Chris Styles

Dean

Chris Styles became Dean of UNSW Business School in 2014.  Prior to this he was Deputy Dean and Director of the AGSM@UNSW Business School.  This followed appointments as Associate Dean (Management Education), and Professor and Chair of the Marketing Department within the University of Sydney Business School.  He is a Fellow of the Australian Marketing Institute, a Council Member of the Association of Asia-Pacific Business Schools, and is the Vice-President of the Australian Business Deans Council.  

Chris obtained his PhD from London Business School and a BCom (Hons) from the University of Western Australia. His research focuses on international marketing and strategy, and in particular issues relating to the internationalization process, international alliances and international entrepreneurship.   He has published a number of research papers, case studies and management articles in leading scholarly journals, management texts, and government reports.

Chris has taught Strategic Marketing, Corporate Strategy, Entrepreneurship and International Marketing on undergraduate, postgraduate and executive programs. Chris has also taught at the China Europe International Business School (CEIBS) in Shanghai, Trinity College, Dublin, and on behalf of Duke Corporate Education for global corporations. In addition to his academic activities, Chris has carried out consulting and executive development assignments in Asia, Australia and Europe, for clients such as Rio Tinto, Microsoft, PriceWaterhouseCoopers, HSBC, Westfield, Genpact, ArcelorMittal, Macquarie Bank, Austrade, Sony Music, IBM and Clayton UTZ.   Prior to entering academia Chris worked as a Marketing Manager for Procter & Gamble in Europe and the Middle East.

Journal articles
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Silva GM; Styles C; Lages LF, 2017, 'Breakthrough innovation in international business: The impact of tech-innovation and market-innovation on performance', International Business Review, vol. 26, pp. 391 - 404, http://dx.doi.org/10.1016/j.ibusrev.2016.10.001
2017
Chandra Y; Styles C; Wilkinson IF, 2015, 'Opportunity portfolio: Moving beyond single opportunity explanations in international entrepreneurship research', Asia Pacific Journal of Management, vol. 32, pp. 199 - 228, http://dx.doi.org/10.1007/s10490-014-9400-1
2015
Styles C; Goddard J, 2014, 'Spinning the wheel of strategic innovation', Business Strategy Review, vol. 25, pp. 76 - 80, http://dx.doi.org/10.1111/j.1467-8616.2014.01130.x
2014
Freeman J; Styles C, 2014, 'Does location matter to export performance?', International Marketing Review, vol. 31, pp. 181 - 208, http://dx.doi.org/10.1108/IMR-02-2013-0039
2014
Freeman J; Styles CW; Lawley M, 2012, 'Does firm location make a difference to the export performance of SMEs?', International Marketing Review, vol. 29, pp. 88 - 113, http://dx.doi.org/10.1108/02651331211201552
2012
Chandra Y; Wilkinson I; Styles CW, 2012, 'An Opportunity Based View of Rapid Internationalization.', Journal of International Marketing, vol. 20, pp. 74 - 102, http://dx.doi.org/10.1509/jim.10.0147
2012
Lages LF; Silva G; Pereira ZL; Styles C, 2009, 'The NEP Scale: A measure of network export performance.', International Business Review, vol. 18, pp. 344 - 356, http://dx.doi.org/10.1016/j.ibusrev.2009.04.002
2009
La VQ; Patterson PG; Styles C, 2009, 'Client-perceived performance and value in professional B2B services: An international perspective.', Journal of International Business Studies, vol. 40, pp. 274 - 300, http://dx.doi.org/10.1057/palgrave.jibs.8400406
2009
Wilkinson IF; Styles C; Chandra Y, 2009, 'The Recognition of first time International Entrepreneurial Opportunities: Evidence from Firms in Knowledge-Based Industries', International Marketing Review, vol. 26, pp. 30 - 61, http://dx.doi.org/10.1108/02651330910933195
2009
Lages LF; Silva G; Styles C, 2009, 'Relationship Capabilities, Quality and Innovation as Determinants of Export Performance.', Journal of International Marketing, vol. 17, pp. 47 - 70, http://dx.doi.org/10.1509/jimk.17.4.47
2009
Patterson PG; Styles C; Ahmed F, 2008, 'A relational model of export performance', Journal of International Business Studies, vol. 39, pp. 880 - 900, http://dx.doi.org/10.1057/palgrave.jibs.8400385
