Adrian Payne

Emeritus Professor

 Adrian Payne is Emeritus Professor at the University of New South Wales. Adrian has a special interest in the use of executive education to help boards and senior Management implement their strategy and their strategic initiatives. Adrian has practical experience in marketing, strategic planning and general management. His previous appointments include positions as Chief Executive for a manufacturing company and senior company appointments in strategic planning and marketing in Australia and the UK. He has worked widely in the professional services, financial services,  telecoms, motor vehicle, utilities and government sectors. 

He is former Chairman of the Advisory Board of Vectia Limited (now Talent Vectia) a leading European consultancy firm and a Director of CRM Strategies Limited. He is a frequent keynote speaker at in-company seminars and conferences around the world. He is an author of fourteen books including the first text to be published on Relationship Marketing. His books include: Strategic Customer Management, Cambridge University Press; The Handbook of CRM, Elsevier Butterworth Heinemann; Marketing Planning for Service Businesses;  Butterworth Heinemann; CRM: Perspectives from the Market PlaceRelationship Marketing: Creating Stakeholder Value, Butterworth-Heinemann; and The Essence of Services Marketing, Prentice Hall.

Prior to his role as Emeritus Professor, Adrian was Professor of Marketing, Director of the Master of Marketing program and an AGSM Director of Studies at UNSW and a member of the Equity, Diversity and Inclusion Committee. Previously he held other academic roles including: Academic Leader of the Marketing Group, Director of the Centre for Customer Relationship Management and Professor of Relationship Marketing at Cranfield University, UK; and Director of Studies in Marketing Strategy and Strategic Management, Advanced Management Program, at the University of Melbourne Business School

A recent study from Stanford University has recognised Adrian as one of the Global Top 2% of scientists and scholars. His research focuses on work that is pragmatic, relevant and applied. He has published extensively including 90 refereed articles and book chapters and 14 books. His work is highly cited with over 25,000 citations and his research has appeared in many leading journals, including the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Industrial Marketing Management, Journal of International Business Studies, etc. He has won various awards and prizes including the prestigious Journal of Marketing/Sheth Foundation award for a best paper that makes a long-term contribution to the field of marketing; and winner of the ANZMAC/AMJ Industry Relevance Award for the Australasian Marketing Journal article that makes the most significant contribution to the advancement of the practice of marketing, sponsored by the Australian Marketing Institute; and Best Professor in Marketing Management Award from the Asia Chief Marketing Officers' Organisation.

He has run many workshops and executive programmes in Professional Services Marketing, CRM, Marketing Strategy, Customer Retention and Services Marketing around the world, and lectured at over twenty leading academic institutions around the world including: Darden School, University of Virginia; Northwestern University; INSEAD; IMD; London Business School; Oxford University; and Cambridge University. He has consulting and management development experience with over 100 organisations globally including eighteen banks, three airlines, six law firms, the big four accounting firms and seven insurance companies. He has work with leading service brands such as IBM, Oracle, Unisys, NCR, British Telecom, Cable & Wireless, HM Treasury, National Health Service and Royal Mail, and manufacturers such as Mercedes-Benz, Rolls-Royce, Hawker Siddeley, Aggreko, and Schering Healthcare.

Special interests:

  • Customer centricity
  • Professional service firm marketing
  • CRM strategy
  • Customer retention
  • Customer advocacy

ASB profile: http://www.asb.unsw.edu.au/schools/Pages/AdrianPayne.aspx

 

 

