John Roberts

Professor
Journal articles
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Roberts JH, 2020, 'Practice prize report: The 2018 ISMS gary lilien practice prize competition', Marketing Science, vol. 39, pp. 448 - 451, http://dx.doi.org/10.1287/mksc.2019.1210
2020
Bonfrer A; Chintagunta PK; Roberts JH; Corkindale D, 2020, 'Assessing the sales impact of plain packaging regulation for cigarettes: Evidence from Australia', Marketing Science, vol. 39, pp. 234 - 252, http://dx.doi.org/10.1287/mksc.2019.1164
2020
Ian C; John R; Suzy U; David G; Graham D; Bobby C; Aman M; Bhamini KA; Rees B; Charles N; Heather R; Kamaljit S; Jeremy R-S; Kim F; Joel B; Mark SS; James GI, 2019, 'Education for Sustainable Development: A Study in Adolescent Perception Changes Towards Sustainability Following a Strategic Planning-Based Intervention—The Young Persons’ Plan for the Planet Program', Sustainability, vol. 11, pp. 5817 - 5817, http://dx.doi.org/10.3390/su11205817
2019
Roberts JH, 2018, 'Practice prize report: The 2016 isms gary lilien practice prize competition', Marketing Science, vol. 37, pp. 685 - 687, http://dx.doi.org/10.1287/mksc.2018.1130
2018
Tan L; Roberts JH; Morrison P, 2017, 'The Role of Expectations on Consumer Interpretation of New Information', Journal of Service Theory and Practice, vol. 27, pp. 569 - 615, http://dx.doi.org/10.1108/JSTP-04-2016-0062
2017
Roberts JH; Kayande U; Srivastava R, 2015, 'What's Different About Emerging Markets, and What Does it Mean for Theory and Practice?', Customer Needs and Solutions, vol. 2, pp. 245 - 250, http://dx.doi.org/10.1007/s40547-015-0056-x
2015
Roberts JH; Roberts K; Danaher P; Raghavan R, 2015, 'Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia. Practice Prize Paper', Marketing Science, vol. 34, pp. 815 - 824, http://dx.doi.org/10.1287/mksc.2015.0954
2015
Roberts JH; Kayande U; Stremersch S, 2014, 'From academic research to marketing practice: Some further thoughts', International Journal of Research in Marketing, vol. 31, pp. 144 - 146, http://dx.doi.org/10.1016/j.ijresmar.2013.12.001
2014
Roberts JH; Kayande U; Stremersch S, 2014, 'From academic research to marketing practice: Exploring the marketing science value chain', International Journal of Research in Marketing, vol. 31, pp. 127 - 140, http://dx.doi.org/10.1016/j.ijresmar.2013.07.006
2014
Roberts JH; Lilien G; Shankar V, 2013, 'Effective Marketing Science Applications: Insights from the ISMS Practice Prize Finalist Papers and Projects.', Marketing Science, vol. 32, pp. 229 - 245, http://dx.doi.org/10.1287/mksc.1120.0756
2013
Chylinski MB; Roberts JH; Hardie BGS, 2012, 'Consumer learning of new binary attribute importance accounting for priors, bias, and order effects', Marketing Science, vol. 31, pp. 549 - 566, http://dx.doi.org/10.1287/mksc.1120.0719
2012
Roberts JH, 2011, 'Comment: A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization', International Journal of Research in Marketing, vol. 28, pp. 23 - 25, http://dx.doi.org/10.1016/j.ijresmar.2011.01.001
2011
Danaher PJ; Roberts JH; Roberts K; Simpson A, 2011, '—Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways', Marketing Science, vol. 30, pp. 586 - 594, http://dx.doi.org/10.1287/mksc.1100.0619
2011
Roberts JH, 2010, 'Has research in marketing lost its way?', Australasian Marketing Journal (AMJ), vol. 18, pp. 161 - 164, http://dx.doi.org/10.1016/j.ausmj.2010.06.007
