I am Associate Professor of Marketing at UNSW Business School, University of New South Wales, Sydney, Australia (UNSW Sydney). I obtained my PhD degree at University of Newcastle. I currently serve as Editor-in-Chief of Australasian Marketing Journal. I have also served on the Editorial Review Board of Industrial Marketing Management, Asia Pacific Journal of Marketing & Logistics, and Journal of Asian Business and Economic Studies.
At UNSW Sydney, I served as Research Coordinator (2018 to 2019), Postgraduate Research Coordinator (2014 to 2017), and Postgraduate Coursework Coordinator (2010 to 2014). I have taught postgraduate and undergraduate courses including brand management, digital marketing, and advertising. I am currently a Member of Advisory Board of Relationship Marketing for Impact, Griffith University.
$24,590 granted by UNSW Sydney Business School
$25,000 granted by UNSW Sydney Business School
$12,000 granted by the University of New South Wales
$145,000 granted by Australian Research Council, administered by the University of Newcastle
$10,000 granted by the University of New South Wales
$15,000 granted by the University of Newcastle
$8,000 granted by the University of Newcastle
My research has contributed to the body of knowledge on human experience, theory of mind, attitude formation and change, persuasive communications, business ethics, value creation, resources and capabilities management. This work has been applied to marketing, branding, innovation, and entrepreneurship in cross-cultural context with particular focus on the Asia Pacific region. My research has been published in International Journal of Research in Marketing, Journal of Product Innovation Management, British Journal of Management, Industrial Marketing Management, European Journal of Marketing, Long Range Planning, Journal of Services Marketing, Journal of Retailing & Consumer Services, Psychology & Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Brand Management, Australasian Marketing Journal, Journal of Business and Industrial Marketing, among others.
My teaching interests combine the areas of brand management, digital marketing, marketing communication and promotion, and research methodology. Central to my teaching philosophy is that teaching and learning activities are interactive and practical relevant in which students are the central focus. Learning experience is socially co-created. Students and I work together as a community of learners with shared responsibility to co-create and complete the learning experiences necessary to achieve the desired outcomes of the course. Integrating theory and practice enables students to become more engaged in the learning process if they can see the relevance of their studies to professional, disciplinary, and personal contexts.