Rahul Govind

Senior Lecturer

Research Interests:

Dr. Govind's research utilizes spatial dependence in empirical data to study two types of marketing problems. My first research stream focuses on studying the geographical similarity between consumers in devising solutions for services marketing. In addition to utilizing existing spatial modeling methods, my research has aimed to create tools for spatial marketing. My second research stream utilizes geographical similarity between consumers to analyze health problems focused on consumption. The aim of this stream is to devise spatially variant health marketing strategies for public policy officials to combat the problems that can arise  out of negative consumption.

Honours and Grants:

  • 2010: Plagiarism and Academic Honesty: A Learning Unit, PRIMO - The Internet Information Project
  • 2004 - 2010: Summer Research Grant, University of Mississippi, School of Business
  • 2006: University Faculty Research Fellow, University of Mississippi
  • 2002: Dean's Research Award from the Ford Motor Company, University of Pittsburgh, Katz Graduate School of Business
  • 1997: AirTel Telecom Research Grant, Indian Institute of Management, Bangalore

ASB Profile: http://www.asb.unsw.edu.au/schools/Pages/RahulGovind.aspx

 

Journal articles
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Garg N; Govind R; Nagpal A, 2021, 'Message Framing Effects on Food Consumption: A Social Marketing Perspective', Australian Journal of Management
2021
Sun W; Govind R, 2021, 'A New Understanding of Marketing and “Doing Good”: Marketing’s Power in the TMT and Corporate Social Responsibility', Journal of Business Ethics, http://dx.doi.org/10.1007/s10551-020-04662-7
2021
Govind R; Garg N; Mittal V, 2020, 'Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender', Journal of Marketing Research, vol. 57, pp. 717 - 738, http://dx.doi.org/10.1177/0022243720925764
2020
Govind R; Singh J; Garg N; D'Silva S, 2019, 'Not walking the walk: How dual attitudes influence behavioral outcomes in ethical consumption', Journal of Business Ethics, vol. 155, pp. 1195 - 1214, http://dx.doi.org/10.1007/s10551-017-3545-z
2019
Frow P; McColl-Kennedy JR; Payne A; Govind R, 2019, 'Service ecosystem well-being: conceptualization and implications for theory and practice', European Journal of Marketing, vol. 53, pp. 2657 - 2691, http://dx.doi.org/10.1108/EJM-07-2018-0465
2019
Singh JJ; Garg N; Govind R; Vitell SJ, 2018, 'Anger Strays, Fear Refrains: The Differential Effect of Negative Emotions on Consumers’ Ethical Judgments', Journal of Business Ethics, vol. 151, pp. 235 - 248, http://dx.doi.org/10.1007/s10551-016-3248-x
2018
Sun W; Yao S; Govind R, 2018, 'Reexamining Corporate Social Responsibility and Shareholder Value: The Inverted-U-Shaped Relationship and the Moderation of Marketing Capability', Journal of Business Ethics, pp. 1 - 17, http://dx.doi.org/10.1007/s10551-018-3854-x
2018
Northey G; Govind R; Bucic T; Chylinski M; Dolan R; van Esch P, 2018, 'The effect of “here and now” learning on student engagement and academic achievement', British Journal of Educational Technology, vol. 49, pp. 321 - 333, http://dx.doi.org/10.1111/bjet.12589
2018
Govind R; Chatterjee R; Mittal V, 2017, 'Segmentation of Spatially Dependent Geographical Units: Model and Application', Management Science, vol. 64, pp. 1941 - 1956, http://dx.doi.org/10.1287/mnsc.2016.2699
2017
Sun W; Govind R, 2017, 'Geographic diversification, product diversification, and firm cash flow volatility: the moderating effect of firm dynamic capability', Journal of Strategic Marketing, vol. 26, pp. 1 - 22, http://dx.doi.org/10.1080/0965254X.2017.1293136
2017
Wenbin S; Govind R, 2017, 'Product Market Diversification and Market Emphasis: Impacts on Firm Idiosyncratic Risk in Market Turbulence', European Journal of Marketing, vol. 51, pp. 1308 - 1331, http://dx.doi.org/10.1108/EJM-09-2016-0510
