Marketing research students

Sibo Zhang

Exploring Consumer Perceptions of Data Privacy:

A Marketing Perspective

Ka Wing Chan

Sustainability in Retail

Ada Choi

How Soaring Inflation Impacts Consumers’ Spending Patterns

Yusong Zhi

Role of Sales Narratives in Creating Consumer Demand: Synergistic Approach to Boosting Limited Edition Product Sales in the Metaverse

Rita (Yuli) Li

The Battle Against Food Waste: Implications For Reducing It For Marketers, Consumers, and Policy Makers

Noah Moonen

Exploring Social Influence and Technology in Sustainable Consumer Behavior

Vartan Bal

The Impact of Extreme Weather on Consumer Preferences and Behavior: Focus on Music Consumption and Mental Health

Shuge Li

Sustainability-related policy change: green product consumption and supply chain configuration

Yuan Feng

Researching Consumer and Market Expectations in Live Product Launches