Journal articles
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Polese F; Payne A; Frow P; Sarno D; Nenonen S, 2021, 'Emergence and phase transitions in service ecosystems', Journal of Business Research, vol. 127, pp. 25 - 34, http://dx.doi.org/10.1016/j.jbusres.2020.11.067
2021
Nenonen S; Storbacka K; Sklyar A; Frow P; Payne A, 2020, 'Value propositions as market-shaping devices: A qualitative comparative analysis', Industrial Marketing Management, vol. 87, pp. 276 - 290, http://dx.doi.org/10.1016/j.indmarman.2019.10.006
2020
Eggert A; Frow P; Payne A; Steinhoff L, 2020, 'Understanding and managing customer value propositions: Introduction to the special issue', Industrial Marketing Management, vol. 87, pp. 242 - 243, http://dx.doi.org/10.1016/j.indmarman.2020.01.007
2020
Sweeney J; Payne A; Frow P; Liu D, 2020, 'Customer Advocacy: A Distinctive Form of Word of Mouth', Journal of Service Research, vol. 23, pp. 139 - 155, http://dx.doi.org/10.1177/1094670519900541
2020
Peters LD; Nenonen S; Polese F; Frow P; Payne A, 2020, 'Viability mechanisms in market systems: prerequisites for market shaping', Journal of Business and Industrial Marketing, http://dx.doi.org/10.1108/JBIM-04-2019-0139
2020
Payne A; Frow P; Steinhoff L; Eggert A, 2020, 'Toward a comprehensive framework of value proposition development: From strategy to implementation', Industrial Marketing Management, vol. 87, pp. 244 - 255, http://dx.doi.org/10.1016/j.indmarman.2020.02.015
2020
Reisman R; Payne A; Frow P, 2019, 'Pricing in consumer digital markets: A dynamic framework', Australasian Marketing Journal, vol. 27, pp. 139 - 148, http://dx.doi.org/10.1016/j.ausmj.2019.07.002
2019
Frow P; McColl-Kennedy JR; Payne A; Govind R, 2019, 'Service ecosystem well-being: conceptualization and implications for theory and practice', European Journal of Marketing, vol. 53, pp. 2657 - 2691, http://dx.doi.org/10.1108/EJM-07-2018-0465
2019
Eggert A; Ulaga W; Frow P; Payne A, 2018, 'Conceptualizing and communicating value in business markets: From value in exchange to value in use', Industrial Marketing Management, vol. 69, pp. 80 - 90, http://dx.doi.org/10.1016/j.indmarman.2018.01.018
2018
Payne A; Frow P, 2017, 'Relationship marketing: looking backwards towards the future', Journal of Services Marketing, vol. 31, pp. 11 - 15, http://dx.doi.org/10.1108/JSM-11-2016-0380
2017
Payne A; Frow P; Eggert A, 2017, 'The customer value proposition: evolution, development, and application in marketing', Journal of the Academy of Marketing Science, vol. 45, pp. 467 - 489, http://dx.doi.org/10.1007/s11747-017-0523-z
2017
Frow P; McColl-Kennedy JR; Payne A, 2016, 'Co-creation practices: Their role in shaping a health care ecosystem', Industrial Marketing Management, vol. 56, pp. 24 - 39, http://dx.doi.org/10.1016/j.indmarman.2016.03.007
2016
Payne A; Frow P; Nenonen S; Storbaka K, 2015, 'Managing Co-Creation Design: A Strategic Approach to Innovation', British Journal of Management, vol. 26, pp. 463 - 483, http://dx.doi.org/10.1111/1467-8551.12087
2015
Payne A; Frow P; McColl-Kennedy J; Hilton T; Davidson A; Brozovic D, 2014, 'Value propositions: A service ecosystems perspective', Marketing Theory, vol. 14, pp. 327 - 351, http://dx.doi.org/10.1177/1470593114534346
2014
Frow P; Ngo LV; Payne A, 2014, 'Diagnosing the supplementary services model: Empirical validation, advancement and implementation', Journal of Marketing Management, vol. 30, pp. 138 - 171, http://dx.doi.org/10.1080/0267257X.2013.814703
2014
Payne A; Frow P, 2014, 'Developing superior value propositions: A strategic marketing imperative', Journal of Service Management, vol. 25, pp. 213 - 227, http://dx.doi.org/10.1108/JOSM-01-2014-0036
2014