2010
Raghubir P; Roberts J; Lemon KN; Winer RS, 2010, 'Why, When, and How Should the Effect of Marketing Be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics', Journal of Public Policy & Marketing, vol. 29, pp. 66 - 77, http://dx.doi.org/10.1509/jppm.29.1.66
2010
Roberts JH; Lilien GL, 2009, '2007 ISMS practice prize competition: Special section introduction', Marketing Science, vol. 28, pp. 617 - 619, http://dx.doi.org/10.1287/mksc.1080.0478
2009
Roberts JH; Lilien G, 2008, '2006 ISMS Practice Prize Competition - Special section introduction', Marketing Science, vol. 27, pp. 542 - 544, http://dx.doi.org/10.1287/mksc.1080.0372
2008
Roberts JH; Ambler T, 2008, 'Assessing marketing performance: don`t settle for a silver metric.', Journal of Marketing Management, vol. 24, pp. 733 - 750, http://dx.doi.org/10.1362/026725708X345498
2008
Sidhu BK; Roberts JH, 2008, 'The marketing accounting interface - lessons and limitations', Journal of Marketing Management, vol. 24, pp. 669 - 686, http://dx.doi.org/10.1362/026725708X345461
2008
Cottrell R; Tarduno J; Roberts J, 2008, 'The Kiaman Reversed Polarity Superchron at Kiama: Toward a field strength estimate based on single silicate crystals', Physics of the Earth and Planetary Interiors, vol. 169, pp. 49 - 58, http://dx.doi.org/10.1016/j.pepi.2008.07.041
2008
Kayande UA; Roberts JH; Fong DK; Lilien G, 2007, 'Mapping the bounds of incoherence: how far can you go and how does it affect your brand?', Marketing Science, vol. 26, pp. 504 - 513, http://dx.doi.org/10.1287/mksc.1060.0246
2007
Roberts J; Offler R; Fanning M, 2006, 'Carboniferous to Lower Permian stratigraphy of the southern Tamworth Belt, southern New England Orogen, Australia: boundary sequences of the Werrie and Rouchel blocks', Australian Journal of Earth Sciences, vol. 53, pp. 249 - 284, http://dx.doi.org/10.1080/08120090500499263
2006
Roberts JH, 2005, 'Defensive marketing: How a strong incumbent can protect its position', Harvard Business Review, vol. 83, pp. 150 - 157, https://hbr.org/2005/11/defensive-marketing-how-a-strong-incumbent-can-protect-its-position
2005
Roberts JH; Morrison PD; Nelson CJ, 2005, 'A Prelaunch Diffusion Model for Evaluating market Defense Strategies', Marketing Science, vol. 24, pp. 150 - 164, http://dx.doi.org/10.1287/mksc.1040.0086
2005
Morrison PD; Roberts JH; Midgley DF, 2004, 'The nature of lead users and measurement of leading edge status', Research Policy, vol. 33, pp. 351 - 362, http://dx.doi.org/10.1016/j.respol.2003.09.007
2004
Roberts JH; Morrison PD; Nelson CJ, 2004, 'Implementing a prelaunch diffusion model: Measurement and management challenges of the Telstra switching study', Marketing Science, vol. 23, pp. 186 - 191
2004
Burton S; Sheather SJ; Roberts JH, 2003, 'Reality or perception?: The effect of actual and perceived performance on satisfaction and behavioral intention', Journal of Service Research, vol. 5, pp. 292 - 302, http://dx.doi.org/10.1177/1094670503005004002
2003
Waterlow NA, 2003, 'Introduction', Presence and Landscape, guy Warren in Retrospect, pp. 3 - 5, http://dx.doi.org/10.1007/978-1-349-07658-1
2003
Roberts J, 2002, 'Building the complementary board. The work of the Plc chairman', Long Range Planning, vol. 35, pp. 493 - 520, http://dx.doi.org/10.1016/S0024-6301(02)00106-1
2002