2008
Styles C; Genua T, 2008, 'The rapid internationalization of high technology firms created through the commercialization of academic research.', Journal of World Business, vol. 43, pp. 146 - 157, http://dx.doi.org/10.1016/j.jwb.2007.11.011
2008
Styles C; Gray SJ, 2006, 'Guest Editorial: Advancing research in international entrepreneurship', International Marketing Review, vol. 23, pp. 461 - 466, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000241079800001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a
2006
Styles C; Seymour R, 2006, 'Opportunities for marketing researchers in international entrepreneurship', International Marketing Review, vol. 23, pp. 126 - 145, http://dx.doi.org/10.1108/02651330610660056
2006
Patterson PG; Styles CW; Phan M, 2005, 'Relational competency`s role in Southeast Asia business partnerships', Journal of Business Research, vol. 58, pp. 173 - 184, http://dx.doi.org/10.1016/S0148-2963(02)00492-7
2005
La VQ; Patterson PG; Styles C, 2005, 'Executive Insights: Exporting services to Southeast Asia: Lessons from Australian knowledge-based service exporters.', Journal of International Marketing, vol. 13, pp. 104 - 128, http://dx.doi.org/10.1509/jimk.2005.13.4.104
2005
La VQ; Patterson PG; Styles C, 2005, 'Determinants of export performance across service types: A conceptual model', Journal of Services Marketing, vol. 19, pp. 379 - 391, http://dx.doi.org/10.1108/08876040510620157
2005
Styles C; Hersch L, 2005, 'Executive Insights: Relationship formation in international joint ventures. Insights from Australian-Malaysian international joint ventures.', Journal of International Marketing, vol. 13, pp. 105 - 134, http://dx.doi.org/10.1509/jimk.13.3.105
2005
Styles CW, 2004, 'Book Review. Introduction to Marketing: A value exchange approach.', Australasian Marketing Journal, vol. 12, pp. 73 - 75
2004
Styles CW; Goddard J, 2004, 'Spinning the wheel of strategic innovation', Business Strategy Review, vol. 15, pp. 63 - 72, http://dx.doi.org/10.1111/j.0955-6419.2004.00317.x
2004
Styles CW; Ambler T, 2003, 'The coexistence of transaction and relational marketing: Insights from the Chinese business context', Industrial Marketing Management, vol. 32, pp. 633 - 642, http://dx.doi.org/10.1016/j.indmarman.2003.06.004
2003
Styles CW; Bock TJ, 2002, 'Growing Segmentation Trees for Strategic Advantage', Business Horizons, vol. 45, pp. 17 - 22, http://dx.doi.org/10.1016/S0007-6813(02)00183-0
2002
Roberts JH; Styles CW, 2001, 'Australia's competitive advantage: Gaining the marketing edge', Australian Journal of Management, vol. 26, pp. 105 - 120, http://dx.doi.org/10.1177/031289620102601S06
2001
Styles CW; Hersch L, 2001, 'International Joint Ventures: A Political Economy Framework', Australasian Marketing Journal, vol. 9, pp. 20 - 32, http://dx.doi.org/10.1016/S1441-3582(01)70164-4
2001
Ambler T; Styles C, 2000, 'The future of relational research in international marketing: Constructs and conduits', International Marketing Review, vol. 17, pp. 492 - 508, http://dx.doi.org/10.1108/02651330010356555
2000
Styles CW; Ambler T, 2000, 'The impact of relational variables on export performance: An empirical investigation in Australia and the UK', Australian Journal of Management, vol. 25, pp. 261 - 281
2000
Styles CW; Ambler T, 2000, 'Viewpoint. The future of relational research in international marketing: constructs and conduits', International Marketing Review, vol. 17, pp. 492 - 508, http://dx.doi.org/10.1108/02651330010356555
2000
Ahmed FU; Patterson PG; Styles CW, 1999, 'The determinants of successful relationships in international business', Australasian Marketing Journal, pp. 5 - 21, http://dx.doi.org/10.1016/S1441-3582(99)70197-7
1999
Ahmed FU; Patterson PG; Styles CW, 1999, 'Trust and commitment in international business relationships', ABAC Journal, vol. 19, pp. 37 - 51, http://repository.au.edu/handle/6623004553/13926
1999
Styles CW; Ambler T; Xiucun W, 1999, 'The effect of channel relationships and guanxi on the performance of inter-province export ventures in the Peopl`s Republic of China', International Journal of Research in Marketing, vol. 16, pp. 75 - 87
1999