Payne A; Frow P, 2014, 'Deconstructing the value proposition of an innovation exemplar', European Journal of Marketing, vol. 48, pp. 237 - 270, http://dx.doi.org/10.1108/EJM-09-2011-0504
2014
Storbacka K; Frow P; Nenonen S; Payne A, 2012, 'Designing business models for value co-creation', Review of Marketing Research, vol. 9, pp. 51 - 78, http://dx.doi.org/10.1108/S1548-6435(2012)0000009007
2012
Payne A; Frow P, 2011, 'A Stakeholder Perspective of the Value Proposition Concept', European Journal of Marketing, vol. 45, pp. 223 - 240, http://dx.doi.org/10.1108/03090561111095676
2011
Ballantyne D; Frow P; Varey R; Payne A, 2011, 'Value propositions as communication practice: Taking a wider view', Industrial Marketing Management, vol. 40, pp. 202 - 210, http://dx.doi.org/10.1016/j.indmarman.2010.06.032
2011
Payne A; Wilkinson IF; Young L, 2011, 'Customer Management and CRM: Addressing the Dark Side', Journal of Services Marketing, vol. 25, pp. 79 - 89, http://dx.doi.org/10.1108/08876041111119804
2011
Payne A; Storbacka K; Frow P; Knox S, 2009, 'Co-creating brands: Diagnosing and designing the relationship experience', Journal of Business Research, vol. 62, pp. 379 - 389, http://dx.doi.org/10.1016/j.jbusres.2008.05.013
2009
Frow P; Payne A, 2009, 'Customer Relationship Management: A Strategic Perspective', Journal of Business Market Management, vol. 3, pp. 7 - 27, http://dx.doi.org/10.1007/s12087-008-0035-8
2009
Payne A; Storbacka K; Frow P, 2008, 'Managing the Co-Creation of Value', Journal of the Academy of Marketing Science, vol. 36, pp. 83 - 96, http://dx.doi.org/10.1007/s11747-007-0070-0
2008
Frow P; Payne A, 2007, 'Towards the `Perfect`Customer Experience.', Journal of Brand Management, vol. 15, pp. 89 - 101, http://dx.doi.org/10.1057/palgrave.bm.2550120
2007
Payne A; Frow P, 2006, 'Customer Relationship Management: from Strategy to Implementation', Journal of Marketing Management, vol. 22, pp. 135 - 168, http://dx.doi.org/10.1362/026725706776022272
2006
Payne A; Ballantyne D; Christopher M, 2005, 'A stakeholder approach to relationship marketing strategy: The development and use of the “six markets” model', European Journal of Marketing, vol. 39, pp. 855 - 871, http://dx.doi.org/10.1108/03090560510601806
2005
Payne A; Frow P, 2005, 'A Strategic Framework for CRM', Journal of Marketing, vol. 69, pp. 167 - 176, http://dx.doi.org/10.1509/jmkg.2005.69.4.167
2005
Book Chapters
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Payne A, 2019, 'Jagdish Sheth: Scholar, Innovator, Mentor and Philanthropist', in Parvatiyar A; Sisodia R (ed.), Handbook of Marketing Advances in the Era of Disruptions – Essays in Honor of Jagdish N. Sheth, Sage, pp. 602 - 608
2019
Payne A, 2018, 'Value Cocreation: An Ecosystem Perspective', in Vargo S; Lusch R (ed.), The SAGE Handbook of Service-Dominant Logic, SAGE Publications Limited, pp. 80 - 96
2018
Payne A; Frow P; Wilkinson I; Young L, 2016, 'CRM and Customer Management: Identifying and Confronting Dark Side Behaviours', in Nguyen B; Simkin L; Canhoto A (ed.), The Dark Side of CRM : Customers, relationships and management, Routledge, pp. 21 - 38, http://dx.doi.org/10.4324/9781315753737
2016
Payne A; Frow P, 2016, 'A Strategic Approach to Customer Relationship Management', in Baker M; Hart S (ed.), The Marketing Book, edn. 7th, Routledge, pp. 391 - 413
2016
Frow P; Payne A, 2015, 'The Nordic School of Services: A Review', in Gummerus J; Von Koskull C (ed.), The Nordic School: Services Marketing and Management for the Future, CERS, Helsinki, pp. 143 - 156
2015
Payne A, 2014, 'A Review of the Scholarly Contribution of Christian Grönroos', in Sheth J (ed.), Legends in Marketing: Christian Gronroos, SAGE Publications Pvt. Limited, pp. 215 - 223
2014