Geeve RJ; Schmidt PW; Roberts J, 2002, 'Paleomagnetic results indicate pre-Permian counter-clockwise rotation of the southern Tamworth Belt, southern New England Orogen, Australia', Journal of Geophysical Research: Solid Earth, vol. 107
2002
Roberts JH; Morrison PD, 2002, 'Assessing market structure and company fit based on consumer perceptions in dynamic information technology markets', Journal of Business Research, vol. 55, pp. 679 - 686, http://dx.doi.org/10.1016/S0148-2963(00)00209-5
2002
Roberts J, 2002, 'Working with a Normal Paranoia: A Response to Case and Selvester's ‘Watch Your Back: Reflections on Trust and Mistrust in Management Education’', Management Learning, vol. 33, pp. 249 - 253, http://dx.doi.org/10.1177/1350507602332006
2002
Roberts JH; Nelson CJ; Morrison PD, 2001, 'Defending the Beachhead: Telstra versus Optus', Business Strategy Review, vol. 12, pp. 19 - 24, http://dx.doi.org/10.1111/1467-8616.00162
2001
Roberts JH; Styles CW, 2001, 'Australia's competitive advantage: Gaining the marketing edge', Australian Journal of Management, vol. 26, pp. 105 - 120, http://dx.doi.org/10.1177/031289620102601S06
2001
Roberts JH, 2000, 'Developing new rules for new markets', Journal of the Academy of Marketing Science, vol. 28, pp. 31 - 44, http://dx.doi.org/10.1177/0092070300281004
2000
Morrison PD; Roberts JH; Von Hippel E, 2000, 'Opinion leadership amongst leading edge users', Australasian Marketing Journal, pp. 5 - 14, http://dx.doi.org/10.1016/S1441-3582(00)70181-9
2000
Roberts JH, 2000, 'The intersection of modelling potential and practice', International Journal of Research in Marketing, vol. 17, pp. 127 - 134, http://dx.doi.org/10.1016/S0167-8116(00)00012-4
2000
Morrison PD; Roberts JH; Midgley DF, 2000, 'Opinion leadership amongst leading edge users', Australasian Marketing Journal, pp. 5 - 14
2000
Morrison PD; Roberts JH; Von Hippel E, 2000, 'Determinants of user innovation and innovation sharing in a local market', Management Science, vol. 46, pp. 1513 - 1527, http://dx.doi.org/10.1287/mnsc.46.12.1513.12076
2000
Roberts JH, 2000, 'Whether an Australian research agenda?', Australasian Marketing Journal, vol. 8, pp. 63 - 68, http://wwwdocs.fce.unsw.edu.au/marketing/amj_8_02_roberts.pdf
2000
Morrison PD; Roberts JH; Von Hippel E, 2000, 'Determinants of user innovation and innovation sharing in a local market', Management Science, pp. 1513 - 1527, http://dx.doi.org/10.1287/mnsc.46.12.1513.12076
2000
Erdem T; Swait J; Broniarczyk S; Kapferer J; Keane M; Roberts JH; Steenkamp J; Zettelmeyer F, 1999, 'Brand equity, consumer learning and choice', Marketing Letters, vol. 10, pp. 301 - 318, http://dx.doi.org/10.1023/A:1008135224357
1999
Roberts J; Stiles P, 1999, 'The relationship between chairmen and chief executives: Competitive or complementary roles?', Long Range Planning, vol. 32, pp. 36 - 48, http://dx.doi.org/10.1016/S0024-6301(98)00123-X
1999
Morrison PD; Roberts JH, 1998, 'Matching electronic distribution channels to product characteristics: The role of congruence in consideration set formation', Journal of Business Research, vol. 41, pp. 223 - 229, http://dx.doi.org/10.1016/S0148-2963(97)00065-9
1998
Roberts JH, 1998, 'Marketing approach forecasting problems', Journal of Forecasting, vol. 17, pp. 169 - 174, http://dx.doi.org/10.1002/(SICI)1099-131X(199806/07)17:3/4<169::AID-FOR689>3.0.CO;2-N
1998
