Professor Harald   Van Heerde
Professor

Professor Harald Van Heerde

1999     Ph.D. Economics, University of Groningen, the Netherlands (cum laude)

1995    M.Sc. Econometrics, University of Groningen, the Netherlands (cum laude)

Business School
Sch of Marketing

Harald van Heerde (Ph.D., University of Groningen, the Netherlands) is S.H.A.R.P. Research Professor of Marketing at the University of New South Wales, Sydney.  Harald specializes in econometric models to improve marketing decision making. His wide-ranging research interests include measuring the sales effects of the marketing mix, new media, loyalty programs, strategies to build brands and brand equity, electronic word of mouth, retailing, attribution modeling, customer acquisition, entertainment marketing and the role of PR and publicity.

 

Van Heerde is ranked in the top 10 of marketing scholars worldwide based on the volume of his publications in the leading marketing journals such as the Journal of Marketing (JM), the Journal of Marketing Research (JMR) and Marketing Science. Van Heerde is the recipient of eight paper awards: the MSI / H. Paul Root Award (JM), the William O'Dell Award for Long-term Impact (JMR), the Paul Green Best Paper Award (JMR), 2 x Informs Society of Marketing Science Long-term Impact Award, the Jan-Benedict Steenkamp Long-term Impact Award of IJRM and 2 x IJRM Best Paper Award. His papers were best paper award finalists at the premier journals on eighteen more occasions.

 

Van Heerde currently serves as an Editor of the Journal of Marketing. Van Heerde has served as an Associate Editor at the Journal of Marketing Research, at Marketing Science and IJRM.

Van Heerde has attracted over $2 million in research grants from the Australian Research Council, the Netherlands Organization for Scientific Research, the New Zealand Royal Society Marsden Fund, and the Marketing Science Institute. Van Heerde has consulted for leading corporations such as Unilever (the Netherlands), Edeka (Germany) and AZTEC (Australia). He is also an Extramural Fellow at Tilburg University, (the Netherlands).

 

