Nitika Garg

Associate Professor

I am a consumer behaviour researcher. My primary research interests focus on studying the influence of emotions on consumer judgment and decision making, including choice and consumption. Specifically, I examine how discrete emotional states such as anger, happiness, and sadness, affect various aspects of consumer behavior. Given the rise in obesity and the long-term concerns regarding its impact on consumer and societal welfare, I am specifically interested in food consumption and the various factors that influence it, including emotions. I further explore the implications of these effects for stakeholders such as managers, public policy officials, and consumers, and tests strategies to mitigate the sometimes deleterious influence of emotions on consumers. ​​

Selected Honours and Awards:

  • 2019: Research Excellence Commendation, UNSW Business School, UNSW Sydney.

  • 2018: Outstanding Postgraduate Research Supervision Award, The Arc Postgraduate Council, UNSW Australia.

  • 2007: Outstanding Publication of the Year, School of Business Administration, University of Mississippi

  • 2006: Outstanding Publication of the Year, School of Business Administration, University of Mississippi
  • 2007-2008: Faculty Research Fellow, Office of Research and Sponsored Programs, University of Mississippi, ORSP
  • 2006-2007: Faculty Research Fellow, Office of Research and Sponsored Programs, University of Mississippi, ORSP
  • 2003: AMA - Sheth Doctoral Consortium Fellow, University of Minnesota

Selected Professional Services:

  • At-Large Director, Association for Consumer Research (ACR) Board of Directors, 2020-22.
  • Associate Editor, Marketing for the Australian Journal of Management, 2017-.

  • Program Committee Member, Association for Consumer Research (ACR) Conference, Seattle, US, 2021.

  • Track Co-chair (Consumer Behaviour), Australia and New Zealand Marketing Academy (ANZMAC) Conference, Melbourne, 2021.

  • Program Committee Member, Association for Consumer Research (ACR) Conference, Atlanta, US, 2019.

  • Faculty Mentor, Doctoral Colloquium, Australia and New Zealand Marketing Academy (ANZMAC) Mid-Year Doctoral Colloquium, Sydney, Australia, 2019.

  • Ad Hoc Reviewer for Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Applied Social

  • Psychology, and Motivation and Emotion

  • Reviewer for ACR, SCP, and AMA conferences

Professional Memberships:

  • Association for Consumer Research

  • Society for Consumer Psychology

  • Australian & New Zealand Marketing Academy

  • European Marketing Academy

UNSW Business School Profile:https://www.business.unsw.edu.au/our-people/nitikagarg

 