Uncles MD; Styles CW, 1998, 'Marketing management in Australia - Joint AMI/UNSW survey', Professional Marketing (Supplement of B and T Weekly), pp. 32 - 33
1998
Uncles MD; Styles CW, 1998, 'Preparing tomorrow`s marketers for tomorrow`s world', Professional Marketing (Supplement of B and T Weekly), pp. 14 - 21
1998
Styles CW, 1998, 'An examination of the cross-cultural validity of export performance measures in Australia and the UK', Journal of International Marketing, vol. 6, pp. 12 - 36, http://www.jstor.org/stable/25048738
1998
Ambler T; Styles C, 1997, 'Brand development versus new product development: toward a process model of extension decisions', Journal of Product & Brand Management, vol. 6, pp. 222 - 234, http://dx.doi.org/10.1108/10610429710186752
1997
Styles CW; Ambler T, 1997, 'Brand equity: measuring what matters', Australasian Journal of Market Research, pp. 3 - 10
1997
Ambler T; Styles C, 1996, 'Brand Development versus new product development: Towards a process model of extension decisions.', Marketing Intelligence and Planning, vol. 14, pp. 10 - 19, http://dx.doi.org/10.1108/02634509610152664
1996
Styles C; Ambler T, 1994, 'Successful export practice: The UK experience', International Marketing Review, vol. 11, pp. 23 - 47, http://dx.doi.org/10.1108/02651339410072999
1994
Conference Proceedings (Editor of)
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Noor SM; Cowley E; Styles C, (eds.), 2011, 'The Role of ‘Who Am I?’ in What I Buy: Self Concept and Brand Equity', Proceedings of the 40th European Marketing Academy EMAC Conference 2011 - "The Day After – Inspiration, Innovation, Implementation', 40th European Marketing Academy EMAC Conference 2011, presented at 40th European Marketing Academy EMAC Conference 2011, 27 May 2011 - 27 May 2011
2011
Styles C; Freeman J; Lawley M, (eds.), 2010, 'Does firm location influence the export performance of Australian SMEs?', the Australian and New Zealand Marketing Academy ANZMAC Conference 2010 - "Doing More with Less", Christchurch, New Zealand, presented at Proceedings of the Australian and New Zealand Marketing Academy ANZMAC Conference 2010 - "Doing More with Less", Christchurch, New Zealand, 01 December 2010 - 01 December 2010
2010
Prasertsakul D; Styles C; Voola R, (eds.), 2007, 'Antecedents and consequences of contextual ambidexterity in Thai export Industry: A Dynamic Capability Perspective', Australia and New Zealand International Business Conference, University of Newcastle, Newcastle, Australia, presented at Australia and New Zealand International Business Conference, University of Newcastle, Newcastle, Australia, 10 November 2007 - 10 November 2007
2007
Styles C; Voola R, (ed.), 2006, 'International entrepreneurial culture, eBusiness adoption and international competitive advantage: Some propositions', The Australia and New Zealand Marketing Academy (ANZMAC) Conference, Brisbane QLD, Australia, presented at The Australia and New Zealand Marketing Academy (ANZMAC) Conference, Brisbane QLD, Australia, 06 December 2006 - 06 December 2006
2006
Styles C; Cavusgil T; Seggie S, (eds.), 2006, 'Global network equity: Marketing metrics across borders, From the Silk Road to Global Networks: Harnessing the Power of People in International Business', 48th Annual Meeting of the Academy of International Business (AIB), Beijing, China, presented at 48th Annual Meeting of the Academy of International Business (AIB), Beijing, China, 26 June 2006 - 26 June 2006
2006
Styles C; Cavusgil T; Seggie S, (eds.), 2005, 'Towards the concept of global network equity, Broadening the Boundaries', The 8th Australia and New Zealand Marketing Academy (ANZMAC) Conference, Fremantle, Australia, presented at The 8th Australia and New Zealand Marketing Academy (ANZMAC) Conference, Fremantle, Australia, 07 December 2005 - 07 December 2005
2005
Styles C; Patterson P, (ed.), 2005, 'Identifying export capability and intention among non-exporting firms', Rejuvenating Marketing: contamination, innovation, integration', 34th European Marketing Academy (EMAC) Conference, Milan, Italy, presented at 34th European Marketing Academy (EMAC) Conference, Milan, Italy, 27 May 2005 - 27 May 2005
2005
Styles C; Seymour RG, (ed.), 2004, 'Creativity and strategic innovation', ANZMAC Conference, Wellington, New Zealand, presented at ANZMAC Conference, Wellington, New Zealand, 01 December 2004 - 01 December 2004
