Dr Muhammad Abid

I am a lecturer in School of marketing of UNSW, Australia. I have earned a PhD degree in marketing from Macquarie University in 2018. I have 17 years of academic and Industry experience. My industry experience mainly in the area of sales and marketing. My teaching interest are marketing analytics, digital marketing and web analytics, consumer behaviour, integrated marketing communication, brand management, applied marketing research, and business statistics. I have vast experience of developing different units such as customer analytics, digital marketing and web analytics, integrated marketing communication, marketing research, personal selling, social marketing, and business statistics. I am curious about the role of consumer bricolage in the consumer identity construction process through fashion products in the context of socially restrictive societies. I am publishing in worldly renewed journals such as Organisation Studies, Public Administration Quarterly, Business Strategy and The Environment, Journal of Consumer Studies, and European Journals of Marketing.