2017
Northey G; Bucic T; Chylinski M; Govind R, 2015, 'Increasing Student Engagement Using Asynchronous Learning', Journal of Marketing Education, vol. 37, pp. 171 - 180, http://dx.doi.org/10.1177/0273475315589814
2015
Govind R; Garg N; Sun W, 2014, 'Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives', Health Marketing Quarterly, vol. 31, pp. 46 - 64, http://dx.doi.org/10.1080/07359683.2014.874854
2014
Govind R; Chatterjee R; Mittal V, 2008, 'Timely access to health care: Customer-focused resource allocation in a hospital network', International Journal of Research in Marketing, vol. 25, pp. 294 - 300, http://dx.doi.org/10.1016/j.ijresmar.2008.07.005
2008
Mittal V; Rosen J; Govind R; Degenholtz H; Shingala S; Hulland S; Rhee Y; Kastango K; Mulsant B; Castle N; Rubin F; Nace D, 2007, 'Perception gap in quality of life ratings: An empirical investigation of nursing home residents and caregivers', Gerontologist, vol. 47, pp. 159 - 168, http://dx.doi.org/10.1093/geront/47.2.159
2007
Mittal V; Govind R; Kamakura W, 2005, 'Geographic patterns in customer service and satisfaction: An empirical investigation', Journal of Marketing, vol. 68, pp. 48 - 62, http://dx.doi.org/10.1509/jmkg.68.3.48.34766
2005
Conference Papers
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Gregory G; Tugiman N; Govind R, 2019, 'Differential Framing Effects from Valence and Time-Differentiated Message Request on Donation Behaviour', Rome, presented at 41st Annual ISMS Marketing Science Conference, Rome, 20 June 2019
2019
Garg N; Govind R; Singh J, 2019, 'Does it Hurt or Protect? The Effect of Consumers’ Affective Commitment on (Un)Ethical Behavior toward Transgressing Brands', Ahmedabad, India, presented at Asia-Pacific Association for Consumer Research (AP-ACR), Ahmedabad, India, 10 January 2019 - 12 January 2019
2019
Tugiman N; Gregory G; Govind R, 2018, 'Framing Strategy and Donation Behaviour for Charity', Adelaide SA Australia, presented at ANZMAC, Adelaide SA Australia, 03 December 2018 - 05 December 2018
2018
Govind R; Ingene C; Garg N, 2017, 'Trade-Offs Between Medical Adherence and Healthful Self-Management', in Trade-Offs Between Medical Adherence and Healthful Self-Management, ANZMAC Conference, Melbourne, Australia, presented at ANZMAC Conference, Melbourne, Australia, 04 December 2017 - 06 December 2017
2017
Singh J; Garg N; Govind R; Vitell S, 2016, 'Anger Strays, Fear Refrains: The Distinct Effect of Same Valence Incidental Emotions on Consumers’ Ethical Judgment', in Anger Strays, Fear Refrains: The Distinct Effect of Same Valence Incidental Emotions on Consumers’ Ethical Judgment, Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, presented at Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, 05 December 2016 - 07 December 2016
2016
Lie DS; Govind R, 2015, 'Intertemporal Complementarity on Market Basket: A Non-Parametric Approach', in Intertemporal Complementarity on Market Basket: A Non-Parametric Approach, Australia and New Zealand Marketing Conference 2015, UNSW, presented at Australia and New Zealand Marketing Conference 2015, UNSW, 30 November 2015 - 02 December 2015
2015
Govind R; Garg N; Mittal V, 2014, 'Weather, Affect, and Hedonic Consumption: Differences between Males and Females', in Weather, Affect, and Hedonic Consumption: Differences between Males and Females, European Marketing Academy (EMAC) Conference, Valenica, Spain, presented at European Marketing Academy (EMAC) Conference, Valenica, Spain, -
2014
Govind R; Garg N; Ingene C, 2014, 'An Empirical Investigation of Medical Advice and Healthful Self-Management', in An Empirical Investigation of Medical Advice and Healthful Self-Management, Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, presented at Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, -
2014
