George Shinkle

Associate Professor

George Shinkle is an Associate Professor in the School of Management and Governance, UNSW Business School. He joined the Business School from Purdue University, where he received his PhD after successful careers in industry and business consulting. He is known for his ability to bring real-world context into the classroom.

George Shinkle's research investigates strategic goal setting, strategic agility, strategy development, and strategy implementation - particularly in turbulent environments. George has dedicated much of his international business and academic career to understanding and analysing the strategic management of organisations. George studies cross-country contexts to enlighten these topics. His research has been published in the Journal of International Business Studies, the Journal of World Business, the Strategic Management Journal, the Journal of Business Venturing, the Journal of Business Ethics, Organizational Dynamics, and the Journal of Management.

George possesses a broad range of technical, management, and consulting experience from around the globe. Prior to beginning his doctoral studies, George worked at Ball Corporation, General Motors Corporation, and co-founded an international management and strategy consulting firm, Direction Associates, Inc. He has held engineering, manufacturing, customer liaison, program management, and business management positions. He was awarded the prestigious Boss Kettering Award and has three patents. He has co-authored a practitioner book on lean techniques in management.

He facilitates courses in the AGSM Executive MBA and Executive Education programs. ​He integrates years of real-world experience with academic theory to provide relevant, yet evidence-based perspectives. George has been recognised for outstanding facilitation in AGSM programs, received the 2019 ANZAM Innovative Management Educator of the Year Award, and has received a prestigious 3-year ARC Research Award.

He has consulted numerous businesses globally (America, Europe, Africa, and Asia). He has facilitated group activities on numerous topics including strategic planning, technology planning, competence assessment, lean manufacturing, lean management, and strategy implementation. He has coordinated numerous problem solving teams and collaborative groups and he has coached executives on leadership and strategy implementation.

George's academic degrees are a B.S. in Mechanical Engineering from Purdue University, an MBA from Ball State University, and a Ph.D. in Strategic Management from the Krannert Graduate School of Management at Purdue University.

