to six members of the UNSW community to foster educational exchange and understanding between the United States and Australia.
33 UNSW Sydney students are listed in the Top100 Future Leaders Awards.
Members of the University community have been recognised for their outstanding achievements across a broad range of fields in 2023.
Marketing is essential to every business in today’s highly competitive marketplace. It is a dynamic function aimed at creating differentiation and competitive advantage for a company, so you’ll learn to identify and understand the needs and wants of consumers.
Use big data analytics to better understand the consumer purchase journey and improve the effectiveness of marketing strategy by offering innovative products and enhanced consumer experience.