Dr Yu-Ting   Lin

Dr Yu-Ting Lin

Ph.D. Marketing, Imperial College London, UK
M.S. Management Information Systems, National Chengchi University, Taiwan
B.B.A. Management Information Systems, National Chiayi University, Taiwan


Business School
Sch of Marketing

Dr Yu-Ting Lin is a Lecturer in School of Marketing at The University of New South Wales. Prior to joining UNSW Sydney, Yu-Ting received her PhD in Marketing at Imperial College Business School, Imperial College London. Yu-Ting holds a BBA degree from the National Chiayi University, and an MS degree from the National Chengchi University, where she both majored in Management Information Systems. Her industry experience as a user experience designer and project manager at the Institute for Information Industry supported various teams to pass business trials for a successful spin-off.

Yu-Ting has four patents relating to interactive e-publishing templates, sharing data through mobile apparatus, conversion methods of mobile applications and an integrated platform with the personalized experience. She participated in a residency program at the IBM Thomas J Watson Research Center in New York for a joint study on the mobile application use case, and co-developed a blueprint for maintaining ebooks industry subsidized by the Ministry of Economic Affairs, R.O.C. Taiwan, and is affiliated with Imperial College London.

Yu-Ting’s research interest lies at the intersections of the human mind and digital technology including emotions, data-driven marketing and service innovation. Her research work has been accepted for publications in the Journal of Marketing, Journal of Service ResearchEuropean Journal of Marketing, IEEE Transactions on Engineering Management, Simulation Modelling Practice and Theory, among others.

+61-2-9065 4706
Office 3050, Quadrangle building


  • Journal articles | 2021
    Dr Yu-Ting Lin
    Lin YT; Wang W; Doong HS, 2021, 'Is Talking about the Future a Curse or a Blessing? The Effects of Future-Focused Message Framing on Fundraising Performance', IEEE Transactions on Engineering Management, vol. 68, pp. 970 - 981, http://dx.doi.org/10.1109/TEM.2019.2920752
    Journal articles | 2021
    Dr Yu-Ting Lin
    Lin YT; Doong HS; Eisingerich AB, 2021, 'Avatar Design of Virtual Salespeople: Mitigation of Recommendation Conflicts', Journal of Service Research, vol. 24, pp. 141 - 159, http://dx.doi.org/10.1177/1094670520964872
    Journal articles | 2020
    Dr Yu-Ting Lin
    Borah A; Banerjee S; Lin Y-T; Jain A; Eisingerich AB, 2020, 'Improvised Marketing Interventions in Social Media', Journal of Marketing, vol. 84, pp. 69 - 91, http://dx.doi.org/10.1177/0022242919899383
    Journal articles | 2020
    Dr Yu-Ting Lin
    Lin Y-T; MacInnis DJ; Eisingerich AB, 2020, 'Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong', Journal of Marketing, vol. 84, pp. 60 - 78, http://dx.doi.org/10.1177/0022242920934495
    Journal articles | 2018
    Dr Yu-Ting Lin
    Foscht T; Lin Y; Eisingerich AB, 2018, 'Blinds up or down?: The influence of transparency, future orientation, and CSR on sustainable and responsible behavior', European Journal of Marketing, vol. 52, pp. 476 - 498, http://dx.doi.org/10.1108/EJM-10-2016-0576
    Journal articles | 2018
    Dr Yu-Ting Lin
    Lin Y; Tudor-Sfetea C; Siddiqui S; Sherwani Y; Ahmed M; Eisingerich AB, 2018, 'Effective Behavioral Changes through a Digital mHealth App: Exploring the Impact of Hedonic Well-Being, Psychological Empowerment and Inspiration', JMIR mHealth and uHealth, vol. 6, http://dx.doi.org/10.2196/10024
    Journal articles | 2018
    Dr Yu-Ting Lin
    Tudor-Sfetea C; Rabee R; Najim M; Amin N; Chadha M; Jain M; Karia K; Kothari V; Patel T; Suseeharan M; Ahmed M; Sherwani Y; Siddiqui S; Lin Y; Eisingerich AB, 2018, 'Evaluation of Two Mobile Health Apps in the Context of Smoking Cessation: Qualitative Study of Cognitive Behavioral Therapy (CBT) Versus Non-CBT-Based Digital Solutions.', JMIR Mhealth Uhealth, vol. 6, pp. e98, http://dx.doi.org/10.2196/mhealth.9405


2021 Selected Early Career Researcher for Associate Dean of Research Funding to Support Academic Excellence (AUD 15,000), UNSW School of Marketing
2020 AMA TechSIG Lazaridis Prize for Best Paper for Research on Practice of Marketing as it relates to Innovation, Technology & Interactivity: "Improvised Marketing Interventions in Social Media," Journal of Marketing. The award includes a total prize of $1,500 USD (AUD 2,000), Wilfrid Laurier’s Lazaridis Institute
2020 Finalist MSI Paul Root Award for "Improvised Marketing Interventions in Social Media," Journal of Marketing
2019 Women at Imperial Portraits, Imperial College London
2018 Dean’s Community Award for the Power of Innovative Thinking, ICBS
  Case Centre Fellowship (GBP 2,000/AUD 3,500), ICBS
  Nomination for Student Academic Choice Awards, Imperial College London
2017 Tutorial Fellowship (GBP 18,000/AUD 32,000), ICBS
  New/Young Researcher at EMAC Junior Faculty & Doctoral Student Research Camp
2014 Graduate Teaching Assistant Studentship (GBP 50,000/AUD 88,000), ICBS
  Technologies Incubation Scholarship (USD 126,000/AUD 162,000), MOE



Principal Investigator, Aug. 2020 – Jul. 2021: Taiwanese Overseas Pioneers Grant (TOP Grants) at Ministry of Science and Technology in Taiwan. This is a nurturing program to assist full time faculty in foreign universities in a field of humanities or social science to stay focused on writing books and enhancing academic qualities and level of research. NTD 600,000 (AUD 28,000)

Co-Investigator, Jan. 2018 – Dec. 2018: Impact Acceleration Funding in Economic and Social Research Council (ESRC) Internal Scheme at Imperial College London, Mobile Cognitive Behavioural Therapy Intervention for Smoking Cessation, GBP 47,250 (AUD 83,000) 

Co-Investigator, Aug. 2017 – Jul. 2018: European Partners Fund at Imperial College London, Data-driven Marketing: Harnessing Customer Insights to Build Sustainable Relationships, GBP 5,000 (AUD 9,000)