Journal articles
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Garg N; Saluja G, 2022, 'A Tale of Two ‘Ideologies’: Differences in Consumer Response to Brand Activism', Journal of the Association for Consumer Research
2022
Septianto F; Garg N, 2021, 'Grateful Compliance: Gratitude Effects on Willingness to Comply with Responsible Drinking Messages', Psychology and Marketing, http://dx.doi.org/10.1002/mar.21535
2021
Chaudhury S; Garg N; Jiang V, 2021, 'The Curious Case of Threat-awe: A Theoretical and Empirical Reconceptualization', Emotion
2021
Garg N; Govind R; Nagpal A, 2021, 'Message Framing Effects on Food Consumption: A Social Marketing Perspective', Australian Journal of Management
2021
Septianto F; Garg N, 2021, 'The Impact of Gratitude (vs. Pride) on the Effectiveness of Cause-Related Marketing', European Journal of Marketing, http://dx.doi.org/10.1108/EJM-11-2019-0829
2021
Govind R; Garg N; Mittal V, 2020, 'Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender', Journal of Marketing Research, vol. 57, pp. 717 - 738, http://dx.doi.org/10.1177/0022243720925764
2020
Govind R; Singh J; Garg N; D'Silva S, 2019, 'Not walking the walk: How dual attitudes influence behavioral outcomes in ethical consumption', Journal of Business Ethics, vol. 155, pp. 1195 - 1214, http://dx.doi.org/10.1007/s10551-017-3545-z
2019
Garg N, 2019, 'Misery Wants Control: The Roles of Helplessness and Choice in the Sadness-Consumption Relationship', Australian Journal of Management, vol. 44, pp. 407 - 424, http://dx.doi.org/10.1177/0312896219830152
2019
Ahuvia A; Garg N; Batra R; McFerran B; De Diesbach PBL, 2018, 'Pride of ownership: An identity-based model', Journal of the Association for Consumer Research, vol. 3, pp. 216 - 228, http://dx.doi.org/10.1086/697076
2018
Ahuvia A; Garg N; Batra R; McFerran B; Diesbach P, 2018, 'Pride of Ownership', Journal of the Association for Consumer Research, vol. 3, http://dx.doi.org/10.1086/697076?mobileUi=0
2018
Garg N; Williams LA; Lerner J, 2018, 'The Misery-Is-Not-Miserly Effect Revisited: Replication Despite Opportunities for Compensatory Consumption', PLoS ONE, vol. 13, pp. e0199433, http://dx.doi.org/10.1371/journal.pone.0199433
2018
Singh JJ; Garg N; Govind R; Vitell SJ, 2018, 'Anger Strays, Fear Refrains: The Differential Effect of Negative Emotions on Consumers’ Ethical Judgments', Journal of Business Ethics, vol. 151, pp. 235 - 248, http://dx.doi.org/10.1007/s10551-016-3248-x
2018
Garg N; Inman J; Mittal V, 2017, 'Emotion effects on choice deferral: The moderating role of outcome and process accountability', European Journal of Marketing, vol. 51, pp. 1631 - 1649, http://dx.doi.org/10.1108/EJM-12-2015-0861
2017
Govind R; Garg N; Sun W, 2014, 'Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives', Health Marketing Quarterly, vol. 31, pp. 46 - 64, http://dx.doi.org/10.1080/07359683.2014.874854
2014
Garg N; Lerner J, 2013, 'Sadness and Consumption', Journal of Consumer Psychology, vol. 23, pp. 106 - 113, http://dx.doi.org/10.1016/j.jcps.2012.05.009
2013
Reimann M; Feye W; Malter AJ; Ackerman JM; Castaño R; Garg N; Kreuzbauer R; Labroo AA; Lee AY; Morrin M; Nenkov GY; Nielsen JH; Perez M; Pol G; Rosa JA; Yoon C; Zhong C-B, 2012, '"Embodiment in judgment and choice": Correction to Reimann et al. (2012).', Journal of Neuroscience, Psychology, and Economics, vol. 5, pp. 123 - 123, http://dx.doi.org/10.1037/a0027714
2012
Reimann M; Feye W; Malter A; Ackerman J; Castaño R; Garg N; Kreuzbauer R; Labroo A; Lee A; Morrin M; Nenkov G; Nielsen J; Perez M; Pol G; Rosa J; Yoon C; Zhong C, 2012, 'Embodiment in Judgment and Choice', Journal of Neuroscience, Psychology, and Economics, vol. On line, pp. 104 - 123, http://dx.doi.org/10.1037/a0026855
2012
Kumar M; Garg N, 2010, 'Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?', Journal of Consumer Psychology, vol. 20, pp. 485 - 494, http://dx.doi.org/10.1016/j.jcps.2010.06.015
2010
Garg N; Wansick B; Inman J, 2007, 'The influence of incidental affect on consumer's food intake', Journal of Marketing, vol. 71, pp. 194 - 206, http://dx.doi.org/10.1037/e621312012-073
2007
Garg N; Wansink B; Inman JJ, 2007, 'The influence of incidental affect on consumers' food intake', Journal of Marketing, vol. 71, pp. 194 - 206, http://dx.doi.org/10.1509/jmkg.71.1.194
