The Faculty of Business will be re-named the Australian School of Business at UNSW. The newly named business school is a result of the integration of the Australian Graduate School of Management (AGSM) and Faculty of Commerce and Economics.

The Australian School of Business at UNSW will offer a full range of undergraduate, postgraduate and research programs. The AGSM brand will be retained and AGSM MBA and Executive Programs will continue to be offered.

Vice-Chancellor Professor Fred Hilmer says the name reflects the strength of the integrated business school.

"Last year we announced our intention to integrate AGSM and UNSW's Faculty of Commerce and Economics (FCE) to strengthen our position as the leading provider of business education and research in the Asia Pacific region and enhance our international standing in this area," he says.

"Integration has taken advantage of the complementary strengths of both institutions, creating an Australian business school unparalleled in terms of its academic leadership, research and teaching excellence, scope and resources.

"The decision to name the School follows months of stakeholder consultations. The name is strongly supported by key stakeholder groups, particularly the business community and alumni. I would like to thank Tony Berg AM and Warwick Negus, Co-Chairs of the School's Advisory Council, as well as distinguished alumni, business leaders and recruiters for their advice about our brand strategy," says Professor Hilmer.

Professor Alec Cameron, Dean of the Australian School of Business at UNSW, said he is delighted with the choice of name. "Both the UNSW and AGSM brands are well-known and highly respected. In selecting a name we were conscious of the unique opportunity to incorporate the UNSW and AGSM brands into our overall branding.

"The name, 'Australian School of Business at UNSW', reflects both the significance of our vision for the School as an Australian and regional leader in business education, and the unique brand equity UNSW and AGSM bring to the School.

"We will officially launch our brand and open our new building at the Kensington Campus in September. We look forward to announcing a number of strategic initiatives at that time," says Professor Cameron.