AI for Marketing courses

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AI is transforming marketing practices

Are you well equipped to take on the challenges?

Marketing is changing. Customer expectations, digital competition and the volume of content required from marketing teams are growing rapidly. Traditional approaches can be slow, costly and difficult to personalise at scale. AI offers new ways to work faster, uncover richer insights and create more relevant customer experiences.

Two new marketing courses — MARK3096 (Undergraduate) and MARK5835 (Postgraduate) — give you the frameworks, tools, and hands-on experience to lead in an AI-first marketing landscape.
  • Undergraduate

Artificial Intelligence for Modern Marketing

MARK3096

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  • Postgraduate

Artificial Intelligence in Marketing

MARK5835

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What students will learn
Structured prompt engineering

Traditional copywriting briefs were written for humans. GenAI demands precision at a different order of magnitude. Learn to craft well-structured prompts that produce on-brand, strategic marketing content, and understand why vague instructions produce mediocre, unusable outputs.

AI-driven marketing analysis & synthetic

Conventional market research takes weeks and costs thousands. AI synthetic personas allow you to simulate audience segments, test campaigns, and iterate messaging in hours, transforming how marketers validate strategy before going to market.

Answer Engine Optimisation (AEO) / Generative Engine Optimisation (GEO)

Search is shifting from links to answers. As ChatGPT, Perplexity, and Google's AI Overviews become primary discovery channels, traditional SEO tactics lose ground. AEO/GEO teaches you to optimise for the AI-mediated answer layer that now sits between brands and their audiences.

Vibe-coding for landing pages

Waiting for developers to build campaign pages is a competitive liability. Through vibe-coding — directing AI to generate and iterate functional web experiences — marketers gain creative and technical autonomy, collapsing the gap between idea and execution.

Student feedback
"...During my final year of the degree, I learnt why UNSW Business School earns its prestigious reputation and global QS ranking, where the teachers demonstrate highest detail and adaptable educational resources. I learned AI in marketing from Dr.Terrence Chong, who challenges student to use AI tool and experience its business application from website design, prompt sophistication, marketing research, up to multi-dimensional AI integration such as Thinking AI, Feeling AI, and Mechanical AI, making AI part of the business rather than just a limited tool... "

Wei-Li, Completed MARK3096 in 2026 Term 1

Frequently asked questions

  • Please check the official UNSW Handbook for latest offering terms details as it could vary from year to year. Both undergraduate and postgraduate handbook pages are updated with the latest timetable and term offerings.
    • Undergraduate

    Artificial Intelligence for Modern Marketing

    MARK3096

    Check Offering Terms
    • Postgraduate

    Artificial Intelligence in Marketing

    MARK5835

    Check Offering Terms

  • Undergraduate (MARK3096): Any undergraduate student who is interested in the topic can take the course MARK3096 as there is no prerequisite. You can take it regardless of your major or year of study.

    Postgraduate (MARK5835): Postgraduate students can take MARK5835 provided they have met the pre-requisite or co-requisite requirements:

    • Pre or Corequisite: MARK5700 or MARK5800 OR in program 8281, 8282, 8291, 8234, 8224

Further questions?

Please contact Dr Terrence Chong, who led the proposal, curriculum development, and is the main course convenor teaching these courses.