Journal articles
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Shinkle GA; Sharma A; Lui SS-Y; Ozdemir SZ; Jackson C; Walker B, 2021, 'Simple Rules: An Exploration of Contextual Contingencies on Competitive Performance', Academy of Management Proceedings, vol. 2021, pp. 12272 - 12272, http://dx.doi.org/10.5465/ambpp.2021.12272abstract
2021
Shinkle GA; Hodgkinson GP; Gary MS, 2021, 'Government policy changes and organizational goal setting: Extensions to the behavioral theory of the firm', Journal of Business Research, vol. 129, pp. 406 - 417, http://dx.doi.org/10.1016/j.jbusres.2021.02.056
2021
Shinkle GA; Yang MM; Yang F; Elshaw JJ; Schleicher DJ, 2021, 'Enacting formal controls in information system development: Process guidance and goal importance', Information and Management, vol. 58, pp. 103430 - 103430, http://dx.doi.org/10.1016/j.im.2021.103430
2021
Luo L; Ma X; Makino S; Shinkle GA, 2020, 'Cluster status and new venture creation', Journal of Business Venturing, vol. 35, pp. 105985 - 105985, http://dx.doi.org/10.1016/j.jbusvent.2019.105985
2020
Suchard J-A; Shinkle G, 2020, 'Innovation in newly public firms: The influence of government grants, venture capital, and private equity', Australian Journal of Management, http://dx.doi.org/10.1177/0312896218802611
2020
McCann BT; Shinkle GA, 2020, 'A behavioral view of SME product termination decisions', Journal of Small Business Management, http://dx.doi.org/10.1080/00472778.2020.1844488
2020
Shinkle GA; Wang J; Jackson CJ, 2019, 'Formu-mentation: Formulating an implementable strategy', Organizational Dynamics, pp. 100744 - 100744, http://dx.doi.org/10.1016/j.orgdyn.2019.100744
2019
Shinkle GA; Jackson CJ; McCann BT; Goudsmit M; Yang F, 2019, 'How to establish legitimate organizational goal targets', Organizational Dynamics, vol. 48, http://dx.doi.org/10.1016/j.orgdyn.2018.04.004
2019
Shinkle GA; Goudsmit M; Jackson CJ; Yang F; McCann BT, 2019, 'On Establishing Legitimate Goals and Their Performance Impact', Journal of Business Ethics, vol. 157, pp. 731 - 751, http://dx.doi.org/10.1007/s10551-017-3684-2
2019
McCann BT; Shinkle GA, 2017, 'Attention to Fairness versus Profits: The Determinants of Satisficing Pricing', Journal of Management Studies, vol. 54, pp. 583 - 612, http://dx.doi.org/10.1111/joms.12246
2017
Shinkle GA; McCann BT, 2014, 'New product deployment: The moderating influence of economic institutional context', Strategic Management Journal, vol. 35, pp. 1090 - 1101, http://dx.doi.org/10.1002/smj.2132
2014
Shinkle GA; Kriauciunas AP; Hundley G, 2013, 'Why pure strategies may be wrong for transition economy firms', Strategic Management Journal, vol. 34, pp. 1244 - 1254, http://dx.doi.org/10.1002/smj.2060
2013
Shinkle G; Kriauciunas AP, 2012, 'The impact of current and founding institutions on strength of competitive aspirations in transition economies', Strategic Management Journal, vol. 33, pp. 448 - 458, http://dx.doi.org/10.1002/smj.1946
2012
Shinkle G; Spencer JW, 2012, 'The social construction of global corporate citizenship: Sustainability reports of automotive corporations', Journal of World Business, vol. 47, pp. 123 - 133, http://dx.doi.org/10.1016/j.jwb.2011.02.003
2012
Shinkle G, 2012, 'Organizational aspirations, reference points, and goals: Building on the past and aiming for the future', Journal of Management, vol. 38, pp. 415 - 455, http://dx.doi.org/10.1177/0149206311419856
2012
Shinkle G; Kriauciunas AP, 2010, 'Institutions, size and age in transition economies: Implications for export growth', Journal of International Business Studies, vol. 41, pp. 267 - 286, http://dx.doi.org/10.1057/jibs.2009.9
2010
Conference Papers
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Wang J; Shinkle GA; Luo L, 2020, 'Strategic Social Comparisons: How Historical Performance Influences Reference Group Selection', in Academy of Management Proceedings, Academy of Management, pp. 14598 - 14598, http://dx.doi.org/10.5465/ambpp.2020.14598abstract
2020
Goudsmit M; Shinkle GA, 2020, 'How Effective are Strategy Repertoires in the Context of Environmental Dynamism?', in Academy of Management Proceedings, Academy of Management, pp. 21928 - 21928, http://dx.doi.org/10.5465/ambpp.2020.21928abstract
2020
Wang J; Shinkle G; Luo L, 2019, 'Toward a Theory of Reference Group Determination: Longitudinal Influences of Organizations’ Historical Performance Comparisons', Frankfurt Germany, presented at Strategic Management Society - Special Conference, Frankfurt Germany, 13 June 2019 - 15 June 2019
2019