Roberts JH, 1997, 'Management Research in Australia - Past, Present and Future', Australian Journal of Management, pp. i - vi
1997
Roberts JH; Lattin JM, 1997, 'Consideration: Review of Research and Prospects for Future Insights', Journal of Marketing Research, vol. 34, pp. 406 - 410, http://dx.doi.org/10.1177/002224379703400309
1997
Roberts JH; Lattin JM, 1997, 'Consideration: Review of Research and Prospects for Future Insights', Journal of Marketing Research, vol. 34, pp. 406 - 410, http://dx.doi.org/10.2307/3151902
1997
Roberts J, 1997, 'Managing the supply chain', Australian Journal of Management, vol. 22, pp. 109 - 110, http://dx.doi.org/10.1177/031289629702200106
1997
Roberts J, 1996, 'Editorial: The Australian Journal of Management enmeshed on the web', Australian Journal of Management, vol. 21, http://dx.doi.org/10.1177/031289629602100101
1996
Roberts J; Claoue-Long J; Foster CD, 1996, 'SHRIMP dating of the Permian System Eastern Australia', Australian Journal of Earth Sciences, vol. 43, pp. 401 - 421, http://dx.doi.org/10.1080/08120099608728264
1996
Roberts J; Nedungadi P, 1995, 'Studying consideration in the consumer decision process: progress and challenges', International Journal of Research in Marketing, vol. 12, pp. 3 - 7, http://dx.doi.org/10.1016/0167-8116(95)00008-P
1995
Roberts JH; Lilien GL, 1993, 'Explanatory and Predictive Models of Consumer Behavior', Handbooks in Operations Research and Management Science, vol. 5, pp. 27 - 82, http://dx.doi.org/10.1016/S0927-0507(05)80025-8
1993
Midgley DF; Morrison PD; Roberts JH, 1992, 'The effect of network structure in industrial diffusion processes', Research Policy, vol. 21, pp. 533 - 552, http://dx.doi.org/10.1016/0048-7333(92)90009-S
1992
ROBERTS JH; LATTIN JM, 1991, 'DEVELOPMENT AND TESTING OF A MODEL OF CONSIDERATION SET COMPOSITION', JOURNAL OF MARKETING RESEARCH, vol. 28, pp. 429 - 440, http://dx.doi.org/10.2307/3172783
1991
MIDGLEY DF; MORRISON PD; ROBERTS JH, 1991, 'THE NATURE OF COMMUNICATION-NETWORKS BETWEEN ORGANIZATIONS INVOLVED IN THE DIFFUSION OF TECHNOLOGICAL INNOVATIONS', ADVANCES IN CONSUMER RESEARCH, vol. 18, pp. 635 - 643, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1991FD22300105&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
1991
URBAN GL; HAUSER JR; ROBERTS JH, 1990, 'PRELAUNCH FORECASTING OF NEW AUTOMOBILES', MANAGEMENT SCIENCE, vol. 36, pp. 401 - 421, http://dx.doi.org/10.1287/mnsc.36.4.401
1990
ROBERTS JH; URBAN GL, 1988, 'MODELING MULTIATTRIBUTE UTILITY, RISK, AND BELIEF DYNAMICS FOR NEW CONSUMER DURABLE BRAND CHOICE', MANAGEMENT SCIENCE, vol. 34, pp. 167 - 185, http://dx.doi.org/10.1287/mnsc.34.2.167
1988
Roberts J, 1987, 'Carboniferous faunas: their role in the recognition of tectonostratigraphic terranes in the Tasman Belt, eastern Australia', Terrane accretion and orogenic belts, pp. 93 - 102, http://dx.doi.org/10.1029/gd019p0093
1987
Roberts J; Engel BA, 1987, 'Depositional and tectonic history of the Southern New England Orogen', Australian Journal of Earth Sciences, vol. 34, pp. 1 - 20, http://dx.doi.org/10.1080/08120098708729391
1987
Midgley DF; Roberts JH, 1984, 'The case for user-oriented innovation: Comments on the national technology strategy (discussion draft)', Australian Journal of Management, vol. 9, pp. 43 - 47, http://dx.doi.org/10.1177/031289628400900205
1984
Book Chapters