2004
Styles C; Chandra Y, (ed.), 2004, 'Internationalization as an entrepreneurial activity: An exploratory study', ANZMAC Conference, Wellington, New Zealand, presented at ANZMAC Conference, Wellington, New Zealand, 01 December 2004 - 01 December 2004
2004
Styles C; La V; Patterson P, (eds.), 2004, 'A model of client perceived value in an international professional services B2B services context', Australia and New Zealand Marketing Academy Conference (ANZMAC), Wellington, New Zealand, presented at Australia and New Zealand Marketing Academy Conference (ANZMAC), Wellington, New Zealand, 01 December 2004 - 01 December 2004
2004
Styles C; Hersch L, (ed.), 1998, 'International joint ventures: A political economy framework', The Australia and New Zealand Marketing Academy (ANZMAC) Conference, Dunedin, New Zealand, presented at The Australia and New Zealand Marketing Academy (ANZMAC) Conference, Dunedin, New Zealand, 01 January 1998 - 31 December 1998
1998
Book Chapters
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Styles CW; Noor SM; Cowley E, 2011, 'Brand Equity: Linking Financial and Customer Perspectives', in Uncles MD (ed.), Perspectives on Brand Management, edn. 1, Tilde University Press, Prahan, Victoria, Australia, pp. 22 - 39
2011
Styles CW; Voola R, 2010, 'Emerging Markets', in Sheth J; Malhotra N (ed.), Wiley International Encyclopedia of Marketing, John Wiley & Sons, http://dx.doi.org/10.1002/9781444316568.wiem06037
2010
Styles CW, 2004, 'Stock-broking in cyberspace', in Lovelock C; Patterson P; Walker R (ed.), Services Marketing: An Asia-Pacific Perspective, Prentice Hall, Sydney, NSW
2004
Styles CW, 2001, 'Stock-broking in Cyberspace', in Lovelock C; Patterson P; Walker R (ed.), Services Marketing: An Asia-Pacific Perspective, Prentice Hall, Sydney, NSW
2001
Phan MC; Styles CW; Patterson PG; Ahmed FU, 2000, 'To stay or not to stay: An Indonesian dilemma', in Fallstudien zum Internationalen Management, edn. Original, Gabler Verlag, Germany, pp. 287 - 297
2000
Styles CW; Hersch L, 1999, 'Banking on trust', in Fletcher R; Brown L (ed.), International Marketing: An Asia-Pacific Perspective, Prentice Hall, pp. 390 - 392
1999
Dubelaar C; Styles CW, 1999, 'Case Study 8D: Honeywell: Australasia`s optimum maintenance system', in Fundamentals of Marketing, edn. Original, McGraw Hill, Sydney, Australia, pp. 797 - 806
1999
Styles CW; Ahmed FU, 1998, 'Segmenting exporters for export promotion', in Contemporary Issues in International Business and Marketing, edn. Original, Academic Press International in collaboration with, Western Australia, pp. 196 - 210
1998
Styles CW; Amber T, 1995, 'The Financial Times Handbook of Management', in The Financial Times Handbook of Management, Pitman Publishing, London, United Kingdom, pp. 581 - 593
1995
Conference Papers
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Wilkinson IF; Chandra Y; Styles CW, 2010, 'The Discovery of International Entrepreneurial Opportunities: Insights from Knowledge-Based Industries', in The Discovery of International Entrepreneurial Opportunities: Insights from Knowledge-Based Industries, 7th AGSE International Entrepreneurship Research Exchange, University of the Sunshine Coast, Queensland, Australia, presented at 7th AGSE International Entrepreneurship Research Exchange, University of the Sunshine Coast, Queensland, Australia, 02 February 2010 - 05 February 2010
2010
Styles CW; Seymour RG, 2010, 'Authentic Problem-Based Learning in International Business: An Application to a Global EMBA', in Authentic Problem-Based Learning in International Business: An Application to a Global EMBA, Academy of International Business AIB Annual Meeting 2010 - "International Business in Tough Times", Rio de Janeiro, Brazil, presented at Academy of International Business AIB Annual Meeting 2010 - "International Business in Tough Times", Rio de Janeiro, Brazil, 29 June 2010 - 29 June 2010
2010
Wilkinson IF; Styles C; Chandra Y, 2009, 'An Illustrative Case of International Entrepreneurship: The Biovite Case', in An Illustrative Case of International Entrepreneurship: The Biovite Case, Asia Pacific Symposium on Entrepreneurship and Innovation, Sydney, presented at Asia Pacific Symposium on Entrepreneurship and Innovation, Sydney, 03 April 2009 - 06 April 2009