Luo L; Shinkle GA, 2018, 'Opportunity or threat? Organizational aspiration determination in an environmental jolt', in 78th Annual Meeting of the Academy of Management, AOM 2018, Academy of Management, Chicago, presented at 78th Annual Meeting of the Academy of Management, AOM 2018, Chicago, 10 August 2018 - 14 August 2018, http://dx.doi.org/10.5465/AMBPP.2018.41
2018
Luo L; Shinkle GA, 2018, 'The Contingent Role of Environmental Context in Organizations’ Aspiration Determination', in Academy of Management Proceedings, Academy of Management, pp. 16115 - 16115, http://dx.doi.org/10.5465/ambpp.2018.16115abstract
2018
goudsmit ; shinkle ; yang F, 2017, 'Does It Pay Off to Stretch Attention Scope? Strategic Goal Repertoire, Environmental Turbulence, and Performance', in Does It Pay Off to Stretch Attention Scope? Strategic Goal Repertoire, Environmental Turbulence, and Performance, Strategic Management Society Conference, Houston, presented at Strategic Management Society Conference, Houston, 28 October 2017 - 31 October 2017
2017
Shinkle GA; goudsmit M; yang F; Luo L, 2017, 'Antecedents of organizational aspirations: Attention to the future, past, and situational context', in Atinc G (ed.), Proceedings of the Seventy-seventh Annual Meeting of the Academy of Management, Academy of management, Atlanta GA USA, presented at Academy of Management, Atlanta GA USA, 04 August 2017 - 08 August 2017, http://dx.doi.org/10.5465/ambpp.2017.48
2017
luo L; Shinkle GA, 2017, 'Attention Allocation in Aspiration Adaptation: The Contingent Role of the External Environment', in Attention Allocation in Aspiration Adaptation: The Contingent Role of the External Environment, ANZAM Conference 2017, Melbourne, presented at ANZAM Conference 2017, Melbourne, 05 December 2017 - 08 December 2017
2017
Lui SS; Walker B; Jackson C; Shinkle G; Ozdemir S, 2016, 'Innovation process for small firms: A case of paradox', in Innovation process for small firms: A case of paradox, The Australian and New Zealand Academy of Management Conference, Brisbane, Australia, presented at The Australian and New Zealand Academy of Management Conference, Brisbane, Australia, 07 December 2016 - 09 December 2016
2016
Yang F; Shinkle GA; Goudsmit M, 2016, 'Polychronicity in managing multiple goals: The effect of governance formalization and governance flexibility', in Under New Management Innovating for sustainable and just futures 30th ANZAM Conference, ANZAM 2016, Brisbane, presented at ANZAM 2016, Brisbane, 06 December 2016 - 09 December 2016, https://anzam2016.com/wp-content/uploads/ANZAM_Proceedings/ANZAM_Proceedings.pdf
2016
Yang F; Goudsmit M; Shinkle GA, 2015, 'Operational Governance: What Happens When Formalization and Flexibility Collide?', in Academy of Management Proceedings, Academy of Management, pp. 13915 - 13915, http://dx.doi.org/10.5465/ambpp.2015.13915abstract
2015
Walker B; Lui SS; Jackson C; Shinkle G; Ozdemir , 2015, 'Characteristics of Innovative Australian Medium-Sized Firms', in Managing for Peak Performance, 29th Annual Conference of the Australian and New Zealand Academy of Management, Queenstown, New Zealand, presented at 29th Annual Conference of the Australian and New Zealand Academy of Management, Queenstown, New Zealand, 02 December 2015 - 04 December 2015
2015
Goudsmit M; Shinkle GA; Kriauciunas AP; Hundley GS, 2015, 'Environmental Turbulence and the Efficacy of Knowledge Sources: Investigating Transition Economies', in Academy of Management Proceedings, Academy of Management, pp. 11101 - 11101, http://dx.doi.org/10.5465/ambpp.2015.11101abstract
2015
Yang F; Shinkle GA, 2014, 'Formalization and flexibility: An investigation of operational governance from a learning perspective', in ANZAM - ISBN 978-0-9875968-5-7, ANZAM, Sydney Australia, presented at ANZAM, Sydney Australia, 03 December 2014 - 05 December 2014, http://www.anzam.org/wp-content/uploads/pdf-manager/1602_ANZAM-2014-069.PDF
2014
Jackson CJ; Lui S; Shinkle G; Ozdemir S; Sanders K, 2014, 'Microfoundations of team agility.', in ANZAM, ANZAM, UTS, presented at ANZAM, UTS, 03 December 2014 - 05 December 2014, http://www.anzam.org/wp-content/uploads/pdf-manager/1631_ANZAM-2014-140.PDF
2014
Humphery-Jenner M; Shinkle GA; Suchard J-A, 2014, 'Innovation in newly public firms: The influence of government grants, venture capital, and private equity', in Davidsson P (ed.), Australian Centre for Entrepreneurship Research Exchange Conference 2014 Proceedings, Queensland University of Technology, Sydney Australia, pp. 448 - 467, presented at Australian Centre for Entrepreneurship Research Exchange Conference, Sydney Australia, 04 February 2014 - 07 February 2014, http://dx.doi.org/10.1177/0312896218802611