Phone
0466827823

Publications

  • Book Chapters | 2017
    Professor Harald Van Heerde
    van Heerde HJ; Neslin SA, 2017, 'Sales promotion models', in International Series in Operations Research and Management Science, pp. 13 - 77, http://dx.doi.org/10.1007/978-3-319-56941-3_2
    Book Chapters | 2017
    Professor Harald Van Heerde
    Papies D; Ebbes P; Van Heerde HJ, 2017, 'Addressing Endogeneity in Marketing Models', in Leeflang PSH; Wieringa JE; Bijmolt THA; Pauwels KH (ed.), ADVANCED METHODS FOR MODELING MARKETS, SPRINGER, pp. 581 - 627, http://dx.doi.org/10.1007/978-3-319-53469-5_18
    Book Chapters | 2017
    Professor Harald Van Heerde
    Van Heerde HJ, 2017, 'Non- and Semiparametric Regression Models', in Leeflang PSH; Wieringa JE; Bijmolt THA; Pauwels KH (ed.), ADVANCED METHODS FOR MODELING MARKETS, SPRINGER, pp. 555 - 579, http://dx.doi.org/10.1007/978-3-319-53469-5_17
    Book Chapters | 2016
    Professor Harald Van Heerde
    Ebbes P; Papies D; van Heerde HJ, 2016, 'Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers', in Handbook of Market Research, Springer International Publishing, pp. 1 - 37, http://dx.doi.org/10.1007/978-3-319-05542-8_8-1
    Book Chapters | 2008
    Professor Harald Van Heerde
    van Heerde HJ; Neslin SA, 2008, 'Sales promotion models', in International Series in Operations Research and Management Science, pp. 107 - 162, http://dx.doi.org/10.1007/978-0-387-78213-3_5
  • Journal articles | 2021
    Professor Harald Van Heerde
    van Heerde HJ; Moorman C; Moreau CP; Palmatier RW, 2021, 'Reality Check: Infusing Ecological Value into Academic Marketing Research', Journal of Marketing, vol. 85, pp. 1 - 13, http://dx.doi.org/10.1177/0022242921992383
    Journal articles | 2020
    Professor Harald Van Heerde
    Heitmann M; Landwehr JR; Schreiner TF; van Heerde HJ, 2020, 'Leveraging Brand Equity for Effective Visual Product Design', Journal of Marketing Research, vol. 57, pp. 257 - 277, http://dx.doi.org/10.1177/0022243720904004
    Journal articles | 2019
    Professor Harald Van Heerde
    Moorman C; van Heerde HJ; Moreau CP; Palmatier RW, 2019, 'JM as a Marketplace of Ideas', Journal of Marketing, vol. 83, pp. 1 - 7, http://dx.doi.org/10.1177/0022242918818404
    Journal articles | 2019
    Professor Harald Van Heerde
    Moorman C; van Heerde HJ; Moreau CP; Palmatier RW, 2019, 'Challenging the Boundaries of Marketing', Journal of Marketing, vol. 83, pp. 1 - 4, http://dx.doi.org/10.1177/0022242919867086
    Journal articles | 2019
    Professor Harald Van Heerde
    van Heerde HJ; Dinner IM; Neslin SA, 2019, 'Engaging the unengaged customer: The value of a retailer mobile app', International Journal of Research in Marketing, vol. 36, pp. 420 - 438, http://dx.doi.org/10.1016/j.ijresmar.2019.03.003
    Journal articles | 2018
    Professor Harald Van Heerde
    Wetzel HA; Hattula S; Hammerschmidt M; van Heerde HJ, 2018, 'Building and leveraging sports brands: evidence from 50 years of German professional soccer', Journal of the Academy of Marketing Science, vol. 46, pp. 591 - 611, http://dx.doi.org/10.1007/s11747-018-0580-y
    Journal articles | 2018
    Professor Harald Van Heerde
    Danaher PJ; van Heerde HJ, 2018, 'Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation', Journal of Marketing Research, vol. 55, pp. 667 - 685, http://dx.doi.org/10.1177/0022243718802845
    Journal articles | 2018
    Professor Harald Van Heerde
    Danaher PJ; van Heerde HJ, 2018, 'Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation', Journal of Marketing Research, http://dx.doi.org/10.1509/jmr.16.0112
    Journal articles | 2017
    Professor Harald Van Heerde
    Peers Y; van Heerde HJ; Dekimpe MG, 2017, 'Marketing budget allocation across countries: The role of international business cycles', Marketing Science, vol. 36, pp. 792 - 809, http://dx.doi.org/10.1287/mksc.2017.1046
    Journal articles | 2017
    Professor Harald Van Heerde