Payne A, 2010, 'Jagdish Sheth`s Seminal Contribution to Relationship Marketing', in Parvatiyar A (ed.), Legends in Marketing: Jagdish H. Sheth, edn. Volume 8, Sage Publications, Thousand Oaks California, pp. 229 - 236
2010
Payne A; Frow P, 2008, 'A Strategic Approach to Customer Relationship Management', in Baker M; Hart S (ed.), The Marketing Book, Elsevier Butterworth Heinemann, Oxford, pp. 391 - 413, http://dx.doi.org/10.4324/9780080942544
2008
Payne A; Frow P, 2006, 'An Overview of Customer Relationship Management', in Mukerjee K (ed.), CRM Implementation: A Strategic Approach, edn. Original, ICFAI University Press, Hyderabad, India, pp. 23 - 33
2006
Conference Papers
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Payne A; Frow P, 2014, 'Co-Creation: A Case Study of a 'Focused' Business Model Approach', in Payne A (ed.), Co-Creation: A Case Study of a 'Focused' Business Model Approach, EMAC 43rd Annual Conference, Valencia, Spain, presented at EMAC 43rd Annual Conference, Valencia, Spain, 02 June 2014 - 05 June 2014
2014
Payne A; Frow P, 2014, 'Conceptualising Co-creation as an Orientation', in Arli D; Rundle-Thiele S; Kubacki K (eds.), ANZMAC 2014, ANZMAC 2014, Brisbane, Queensland, presented at ANZMAC 2014, Brisbane, Queensland, 01 December 2014 - 03 December 2014
2014
Frow P; Payne A, 2013, 'Co-Creation: An exemplar of a broad-based business model approach to co-creation', in Doherty AM (ed.), Marketing Relevance: Academy of Marketing Conference, University of New South Wales, pp. 1 - 1, presented at Marketing Relevance, 08 July 2013 - 11 July 2013
2013
Frow P; Payne A, 2012, 'Co-creation business models and an exemplar enterprise', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 7, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012
2012
Frow P; Nenonen S; Storbacka K; Payne A, 2012, 'Identifying Value Co-Creation Opportunities: A Morphological Approach', in 41st EMAC Conference Proceedings. Marketing to Citizens: Going Beyond Customers and Consumers, European Marketing Academy EMAC, Lisbon, Portugal, pp. 1 - 8, presented at 41st EMAC Conference, Lisbon, Portugal, 22 May 2012 - 25 May 2012
2012
Payne A; Frow P; Storbacka K, 2012, 'Evolving the Concept of Co-creation: New Research Propositions', in Marketing: catching the technology wave. Academy of Marketing Conference, Academy of Marketing, UK, pp. 1 - 8, presented at Marketing: catching the technology wave. Academy of Marketing Conference, Southampton, UK, 02 July 2012 - 05 July 2012
2012
Liu D; Harris JA; Payne A, 2011, 'Development and validation of customer advocacy scale', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 9, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Liu,%20Fang%20Paper%20622.pdf
2011
Frow P; Payne A; Ngo LV, 2011, 'Diagnosing the Supplementary Services Model', in Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, UK, pp. 1 - 7, presented at Marketing Field Forever, Liverpool, UK, https://marketing.conference-services.net/programme.asp?conferenceID=2342&action=prog_titles
2011
Payne A; Frow P, 2011, 'De-constructing the Value Proposition of a Service Innovation Exemplar', in Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, UK, pp. 1 - 10, presented at Marketing Field Forever, Liverpool, UK, https://marketing.conference-services.net/programme.asp?conferenceID=2342&action=prog_list&session=15833
2011
Frow P; Payne A; Storbacka K, 2011, 'Co-Creation: A Typology and Conceptual Framework', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 6, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Payne,%20Adrian%20Paper%20366.pdf
2011
