
Every business today recognises the importance of marketing. Marketing is a process used to promote products and services. Marketing uses data and communication tools to help businesses stand out from competition, understand customer behaviour, enhance customer experience and meet customer needs.
From design, branding, advertising and communication, to digital marketing and analytics – marketing is a future focused area of study, with strategic thinking and innovation at its core.
UNSW’s marketing courses balance theory with practice. As you learn marketing concepts and advertising concepts, you’ll have the opportunity to apply these through embedded professional experiences and practical assignments. You’ll graduate with the knowledge and experience to set you up for dynamic, creative and successful careers in the future of business.
UNSW Business School are global leaders in business education. Our programs allow you to explore and understand business as a whole and get hands-on experience through work-integrated learning, internship, consulting projects and global practicums. You can establish a community of peers and and connect with future colleagues through Career Accelerator and diverse student-led groups and societies.
Marketing in Australia and globally has strong predicted growth*. This means professional marketing opportunities will continue to rise, and marketing roles are diverse as the businesses and sectors you can work in.
Jobs in marketing include:
Marketing manager
Brand/product manager
Business development officer
Market researcher
Consumer insights analyst
Social media manager
Marketing consultant
Media liaison coordinator
Sales and marketing coordinator
Marketing executive
Roles in fund-raising, promotions, and public relations
Marketing analyst
*Source: Labour Market Insights
You can gain an undergraduate degree in marketing through a major or minor in the following programs:
Gain research experience and enhance your career prospects with a marketing honours degree. These programs are designed to connect your undergraduate study with supervised independent research. An honours degree also provides a pathway into further study, such as a Masters by Research or PhD. You can take honours as a stand-alone degree or as part of an embedded honours program.
You can study a marketing specialisation in the following postgraduate coursework programs:
You can study marketing in the following postgraduate research degrees:
“Even though my goal was to work in marketing, I am grateful to have an understanding of statistics, economics and human resources. It was great to get out of my comfort zone and study abroad and then put all of my new skills to the test in an internship.”
Carla Oscuro, Campaign Marketing Manager, APT Travel Group
Marketing helps businesses promote their products and services. Marketing uses data, analytics and communication tools to help businesses stand out from competition, understand customer behaviour, enhance customer experience and meet customer needs.
The skills and experience you gain with a marketing degree will open up diverse career paths including:
Marketing manager
Brand/product manager
Business development officer
Market researcher
Consumer insights analyst
Social media manager
Marketing consultant
Media liaison coordinator
Sales and marketing coordinator
Marketing executive
Roles in fund-raising, promotions, and public relations
Marketing analyst
The types of marketing available to us are constantly changing and adapting as technology influences consumer habits. Some of the leading forms of marketing used by businesses are:
Digital marketing
Outbound marketing
Inbound marketing
Content marketing
Social media marketing
Search engine marketing
Organic marketing
Advertising
Influencer marketing
Affiliate marketing
Outreach marketing
Email marketing
Public relations
Partnership marketing
User-generated marketing
B2B
Telemarketing
Cause marketing
Event marketing
Account-based marketing
You can study marketing through the following programs at UNSW Business School:
Plus a range of undergraduate double degree options.