2007
Garg N; Inman J; Mittal V, 2005, 'Incidental and task-related affect: A re-inquiry and extension of the influence of affect on choice.', Journal of Consumer Research, vol. 32, pp. 154 - 159, http://dx.doi.org/10.1086/426624
2005
Conference Papers
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Garg N; Govind R; Singh J, 2019, 'Does it Hurt or Protect? The Effect of Consumers’ Affective Commitment on (Un)Ethical Behavior toward Transgressing Brands', Ahmedabad, India, presented at Asia-Pacific Association for Consumer Research (AP-ACR), Ahmedabad, India, 10 January 2019 - 12 January 2019
2019
Pham C; Garg N, 2019, 'The Taste of Color: Examining the Influence of Package Color on Consumer Perceptions and Buying Intention', in Jain S; Vijayalakshmi A (ed.), AP - Asia-Pacific Advances in Consumer Research, Asia-Pacific Association for Consumer Research (AP-ACR) Conference, Ahmedabad, India, pp. 57 - 58, presented at Asia-Pacific Association for Consumer Research (AP-ACR) Conference, Ahmedabad, India, 10 January 2019 - 12 January 2019
2019
Septianto F; Garg N, 2019, 'Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-drinking Messages', in Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-drinking Messages, Asia-Pacific Association for Consumer Research (AP-ACR) Conference, Ahmedabad, India, presented at Asia-Pacific Association for Consumer Research (AP-ACR) Conference, Ahmedabad, India, 10 January 2019 - 12 January 2019
2019
pham C; Garg N, 2018, 'More than Meets the Eye: The Influence of Tableware Aesthetics on Food Consumption', in More than Meets the Eye: The Influence of Tableware Aesthetics on Food Consumption, Society for Consumer Psychology (SCP) International Conference, Sydney, Australia, presented at Society for Consumer Psychology (SCP) International Conference, Sydney, Australia, 04 January 2018 - 05 January 2018
2018
Septianto F; Garg N, 2018, 'Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message', in Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message, Society for Consumer Psychology (SCP) International Conference, Sydney, Australia, presented at Society for Consumer Psychology (SCP) International Conference, Sydney, Australia, 04 January 2018 - 05 January 2018
2018
Pham C; Garg N, 2018, 'More than Meets the Eye: The Influence of Tableware Aesthetics on Food Consumption', in More than Meets the Eye: The Influence of Tableware Aesthetics on Food Consumption, Association for Consumer Research (ACR) Conference, Dallas, United States, presented at Association for Consumer Research (ACR) Conference, Dallas, United States, 11 October 2018 - 13 October 2018
2018
Septianto F; Garg N, 2017, 'Emotions and Morality: The Distinct Effects of Pride and Gratitude on Consumer Acceptance of Unethical Behaviour', in Emotions and Morality: The Distinct Effects of Pride and Gratitude on Consumer Acceptance of Unethical Behaviour, ANZMAC Conference, Melbourne, Australia, presented at ANZMAC Conference, Melbourne, Australia, 04 December 2017 - 06 December 2017
2017
Septianto F; Garg N, 2017, 'Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- versus Other-Focused Appeals', in Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- versus Other-Focused Appeals, INFORMS Marketing Science Conference, Los Angeles, USA, presented at INFORMS Marketing Science Conference, Los Angeles, USA, -
2017
Govind R; Ingene C; Garg N, 2017, 'Trade-Offs Between Medical Adherence and Healthful Self-Management', in Trade-Offs Between Medical Adherence and Healthful Self-Management, ANZMAC Conference, Melbourne, Australia, presented at ANZMAC Conference, Melbourne, Australia, 04 December 2017 - 06 December 2017
2017
Garg N; McColl-Kennedy J; Patterson P, 2017, 'Positive Emotions’ Differential Effects on Pro-social Behaviour', in Positive Emotions’ Differential Effects on Pro-social Behaviour, Australian New Zealand Marketing Academy (ANZMAC) Conference, Melbourne, Australia, presented at Australian New Zealand Marketing Academy (ANZMAC) Conference, Melbourne, Australia, 04 December 2017 - 06 December 2017
2017