Frow P; Payne A; Storbacka K, 2010, 'Identifying co-creation and value collaboration opportunities', in Transformational Marketing. Proceedings of the Academy of Marketing Conference 2010, Academy of Marketing and Coventry University Business School, UK, presented at Academy of Marketing Conference, Coventry, UK, 06 July 2010 - 08 July 2010
2010
Frow P; Payne A; Storbacka K, 2010, 'Co-creation: A Framework for Collaborative Engagement', in 18th International Colloquium in Relationship Marketing,, Henley Business School, University of Reading, UK, presented at 18th International Colloquium in Relationship Marketing, Henley, UK, 27 September 2010 - 30 September 2010
2010
Liu D; Payne A; Harris JA, 2010, 'What characterizes customer advocacy?', in 19th Annual Frontiers in Service Conference, American Marketing Association, Karlstad University, Sweden, presented at 19th Annual Frontiers in Service Conference, Sweden
2010
Frow P; Payne A, 2010, 'Value propositions: A service profit chain perspective', in Transformational Marketing. Proceedings of the Academy of Marketing Conference 2010, Academy of Marketing and Coventry University Business School, UK, presented at Academy of Marketing Conference, Coventry, UK, 06 July 2010 - 08 July 2010
2010
Frow P; Payne A; Storbacka K, 2010, 'A Conceptual Model for Value Co-Creation: Designing Collaboration Within A Service System', in 39th EMAC Conference. The Six Senses: The Essentials of Marketing, European Marketing Academy (EMAC), Copenhagen, presented at 39th EMAC Conference, Copenhagen, 01 June 2010 - 04 June 2010
2010
Frow P; Payne A, 2009, 'The Value Proposition Concept: Development of a Conceptual Model', in The Value Proposition Concept: Development of a Conceptual Model, Academy of Marketing Conference, Leeds, UK, presented at Academy of Marketing Conference, Leeds, UK, 06 July 2009 - 07 July 2009
2009
Liu D; Payne A; Harris JA, 2009, 'Characteristics of Customer Advocacy in a Services Context.', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009
2009
Ballantyne D; Varey R; Frow P; Payne A, 2009, 'Reciprocal Value Propositions: A Relationship Oriented Practice for Achieving Mutual Promises of Value.', in Reciprocal Value Propositions: A Relationship Oriented Practice for Achieving Mutual Promises of Value., 17th International Colloquium in Relationship Marketing, Maastricht, The Netherlands, presented at 17th International Colloquium in Relationship Marketing, Maastricht, The Netherlands, -
2009
Payne A; Frow P, 2008, 'The Value Proposition Concept: Evolution and Application in Marketing', in Academy of Marketing Conference: Reflective Marketing in a Material World, Academy of Marketing Conference. Reflective Marketing in a Material World., Aberdeen, Scotland, presented at Academy of Marketing Conference. Reflective Marketing in a Material World., Aberdeen, Scotland, 07 July 2008 - 10 July 2008
2008
Payne A; Frow P; Varey R; Ballantyne D, 2008, 'Service-dominant logic and value propositions: Re-examining our mental models', in Otago Forum 2, Otago Forum 2 (2008), Dunedin, New Zealand, presented at Otago Forum 2 (2008), Dunedin, New Zealand, 08 December 2008 - 12 December 2008
2008
Wilkinson IF; Payne A; Young L; Frow P, 2008, 'Customer Husbandry: The Rearing, Growing and Fleecing of Customers.', in ANZMAC 2008 Conference, ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008
2008
Frow P; Payne A, 2008, 'A Stakeholder Perspective of Value: Extending the Value Proposition Concept in the Context of Stakeholders and Service-Dominant Logic', in Layton R; Vargo S; Lusch R (eds.), Forum of Markets and Marketing, Forum on Markets and Marketing, UNSW, presented at Forum on Markets and Marketing, UNSW, 04 December 2008 - 06 December 2008
2008