2009
Styles CW; Quinn FM; McKern RB, 2009, 'Location decisions for foreign direct investment: a holistic and interdisciplinary framework of analysis', in Location decisions for foreign direct investment: a holistic and interdisciplinary framework of analysis, Academy of International Business (AIB) 2009 Annual Meeting, San Diego, United States, presented at Academy of International Business (AIB) 2009 Annual Meeting, San Diego, United States, 30 June 2009 - 30 June 2009
2009
Wilkinson IF; Chandra Y; Styles C, 2009, 'Effectual and Causal Logic in International Venturing: Evidence from Serial and Novice Entrepreneurs', in Effectual and Causal Logic in International Venturing: Evidence from Serial and Novice Entrepreneurs, Academy of International Business Annual Conference, San Diego, presented at Academy of International Business Annual Conference, San Diego, 27 June 2009 - 30 June 2009
2009
Styles CW; Lages L; Silva M; Pereira Z, 2009, 'The NEP Model: An Empirical Test of Network Export Performance', in The NEP Model: An Empirical Test of Network Export Performance, , Ankara University International Conference on Market, Marketing and Entrepreneurship: Creating and Capturing Value in the 21st Century- AUMEC 2009, Antalya, Turkey, presented at , Ankara University International Conference on Market, Marketing and Entrepreneurship: Creating and Capturing Value in the 21st Century- AUMEC 2009, Antalya, Turkey, 09 April 2009 - 09 April 2009
2009
Patterson PG; Styles C; La VQ, 2006, 'Australian Knowledge-based Service Exports: An Analysis of Key Success Factors', in Susilowati S (ed.), Environment Challenges of Services Industry in Asia Pacific, Environment Challenges of Services Industry in Asia Pacific, Bukittinggi, West Sumatra, Indonesia, pp. 1 - 1, presented at Environment Challenges of Services Industry in Asia Pacific, Bukittinggi, West Sumatra, Indonesia, 02 August 2006 - 05 August 2006
2006
Patterson PG; La VQ; Styles C, 2005, 'An Examination of Client Perceived Value in a B2B International Services Context', in IMP Asia 2005, IMP Asia 2005, Phuket, Thailand, presented at IMP Asia 2005, Phuket, Thailand, 11 December 2005 - 14 December 2005
2005
La VQ; Patterson PG; Styles C, 2005, 'Choice criteria in the selection of an international professional service firm.', in ANZMAC 2005 Conference, ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005
2005
La VQ; Patterson PG; Styles CW, 2004, 'The Impact of Country of Origin on Client Perceived Performance in International Professional B2B Services', in ANZMAC 2005 Conference, Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29 November 2004 - 01 December 2004
2004
La VQ; Patterson PG; Styles CW, 2003, 'A conceptual model of client perceived value in an international professional service context', in ANZMAC 2003 Conference, ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003
2003
Sambrook PN; Kotowicz M; Nash P; Styles C; Naganathan V; Henderson-Briffa K; Eisman JA; Nicholson G, 2003, 'Prevention and treatment of glucocorticoid induced osteoporosis: A comparison of calcitriol, vitamin D plus calcium and alendronate', in BONE, ELSEVIER SCIENCE INC, OSAKA, JAPAN, pp. S78 - S78, presented at 1ST Joint meeting of the International-Bone-and-Mineral-Society/Japanese-Society-for-Bone-and-Mineral-Research, OSAKA, JAPAN, 03 June 2003 - 07 June 2003, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000183123300040&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
2003
Styles CW, 2003, 'Introducing contingency theory to export performance research', in Introducing contingency theory to export performance research, 32nd European Marketing Academy (EMAC) Conference, Glasgow, United Kingdom, presented at 32nd European Marketing Academy (EMAC) Conference, Glasgow, United Kingdom, 20 May 2003 - 20 May 2003
2003
Styles CW, 2003, 'Introducing contingency theory to export performance research', in EMAC: European Marketing Academy Conference (2003), EMAC: European Marketing Academy Conference (2003), Glasgow, Scotland, presented at EMAC: European Marketing Academy Conference (2003), Glasgow, Scotland, 20 May 2003 - 23 May 2003
2003
