Media Engagement & Analytics Lab (MEAL)
Turning data into deeper connections.
At MEAL, we bridge the gap between cutting-edge research and real-world impact, helping industry and government partners unlock the full potential of audience analytics and media strategy.
Empowering your marketing evolution
At the Media Engagement & Analytics Lab (MEAL), we help partners turn data into action. Using machine learning and advanced marketing analytics, we transforms data into strategies that drive growth and loyalty across the media landscape. We specialize in:
- Customer lifetime value (CLV) analysis
- Media mix modeling (MMM) and touchpoint attribution
- Churn prediction and retention strategies
- Content and message optimization
Whether you're a media company, public agency, or brand strategist, we help you better understand your audience and make smarter, faster decisions using data.
Partner with us
Collaborate with Us to Shape the Future of Media Engagement
Partnering with the MEAL Lab gives you access to:
- Strategic insights from advanced audience analytics
- Collaborative research tailored to your business or policy goals
- Exclusive access to thought leadership and academic talent
- Tools to future-proof your media and marketing strategies
Let's explore what's possible together. Contact us: Professor Maggie Dong or Dr Yu-Ting Lin
Resources
Webinar: Cracking the Loyalty Code: 3Ts to Maximise Retention with Smarter Media Marketing
In today’s competitive content landscape, retention is everything. This hands-on session unpacks how to use data analytics.
- Timing
- Touchpoints
- Themes
Perfect for marketers, analysts, and media teams looking to align data with impact.
Webinar recording to be available soon.
Podcast: How analytics is helping SBS market to a digitising world
Looking to build on a recent jump in viewership, SBS teamed up with UNSW’s Media Engagement and Analytics Lab to better understand its customers and marketing mix.