    Cleeren K; Dekimpe MG; van Heerde HJ, 2017, 'Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research', Journal of the Academy of Marketing Science, vol. 45, pp. 593 - 615, http://dx.doi.org/10.1007/s11747-017-0558-1
    Journal articles | 2017
    Professor Harald Van Heerde
    Papies D; Van Heerde HJ, 2017, 'The dynamic interplay between recorded music and live concerts: The role of piracy, unbundling, and artist characteristics', Journal of Marketing, vol. 81, pp. 67 - 87, http://dx.doi.org/10.1509/jm.14.0473
    Journal articles | 2017
    Professor Harald Van Heerde
    Datta H; Ailawadi KL; Van Heerde HJ, 2017, 'How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?', Journal of Marketing, vol. 81, pp. 1 - 20, http://dx.doi.org/10.1509/jm.15.0340
    Journal articles | 2016
    Professor Harald Van Heerde
    Nishio T; Larke R; van Heerde H; Melnyk V, 2016, 'Analysing the motivations of Japanese international sports-fan tourists', European Sport Management Quarterly, vol. 16, pp. 487 - 501, http://dx.doi.org/10.1080/16184742.2016.1188838
    Journal articles | 2016
    Professor Harald Van Heerde
    Dekimpe MG; Peers Y; van Heerde HJ, 2016, 'The Impact of the Business Cycle on Service Providers: Insights From International Tourism', Journal of Service Research, vol. 19, pp. 22 - 38, http://dx.doi.org/10.1177/1094670515604846
    Journal articles | 2016
    Professor Harald Van Heerde
    Rooderkerk RP; Van Heerde HJ, 2016, 'Robust optimization of the 0-1 knapsack problem: Balancing risk and return in assortment optimization', European Journal of Operational Research, vol. 250, pp. 842 - 854, http://dx.doi.org/10.1016/j.ejor.2015.10.014
    Journal articles | 2016
    Professor Harald Van Heerde
    Hewett K; Rand W; Rust RT; Van Heerde HJ, 2016, 'Brand buzz in the echoverse', Journal of Marketing, vol. 80, pp. 1 - 24, http://dx.doi.org/10.1509/jm.15.0033
    Journal articles | 2015
    Professor Harald Van Heerde
    Van Heerde HJ; Gijsbrechts E; Pauwels K, 2015, 'Fanning the flames? How media coverage of a price war affects retailers, consumers, and investors', Journal of Marketing Research, vol. 52, pp. 674 - 693, http://dx.doi.org/10.1509/jmr.13.0260
    Journal articles | 2015
    Professor Harald Van Heerde
    Burmester AB; Becker JU; van Heerde HJ; Clement M, 2015, 'The impact of pre- and post-launch publicity and advertising on new product sales', International Journal of Research in Marketing, vol. 32, pp. 408 - 417, http://dx.doi.org/10.1016/j.ijresmar.2015.05.005
    Journal articles | 2015
    Professor Harald Van Heerde
    Datta H; Foubert B; Van Heerde HJ, 2015, 'The challenge of retaining customers acquired with free trials', Journal of Marketing Research, vol. 52, pp. 217 - 234, http://dx.doi.org/10.1509/jmr.12.0160
    Journal articles | 2014
    Professor Harald Van Heerde
    Dinner IM; Van Heerde HJ; Neslin SA, 2014, 'Driving online and offline sales: The cross-channel effects of traditional, online display, and paid search advertising', Journal of Marketing Research, vol. 51, pp. 527 - 545, http://dx.doi.org/10.1509/jmr.11.0466
    Journal articles | 2013
    Professor Harald Van Heerde
    Rooderkerk RP; van Heerde HJ; Bijmolt THA, 2013, 'Optimizing retail assortments', Marketing Science, vol. 32, pp. 699 - 715, http://dx.doi.org/10.1287/mksc.2013.0800
    Journal articles | 2013
    Professor Harald Van Heerde
    Van Heerde HJ; Gijsenberg MJ; Dekimpe MG; Steenkamp JBEM, 2013, 'Price and advertising effectiveness over the business cycle', Journal of Marketing Research, vol. 50, pp. 177 - 193, http://dx.doi.org/10.1509/jmr.10.0414
    Journal articles | 2013
    Professor Harald Van Heerde
    Cleeren K; Van Heerde HJ; Dekimpe MG, 2013, 'Rising from the ashes: How brands and categories can overcome product-harm crises', Journal of Marketing, vol. 77, pp. 58 - 77, http://dx.doi.org/10.1509/jm.10.0414
    Journal articles | 2013
    Professor Harald Van Heerde
    Dinner IM; Van Heerde HJ; Neslin SA, 2013, 'Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising', Journal of Marketing Research, vol. 50, pp. 527 - 545, http://dx.doi.org/10.1177/002224371305000507