Pham C; Garg N, 2017, 'Food Package Colour, Perception, and Decision Making', in Food Package Colour, Perception, and Decision Making, Australian New Zealand Marketing Academy (ANZMAC) Conference, Melbourne, Australia, presented at Australian New Zealand Marketing Academy (ANZMAC) Conference, Melbourne, Australia, 04 December 2017 - 06 December 2017
2017
Septianto F; Garg N, 2017, 'Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-drinking Messages', in Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-drinking Messages, American Marketing Association (AMA) Summer Conference, San Francisco, USA, presented at American Marketing Association (AMA) Summer Conference, San Francisco, USA, -
2017
Septianto F; Garg N, 2017, 'Emotions and Morality: The Distinct Effects of Pride and Gratitude on Consumer Ethical Judgment', in Emotions and Morality: The Distinct Effects of Pride and Gratitude on Consumer Ethical Judgment, American Marketing Association (AMA) Summer Conference, San Francisco, USA, presented at American Marketing Association (AMA) Summer Conference, San Francisco, USA, -
2017
Pham C; Garg N, 2016, 'The Taste of Colour: The Influence of Package Colour on Consumers’ Perception of Food Products', in The Taste of Colour: The Influence of Package Colour on Consumers’ Perception of Food Products, Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, presented at Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, 05 December 2016 - 07 December 2016
2016
Garg N; Septianto F, 2016, 'Grateful Compliance or Proud Defiance? Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-drinking Messages', in Grateful Compliance or Proud Defiance? Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-drinking Messages, Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, presented at Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, 05 December 2016 - 07 December 2016
2016
Pham C; Garg N, 2016, 'More than Meets the Eye: The Role of Tableware Aesthetics and Gender in Food Consumption', in More than Meets the Eye: The Role of Tableware Aesthetics and Gender in Food Consumption, Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, presented at Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, 05 December 2016 - 07 December 2016
2016
Garg N; Septianto F, 2016, 'Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- versus Other-Focused Appeals', in Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- versus Other-Focused Appeals, Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, presented at Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, 05 December 2016 - 07 December 2016
2016
Garg N; Nenkov G, 2016, '‘I’ versus ‘You’: Sadness, Self-focus & Self-control', in ‘I’ versus ‘You’: Sadness, Self-focus & Self-control, Association for Consumer Research Conference, Chicago, USA, presented at Association for Consumer Research Conference, Chicago, USA, -
2016
Garg N; Agrawal N, 2016, 'Neighbor’s Envy, Owner’s Pride – Two Sides of the Same Coin?', in Neighbor’s Envy, Owner’s Pride – Two Sides of the Same Coin?, Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, New Zealand, presented at Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, New Zealand, 05 December 2016 - 07 December 2016
2016
Singh J; Garg N; Govind R; Vitell S, 2016, 'Anger Strays, Fear Refrains: The Distinct Effect of Same Valence Incidental Emotions on Consumers’ Ethical Judgment', in Anger Strays, Fear Refrains: The Distinct Effect of Same Valence Incidental Emotions on Consumers’ Ethical Judgment, Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, presented at Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, 05 December 2016 - 07 December 2016
2016
Garg N; Pham C, 2015, 'The Impact of Aesthetically Pleasing Tableware on Consumption: The Examination of Gender Differences', in The Impact of Aesthetically Pleasing Tableware on Consumption: The Examination of Gender Differences, Australia & New Zealand Marketing Academy (ANZMAC), Sydney, Australia, presented at Australia & New Zealand Marketing Academy (ANZMAC), Sydney, Australia, -
2015
Garg N, 2015, 'Affect and Its Effects on Compensatory Consumption', in Affect and Its Effects on Compensatory Consumption, Association for Consumer Research Conference, San Antonio, USA, presented at Association for Consumer Research Conference, San Antonio, USA, -