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Roberts J; Fiebig DG, 2018, 'Modeling choice processes in marketing', in Mizik N; Hanssens DM (ed.), Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, EDWARD ELGAR PUBLISHING LTD, pp. 155 - 180
2018
Roberts JH; Srivastava R; Morrison P, 2016, 'Strategic Marketing Metrics to Guide Pathways to Growth', in From Little's Law to Marketing Science Essays in Honor of John D.C. Little, MIT Press, Cambridge Ma, pp. 49 - 84
2016
Roberts JH, 2012, 'New product development in a strategic context', in Handbook of Marketing Strategy, pp. 172 - 185, http://dx.doi.org/10.4337/9781781005224.00020
2012
Roberts JH; Urban G; Silk A; Wind J, 2012, 'Kotler on Strategic Marketing', in Sheth J (ed.), Legends in Marketing: Philip Kotler, SAGE Publications Pvt. Limited, Delhi, pp. 1 - 92
2012
Roberts JH, 2012, 'New Product Strategies', in Shankar V; Carpenter G (ed.), Handbook of Marketing Strategy, Edward Elgar Publishing, Northampton, MA, pp. 172 - 185
2012
Roberts JH, 2010, 'Soft Computing Methods in Marketing: Phenomena and Management Problems', in Casillas J; Martínez-López FJ (ed.), Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications, Springer Science & Business Media, pp. 21 - 26, http://dx.doi.org/10.1007/978-3-642-15606-9-4
2010
Roberts JH; Morrison P, 2009, 'Measuring is good; measuring what matters might be even better', in Fast Track to Success Marketing, Ft Press, pp. 150 - 152
2009
Cayla J; Roberts JH, 2009, 'Global Branding', in Kotabe M; Helsen K (ed.), Handbook of Research in International Marketing, Sage Publications, London, pp. 346 - 360, http://dx.doi.org/10.4135/9780857021007.n17
2009
Roberts JH, 2009, 'Sales Management in the Ascendancy', in MacTear J (ed.), Fast Track to Success: Sales, Prentice Hall-FT, Harlow, UK, pp. 111 - 115
2009
Fielding C; Frank T; Birgenheier L; Rygel MC; Jones AC; Roberts J, 2008, 'Stratigraphic record and facies associations of the late Paeozoic ice age in eastern Australia (New South Wales and Queensland)', in Fielding CR; Frank TD; Isbell JL (ed.), The Geological Society of America: Special Paper 441, The Geological Society of America, USA, pp. 41 - 57, http://dx.doi.org/10.1130/2008.2441(03)
2008
Piggott JR, 2008, 'Introduction', in AFRICAN HISTORICAL REVIEW, edn. 1, ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, pp. 1 - 5, http://dx.doi.org/10.1080/17532523.2012.714157
2008
Roberts JH; Ambler T, 2007, 'Choosing Marketing Dashboard Metrics', in Neely A (ed.), Business Performance Measurement: Theory and Practice, edn. 2, Cambridge University Press, Cambridge, pp. 239 - 260
2007
Ambler T; Roberts J, 2007, 'Choosing marketing dashboard metrics', in Business Performance Measurement: Unifying Theories and Integrating Practice, Second Edition, pp. 236 - 260, http://dx.doi.org/10.1017/CBO9780511805097.015
2007
Roberts JH; Simester D, 2004, 'Designing Supply and Distribution Channels', in Chowdhury S (ed.), New Strategies for Tomorrow’s Thought Leaders, John Wiley, Hoboken, NJ, pp. 616 - 629
2004
Roberts JH; Lattin JM, 2000, 'Disaggregate level diffusion models', in New Product Diffusion Models, edn. Original, Kluwer Academic Publishers, Norwell, Ma, pp. 207 - 236
2000
Roberts JH; Nelson CJ; Morrison PD, 2000, 'Defending market share against a new entrant', in New Directions in Corporate Strategy, edn. Original, Allen and Unwin, St Leonards, NSW, pp. 89 - 100
2000