    Journal articles | 2012
    Professor Harald Van Heerde
    van Heerde HJ; Srinivasan S; Dekimpe MG, 2012, 'Sibling Rivalry: Estimating Cannibalization Rates for Innovations', GfK Marketing Intelligence Review, vol. 4, pp. 32 - 41, http://dx.doi.org/10.2478/gfkmir-2014-0033
    Journal articles | 2011
    Professor Harald Van Heerde
    Ebbes P; Papies D; van Heerde HJ, 2011, 'The sense and non-sense of holdout sample validation in the presence of endogeneity', Marketing Science, vol. 30, pp. 1115 - 1122, http://dx.doi.org/10.1287/mksc.1110.0666
    Journal articles | 2011
    Professor Harald Van Heerde
    Rooderkerk RP; Van Heerde HJ; Bijmolt THA, 2011, 'Incorporating context effects into a choice model', Journal of Marketing Research, vol. 48, pp. 767 - 780, http://dx.doi.org/10.1509/jmkr.48.4.767
    Journal articles | 2010
    Professor Harald Van Heerde
    van Oest RD; van Heerde HJ; Dekimpe MG, 2010, 'Return on roller coasters: A model to guide investments in theme park attractions', Marketing Science, vol. 29, pp. 721 - 737, http://dx.doi.org/10.1287/mksc.1090.0553
    Journal articles | 2010
    Professor Harald Van Heerde
    van Heerde HJ; Srinivasan S; Dekimpe MG, 2010, 'Estimating cannibalization rates for pioneering innovations', Marketing Science, vol. 29, pp. 1024 - 1039, http://dx.doi.org/10.1287/mksc.1100.0575
    Journal articles | 2010
    Professor Harald Van Heerde
    Steenkamp JBEM; Van Heerde HJ; Geyskens I, 2010, 'What makes consumers willing to pay a price premium for national brands over private labels?', Journal of Marketing Research, vol. 47, pp. 1011 - 1024, http://dx.doi.org/10.1509/jmkr.47.6.1011
    Journal articles | 2010
    Professor Harald Van Heerde
    Ataman MB; Van Heerde HJ; Mela CF, 2010, 'The long-term effect of marketing strategy on brand sales', Journal of Marketing Research, vol. 47, pp. 866 - 882, http://dx.doi.org/10.1509/jmkr.47.5.866
    Journal articles | 2009
    Professor Harald Van Heerde
    Neslin SA; Van Heerde HJ, 2009, 'Promotion dynamics', Foundations and Trends in Marketing, vol. 3, pp. 177 - 268, http://dx.doi.org/10.1561/1700000010
    Journal articles | 2009
    Professor Harald Van Heerde
    Leeflang PSH; Bijmolt THA; van Doorn J; Hanssens DM; van Heerde HJ; Verhoef PC; Wieringa JE, 2009, 'Creating lift versus building the base: Current trends in marketing dynamics', International Journal of Research in Marketing, vol. 26, pp. 13 - 20, http://dx.doi.org/10.1016/j.ijresmar.2008.06.006
    Journal articles | 2008
    Professor Harald Van Heerde
    Van Heerde HJ; Gijsbrechts E; Pauwels K, 2008, 'Winners and losers in a major price war', Journal of Marketing Research, vol. 45, pp. 499 - 518, http://dx.doi.org/10.1509/jmkr.45.5.499
    Journal articles | 2008
    Professor Harald Van Heerde
    Ataman MB; Mela CF; Van Heerde HJ, 2008, 'Building brands', Marketing Science, vol. 27, pp. 1036 - 1054, http://dx.doi.org/10.1287/mksc.1080.0358
    Journal articles | 2007
    Professor Harald Van Heerde
    Ataman MB; Mela CF; Van Heerde HJ, 2007, 'Consumer packaged goods in France: National brands, regional chains, and local branding', Journal of Marketing Research, vol. 44, pp. 14 - 20, http://dx.doi.org/10.1509/jmkr.44.1.14
    Journal articles | 2007
    Professor Harald Van Heerde
    Leenheer J; van Heerde HJ; Bijmolt THA; Smidts A, 2007, 'Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members', International Journal of Research in Marketing, vol. 24, pp. 31 - 47, http://dx.doi.org/10.1016/j.ijresmar.2006.10.005
    Journal articles | 2007
    Professor Harald Van Heerde
    Van Heerde H; Helsen K; Dekimpe MG, 2007, 'The impact of a product-harm crisis on marketing effectiveness', Marketing Science, vol. 26, pp. 230 - 245, http://dx.doi.org/10.1287/mksc.1060.0227
    Journal articles | 2007
    Professor Harald Van Heerde
    Ataman MB; Mela CF; Van Heerde HJ, 2007, 'Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding', Journal of Marketing Research, vol. 44, pp. 14 - 20, http://dx.doi.org/10.1509/jmkr.44.1.014
