What is marketing?

Marketing is a process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The Marketing major at UNSW provides a comprehensive understanding of marketing concepts and strategies.

Why study marketing? 

UNSW’s marketing courses balance theory with practice. As you learn marketing concepts and frameworks, you’ll have the opportunity to apply these through embedded professional experiences and practical assignments. You’ll graduate with the knowledge and expertise to that sets you up for dynamic, creative, and successful marketing careers in the future of business.

Why choose UNSW?

UNSW Business School are global leaders in business education. We’re ranked top 20 worldwide* and have been ranked the #1 business school in Australia by AFR BOSS for the last two years in a row*. Our programs allow you to explore and understand business as a whole and get hands-on experience through work-integrated learning, internship, consulting projects and global practicums. You can establish a community of peers and and connect with future colleagues through Career Accelerator and diverse student-led groups, societies and institutes. UNSW Business School is renowned for best-in-class teaching and student outcomes.

Your career opportunities

Marketing graduates work across a wide range of roles in almost all business organisations, specialist consultancies and agencies, and non-profit organisations. The demand for UNSW Marketing graduates has consistently been substantial. A strong network of UNSW marketing alumni exists, not only in Sydney and across Australia but throughout the world. Organisations recruiting marketing graduates include ALDI, Colgate Palmolive, Energy Australia, Google, IBM, Kimberly-Clark, L’Oreal, Mars, P&G, Nestle, Qantas, Telstra, Unilever, and many other firms and a vast diversity of organisations.

Graduates in marketing can start their careers in the following areas:

  • Advertising Specialist
  • Brand/Product Coordinator
  • Business Strategist
  • Digital Marketing Specialist
  • E-commerce Specialist
  • EDM and Content Specialist
  • Influencer Marketing Coordinator
  • Market Development Officer
  • Marketing Researcher
  • Marketing Strategist
  • Media Liaison Coordinator

*QS World University Rankings, 2024

**AFR BOSS 2023 Best Business School Rankings

Study with us

Entry requirements for studying marketing

In order to study marketing at UNSW, you’ll need to meet certain entry requirements, which vary based on whether you’re an undergraduate or postgraduate student, and if you’re applying as a domestic or international student.

  • Undergraduate

    Entry to an undergraduate degree at UNSW is based on your Australian Tertiary Admission Rank (ATAR) or an equivalent rank. You can find the selection ranks and scores from the previous year under ‘Entry requirements’ on each degree page. Some courses will also have assumed knowledge. For example, Advanced Mathematics falls under assumed knowledge for the Bachelor of Commerce.

  • Postgraduate

    Admission to a postgraduate degree at UNSW requires you to hold a recognised undergraduate degree (or equivalent qualification). You will also need to demonstrate a minimum credit average, as determined by the UNSW Business School. Details specific to your chosen degree can be found under ‘Entry requirements’.

  • International students

    Entry to an undergraduate degree is based on your International ATAR equivalent or equivalent ranking. Postgraduate students must hold a recognised undergraduate degree (or equivalent qualification) with a credit average, as determined by the UNSW Business School.

    International students from a non-English speaking background may be asked to provide proof of their English proficiency before being given an offer to study at UNSW. Details can be found on each degree page under ‘Entry requirements’.

What our graduates say

“Even though my goal was to work in marketing, I am grateful to have an understanding of statistics, economics and human resources. It was great to get out of my comfort zone and study abroad and then put all of my new skills to the test in an internship.” 

Carla Oscuro, Campaign Marketing Manager, APT Travel Group


  • Marketing helps businesses promote their products and services. Marketing uses data, analytics and communication tools to help businesses stand out from competition, understand customer behaviour, enhance customer experience and meet customer needs. 

  • Australia’s economy is rapidly growing, and as businesses emerge and expand, there are increasingly diverse opportunities for skilled marketing graduates. Companies across all industries require marketing expertise, so you may choose to follow an existing interest in a particular field where you can put your marketing skills to the test. 

    You may choose to work ‘client-side’ where you join a company as part of their internal marketing team and produce campaigns, content and customer communications to support the business's revenue goals. Alternatively, you could go down the agency route and produce work for multiple clients simultaneously. With either option comes the chance to specialise in a particular area of marketing. A few examples include content marketing, strategy, email, paid media and account-based marketing.

  • Studying marketing at UNSW Business School gives graduates a competitive edge in the job market. Recognised as a top-performing university producing the most employable students for the fourth year in a row at the AFR Top100 Future Leaders Awards, UNSW Business School provides a career-focused education with world-leading academics at the helm. 

    On any given day, you could be developing a strategic marketing plan or diving into analytics to understand the buyer journey. You’ll also be encouraged to tap into a range of opportunities to build your skill set and your network, including global exchange and internships. Like Bachelor of Commerce graduate Carla Oscuro, who majored in marketing and turned her love of travel into a full-time role. After studying abroad at Copenhagen Business School (just one of UNSW Business School's international partners), Carla returned to Australia and took up an internship with Tourism Australia. Her global business experience and hands-on marketing skills allowed her to secure a full-time marketing role at one of Australia’s premier travel companies. Read her story.

  • The skills and experience you gain with a marketing degree will open up diverse full-time career opportunities including: 

    • Marketing manager 

    • Brand/product manager

    • Business development officer  

    • Market researcher 

    • Consumer insights analyst  

    • Social media manager

    • Marketing consultant  

    • Media liaison coordinator 

    • Sales and marketing coordinator  

    • Marketing executive

    • Roles in fund-raising, promotions, and public relations  

    • Marketing analyst

  • The types of marketing available to us are constantly changing and adapting as technology influences consumer habits. Some of the leading forms of marketing used by businesses are: 

    • Digital marketing

    • Outbound marketing

    • Inbound marketing

    • Content marketing

    • Social media marketing

    • Search engine marketing

    • Organic marketing

    • Advertising

    • Influencer marketing

    • Affiliate marketing

    • Outreach marketing 

    • Email marketing

    • Public relations

    • Partnership marketing

    • User-generated marketing

    • B2B

    • Telemarketing

    • Cause marketing

    • Event marketing 

    • Account-based marketing