Roberts JH; Nelson C; Morrison P, 1999, 'Defending the Domestic Long Distance Telecommunications Market: A Case in Defensive Marketing Strategy', in Strategic Marketing Management for the Pacific Region, McGraw-Hill Higher Education, pp. 448 - 455
1999
Roberts JH; Lilien G, 1993, 'Explanatory and Predictive Models of Consumer Behavior', in Eliahsberg J; Lilien G (ed.), Marketing Models in Management, North Holland, Amsterdam, pp. 27 - 82
1993
Roberts JH; Lilien G, 1992, 'Consumer Behavior', in Marketing Models, pp. 19 - 135
1992
Conference Papers
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Morrison PD; Roberts JH; Neumann N, 2009, 'Extremeness Effects in single and multi-category choice.', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009
2009
Morrison PD; Roberts JH, 2008, 'Impact from Meaningful Marketing Metrics', in Marketing landscapes: A pause for thought (CD), 37th EMAC Conference, Marketing Landscapes: A Pause for Thought, University of Brighton, UK, presented at 37th EMAC Conference, Marketing Landscapes: A Pause for Thought, University of Brighton, UK, 27 May 2008 - 30 May 2008
2008
Morrison PD; Roberts JH, 2007, 'Segmenting Brand Equity to Account for Customer Heterogeneity: A Managerial Perspective', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007
2007
Roberts JH; Kayande U; Stremersch S, 2007, 'Impact of Marketing Science on Practice', in EMAC: European Marketing Academy Conference (2007), 36th EMAC (European Marketing Academy) Conference, 2007, Reykjavik, Iceland, presented at 36th EMAC (European Marketing Academy) Conference, 2007, Reykjavik, Iceland, 23 May 2007 - 25 May 2007
2007
Morrison PD; Roberts JH, 2006, 'The Fundamentals of Making Marketing Accountable: Lessons from the AMI-University of New South Wales Metrics Project.', in ANZMAC 2006 Conference, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006
2006
Roberts JH; Chylinski M, 2006, 'Modelling preference formation in a new product category', in 35th Conference of the European Marketing Academy, 35th Conference of the European Marketing Academy, Athens, Greece, presented at 35th Conference of the European Marketing Academy, Athens, Greece, 23 May 2006 - 26 May 2006
2006
Cayla J; Roberts JH, 2006, 'Marketing Science Institute', in Marketing Science Institute, 1st Asian Conference,, presented at 1st Asian Conference,
2006
Kayande U; Roberts JH; Lilien G; Fong DK, 2005, 'Defining and assessing the effects of attribute incoherence', in ANZMAC 2005 Conference, ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005
2005
Roberts JH; Clark J; James R, 2005, 'The impact from meaningful marketing metrics', in AMSRS Conference 2005, AMSRS Conference 2005, Sydney, presented at AMSRS Conference 2005, Sydney, 09 October 2005 - 11 October 2005
2005
Roberts JH; Morrison PD; Chandrashekaran M; Gordon A, 2004, 'Measuring Source and Outcomes of Brand Equity', in ANZMAC 2005 Conference, Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29 November 2004 - 01 December 2004
2004
Morrison PD; Roberts JH, 2003, 'Adjusting purchase intent in growing industries for diffusion effects.', in ANZMAC 2003 Conference, ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003
2003
Burton S; Roberts JH; Sheather SJ, 1999, 'Forget satisfaction: Will they repurchase? Improving model fit and prediction', in ANZMAC 1999 Conference, ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999