    Journal articles | 2005
    Professor Harald Van Heerde
    Van Heerde HJ; Dekimpe MG; Putsis WP, 2005, 'Marketing models and the lucas critique', Journal of Marketing Research, vol. 42, pp. 15 - 21, http://dx.doi.org/10.1509/jmkr.42.1.15.56888
    Journal articles | 2005
    Professor Harald Van Heerde
    Bijmolt THA; Van Heerde HJ; Pieters RGM, 2005, 'New empirical generalizations on the determinants of price elasticity', Journal of Marketing Research, vol. 42, pp. 141 - 156, http://dx.doi.org/10.1509/jmkr.42.2.141.62296
    Journal articles | 2005
    Professor Harald Van Heerde
    Van Heerde HJ; Bijmolt THA, 2005, 'Decomposing the promotional revenue bump for loyalty program members versus nonmembers', Journal of Marketing Research, vol. 42, pp. 443 - 457, http://dx.doi.org/10.1509/jmkr.2005.42.4.443
    Journal articles | 2005
    Professor Harald Van Heerde
    Paap R; van Nierop E; van Heerde HJ; Wedel M; Franses PH; Alsem KJ, 2005, 'Consideration sets, intentions and the inclusion of "don't know" in a two-stage model for voter choice', International Journal of Forecasting, vol. 21, pp. 53 - 71, http://dx.doi.org/10.1016/j.ijforecast.2004.02.004
    Journal articles | 2005
    Professor Harald Van Heerde
    Van Heerde HJ, 2005, 'The proper interpretation of sales promotion effects: Supplement elasticities with absolute sales effects', Applied Stochastic Models in Business and Industry, vol. 21, pp. 397 - 402, http://dx.doi.org/10.1002/asmb.577
    Journal articles | 2005
    Professor Harald Van Heerde
    Van Heerde HJ, 2005, 'The proper interpretation of sales promotion effects: Supplement elasticities with absolute sales effects', Applied Stochastic Models in Business and Industry, vol. 21, pp. 407 - 408, http://dx.doi.org/10.1002/asmb.580
    Journal articles | 2004
    Professor Harald Van Heerde
    Van Heerde HJ; Leeflang PSH; Wittink DR, 2004, 'Decomposing the sales promotion bump with store data', Marketing Science, vol. 23, http://dx.doi.org/10.1287/mksc.1040.0061
    Journal articles | 2004
    Professor Harald Van Heerde
    Van Heerde HJ; Mela CF; Manchanda P, 2004, 'The dynamic effect of innovation on market structure', Journal of Marketing Research, vol. 41, pp. 166 - 183, http://dx.doi.org/10.1509/jmkr.41.2.166.28669
    Journal articles | 2004
    Professor Harald Van Heerde
    van Dijk A; van Heerde HJ; Leeflang PSH; Wittink DR, 2004, 'Similarity-Based Spatial Methods to Estimate Shelf Space Elasticities', QME-QUANTITATIVE MARKETING AND ECONOMICS, vol. 2, pp. 257 - 277, http://dx.doi.org/10.1023/B:QMEC.0000037079.73934.a2
    Journal articles | 2003
    Professor Harald Van Heerde
    Van Heerde HJ; Gupta S; Wittink DR, 2003, 'Is 75% of the Sales Promotion Bump Due to Brand Switching? No, only 33% Is', Journal of Marketing Research, vol. 40, pp. 481 - 491, http://dx.doi.org/10.1509/jmkr.40.4.481.19386
    Journal articles | 2002
    Professor Harald Van Heerde
    van Heerde HJ; Leeflang PSH; Wittink DR, 2002, 'How Promotions Work: SCAN*PRO-Based Evolutionary Model Building', Schmalenbach Business Review, vol. 54, pp. 198 - 220, http://dx.doi.org/10.1007/bf03396653
    Journal articles | 2001
    Professor Harald Van Heerde
    Van Heerde HJ; Leeflang PSH; Wittink DR, 2001, 'Semiparametric analysis to estimate the deal effect curve', Journal of Marketing Research, vol. 38, pp. 197 - 215, http://dx.doi.org/10.1509/jmkr.38.2.197.18842
    Journal articles | 2000
    Professor Harald Van Heerde
    Van Heerde HJ; Leeflang PSH; Wittink DR, 2000, 'The estimation of pre-and postpromotion dips with store-level scanner data', Journal of Marketing Research, vol. 37, pp. 383 - 395, http://dx.doi.org/10.1509/jmkr.37.3.383.18782
  • Conference Papers | 2015
    Professor Harald Van Heerde
    Gijsenberg MJ; Van Heerde HJ; Verhoef PC, 2015, 'Losses loom longer than gains: Modeling the impact of service crises on perceived service quality over time', in Journal of Marketing Research, pp. 642 - 656, http://dx.doi.org/10.1509/jmr.14.0140

