Michele Roberts

AGSM Academic Director
Journal articles
Teal R; Roberts M; Harrigan P; Clarkson J; Rosenberg M, 2019, 'Leveraging spectator emotion: A review and conceptual framework for marketing health behaviors in elite sports', Sport Management Review, vol. Article in press, http://dx.doi.org/10.1016/j.smr.2019.05.003
Roberts M; Pettigrew S; Chapman K; Quester P; Miller C, 2014, 'Children's exposure to food advertising: An analysis of the effectiveness of self-regulatory codes in Australia', Nutrition and Dietetics, vol. 71, pp. 35 - 40, http://dx.doi.org/10.1111/1747-0080.12040
Roberts M; Pettigrew S; Chapman K; Quester P; Miller C, 2013, 'The advertised diet: An examination of the extent and nature of food advertising on Australian television', Health Promotion Journal of Australia, vol. 24, pp. 137 - 142, http://dx.doi.org/10.1071/HE12926
Pettigrew S; Tarabashkina L; Roberts M; Quester P; Chapman K; Miller C, 2013, 'The effects of television and Internet food advertising on parents and children', Public Health Nutrition, vol. 16, pp. 2205 - 2212, http://dx.doi.org/10.1017/S1368980013001067
Roberts M; Pettigrew S, 2013, 'Psychosocial Influences on Children's Food Consumption', Psychology and Marketing, vol. 30, pp. 103 - 120, http://dx.doi.org/10.1002/mar.20591
Pettigrew S; Roberts M; Pescud M; Chapman K; Quester P; Miller C, 2012, 'The extent and nature of alcohol advertising on Australian television', Drug and Alcohol Review, vol. 31, pp. 797 - 802, http://dx.doi.org/10.1111/j.1465-3362.2012.00439.x
Pettigrew S; Roberts M; Chapman K; Quester P; Miller C, 2012, 'The use of negative themes in television food advertising', Appetite, vol. 58, pp. 496 - 503, http://dx.doi.org/10.1016/j.appet.2011.12.014
Roberts M; Pettigrew S; Chapman K; Miller C; Quester P, 2012, 'Compliance with childrens television food advertising regulations in Australia', BMC Public Health, vol. 12, http://dx.doi.org/10.1186/1471-2458-12-846
Pettigrew S; Roberts M, 2008, 'Addressing loneliness in later life', Aging and Mental Health, vol. 12, pp. 302 - 309, http://dx.doi.org/10.1080/13607860802121084
Roberts M; Pettigrew S, 2007, 'A thematic content analysis of children's food advertising', International Journal of Advertising, vol. 26, pp. 357 - 367, http://dx.doi.org/10.1080/02650487.2007.11073018
Pettigrew S; Roberts M, 2007, 'Mothers' perceptions of their control over their children's diets', Advances in Consumer Research, vol. 34, pp. 306 - 311
Pettigrew S; Roberts M, 2006, 'Mothers’ attitudes towards toys as fast food premiums', Young Consumers, vol. 7, pp. 60 - 67, http://dx.doi.org/10.1108/17473610610717982
Conference Papers
Ferguson R; Roberts M; Rosenberg M, 2014, '"Reaching the target group: Social marketing messages and related health behaviours"', in ANZMAC Annual Conference 2014 Proceedings:Agents of Change, Griffith University, Brisbane, Australia, pp. 553 - 560, presented at Australian and New Zealand Marketing Academy Annual Conference, Brisbane, Australia, 01 December 2014 - 03 December 2014, https://eprints.qut.edu.au/82093/1/1423706904ANZMAC%202014%20Proceedings.compressed.pdf
Roberts M, 2011, 'Grandparent Syndrome vs. Grandparent Disorder: A Clarification and Examination in the Context of Consumer Behaviour', in Academy of Marketing 2011 Conference Papers, UK Academy of Marketing, UK, presented at Academy of Marketing Conference 2011, UK, 05 July 2011 - 07 July 2011, https://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0164.pdf
Book Chapters
Pettigrew S; Roberts M, 2011, 'Qualitative research methods in social marketing', in The SAGE Handbook of Social Marketing, pp. 208 - 223, http://dx.doi.org/10.4135/9781446201008.n15

Honorary Research Fellow, University of Western Australia (2017-2018)

BHP Billiton Distinguished Researcher Award (2015)

Winner of the annual Ray James Award for Excellence and Innovation in Health Promotion Research, Health Promotion Association of Australia (2014)

Senior Advisor, Health Promotion Evaluation Unit, University of Western Australia (2014-2017)

BHP Billiton PhD Prize for Best Business School Thesis (2010)

PhD Scholarship – University of Western Australia (2005)

Social Marketing

Consumer welfare

Public Policy

Marketing to Children

Healthy Diet

Food Marketing

Advertising Regulations

Advertising Effects

Consumer Behaviour