1999
Morrison PD; Roberts JH, 1999, 'Opinion leadership amongst leading edge users', in ANZMAC 1999 Conference, ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999
1999
Burton S; Roberts JH; Sheather SJ, 1999, 'Getting to know them: The effect of customer experience in a business to business market', in 9th World Marketing Congress, 9th World Marketing Congress, Miami Florida, Miami, Florida, USA, presented at 9th World Marketing Congress, Miami Florida, Miami, Florida, USA, 22 June 1999 - 26 June 1999
1999
Roberts JH, 1998, 'How to succeed by really trying: Glen Urban and the 1996 Converse Award', in 14th Paul D. converse symposium, 14th Paul D. converse symposium, pp. 125 - 129, presented at 14th Paul D. converse symposium
1998
Roberts JH; Nelson CJ; Morrison PD, 1998, 'Defending market share against an emerging innovation based on pre-launch market calibration', in ANZMAC 1998 Conference, ANZMAC 1998 Conference, Dunedin, New Zealand, presented at ANZMAC 1998 Conference, Dunedin, New Zealand, 30 November 1998 - 02 December 1998
1998
Morrison PD; Roberts JH, 1997, 'Understanding Market Structure in Dynamic Information Technology Markets', in Dholakia NE; Kruse E; Fortin DF (eds.), Conference on Telecommunications and Information Marketing, Vol 2, Conference on Telecommunications and Information Marketing, Vol 2, Hotel Palace, Brussels, Belgium, pp. 325 - 334, presented at Conference on Telecommunications and Information Marketing, Vol 2, Hotel Palace, Brussels, Belgium, 23 November 1997 - 26 November 1997
1997
Roberts JH; Morrison PD, 1997, 'Evaluating the Effect of Advertising on Brand Sales', in Harrison N; Nicholls M (ed.), 4th International Meeting Decision Sciences Institute Incorporating the 1997 Asia-Pacific DSI Mee, 4th International Meeting Decision Sciences Institute Incorporating the 1997 Asia-Pacific DSI Mee, Sheraton on the Park, Sydney, Aust, pp. 834 - 839, presented at 4th International Meeting Decision Sciences Institute Incorporating the 1997 Asia-Pacific DSI Mee, Sheraton on the Park, Sydney, Aust, 20 July 1997 - 23 July 1997
1997
Roberts JH, 1997, 'The Implications of Risk Aversion and Information Uncertainty on Optimal New Product Launch Strategies', in Reed PW; Luxton SL; Shaw MR (eds.), Australia New Zealand Marketing Educators` Conference, Australia New Zealand Marketing Educators` Conference, Melbourne, pp. 1003 - 10024, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997
1997
MIDGLEY DF; MORRISON PD; ROBERTS JH, 1990, 'THE NATURE OF COMMUNICATION-NETWORKS BETWEEN ORGANIZATIONS INVOLVED IN THE DIFFUSION OF TECHNOLOGICAL INNOVATIONS', in HOLMAN RH; SOLOMON MR (ed.), ADVANCES IN CONSUMER RESEARCH, VOL 18, ASSOC CONSUMER RESEARCH, NEW YORK, NY, pp. 635 - 643, presented at 1990 ANNUAL CONF OF THE ASSOC FOR CONSUMER RESEARCH : ADVANCES IN CONSUMER RESEARCH, NEW YORK, NY, 04 October 1990 - 07 October 1990, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1991BS86M00105&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1
1990
Books
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Roberts JH; Palmer G; Kabanoff B; Rider P; Sheldrake P; Sinclair A; Smith T; Soutar G; Stenning B; Trotman K, 1997, Management Research in Australia, Australian Government Publishing Service, Canberra
1997

Branding, Marketing Strategy, Big data and marketing