Styles CW, 2002, 'Measuring Brand Equity as a Network Problem', in Joint European Marketing Academy and Australia and New Zealand Marketing Academy Colloquium, Joint European Marketing Academy and Australia and New Zealand Marketing Academy Colloquium, Perth, WA, presented at Joint European Marketing Academy and Australia and New Zealand Marketing Academy Colloquium, Perth, WA, 16 December 2002 - 17 December 2002
2002
La VQ; Styles CW; Patterson PG; Prasongsukarn K, 2002, 'The Pivotal Role of Personnel in the Export Performance of Professional Services', in ANZMAC 2002 Conference, ANZMAC 2002 Conference, Melbourne, presented at ANZMAC 2002 Conference, Melbourne, 02 December 2002 - 04 December 2002
2002
Styles CW; Goddard J, 2002, 'Teaching Strategy Using the Strategy Wheel', in 2002 Australia New Zealand Marketing Academy Conference, ANZMAC 2002 Conference, Melbourne, presented at ANZMAC 2002 Conference, Melbourne, 02 December 2002 - 04 December 2002
2002
Patterson PG; Styles CW; La VQ, 2001, 'Determinants of Export Performance Across Service Types: A Conceptual Model', in ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, presented at ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, 01 December 2001 - 05 December 2001
2001
Phan M; Styles CW; Patterson PG, 2001, 'Relational Competence and Relationship Quality in International Business Partnerships: Do Personality Traits Matter?', in Academy of International Business: 2001 Annual Meeting, Academy of International Business 2001, Sydney, pp. 58 - 58, presented at Academy of International Business 2001, Sydney, 16 November 2001 - 19 November 2001
2001
Phan MC; Styles CW; Patterson PG, 2000, 'A dyadic model of relational competence in international business partnerships', in Marketing in a Global Economy, Marketing in a Global Economy, Buenos Aires, Argentina, presented at Marketing in a Global Economy, Buenos Aires, Argentina, 28 June 2000 - 01 July 2000
2000
Phan MC; Styles CW; Patterson PG, 2000, 'A dyadic model of relational behaviour and organisational performance in Australian-Malaysian business partnerships', in 2000 Annual Conference of the Academy of International Business Southeast Asian Region, Annual Conference of the Academy of International Business Southeast Asian Region 2000, Hong Kong, presented at Annual Conference of the Academy of International Business Southeast Asian Region 2000, Hong Kong, 23 July 2000 - 26 July 2000
2000
Phan MC; Patterson PG; Styles CW, 1999, 'An Empirical examination of the trust development process linking firm and personal characteristics in an international setting', in 28th EMAC Conference: Marketing and Competition in the Information Age, 28th EMAC Conference: Marketing and Competition in the Information Age, Berlin, Germany, presented at 28th EMAC Conference: Marketing and Competition in the Information Age, Berlin, Germany, 11 May 1999 - 14 May 1999
1999
Phan MC; Patterson PG; Styles CW, 1999, 'Can assertive managers instil higher trust in their business partners?', in ANZMAC 1999 Conference, ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999
1999
Styles CW; Patterson PG; Ahmed FU, 1998, 'International business partnerships: a research programme in Australasia', in Gray S; Nicholas S (ed.), ANZIIBA Conference: Australia - New Zealand International Business Academy Inaugural Conference, ANZIIBA Conference: Australia - New Zealand International Business Academy Inaugural Conference, University of Melbourne, pp. 413 - 421, presented at ANZIIBA Conference: Australia - New Zealand International Business Academy Inaugural Conference, University of Melbourne, 13 November 1998 - 14 November 1998
1998
Ahmed FU; Patterson PG; Styles CW, 1998, 'Trust and commitment in international buyer-seller relationships: A dyadic study in Australia and Thailand', in 27th EMAC Conference - Marketing Research and Practice, 27th EMAC Conference - Marketing Research and Practice, Stockholm, Sweden, presented at 27th EMAC Conference - Marketing Research and Practice, Stockholm, Sweden, 20 May 1998 - 23 May 1998
1998