Awards

2020

Winner Best Paper Award, International Journal of Research in Marketing

2019

Ranked as Australasia’s most productive marketing scholar (and nr. 7 in the world) based on my 18 publications in the leading marketing journals: Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research in the ten-year period 2009-2018. Ranking by the American Marketing Association DocSIG.

Finalist for 2018 JAMS/Sheth Foundation Best Paper Award

Finalist William O’Dell Award for Long-term Impact, Journal of Marketing Research

2018

Winner MSI/H. Paul Root Best Paper Award, Journal of Marketing

Finalist Shelby D. Hunt/Harold H. Maynard Best Paper Award, Journal of Marketing

Finalist William O’Dell Award for Long-term Impact, Journal of Marketing Research

2017

 

Winner Long-term Impact Award, Marketing Science

Winner Steenkamp Long-term Impact Award, International Journal of Research in Marketing

Winner of the Oxford University Centre for Corporate Reputation 2016 Best Published Paper award for Journal of Marketing article

Finalist MSI/H. Paul Root Best Paper Award, Journal of Marketing

Winner, Massey Business School Research Translation Competition

2016

 

Winner Best Paper Award, International Journal of Research in Marketing

Finalist for Paul E. Green Best Paper Award, Journal of Marketing Research

Outstanding Editorial Review Board Member, International Journal of Research in Marketing

2015

Winner, Massey Business School Research Translation Competition

Finalist (with two separate articles) for William O’Dell Award for Most Impactful Paper, Journal of Marketing Research

2014

Winner of Long Term Impact Award, Informs Society for Marketing Science

Finalist for Paul E. Green Best Paper Award, Journal of Marketing Research

My 2003 paper in Journal of Marketing Research has been identified as one of the 20 most impactful papers in marketing science in the past 25 years

2013

Awarded Discovery Grant from the Australian Research Council worth AU$256,000 with Peter Danaher and Tracey Dagger (Monash)

2012

Finalist for Paul E. Green Award, Journal of Marketing Research

2011

Finalist for Long Term Impact Award, Marketing Science

2010

Awarded Marsden fund grant from the Royal Society of New Zealand worth NZ$ 740,000

 

Finalist for Best Paper Award, International Journal of Research in Marketing

2009

Winner of the ANZMAC (Australia and New Zealand Marketing Academy) Award for the Distinguished Researcher of the Year

 

Winner of the Award for Top Academic Article, Erasmus Research Institute of Management, Rotterdam, the Netherlands

 

Winner of the Dean’s Award for Research Excellence, Waikato Management School.