2015
Garg N; Septianto F, 2015, 'Feel Like Giving or Receiving? Pride and Gratitude Differentially Leverage the Effectiveness of Self-Focused and Other-Focused Marketing Appeals', in Feel Like Giving or Receiving? Pride and Gratitude Differentially Leverage the Effectiveness of Self-Focused and Other-Focused Marketing Appeals, Australia & New Zealand Marketing Academy (ANZMAC), Sydney, Australia, presented at Australia & New Zealand Marketing Academy (ANZMAC), Sydney, Australia, -
2015
Garg N, 2014, 'The Effect of Contextual Factors on Consumption', in The Effect of Contextual Factors on Consumption, Society for Consumer Psychology, San Francisco, USA, presented at Society for Consumer Psychology, San Francisco, USA, -
2014
Garg N; Donohoo M, 2014, 'Understanding Consumer Ethics Drivers and Moderators', in Understanding Consumer Ethics Drivers and Moderators, Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, presented at Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, -
2014
Garg N; Govind R, 2014, 'Social Marketing of Consumption: Advertising Framing and its Implications for Transforming Healthful Consumption', in Social Marketing of Consumption: Advertising Framing and its Implications for Transforming Healthful Consumption, Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, presented at Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, -
2014
Govind R; Garg N; Ingene C, 2014, 'An Empirical Investigation of Medical Advice and Healthful Self-Management', in An Empirical Investigation of Medical Advice and Healthful Self-Management, Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, presented at Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, -
2014
Govind R; Garg N; Mittal V, 2014, 'Weather, Affect, and Hedonic Consumption: Differences between Males and Females', in Weather, Affect, and Hedonic Consumption: Differences between Males and Females, European Marketing Academy (EMAC) Conference, Valenica, Spain, presented at European Marketing Academy (EMAC) Conference, Valenica, Spain, -
2014
Govind R; Garg N; Sun W, 2013, 'Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives', in Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives, American Marketing Academy Conference, Las Vegas, USA, presented at American Marketing Academy Conference, Las Vegas, USA, -
2013
Garg N; Nenkov G, 2013, ''I,’ ‘You,’ and ‘We’: Sadness, Self-focus & Self-control', in 'I,’ ‘You,’ and ‘We’: Sadness, Self-focus & Self-control, Australia & New Zealand Marketing Academy (ANZMAC), Auckland, NZ, presented at Australia & New Zealand Marketing Academy (ANZMAC), Auckland, NZ, -
2013
Garg N; Mittal V; Inman J, 2012, 'Negative Affect and Choice of an Avoidant Response: The Moderating Effect of Accountability Degree and Type', in Negative Affect and Choice of an Avoidant Response: The Moderating Effect of Accountability Degree and Type, Asia- Pacific Association for Consumer Research Conference, Queenstown, NZ, presented at Asia- Pacific Association for Consumer Research Conference, Queenstown, NZ, -
2012
Garg N; Inman J, 2012, 'Attenuating Sadness’ Effect on Consumption: Helplessness, Choice, and Self-awareness', in Attenuating Sadness’ Effect on Consumption: Helplessness, Choice, and Self-awareness, Asia-Pacific Association for Consumer Research Conference, Queenstown, NZ, presented at Asia-Pacific Association for Consumer Research Conference, Queenstown, NZ, -
2012
Garg N, 2012, 'The Effect of Individual and Contextual Factors on Food Consumption', in The Effect of Individual and Contextual Factors on Food Consumption, Society for Consumer Psychology, Las Vegas, USA, presented at Society for Consumer Psychology, Las Vegas, USA, -
2012
Govind R; Garg N; Mittal V, 2012, 'Weather, affect and consumption preference for hedonic and utilitarian products: The moderating role of gender.', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 1, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012
2012
Govind R; Garg N; Ingene C, 2012, 'Medical Adherence and Healthful Self-management', in Medical Adherence and Healthful Self-management, INFORMS Marketing Science Conference, Boston, USA, presented at INFORMS Marketing Science Conference, Boston, USA, -
2012