Patterson PG; Styles CW; Ahmed FU, 1998, 'The determinants of successful relationships in international business', in Brodie R; Brookes R; Colgate M; Collins B; Martin A (eds.), 6th International Colloquium in Relationship Marketing, 6th International Colloquium in Relationship Marketing, Auckland, New Zealand, pp. 23 - 55, presented at 6th International Colloquium in Relationship Marketing, Auckland, New Zealand, 07 December 1998 - 08 December 1998
1998
Hersch L; Styles CW, 1998, 'A dyadic study of international joint venture relationships between Australian and Malaysian firms', in ANZMAC 1998 Conference, ANZMAC 1998 Conference, Dunedin, New Zealand, presented at ANZMAC 1998 Conference, Dunedin, New Zealand, 30 November 1998 - 02 December 1998
1998
Patterson PG; Ahmed FU; Styles CW, 1997, 'Relationship commitment in international business partnerships: Antecedents and outcomes', in Reed PW; Luxton SL; Shaw MR (eds.), Australia New Zealand Marketing Educators` Conference, Australia New Zealand Marketing Educators` Conference, Melbourne, pp. 624 - 638, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997
1997
Uncles MD; Styles CW, 1997, 'The state and health of marketing management in Australia', in Reed PW; Luxton SL; Shaw MR (eds.), Australia New Zealand Marketing Educators` Conference, Australia New Zealand Marketing Educators` Conference, Melbourne, pp. 306 - 307, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997
1997
Styles CW; Ambler T, 1996, 'A relational explanation of export performance', in EMAC: European Marketing Academy Conference (1996), EMAC: European Marketing Academy Conference (1996), Budapest, Hungary, presented at EMAC: European Marketing Academy Conference (1996), Budapest, Hungary, 14 May 1996 - 17 May 1996
1996
Styles CW, 1995, 'Export marketing: A relational perspective', in Export marketing: A relational perspective, 7th Biennial World Marketing Congress, Melbourne VIC, Australia, presented at 7th Biennial World Marketing Congress, Melbourne VIC, Australia, 01 January 1995 - 01 January 1995
1995
Other
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Styles CW, 2001, Book Review: Value-Based Marketing (Wiley), Australian and New Zealand Marketing Academy (ANZM, http://dx.doi.org/10.1016/S1441-3582(01)70170-X
2001
Books
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Phan MC; Styles CW; Patterson PG, 2000, Working Paper 00/5: The role of relational competence in successful international business partnerships: A Southeast Asian in perspective, Original, School of Marketing, UNSW, Sydney, New South Wales
2000
Styles CW; Ambler T, 2000, The Silk Road to international marketing. Profit and passion in global business, Original, Pearson Education, UK
2000
Styles CW; Ambler T, 1997, First steps to export success, Original, Her Majesty's Government & Commonwealth of Austral, Sydney Australia & London,UK
1997
  • 2009: Best paper, International Marketing Review (with Y.Chandra and I. Wilkinson)
  • 2006 - 2007: Recognised as one of the 'top 10' reviewers for the International Marketing Review
  • 2005: Best Paper, International and Cross-cultural Marketing track, 2005 Australian New Zealand Marketing Academy conference
  • 2001: Overall Best Paper, 2001 Australian New Zealand Marketing Academy conference
  • 2000: Runner-up, Best Paper 2000, Australian Journal of Management
  • 1997: Winner, Academy of Marketing Science (USA) Doctoral Dissertation competition
  • 1994: Best Paper 1994, International Marketing Review
  • 1994 - 1996: London Business School PhD Scholarship
  • 1988: Best Student completing a Bachelor of Commerce with Honours at the University of Western Australia
  • 1987: Highest aggregate of marks in the four core marketing subjects of the Bachelor of Commerce at the University of Western Australia
  • 2007-2011 Determinants of location choice for foreign investment. $210,000 from NSW Department of State and Regional Development.
  • 2002-2004 An investigation of export performance determinants across service types. $83,000 ARC Discovery grant
  • 2001 Case study analysis to assess drivers of success/failure of Australian service exporters. $40,550 Australian Trade Commission (Austrade)
  • 1998-2001 A dyadic investigation of the relationship processes leading to successful market entries in East Asian markets. $270,000 ARC SPIRT grant (with Austrade as the industry partner)

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