Marketing research students

Group of students in classroom working together

Sibo Zhang

Exploring Consumer Perceptions of Data Privacy: A Marketing Perspective

 

Ka Wing Chan

Sustainability in Retail

Ada Choi

How Soaring Inflation Impacts Consumers’ Spending Patterns

 

Ayesha Hossain

The Personal Side of Human Brands: How Human Brand Messages on Social Media Drive Brand Engagement and Brand Consumption

Xiang (Jerry) Jin

Marketing Agility: Antecedents and Consequences

 

Rita (Yuli) Li

The Battle Against Food Waste: Implications For Reducing It For Marketers, Consumers, and Policy Makers

Shuge Li

Sustainability-related policy change: green product consumption and supply chain configuration

Zhaokun Li

How Music Playlist Content and Structure Affect Streaming Platform Traffic

 

Yusong Zhi

Role of Sales Narratives in Creating Consumer Demand: Synergistic Approach to Boosting Limited Edition Product Sales in the Metaverse

 

Irene Wang

Master of Pre-Doctoral Business Studies

 

Yuan Feng

Master of Pre-Doctoral Business Studies

 

Noah Moonen

Master of Pre-Doctoral Business Studies

 

Vartan Bal

Master of Pre-Doctoral Business Studies