Garg N; Inman J; Mittal V, 2012, 'All accountability is not equal: Moderating role of accountability type on emotion effects on choice-deferral', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 1, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012
2012
Garg N, 2011, 'The Effect of Individual and Contextual Factors on Food Consumption', in The Effect of Individual and Contextual Factors on Food Consumption, Association for Consumer Research Conference, St. Louis, USA, presented at Association for Consumer Research Conference, St. Louis, USA, -
2011
Garg N; Lerner J, 2010, 'Sadness and consumption: The attentuating role of choice', in Proceedings of the Association for Consumer Research Conference, Association for Consumer Research, USA, presented at Association for Consumer Research Conference, Jacksonville, Fl, USA
2010
Sun W; Govind R; Garg N, 2009, 'Varying the effects of weather on hedonic consumption', in Asia-Pacific Association for Consumer Research Conference Proceedings, Asia-Pacific Association for Consumer Research, Hyderabad, India, presented at Asia-Pacific Association for Consumer Research Conference, Hyderabad, India
2009
Garg N; Mittal V; Inman J, 2009, 'Negative affect and choice: The moderating effect of procedural and outcome accountability.', in Association for Consumer Research Conference Proceedings, Association for Consumer Research, USA, presented at Association for Consumer Research Conference, Pittsburgh, USA, -
2009
Garg N; Lerner J, 2009, 'Making misery more miserly: Reducing the sad-spending effect.', in Asia-Pacific Association for Consumer Research Conference Proceedings, Asia-Pacific Association for Consumer Research, presented at Asia-Pacific Association for Consumer Research Conference
2009
Sun W; Govind R; Garg N, 2008, 'Geographic Differences in the Consumption of Hedonic Products: What the Weather Tells the Marketer!', in Geographic Differences in the Consumption of Hedonic Products: What the Weather Tells the Marketer!, Association for Consumer Research Conference, San Francisco, CA, USA, presented at Association for Consumer Research Conference, San Francisco, CA, USA, -
2008
Sun W; Garg N; Govind R, 2008, 'Varying Effects of Weather on Hedonic Consumption', in Varying Effects of Weather on Hedonic Consumption, Marketing Science Conference, Vancouver, Canada, presented at Marketing Science Conference, Vancouver, Canada, -
2008
Sun W; Govind R; Garg N, 2008, 'Varying Effects of Weather on Hedonic Consumption', in Varying Effects of Weather on Hedonic Consumption, Society for Consumer Psychology, Boston, USA, presented at Society for Consumer Psychology, Boston, USA, -
2008
Garg N, 2002, 'Beyond Valence: Negative Affect and Its Effects on Consumer Decision Making', in Beyond Valence: Negative Affect and Its Effects on Consumer Decision Making, Association for Consumer Research Conference, Atlanta, USA, presented at Association for Consumer Research Conference, Atlanta, USA, -
2002
Book Chapters
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Garg N; Govind R, 2017, 'The Flipped Side of the Coin?: An Examination of Socio-economic and Cultural Antecedents of Obesity in India', in Maheswaran D; Puliyel T (ed.), Understanding Indian Consumers, edn. 1, Oxford University Press, India
2017

Consumer Behavior

Affect and Emotion

Consumption

Pro-social Behavior

Social Marketing

Garg N; Jackson C, 2019, Festive gestures: What the gifts you give say about you, https://www.businessthink.unsw.edu.au/articles/festive-gestures-what-the-gifts-you-give-say-about-you/
2019
Garg N, 2016, The emotions at play when customers con businesses, https://theconversation.com/the-emotions-at-play-when-customers-con-businesses-68418
2016
Garg N, 2016, The Emotions at Play when Consumers Con Businesses, http://theconversation.com/the-emotions-at-play-when-customers-con-businesses-68418
2016
Garg N, 2014, Emotions and eating: a marketer’s dream?, https://theconversation.com/emotions-and-eating-a-marketers-dream-29826
2014
Garg N, 2014, Emotions and Eating: A Marketer's Dream?, http://theconversation.com/emotions-and-eating-a-marketers-dream-29826
2014

Can we encourage consumers to behave more ethically?

15/03/2017

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