Marketing

UNSW Business School on campus

What is marketing?

Every business today recognises the importance of marketing. Marketing is a process used to promote products and services. Marketing uses data and communication tools to help businesses stand out from competition, understand customer behaviour, enhance customer experience and meet customer needs. 

From design, branding, advertising and communication, to digital marketing and analytics – marketing is a future focused area of study, with strategic thinking and innovation at its core.  

Why study marketing? 

UNSW’s marketing courses balance theory with practice. As you learn marketing concepts and advertising concepts, you’ll have the opportunity to apply these through embedded professional experiences and practical assignments. You’ll graduate with the knowledge and experience to set you up for dynamic, creative and successful careers in the future of business.

Why choose UNSW?

UNSW Business School are global leaders in business education. Our programs allow you to explore and understand business as a whole and get hands-on experience through work-integrated learning, internship, consulting projects and global practicums.  You can establish a community of peers and and connect with future colleagues through Career Accelerator and diverse student-led groups and societies.

Your career opportunities

Marketing in Australia and globally has strong predicted growth*. This means professional marketing opportunities will continue to rise, and marketing roles are diverse as the businesses and sectors you can work in. 

Jobs in marketing include: 

  • Marketing manager

  • Brand/product manager

  • Business development officer 

  • Market researcher 

  • Consumer insights analyst 

  • Social media manager

  • Marketing consultant 

  • Media liaison coordinator 

  • Sales and marketing coordinator 

  • Marketing executive

  • Roles in fund-raising, promotions, and public relations 

  • Marketing analyst

*Source: Labour Market Insights

Study with us

What our graduates say

“Even though my goal was to work in marketing, I am grateful to have an understanding of statistics, economics and human resources. It was great to get out of my comfort zone and study abroad and then put all of my new skills to the test in an internship.” 

Carla Oscuro, Campaign Marketing Manager, APT Travel Group

FAQs

  • Marketing helps businesses promote their products and services. Marketing uses data, analytics and communication tools to help businesses stand out from competition, understand customer behaviour, enhance customer experience and meet customer needs. 

  • The skills and experience you gain with a marketing degree will open up diverse career paths including: 

    • Marketing manager 

    • Brand/product manager

    • Business development officer  

    • Market researcher 

    • Consumer insights analyst  

    • Social media manager

    • Marketing consultant  

    • Media liaison coordinator 

    • Sales and marketing coordinator  

    • Marketing executive

    • Roles in fund-raising, promotions, and public relations  

    • Marketing analyst

  • The types of marketing available to us are constantly changing and adapting as technology influences consumer habits. Some of the leading forms of marketing used by businesses are: 

    • Digital marketing

    • Outbound marketing

    • Inbound marketing

    • Content marketing

    • Social media marketing

    • Search engine marketing

    • Organic marketing

    • Advertising

    • Influencer marketing

    • Affiliate marketing

    • Outreach marketing 

    • Email marketing

    • Public relations

    • Partnership marketing

    • User-generated marketing

    • B2B

    • Telemarketing

    • Cause marketing

    • Event marketing 

    • Account-based marketing