2014
Shinkle GA; Goudsmit M; Kriauciunas AP; Hundley GS, 2014, 'Strategy in Turbulent Environments: Investigating Transition Economy Contexts', in Academy of Management Proceedings, Academy of Management, pp. 11453 - 11453, http://dx.doi.org/10.5465/ambpp.2014.11453abstract
2014
Shinkle GA; Yang M; Elshaw J; Schleicher DJ; yang F, 2013, 'Goals and Governance, Complements or Substitutes? Both!: A study of performance in government organizations', in Grimmer M; Hecker R (ed.), Proceedings of the 27th Australian and New Zealand Academy of Management Conference, Australia and New Zealand Academy of Management Conference, Hobart TAS Australia, presented at Australia and New Zealand Academy of Management Conference, Hobart TAS Australia, 04 December 2013 - 06 December 2013
2013
Lui S; Jackson C; Shinkle GA; Ozdemir SZ, 2013, 'Understanding the choice and impact of resources on firm innovation: A managerial cognition perspective.', in Grimmer M; Hecker R (ed.), Proceedings of the 27th Australian and New Zealand Academy of Management Conference, Australia and New Zealand Academy of Management Conference, Hobart TAS Australia, presented at Australia and New Zealand Academy of Management Conference, Hobart TAS Australia, 04 December 2013 - 06 December 2013
2013
Shinkle GA; Kriauciunas A; Hundley G; Goudsmit M, 2013, 'Strategy in turbulent environments: Learning from firms in transition economies', in Grimmer M; Hecker R (ed.), Proceedings of the 27th Australian and New Zealand Academy of Management Conference, Australia and New Zealand Academy of Management Conference, Hobart TAS Australia, presented at Australia and New Zealand Academy of Management Conference, Hobart TAS Australia, 04 December 2013 - 06 December 2013
2013
Shinkle GA; McCann BT, 2012, 'The influence of economic institutions on the product strategy choices of firms', in Academy of Management Proceedings, Academy of Management, pp. 10666 - 10666, http://dx.doi.org/10.5465/ambpp.2012.10666abstract
2012
Shinkle G; Gary M; Kriauciunas AP; Hodgkinson G, 2011, 'Are organizational goals influenced by economic institutions? Yes!', in Are organizational goals influenced by economic institutions? Yes!, ANZAM, Wellington, New Zealand, presented at ANZAM, Wellington, New Zealand
2011
Shinkle G; Kriauciunas AP; Hundley G, 2010, 'Are Pure Strategies Better in Transition Economy Environments?', in ANZAM Conference Proceedings, ANZAM, Adelaide, presented at ANZAM, Adelaide
2010
Conference Presentations
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Yang F; Goudsmit M; Shinkle GA, 2016, 'The efficacy of formal controls: Environmental uncertainty as a critical contingency', presented at The Academy of Management Conference, Anaheim California USA, 05 August 2016 - 09 August 2016
2016
Audia PG; Bromiley P; Gaba V; Greve HR; Joseph J; Lant TK; Shinkle GA, 2015, 'Organizational Aspirations and Strategic Action: Open Questions and Avenues for Future Research', Vol. 2015, pp. 14081 - 14081, http://dx.doi.org/10.5465/ambpp.2015.14081symposium
2015
Books
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Shinkle G; Gooding LH; Smith ML, 2004, Transforming Strategy Into Success, Productivity Press
2004

 

  • 2019 ANZAM Innovative Management Educator Award
  • 2018 UNSW University Award for Teaching Excellence – Category: Design or Development of Programs
  • 2017 UNSW Arc PostGraduate Research Council Supervisor Award
  • 2013-2015 Australian Research Council Discovery Early Career Researcher Award (DECRA). Title: A theory of strategic goal setting for Australian business firms.
  • 2014 AGSM Executive Education: Outstanding Faculty Facilitator Award
  • 2014-2017 Australian Research Council Linkage Project. Lui, S., Jackson, C., Shinkle, G., & Ozdemir, S. Innovation in Australian mid-market firms: The critical role of leader cognition. Industry Partner: GE Capital. Project no. LO140100838, AU$340,000
  • 2013-2015 Australian Research Council Discovery Early Career Researcher Award (DECRA). Title: A theory of strategic goal setting for Australian business firms.
  • 2012 UNSW Business School Research Grant for study of: Organizational strategy implementation: The influence of goals, processes, and leadership on performance in government organizations.
  • 2011 UNSW Business School Research Grant for study of: The Effects of Economic Institutions on The Product Strategy Choices of Firms: A Study of 34 Developing Economy Environments.

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