Frow P; Payne A, 2008, 'Focused Value Creation in CRM: The Role of Value Propositions', in European Institute for Advances Studies in Management (EIASM) 5th Research Conference on relationship Marketing and CRM, EIASM 5th Research Conference on Relationship Marketing and CRM, Brussels, Belgium, presented at EIASM 5th Research Conference on Relationship Marketing and CRM, Brussels, Belgium, 20 November 2008 - 21 November 2008
2008
Liu D; Payne A, 2008, 'Word of mouth and fundamental attribution error: External influencing factors and a research agenda', in ANZMAC 2008 Conference, ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008
2008
Payne A; Frow P; Storbacka K, 2007, 'Relationships and Service-Dominant Logic: Leveraging Co-Creation Opportunities', in Relationships and Service-Dominant Logic: Leveraging Co-Creation Opportunities, EIASM 4th Research Conference on Relationship Marketing and CRM,, Brussels,, presented at EIASM 4th Research Conference on Relationship Marketing and CRM,, Brussels,
2007
Payne A; Liu D, 2007, 'Antecedents and Moderating Influences of Customer Advocacy: A Conceptual Model', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007
2007
Payne A; Frow P; Storbacka K, 2007, 'Co-Creation of Value: Diagnosing the Brand Relationship Experience', in Thought Leaders International Conference on Brand Management, Thought Leaders International Conference on Brand Management, Birmingham, England, presented at Thought Leaders International Conference on Brand Management, Birmingham, England, 24 April 2007 - 25 April 2007
2007
Payne A; Frow P; Luong A, 2007, 'Customer Relationship Management: A Structured Investigation of CRM Success and Failure.', in AMA Relationship Marketing - ACRM Conference, AMA Relationship Marketing - ACRM Conference, Buenos Aires, Argentina, presented at AMA Relationship Marketing - ACRM Conference, Buenos Aires, Argentina, 13 December 2007 - 15 December 2007
2007
Payne A; Frow P; Storbacka K, 2006, 'Service-Dominant Logic: A Framework for Managing Co-Creation of Value', in ANZMAC 2006 Conference, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006
2006
Payne A; Frow P; Storbacka K, 2006, 'Towards an Integrated Approach to Co-Creation: Insights from Service-Dominant Logic', in Towards an Integrated Approach to Co-Creation: Insights from Service-Dominant Logic, EIASM 3rd Research Workshop on Relationship Marketing, Brussels,, presented at EIASM 3rd Research Workshop on Relationship Marketing, Brussels,
2006
Payne A; Frow P, 2005, 'CRM Strategy Formulation & Implementation', in CRM Strategy Formulation & Implementation, EIASM 2ndResearch Workshop on Relationship Marketing, Brussels,, presented at EIASM 2ndResearch Workshop on Relationship Marketing, Brussels,
2005
Payne A; Frow P, 2005, 'Customer Relationship Management: From Strategy to Implementation', in ANZMAC 2005 Conference, Fremantle, WA, pp. 439 - 466, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005, http://dx.doi.org/10.4324/9781315890005
2005
Books
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Payne A; Frow P, 2013, Strategic Customer Management: Integrating Relationship Marketing and CRM, Payne A, (ed.)
2013
McDonald M; Payne A; Frow P, 2011, Marketing Plans for Services, Payne A, (ed.), John Wiley & Sons
2011
Mcdonald M; Payne A, 2006, Marketing Plans for Service Businesses,, 2nd, Elsevier Butterworth Heinemann
2006
Payne A, 2006, Handbook of CRM, 1st, Butterworth Heinemann, Oxford
2006
Recorded / Rendered Creative Works
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Payne A, 2009, Multichannel Marketing, Audio Visual Presentations by World Leading Experts, Video, Published: 2009, Recorded / Rendered Creative Works
2009

Australian Research Council Linkage Grant

Various other grants in Australia and UK

Professional Service Firm Marketing; Financial Services Marketing; Marketing Strategy Marketing Planning