Garg N; Govind R, 2014, 'Social Marketing of Consumption: Advertising Framing and its Implications for Transforming Healthful Consumption', in Social Marketing of Consumption: Advertising Framing and its Implications for Transforming Healthful Consumption, Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, presented at Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, -
2014
Lie DS; Govind R, 2014, 'Team Identification, League Equity and Purchase Intention of League-Branded Merchandise', in Team Identification, League Equity and Purchase Intention of League-Branded Merchandise, Australia and New Zealand Marketing Conference 2014, Griffith University, Brisbane, presented at Australia and New Zealand Marketing Conference 2014, Griffith University, Brisbane, 01 December 2014 - 03 December 2014
2014
Govind R; Garg N; Sun W, 2013, 'Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives', in Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives, American Marketing Academy Conference, Las Vegas, USA, presented at American Marketing Academy Conference, Las Vegas, USA, -
2013
Govind R; Garg N; Mittal V, 2012, 'Weather, affect and consumption preference for hedonic and utilitarian products: The moderating role of gender.', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 1, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012
2012
Govind R; Garg N; Ingene C, 2012, 'Medical Adherence and Healthful Self-management', in Medical Adherence and Healthful Self-management, INFORMS Marketing Science Conference, Boston, USA, presented at INFORMS Marketing Science Conference, Boston, USA, -
2012
Sun W; Govind R; Garg N, 2009, 'Varying the effects of weather on hedonic consumption', in Asia-Pacific Association for Consumer Research Conference Proceedings, Asia-Pacific Association for Consumer Research, Hyderabad, India, presented at Asia-Pacific Association for Consumer Research Conference, Hyderabad, India
2009
Sun W; Govind R; Garg N, 2008, 'Geographic Differences in the Consumption of Hedonic Products: What the Weather Tells the Marketer!', in Geographic Differences in the Consumption of Hedonic Products: What the Weather Tells the Marketer!, Association for Consumer Research Conference, San Francisco, CA, USA, presented at Association for Consumer Research Conference, San Francisco, CA, USA, -
2008
Sun W; Govind R; Garg N, 2008, 'Varying Effects of Weather on Hedonic Consumption', in Varying Effects of Weather on Hedonic Consumption, Society for Consumer Psychology, Boston, USA, presented at Society for Consumer Psychology, Boston, USA, -
2008
Sun W; Garg N; Govind R, 2008, 'Varying Effects of Weather on Hedonic Consumption', in Varying Effects of Weather on Hedonic Consumption, Marketing Science Conference, Vancouver, Canada, presented at Marketing Science Conference, Vancouver, Canada, -
2008
Conference Abstracts
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Tugiman N; Gregory G; Govind R, 2019, 'Differential Framing Effects from Valence and Time-Differentiated Message Request on Donation Behaviour', in Prosocial Behavior Behavioral Track, INFORMS MARKETING SCIENCE – 2019, Rome, Italy: University of Roma Tre., presented at 41st Annual ISMS Marketing Science Conference, Rome, Italy: University of Roma Tre., 20 June 2019 - 22 June 2019, http://web-docs.stern.nyu.edu/marketing/Website/Marketing%20Science%20Program%20PDF.pdf
2019
Book Chapters
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Garg N; Govind R, 2017, 'The Flipped Side of the Coin?: An Examination of Socio-economic and Cultural Antecedents of Obesity in India', in Maheswaran D; Puliyel T (ed.), Understanding Indian Consumers, edn. 1, Oxford University Press, India
2017

Examining the effectiveness of co-creation practices on health outcomes, Frow P, McColl-Kennedy J, Payne A, Govind R, Martin K, Panter D, Lambert P, Australian Research Council (ARC)/Linkage Projects (LP)