 

Finalist for John D.C. Little Best Paper Award, Marketing Science

 

Finalist for Paul E. Green Best Paper Award, Journal of Marketing Research

2008

Winner of William O’Dell Award for Most Impactful Paper, Journal of Marketing Research

 

Winner of Best Paper Award of the International Journal of Research in Marketing

 

Winner of Emerald Citation of Excellence Award

 

Supervisor of doctoral thesis “Managing brands” by Berk Ataman, which was the winner of the Emerald/EFMD Outstanding Doctoral Research Award in the Marketing Strategy category

 

Supervisor of doctoral thesis “Optimizing Product Lines and Assortments” by Robert Rooderkerk, which was the winner of the Marketing Science Dissertation Award (the Netherlands and Belgium)

2006

Finalist for Paul E. Green Best Paper Award, Journal of Marketing Research

 

Finalist for William O’Dell Award for Most Impactful Paper, Journal of Marketing Research

 

Finalist for Frank Bass Award for Best Dissertation-based Paper, Marketing Science

2005

Finalist for Paul E. Green Best Paper Award, Journal of Marketing Research

 

Finalist for William O’Dell Award for Most Impactful Paper, Journal of Marketing Research

 

Finalist for Frank Bass Award for Best Dissertation-based Paper, Marketing Science

2004

Winner of Paul E. Green Best Paper Award, Journal of Marketing Research

2003

Finalist for Christiaan Huygens (best thesis) Prize, Royal Netherlands Academy of Arts and Sciences

 

Invited for Marketing Science Institute Young Scholars Program in Park City, USA

 

Winner of Tilburg University Teaching Quality Award for course “International Business Research”

2002

External Grant from the Innovational Research Incentives Scheme worth 675,000 Euros from the Netherlands Organisation for Scientific Research for 2002 - 2006

2001

Finalist for Paul E. Green Best Paper Award, Journal of Marketing Research

Grants

Since 2002, my research has attracted a total over AU$ 2 million in research grants:

Grant from the Innovational Research Incentives Scheme worth AU$ 1,110,000 (€ 675,000) from the Netherlands Organisation for Scientific Research for 2002 - 2006 (Principal Investigator). The grant supported the study “Econometric Models for Marketing Decision Making.” 

Marsden fund grant (10-UOW-068) from the Royal Society of New Zealand worth AU$ 705,000 (NZ$ 740,000) for 2010-2013 (Principal Investigator). The grant supported the study: “Can firms spend their way out of recession?”.

ARC Discovery Grant worth AU$ 256,000 (Partner Investigator). The grant supported the study “Econometric Models for Marketing Decision Making” 2013-2015.

Grant (#4-1850) of AU$ 21,400 (US$ 14,500) from MSI, 2014, Marketing Science Institute, Cambridge, USA. The grant supports the study “Brand Crisis Reverberation.” For the same project, I received an AU$ 2,900 (NZ$ 3,000) grant from the Massey University Research Fund.

Grant (# 4-1770) of AU$ 21,000 (US$ 14,000) from MSI, 2012, Marketing Science Institute, Cambridge, USA. The grant supports the study “The Increasing Role of Concerts in the Music Industry.”

Massey University Research Fund (2014) worth AU$ 17,500 (NZ$ 18,400) supporting the project “Marketing Effectiveness in Emerging Countries: Business as Usual or Unusual Business?”.

Grant (# 4-1315) of AU$ 13,300 (US$ 9,000) from MSI, 2005, Marketing Science Institute, Cambridge, USA. The grant supported the study “Price war: What is it good for? Store choice and basket size responses to price wars.”

Grant (# 4-1259) of AU$ 9,000 (US$ 6,100) from MSI, 2005, Marketing Science Institute, Cambridge, USA. The grant supported the study “Building Brands.”
 

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